About 4C Insights
4C Insights is a Technology company based in Chicago (United States) founded in 2011 by Alok Choudhary, and was acquired by Mediaocean in July 2020. Cloud-based market intelligence is delivered across closed ecosystems. It operates in the Technology and Media & Entertainment sectors. 4C Insights has raised $31.7 million across 5 funding rounds from investors including Mediaocean, Square 1 Bank and SuRo Capital. The company has 282 employees. 4C Insights has completed 3 acquisitions, including Teletrax, The Echo System and iQ media. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and AdTech. Its legal entity is VOXSUP INC. Its competitors include Flurry, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
4C Insights was founded in 2011 in Chicago, United States, within the technology sector focused on market intelligence. A SaaS platform is operated to process social data into actionable insights for marketing. The solution covers linear television, streaming video, digital commerce, and social media, with all services hosted in the cloud to eliminate customer infrastructure needs. Operations emphasize data analysis in closed digital environments.
- Headquarters Chicago, United States
- Employees 282
- Founders Alok Choudhary
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website 4cinsights.com
- Social LinkedIn X Facebook
- Acquired by Mediaocean (Jul 2020)
- Legal Name Voxsup Inc.
- Total Equity Funding$31.7M (USD)
in 5 rounds
- Latest Funding Round$26M (USD), Series C
Sep 2016
- InvestorsMediaocean
& 6 more
- Employee Count282
- Investments & AcquisitionsTeletrax
& 2 more
- Acquired byMediaocean
(Jul 2020)
Funding Insights of 4C Insights
4C Insights has successfully raised a total of $31.7M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $26 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.7M
- Total Rounds 5
- Last Round Series C — $26M
- First Round $50,000
(Apr 2012)
- Investors Count 6
All 5 funding rounds of 4C Insights with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $26M | Series C | – | Kayne Anderson Capital Advisors | |
| Feb 2015 | Debt – Conventional | – | – | ||
| Jan 2014 | $5M | Series B | – | Jump Capital | – |
| Sep 2012 | $650,000 | Seed | – | Inovia Capital | – |
| Apr 2012 | $50,000 | Seed | – | – | – |
7 investors in total: 7 institutional.
Investors in 4C Insights
4C Insights has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Mediaocean, Square 1 Bank and SuRo Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and funds of fund firm focused on multiple sectors | jumpcap.com | Chicago, United States | ||
Venture capital is invested in European technology sectors. | primeventures.com | Amsterdam, Netherlands | ||
Venture capital fund focused on multiple sectors | surocap.com | San Francisco, United States | ||
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
| kaynecapital.com | ||||
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States | |
Advertising software and integration services are provided for enterprises. | 2006 | mediaocean.com | New York, United States |
Investor details for 4C Insights
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of 4C Insights
274 people are tracked at 4C Insights (104 in leadership, 9 in board & advisors, 161 in team); the tracked headcount is 282.
| Name | Role | Group |
|---|---|---|
Alok Choudhary | Founder & Chairman & President | Leadership |
Nick Galassi | COO & CFO | Leadership |
Bill Wise | Co-founder & CEO | Leadership |
Danielle Klajman Casey | Customer Success Director | Leadership |
Sydney Moore | Director Of Compliance And Audit | Leadership |
Amy Wilson | Talent Acquisition Partner | Leadership |
Luke Hathaway | Senior Vice President - Agency Partnerships | Leadership |
Kieran Chong | CX Technical Director | Leadership |
Adina Salah | Senior Vice President, Customer Success | Leadership |
Varun Soni | Vp, Software Engineering | Leadership |
Grant Parker | President, Flashtalking | Leadership |
Apurv Lungade | Director Of Product Management | Leadership |
Christopher Carafello | VP Product Management | Leadership |
Guido Juliano | Vp, Client Operations And Compliance | Leadership |
Kami Lentz | Senior Sales Director | Leadership |
Justin Krengel | Sales Director | Leadership |
Gordon H. Cohen | Chief Technology Officer | Leadership |
Siddharth Muthukumaran | Senior Director Of Software Engineering | Leadership |
Rajesh Kolagani | VP Of Software Engineering | Leadership |
Alix Foster | VP Of Product Marketing | Leadership |
254 more people are available in the full profile.
Complete people profiles for 4C Insights
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by 4C Insights
4C Insights has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Teletrax, The Echo System and iQ media.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based media intelligence analytics are delivered across diverse channels. | iq.media | Conshohocken, United States | 2010 | Apr 2019 | •••• | |
Broadcast monitoring and verification solutions provider | teletrax.tv | London, United Kingdom | 2002 | Jul 2015 | •••• | |
Return on social is measured and maximized for ecommerce brands. | theechosystem.com | New York, United States | 2010 | Jun 2013 | •••• |
Complete acquisition details for 4C Insights
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of 4C Insights
7 dated milestones of 4C Insights across 9 years, from founding to its latest funding, stage changes and deals.
- Founded 4C Insights is founded.
- Funding First funding round of $50K.
- Acquisition Acquires The Echo System.
- Acquisition Acquires Teletrax.
- Funding Latest funding round, Series C, of $26.0M.
- Acquisition Acquires iQ media.
- Exit Acquired by Mediaocean.
Competitors of 4C Insights
4C Insights has 3 listed competitors in our database, 3 of them funded. They include Flurry, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flurry.com | 2005 | San Francisco, United States | $63M | Mobile application analytics solutions are offered by Flurry. | ||
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of 4C Insights
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of 4C Insights
Websites that share an audience with 4C Insights (4cinsights.com).
Websites whose visitors overlap most with 4C Insights. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| partnered.com | 100% | View details | |||
| meltwater.com | 100% | 946.7K | #56,749 | View details | |
sonoeast.com | sonoeast.com | 63% | #2,911,587 | – | |
business.twitter.com | business.twitter.com | 60% | – | ||
| adexchanger.com | 60% | 210K | #245,743 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for 4C Insights
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as 4C Insights (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about 4C Insights
4C Insights was founded in 2011 and raised its 1st funding round 1 year after it was founded.
4C Insights is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
4C Insights is a funded company, having raised a total of $31.7M across 5 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Apr 2012.
4C Insights has 282 employees.
4C Insights was founded in 2011 in Chicago, United States, within the technology sector focused on market intelligence. A SaaS platform is operated to process social data into actionable insights for marketing. The solution covers linear television, streaming video, digital commerce, and social media, with all services hosted in the cloud to eliminate customer infrastructure needs. Operations emphasize data analysis in closed digital environments.
4C Insights has made 3 acquisitions, including Teletrax, The Echo System, and iQ media.
4C Insights has 7 investors. Key investors include Mediaocean, Square 1 Bank, SuRo Capital, Kayne Anderson Capital Advisors, and Jump Capital.
4C Insights operates through Voxsup Inc..
Yes. 4C Insights was acquired by Mediaocean in July 2020.