Roadster

San Francisco, United States Founded: 2013 • Age: 13 yrs Acquired By CDK Global
White-label e-commerce platform offered for automotive retailers.
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About Roadster

Roadster is a company based in San Francisco (United States) founded in 2013 was acquired by CDK Global in June 2021.. Roadster has raised $23.75 million across 6 funding rounds from investors including CDK Global, FJ Labs and Costanoa. The company has 123 employees as of December 31, 2022. Roadster operates in a competitive market with competitors including DealerOn, iVendi, RevolutionParts, GForces and WebBuy, among others.

  • Headquarter San Francisco, United States
  • Employees 123 as on 31 Dec, 2022
  • Sectors
    Transportation, Automotive & Logistics
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Roadster Online, Inc.
Operational Areas
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $23.75 M (USD)

    in 6 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Jun 27, 2018

  • Investors
    CDK Global

    & 4 more

  • Employee Count
    123

    as on Dec 31, 2022

  • Acquired by
    CDK Global

    (Jun 02, 2021)

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People of Roadster
Headcount 5000-10000
Employee Profiles 391
Board Members and Advisors 4
Employee Profiles
People
Subhash Medisetty
Implementation Engineer
People
Christopher Whitaker
Software Implementation Consultant
People
Rick Hale
Senior Software Engineer
People
Aihong Yu
Deputy Gc, Chief Privacy Counsel (fip, Cipp/us, Cipm)

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Board Members and Advisors
people
Willie A. Deese
Director
people
Robert E. Radway
Director
people
Stephen F. Schuckenbrock
Director
people
Frank S. Sowinski
Director

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Funding Insights of Roadster

Roadster has successfully raised a total of $23.75M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $15.0M
  • First Round
  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2018 Amount Series B - Roadster Valuation Costanoa
Jul, 2017 Amount Series B - Roadster Valuation Costanoa
Jun, 2015 Amount Seed - Roadster Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Roadster

Roadster has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include CDK Global, FJ Labs and Costanoa. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on early stage fintech, data, AI, and security companies
Founded Year Domain Location
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
Founded Year Domain Location
Early-stage tech investments are made primarily in US companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Roadster

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Roadster

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Roadster Comparisons

Employees
+
Add Comparison
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Competitors of Roadster

Roadster operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DealerOn, iVendi, RevolutionParts, GForces and WebBuy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital website and marketing services are provided to auto dealers.
domain founded_year HQ Location
Digital vehicle retailing solutions are offered for automotive dealers.
domain founded_year HQ Location
Solution for dealerships to sell auto parts online
domain founded_year HQ Location
Keyloop provides software solutions for automotive retail operations and support services.
domain founded_year HQ Location
SaaS retail solution is provided for car dealership online sales.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Roadster

Frequently Asked Questions about Roadster

When was Roadster founded?

Roadster was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Roadster located?

Roadster is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Roadster a funded company?

Roadster is a funded company, having raised a total of $23.75M across 6 funding rounds to date.

How many employees does Roadster have?

As of Dec 31, 2022, the latest employee count at Roadster is 123.

What does Roadster do?

Roadster, initially started as an online concierge service for car buying leasing has pivoted its business to offer a white label commerce platform for automotive retailers. Offers proprietary omnichannel commerce solutions, namely, Express Storefront: consumer-facing commerceretailing solution, Express Trade: mobile-first trade valuation solution, and Express Marketplace: commerceretail solution for dealer groups. Features include deal building tools, multiple payment modes, sales agent tools, VIN barcode scanning, vehicle recommendation tool, optional accessories store, etc.

Who are the top competitors of Roadster?

Roadster's top competitors include iVendi, DealerOn and RevolutionParts.

Who are Roadster's investors?

Roadster has 5 investors. Key investors include CDK Global, FJ Labs, Costanoa, Slow Ventures, and Aslanoba Capital.

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