About Roadster
Roadster is a Transportation, Automotive & Logistics company based in San Francisco (United States) founded in 2013, and was acquired by CDK Global in June 2021. It operates as a white-label e-commerce platform offered for automotive retailers. Roadster has raised $23.75 million across 6 funding rounds from investors including CDK Global, FJ Labs and Costanoa. The company has 123 employees. Its website roadster.com draws about 145 thousand monthly visits. Its focus areas include Auto Tech, Auto IT, Dealer Management and Storefront. Its legal entity is ROADSTER ONLINE, INC. Its competitors include DealerOn, iVendi, RevolutionParts, GForces and WebBuy and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
Roadster, initially started as an online concierge service for car buying leasing has pivoted its business to offer a white label commerce platform for automotive retailers. Offers proprietary omnichannel commerce solutions, namely, Express Storefront: consumer-facing commerceretailing solution, Express Trade: mobile-first trade valuation solution, and Express Marketplace: commerceretail solution for dealer groups. Features include deal building tools, multiple payment modes, sales agent tools, VIN barcode scanning, vehicle recommendation tool, optional accessories store, etc.
- Headquarters San Francisco, United States
- Employees 123
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Email••••••••
- Website roadster.com
- Social LinkedIn X Facebook
- Acquired by CDK Global (Jun 2021)
- Legal Name Roadster Online, Inc.
- Total Equity Funding$23.75M (USD)
in 6 rounds
- Latest Funding Round$15M (USD), Series B
Jun 2018
- InvestorsCDK Global
& 4 more
- Employee Count123
- Acquired byCDK Global
(Jun 2021)
Funding Insights of Roadster
Roadster has successfully raised a total of $23.75M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.75M
- Total Rounds 6
- Last Round Series B — $15M
- Investors Count 4
All 6 funding rounds of Roadster with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | $15M | Series B | – | Costanoa | – |
| Jul 2017 | $7M | Series B | – | Costanoa | – |
| Jun 2015 | – | Seed | – | – | |
| Feb 2015 | $1.75M | Seed | – | – | – |
| Sep 2014 | – | Seed | – | – | |
| Aug 2014 | – | Seed | – | Aslanoba Capital | – |
5 investors in total: 5 institutional.
Investors in Roadster
Roadster has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include CDK Global, FJ Labs and Costanoa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early stage fintech, data, AI, and security companies | – | costanoa.vc | Palo Alto, United States | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Early-stage tech investments are made primarily in US companies. | – | slow.co | New York, United States | |
Early stage venture capital firm investing in US | – | aslanobacapital.com | Istanbul, Turkey | |
Cloud-driven management systems for auto dealerships are provided. | 1972 | cdkglobal.com | Hoffman Estates, United States |
Investor details for Roadster
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Roadster
395 people are tracked at Roadster (112 in leadership, 4 in board & advisors, 279 in team); the tracked headcount is 123.
| Name | Role | Group |
|---|---|---|
Aihong Yu | Deputy Gc, Chief Privacy Counsel (fip, Cipp/us, Cipm) | Leadership |
Christopher Pellegrino | State General Manager Cvr- Illinois, Indiana & Massachusetts | Leadership |
Stephen Buck | Director Of Sales | Leadership |
Doug Soskin | Director Of Operations | Leadership |
Zishan Syed | Senior Director, Finance Business Intelligence And Analytics | Leadership |
Anthony M. | Director Infrastructure Services | Leadership |
Steven Hubbard | Director Customer Support | Leadership |
Nishant Kumar Jaiswal | Senior Manager / Associate Director - Engineering | Leadership |
Stacy Shetterly | Senior Tech Talent Acquisition Partner | Leadership |
Ian Duffield | VP Corporate Applications | Leadership |
Jeff Stiles | Sr. Manager Product Education / Director Of Training Roadster | Leadership |
Adam Vazquez | VP Product Enablement & Operations | Leadership |
Bishnu Nayak | Vp, Data And Platform Engineering & Enterprise Architecture | Leadership |
Chris Anderson | Vice President Of Product Management, DMS & Shared Services | Leadership |
Mike Varnum | Senior Director Of Customer Learning Services & Innovation | Leadership |
Howard Gardner | Dvp/general Manager, Data Strategy | Leadership |
Manoj Gupta | Senior Director, Product & Technology | Leadership |
Alex Choy | EVP And CTO | Leadership |
Sailesh Thakur | Sr. Director (vmo) | Leadership |
Michael Stefanik | Director Of Sales | Leadership |
375 more people are available in the full profile.
