About Shelf Engine
Shelf Engine is a Retail company based in Seattle (United States) founded in 2015 by Bede Jordan, and was acquired by Crisp in March 2025. AI-based solution to automate orders of perishable goods. It operates in the Retail and Technology sectors. Shelf Engine has raised $58.25 million across 6 funding rounds from investors including Crisp, Foundation Capital and Shaun White. Shelf Engine offers products and services including Intelligent Forecasting Software and Grocery Ordering Automation. Its focus areas include In Store Retail Tech, Store Operations Management, Inventory Management and Perishable Goods. Its competitors include Zenput, Bazaarvoice and Silo; 3 of its 3 listed competitors have raised funding.
Company details
Shelf Engine was founded in 2015 in Seattle, United States, focusing on the retail supply chain sector. An AI-driven platform is utilized to forecast demand for perishable items, analyzing historical sales, order patterns, margins, and shelf life data through machine learning models. Automation of vendor orders is facilitated, with quantities and types determined to minimize waste. Integration with existing inventory systems is supported using available historical records.
Products & Services of Shelf Engine
Shelf Engine offers a comprehensive portfolio of products and services, including Intelligent Forecasting Software and Grocery Ordering Automation.
Automates orders to predict demand and reduce waste
Optimizes inventory to minimize stockouts and spoilage
Apps and channels of Shelf Engine
its YouTube channel Shelf Engine has 94 subscribers and 9 videos.
Videos from Shelf Engine
The most watched videos on Shelf Engine's YouTube channel, Shelf Engine (94 subscribers). Click a video to play it here.
More on Shelf Engine.
Funding Insights of Shelf Engine
Shelf Engine has successfully raised a total of $58.25M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $58.25M
- Total Rounds 6
- First Round $800,000
(Feb 2017)
- Investors Count 17
All 6 funding rounds of Shelf Engine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | Series B | – | Plus Capital | ||
| Mar 2021 | $41M | Series B | – | General Catalyst | |
| Jul 2020 | $12M | Series A | – | GGV Capital | |
| Oct 2018 | $4.3M | Series A | – | Bain Capital Ventures, Foundation Capital | |
| Jun 2018 | $150,000 | Seed | – | Y Combinator | – |
| Feb 2017 | $800,000 | Seed | – | Initialized Capital |
18 investors in total: 14 institutional and 4 angel.
Investors in Shelf Engine
Shelf Engine has secured backing from 18 investors, including angel and venture fund investors. Prominent investors backing the company include Crisp, Foundation Capital and Shaun White.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are focused on US companies. | pluscapital.com | Venice, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors | 1995 | foundationcapital.com | Palo Alto, United States | |
Early-stage venture capital fund | 1984.vc | San Francisco, United States | ||
Venture capital firm focused on aerospace, biopharma, consumer, and multiple sectors | correlationvc.com | San Francisco, United States | ||
Early-stage investments are provided by Soma Capital to startups. | somacap.com | San Francisco, United States | ||
Early-stage founders are supported through impactful venture capital investments. | fireboltventures.com | Palo Alto, United States | ||
Seed and early-stage tech investments are made in the US. | founderscoop.com | Seattle, United States | ||
Seed and early-stage technology investments are managed by the firm. | initialized.com | San Francisco, United States |
Investor details for Shelf Engine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Shelf Engine
62 people are tracked at Shelf Engine (26 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Bede Jordan | Co-Founder & CTO | Leadership |
Are Traasdahl | Founder & CEO | Leadership |
Ryan Dugger | Vice President Of Technology | Leadership |
Dag Liodden | CTO & Founder | Leadership |
Stacey Stevens Johnson | VP, Communications | Leadership |
Kim Sharabura | VP Technology - Cantactix | Leadership |
Tony Miller | Director of Sales Engineering | Leadership |
Heather Martin | Vice President, Enterprise Sales | Leadership |
Eric Mazzocco | Vp, Engineering | Leadership |
John McConnell | Chief Financial Officer | Leadership |
Kyle Parker | Vice President Of Technology | Leadership |
Paco Bañuelos | Director of Digital Marketing | Leadership |
Nina Giviyan-Kermani | VP, Customer Success | Leadership |
Joe Bast | Vp, People | Leadership |
Rhett Rickman | Director Technology Infrastructure | Leadership |
Andrew Lehrman | Vp, Corporate Development | Leadership |
Nina Giviyan | Vice President of Customer Success | Leadership |
Andrea Lovrics Perlaky | General Manager, EDI Business Line | Leadership |
Li Qiu | VP, Engineering | Leadership |
Kristin McLaughlin | Director Of Customer Success And Education | Leadership |
42 more people are available in the full profile.
Complete people profiles for Shelf Engine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Shelf Engine
4 dated milestones of Shelf Engine across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Shelf Engine is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series B,.
- Exit Acquired by Crisp.
Competitors of Shelf Engine
Shelf Engine has 3 listed competitors in our database, 3 of them funded. They include Zenput, Bazaarvoice and Silo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| bazaarvoice.com | 2005 | Austin, United States | $20.43M | 189 | Provider of SaaS based marking solution | |
| usesilo.com | 2017 | San Francisco, United States | $44M | 56 | Software suite solutions are provided for food distributor businesses. |
Detailed competitors of Shelf Engine
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Shelf Engine (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Shelf Engine
Complete news archive for Shelf Engine
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Frequently Asked Questions about Shelf Engine
Shelf Engine was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Shelf Engine is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Shelf Engine is a funded company, having raised a total of $58.25M across 6 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Feb 2017.
Shelf Engine was founded in 2015 in Seattle, United States, focusing on the retail supply chain sector. An AI-driven platform is utilized to forecast demand for perishable items, analyzing historical sales, order patterns, margins, and shelf life data through machine learning models. Automation of vendor orders is facilitated, with quantities and types determined to minimize waste. Integration with existing inventory systems is supported using available historical records.
Shelf Engine's top competitors include Bazaarvoice, Zenput and Silo.
Shelf Engine offers Intelligent Forecasting Software and Grocery Ordering Automation.
Shelf Engine has 18 investors. Key investors include Crisp, Foundation Capital, Shaun White, Ellen DeGeneres, and Portia De Rossi.
Yes. Shelf Engine was acquired by Crisp in March 2025.