Roadster

San Francisco, United States Founded: 2013 • Age: 13 yrs Acquired By CDK Global
White-label e-commerce platform offered for automotive retailers.
Annual revenue - Latest available
Total funding $23.8M 6 rounds
Employees 123 Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Roadster

Roadster is a company based in San Francisco (United States) founded in 2013 was acquired by CDK Global in June 2021. Roadster has raised $23.75 million across 6 funding rounds from investors including CDK Global, FJ Labs and Costanoa. The company has 123 employees as of December 31, 2022. Roadster operates in a competitive market with competitors including DealerOn, iVendi, RevolutionParts, GForces and WebBuy, among others.

  • Headquarter San Francisco, United States
  • Employees 123 as on 31 Dec, 2022
  • Sectors
    Transportation, Automotive & Logistics
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Roadster Online, Inc.
Operational Areas
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $23.75 M (USD)

    in 6 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Jun 27, 2018

  • Investors
    CDK Global

    & 4 more

  • Employee Count
    123

    as on Dec 31, 2022

  • Acquired by
    CDK Global

    (Jun 02, 2021)

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People of Roadster

Headcount 5000-10000
Employee Profiles 391
Board Members and Advisors 4
Employee Profiles
People
Subhash Medisetty
Implementation Engineer
People
Christopher Whitaker
Software Implementation Consultant
People
Rick Hale
Senior Software Engineer
People
Aihong Yu
Deputy Gc, Chief Privacy Counsel (fip, Cipp/us, Cipm)

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Board Members and Advisors
people
Willie A. Deese
Director
people
Robert E. Radway
Director
people
Stephen F. Schuckenbrock
Director
people
Frank S. Sowinski
Director

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Funding Insights of Roadster

Roadster has successfully raised a total of $23.75M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Roadster

Roadster has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include CDK Global, FJ Labs and Costanoa.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on early stage fintech, data, AI, and security companies
Locked Locked Locked
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
Locked Locked Locked
Early-stage tech investments are made primarily in US companies.
Locked Locked Locked
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Investor details for Roadster

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Roadster

Investments
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Investment portfolio details for Roadster

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  • Transaction dates
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Financial Statements - Roadster

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Detailed financials for Roadster

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  • Profit trends
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Roadster Comparisons

Roadster Primary company
Description
White-label e-commerce platform offered for automotive retai...
Location
San Francisco, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
123
As of 2022
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Peer comparison for Roadster

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Roadster

Roadster operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DealerOn, iVendi, RevolutionParts, GForces and WebBuy, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Digital website and marketing services are provided to auto dealers.
Locked Locked Locked
Digital vehicle retailing solutions are offered for automotive dealers.
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Solution for dealerships to sell auto parts online
Locked Locked Locked
Keyloop provides software solutions for automotive retail operations and support services.
Locked Locked Locked
SaaS retail solution is provided for car dealership online sales.
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Detailed competitors of Roadster

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

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Latest news on Roadster

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Complete news archive for Roadster

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Roadster

Roadster was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Roadster is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Roadster is a funded company, having raised a total of $23.75M across 6 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Roadster is 123.

Roadster, initially started as an online concierge service for car buying leasing has pivoted its business to offer a white label commerce platform for automotive retailers. Offers proprietary omnichannel commerce solutions, namely, Express Storefront: consumer-facing commerceretailing solution, Express Trade: mobile-first trade valuation solution, and Express Marketplace: commerceretail solution for dealer groups. Features include deal building tools, multiple payment modes, sales agent tools, VIN barcode scanning, vehicle recommendation tool, optional accessories store, etc.

Roadster's top competitors include iVendi, DealerOn and RevolutionParts.

Roadster has 5 investors. Key investors include CDK Global, FJ Labs, Costanoa, Slow Ventures, and Aslanoba Capital.

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