Complete people profiles for Roadster
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Roadster
4 dated milestones of Roadster across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Roadster is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $15.0M.
- Exit Acquired by CDK Global.
Competitors of Roadster
Roadster has 8 listed competitors in our database, 2 of them funded. They include DealerOn, iVendi, RevolutionParts, GForces and WebBuy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dealeron.com | 2004 | Derwood, United States | – | 393 | Digital website and marketing services are provided to auto dealers. | |
| ivendi.com | 2009 | Colwyn Bay, United Kingdom | $5.48M | 97 | Digital vehicle retailing solutions are offered for automotive dealers. | |
| revolutionparts.com | 2013 | Phoenix, United States | – | 66 | Solution for dealerships to sell auto parts online | |
| gforces.co.uk | 1999 | Bearsted, United Kingdom | – | 199 | Keyloop provides software solutions for automotive retail operations and support services. | |
| webbuy.com | 2014 | Billings, United States | $100,000 | – | SaaS retail solution is provided for car dealership online sales. | |
| dealerinspire.com | 2013 | Chicago, United States | – | – | Customized websites for automotive dealerships are developed and managed. | |
| silverbullet.co.uk | 2018 | Glasgow, United Kingdom | – | 16 | Digital e-commerce solutions are provided for automotive sales and services. | |
| dealercarsearch.com | 2006 | Louisville, United States | – | – | Website design service provider for car dealers |
Detailed competitors of Roadster
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Roadster
The website of Roadster (roadster.com) receives about 144.8K visits a month and ranks #297,379 among all websites worldwide, #7,078 in Vehicles.
- Monthly visits144.8K
▲ 16.5% vs previous month
- Unique visitors35.3K
per month
- Global rank#297,379
among all websites
- Category rank#7,078
Vehicles · Vehicles
- Bounce rate35%
- Pages per visit3.2
- Average visit3 min 37 sec
- DevicesDesktop 62% · Mobile 38%
Websites whose visitors overlap most with Roadster. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carvana.com | 100% | 28M | #1,393 | View details | |
roadsters.com | roadsters.com | 100% | – | #8,460,547 | – |
| eleadcrm.com | 90% | – | #14,115 | View details | |
| cargurus.com | 87% | 50M | #777 | View details | |
| carfax.com | 86% | 54.2M | #763 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Roadster
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Automotive Technology & Systems
10 companies that operate in the same segment as Roadster (Automotive Technology & Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
AI-based system-on-chips are developed for advanced driver assistance systems. | 1999 | Jerusalem, Jerusalem District, Israel | USD 530 M | USD 1.89 B | 3,820 | |
Cloud-based ERP software is provided for automotive and manufacturing sectors. | 1972 | Austin, Texas, United States | USD 229.28 M | – | 834 | |
Predictive marketing and sales platform | 1990 | San Francisco, California, United States | USD 332.76 M | – | – | |
Digital media recognition solutions are provided for content management. | 1993 | Emeryville, California, United States | USD 50.99 M | – | 248 | |
AI-driven dashcams and road safety solutions are provided for drivers. | 2015 | Tel Aviv, Israel | USD 149.5 M | – | – | |
Dash cameras and automotive accessories are supplied by Nextbase. | 1999 | United Kingdom | USD 12.56 M | – | – | |
AI-enabled driver monitoring and fleet safety management solutions | 2015 | Palo Alto, California, United States | USD 215 M | – | 109 | |
Automotive insurance is delivered via an online platform. | 2016 | Chicago, Illinois, United States | USD 457.2 M | – | 166 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Roadster
Complete news archive for Roadster
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Roadster
Roadster was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Roadster is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Roadster is a funded company, having raised a total of $23.75M across 6 funding rounds to date.
Roadster has 123 employees.
Roadster, initially started as an online concierge service for car buying leasing has pivoted its business to offer a white label commerce platform for automotive retailers. Offers proprietary omnichannel commerce solutions, namely, Express Storefront: consumer-facing commerceretailing solution, Express Trade: mobile-first trade valuation solution, and Express Marketplace: commerceretail solution for dealer groups. Features include deal building tools, multiple payment modes, sales agent tools, VIN barcode scanning, vehicle recommendation tool, optional accessories store, etc.
Roadster's top competitors include iVendi, DealerOn and RevolutionParts.
Roadster has 5 investors. Key investors include CDK Global, FJ Labs, Costanoa, Slow Ventures, and Aslanoba Capital.
Roadster operates through Roadster Online, Inc..
Yes. Roadster was acquired by CDK Global in June 2021.
The website of Roadster receives about 145 thousand visits a month and ranks #297,379 among all websites worldwide.