Crisp

New York, United States Founded: 2016 • Age: 10 yrs
Business analytics software is provided for CPG retailers and suppliers.
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About Crisp

Crisp is a company based in New York (United States) founded in 2016.. Crisp has raised $160.33 million across 7 funding rounds from investors including Prologis, FirstMark and Toshiba Global. Crisp has completed 8 acquisitions, including Atheon Analytics, Atlas DSR and Cantactix. Crisp offers products and services including Data Platform, Retail Analytics, AI Blueprints, and EDI Services. Crisp operates in a competitive market with competitors including Trax, RetailNext, SPINS, Wiser and Daasity, among others.

  • Headquarter New York, United States
  • Sectors
    Retail
    Consumer Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Retail Technology & Automation
Consumer → Food, Beverage & Nutrition
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $160.33 M (USD)

    in 7 rounds

  • Latest Funding Round
    $26 M (USD), Series B

    Dec 10, 2025

  • Investors
    Prologis

    & 29 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Crisp

Crisp offers a comprehensive portfolio of products and services, including Data Platform, Retail Analytics, AI Blueprints, and EDI Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Automates data flow from retailers for supply chain optimization

Converts raw retail data into actionable business insights

Accelerates insights with AI-ready notebooks for retail analytics

Streamlines supply chain operations through end-to-end EDI

People of Crisp
Headcount 50-200
Employee Profiles 61
Employee Profiles
People
Are Traasdahl
Founder & CEO
People
Ryan Dugger
Vice President Of Technology
People
Dag Liodden
CTO & Founder
People
Stacey Stevens Johnson
VP, Communications

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Funding Insights of Crisp

Crisp has successfully raised a total of $160.33M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series B — $26.0M
  • First Round

    (16 Sep 2019)

  • Investors Count 30
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2025 Amount Series B - Crisp Valuation Paine Schwartz Partners
Sep, 2024 Amount Series B - Crisp Valuation

investors

Feb, 2024 Amount Series B - Crisp Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Crisp

Crisp has secured backing from 30 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Prologis, FirstMark and Toshiba Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments in B2B sectors are made by DNX Ventures.
Founded Year Domain Location
Tech startups are invested in by 3L Capital venture firm.
Founded Year Domain Location
Spring Capital is engaged in investing in future-focused businesses.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Crisp

Crisp has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Atheon Analytics, Atlas DSR and Cantactix. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-based solution to automate orders of perishable goods
2015
Category management automation is delivered for retailers and suppliers.
2009
Business intelligence suite for CPG companies is provided.
2008
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Crisp

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Crisp Comparisons

Employees
+
Add Comparison
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Competitors of Crisp

Crisp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trax, RetailNext, SPINS, Wiser and Daasity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based analytics solutions for retail shelf management are delivered.
domain founded_year HQ Location
In-store customer behavior is tracked and analyzed in real-time.
domain founded_year HQ Location
Retail consumer analytics services are provided for natural products sector.
domain founded_year HQ Location
Price intelligence and optimization software is provided for e-commerce retailers.
domain founded_year HQ Location
eCommerce analytics platform is provided for online sellers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Crisp

CRISP Secures $49 M in financing from D2 Capital Advisors
Delawarebusinesstimes9 months ago
Crisp Acquires Shelf Engine
Finsmes10 months ago

Frequently Asked Questions about Crisp

When was Crisp founded?

Crisp was founded in 2016 and raised its 1st funding round 3 years after it was founded.

Where is Crisp located?

Crisp is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Crisp a funded company?

Crisp is a funded company, having raised a total of $160.33M across 7 funding rounds to date. The company's 1st funding round was a Series B of $20M, raised on Sep 16, 2019.

What does Crisp do?

Crisp was founded in 2016 in New York, United States, as a provider of business analytics software focused on the consumer packaged goods sector. Retail data is connected and analyzed through the platform to support supply chain operations for brands, distributors, and retailers. Insights are generated to address shelf stocking, waste reduction, demand planning, category management, and campaign management.

Who are the top competitors of Crisp?

Crisp's top competitors include Trax, Eversight and Ai Palette.

What products or services does Crisp offer?

Crisp offers Data Platform, Retail Analytics, AI Blueprints, and EDI Services.

How many acquisitions has Crisp made?

Crisp has made 8 acquisitions, including Atheon Analytics, Atlas DSR, and Cantactix.

Who are Crisp's investors?

Crisp has 30 investors. Key investors include Prologis, FirstMark, Toshiba Global, Swell Investing, and Wellington.

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