Shelf Engine

Seattle, United States Founded: 2015 • Age: 11 yrs Acquired By Crisp
AI-based solution to automate orders of perishable goods
Request Access

About Shelf Engine

Shelf Engine is a company based in Seattle (United States) founded in 2015 by Bede Jordan was acquired by Crisp in March 2025.. Shelf Engine has raised $58.25 million across 6 funding rounds from investors including Crisp, Foundation Capital and Shaun White. Shelf Engine offers products and services including Intelligent Forecasting Software and Grocery Ordering Automation. Shelf Engine operates in a competitive market with competitors including RELEX, Zenput, Wasoko, Bazaarvoice and Silo, among others.

  • Headquarter Seattle, United States
  • Founders Bede Jordan
  • Sectors
    Retail
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Retail Technology & Automation
Retail → E-Commerce Platforms & Marketplaces
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $58.25 M (USD)

    in 6 rounds

  • Latest Funding Round
  • Investors
    Crisp

    & 17 more

  • Employee Count
    Employee Count
  • Acquired by
    Crisp

    (Mar 27, 2025)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Shelf Engine

Shelf Engine offers a comprehensive portfolio of products and services, including Intelligent Forecasting Software and Grocery Ordering Automation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Automates orders to predict demand and reduce waste

Optimizes inventory to minimize stockouts and spoilage

People of Shelf Engine
Headcount 50-200
Employee Profiles 61
Employee Profiles
People
Are Traasdahl
Founder & CEO
People
Ryan Dugger
Vice President Of Technology
People
Dag Liodden
CTO & Founder
People
Stacey Stevens Johnson
VP, Communications

Unlock access to complete

Funding Insights of Shelf Engine

Shelf Engine has successfully raised a total of $58.25M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round
  • First Round

    (06 Feb 2017)

  • Investors Count 17
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2021 Amount Series B - Shelf Engine Valuation Plus Capital
Mar, 2021 Amount Series B - Shelf Engine Valuation General Catalyst
Jul, 2020 Amount Series A - Shelf Engine Valuation GGV Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Shelf Engine

Shelf Engine has secured backing from 18 investors, including angel and venture fund investors. Prominent investors backing the company include Crisp, Foundation Capital and Shaun White. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage venture capital investments are focused on US companies.
Founded Year Domain Location
Investment and transformation services for entrepreneurs in technology and finance sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Shelf Engine

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Shelf Engine

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Shelf Engine Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Shelf Engine

Shelf Engine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RELEX, Zenput, Wasoko, Bazaarvoice and Silo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Unified platform for retail and supply chain planning is offered.
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
Online B2B marketplace offering groceries for enterprises
domain founded_year HQ Location
Provider of SaaS based marking solution
domain founded_year HQ Location
Software suite solutions are provided for food distributor businesses.
domain founded_year HQ Location
Mobile retail platform with engagement and POS solutions provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Shelf Engine

Frequently Asked Questions about Shelf Engine

When was Shelf Engine founded?

Shelf Engine was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Shelf Engine located?

Shelf Engine is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Is Shelf Engine a funded company?

Shelf Engine is a funded company, having raised a total of $58.25M across 6 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Feb 06, 2017.

What does Shelf Engine do?

Shelf Engine was founded in 2015 in Seattle, United States, focusing on the retail supply chain sector. An AI-driven platform is utilized to forecast demand for perishable items, analyzing historical sales, order patterns, margins, and shelf life data through machine learning models. Automation of vendor orders is facilitated, with quantities and types determined to minimize waste. Integration with existing inventory systems is supported using available historical records.

Who are the top competitors of Shelf Engine?

Shelf Engine's top competitors include RELEX, Bazaarvoice and Wasoko.

What products or services does Shelf Engine offer?

Shelf Engine offers Intelligent Forecasting Software and Grocery Ordering Automation.

Who are Shelf Engine's investors?

Shelf Engine has 18 investors. Key investors include Crisp, Foundation Capital, Shaun White, Ellen DeGeneres, and Portia De Rossi.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available