Market Track

Chicago, United States Founded: 2004 • Age: 22 yrs Acquired By Vista Equity Partners
Market intelligence solutions are offered for advertising, promotions, and eCommerce.
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About Market Track

Market Track is a company based in Chicago (United States) founded in 2004 was acquired by Vista Equity Partners in April 2017.. Market Track has completed 4 acquisitions, including 360pi, Brandtale and Channel IQ. Market Track operates in a competitive market with competitors including 4C Insights, Wiser, data.ai, AMPLYFI and TapClicks, among others.

  • Headquarter Chicago, United States
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology → →
Retail → E-Commerce Technology & Services → →
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Aurora Capital Group

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    360pi

    & 3 more

  • Acquired by
    Vista Equity Partners

    & 1 more

    (Apr 13, 2017)

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Funding Insights of Market Track

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2010 Amount Debt – Conventional - Market Track Valuation

investors
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners

Investors in Market Track

Market Track has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Aurora Capital Group and Vista Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Aurora Capital Group
Private equity investment firm focused on multiple sectors
Founded Year Domain Location
Vista Equity Partners
Investments are directed toward high-growth enterprise software and technology companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Amitabh Bachchan family office
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Signite Partners
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Sixteenth Street Capital
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
GGV Capital
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Market Track

Market Track has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 360pi, Brandtale and Channel IQ. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bento Cloud
Bionic investment advisor platform
2016
48East
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
GrabKios by Kudo
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
48East
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Brandtale
Native advertising discovery platform
2015
360pi
Competitive pricing intelligence is delivered to retailers for optimization.
2009
Channel IQ
Online pricing intelligence solutions are provided to manufacturers and retailers.
2009
Company Name Description Domain Location Founded Year Amount
OVO
OVO is recognized as a smart digital payment application.
2017
Bento Cloud
Bionic investment advisor platform
2016
GrabKios by Kudo
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
GrabKios by Kudo
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Market Track

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners

Market Track Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Market Track

Market Track operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, Wiser, data.ai, AMPLYFI and TapClicks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
4C Insights
domain founded_year HQ Location
Cloud-based market intelligence is delivered across closed ecosystems.
Wiser
domain founded_year HQ Location
Price intelligence and optimization software is provided for e-commerce retailers.
data.ai
domain founded_year HQ Location
Market data is analyzed by AI to generate consumer insights.
AMPLYFI
domain founded_year HQ Location
Open-source data is curated, analyzed, and visualized via AI platform.
TapClicks
domain founded_year HQ Location
Cloud based marketing management platform for businesses
InMarket
domain founded_year HQ Location
Marketing measurement solutions are delivered to link brands with consumers.
Company Name Domain Founded year HQ Location Description
inDrive
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
Bolt
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
Gojek
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
Dunzo
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Market Track

Frequently Asked Questions about Market Track

When was Market Track founded?

Market Track was founded in 2004 and raised its 1st funding round 6 years after it was founded.

Where is Market Track located?

Market Track is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

What does Market Track do?

Market Track provides market intelligence solutions based on analysis of the advertising, promotional, and eCommerce landscape. Products include FeatureVision - platform to monitor and analyse promotions data of over over 2,000 retailers across the US, Canada, PriceVision - real-time information on more than 1 billion buy pages at more than 4,000 supported online merchants, retail locations and manufacturers and Competitrack - full service competitive ad monitoring with fully integrated creative and ad spending data. Serves clients across the Retail and Manufacturing sectors.

Who are the top competitors of Market Track?

Market Track's top competitors include 4C Insights, TapClicks and Wiser.

How many acquisitions has Market Track made?

Market Track has made 4 acquisitions, including 360pi, Brandtale, and Channel IQ.

Who are Market Track's investors?

Market Track has 2 investors. Key investors include Aurora Capital Group, and Vista Equity Partners.

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