Flurry

San Francisco, United States Founded: 2005 • Age: 21 yrs Acquired By Yahoo
Mobile application analytics solutions are offered by Flurry.

About Flurry

Flurry is a Technology company based in San Francisco (United States) founded in 2005, and was acquired by Yahoo in July 2014. Mobile application analytics solutions are offered by Flurry. It operates on a Freemium model in Technology and Media & Entertainment sectors. Flurry has raised $63 million across 6 funding rounds from investors including Yahoo, Crosslink Capital and Menlo Ventures. Flurry has completed 1 acquisition, including Trestle App. Its website flurry.com draws about 15 thousand monthly visits. Flurry offers products and services including Flurry Analytics, Flurry Push, and Flurry Crash. Its focus areas include Software and Analytics Software. Its legal entity in India is Flurry Analytics India Private Limited (U72300MH2012PTC229346). Its competitors include 4C Insights, Integral Ad Science and data.ai; 3 of its 3 listed competitors have raised funding.

Company details

Flurry is established as a leading mobile app analytics platform for Android and iOS, launched in 2008. It is utilized by over 250,000 companies to analyze user behavior across millions of applications and billions of devices. Solutions offered include audience segmentation, user journey tracking, funnel analysis, push notifications, and crash reporting. The platform is designed to support app growth by providing insights into user acquisition, engagement, and retention. Data-driven strategies are enabled through custom dashboards and on-demand analysis tools like Flurry Explorer. The service is provided free of charge, ensuring accessibility for developers of all scales.

Key Metrics
  • Total Equity Funding
    $63M (USD)

    in 6 rounds

  • Latest Funding Round
    $10M (USD), Debt – Conventional

    May 2014

  • Investors
    Yahoo

    & 8 more

  • Investments & Acquisitions
  • Acquired by
    Yahoo

    (Jul 2014)

Products & Services of Flurry

Flurry offers a comprehensive portfolio of products and services, including Flurry Analytics, Flurry Push, and Flurry Crash.

Flurry Analytics
Mobile App Analytics

Mobile app analytics platform for tracking user behavior.

Flurry Push
User Engagement

Push notification tool for engaging app users effectively.

Flurry Crash
Crash Analytics

Crash reporting tool for identifying app performance issues.

Funding Insights of Flurry

Flurry has successfully raised a total of $63M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $63M
  • Total Rounds 6
  • Last Round Debt – Conventional β€” $10M
  • First Round $3.5M

    (Mar 2007)

  • Investors Count 8

All 6 funding rounds of Flurry with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2014$10MDebt – Conventional––
–
Dec 2013$12.5MSeries E––
–
Apr 2013$25MSeries D–Crosslink Capital
Dec 2010$15MSeries C–Menlo Ventures
Jan 2010$7MSeries B–InterWest Partners
Mar 2007$3.5MSeries A–DFJ
Valuation history

9 investors in total: 9 institutional.

Investors in Flurry

Flurry has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Yahoo, Crosslink Capital and Menlo Ventures.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital is invested in various sectors by Crosslink Capital.
crosslinkcapital.comSan Francisco, United States
Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
menlovc.com
US focused VC firm
dfj.comMenlo Park, United States
Early-stage investing in IT and healthcare ventures.
interwest.com
Venture capital firm focused on blockchain, wellbeing, and multiple sectors
usv.comNew York, United States
US focused seed and early-stage VC firm
firstround.comSan Francisco, United States
Early-stage Tech & Offline focused VC Firm investing in geographies such as the US
draperrichards.comMenlo Park, United States
Venture capital firm investing in seed & series A startups
borealis.vcHanover, United States
News, insights, and services are delivered via an online platform.
1994yahoo.comNew York, United States
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Investor details for Flurry

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Board of directors of Flurry Analytics India Private Limited (Flurry)

Flurry Analytics India Private Limited is the primary company behind Flurry. The board of Flurry Analytics India Private Limited currently have 2 directors; the longest-serving is Prasad Dhongadi, appointed in 2015. 6 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Prasad Dhongadi
DIN 06818388
Director23 Feb 201511 yrs 8 moFlurry Analytics India Private Limited
Manish Shah
DIN 07187337
Additional Director06 Jul 20179 yrs 4 moFlurry Analytics India Private Limited

Investments & Acquisitions by Flurry

Flurry has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Trestle App.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
BaaS for mobile app developers
trestleapp.comGrandville, United States2011Jul 2012β€’β€’β€’β€’
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Complete acquisition details for Flurry

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Flurry

5 dated milestones of Flurry across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Flurry is founded.
  2. Funding First funding round of $3.5M.
  3. Acquisition Acquires Trestle App.
  4. Funding Latest funding round, Debt – Conventional, of $10.0M.
  5. Exit Acquired by Yahoo.

Competitors of Flurry

Flurry has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, Integral Ad Science and data.ai.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
4cinsights.com2011Chicago, United States$31.7M282
Cloud-based market intelligence is delivered across closed ecosystems.
integralads.com2009New York, United States$80.75M880
AI powered ad fraud detection software
data.ai2010San Francisco, United States$157M123
Market data is analyzed by AI to generate consumer insights.
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Detailed competitors of Flurry

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Flurry

The website of Flurry (flurry.com) receives about 15.1K visits a month.

  • Monthly visits
    15.1K

    ▼ 12% vs previous month

Similar websites

Websites whose visitors overlap most with Flurry. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
canalys.com
100%
14.6K#1,816,405View details
developer.apple.com
developer.apple.com
95%
–
inmobi.com
89%
830K#17,071View details
kochava.com
88%
#33,894View details
chartboost.com
87%
187.1K#232,491View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 27 similar websites and full traffic analytics for Flurry

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 27 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in MarketingTech

3 companies that operate in the same segment as Flurry (MarketingTech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Zeta Global is recognized as an AI-powered marketing cloud.
2007New York, New York, United StatesUSD 357.58 MUSD 1.3 B3,142
Multi-channel online marketing tools are provided for small businesses.
1998Waltham, Massachusetts, United StatesUSD 37 M
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Related news about Flurry

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Complete news archive for Flurry

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Flurry

Flurry was founded in 2005 and raised its 1st funding round 2 years after it was founded.

Flurry is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Flurry is a funded company, having raised a total of $63M across 6 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Mar 2007.

Flurry is established as a leading mobile app analytics platform for Android and iOS, launched in 2008. It is utilized by over 250,000 companies to analyze user behavior across millions of applications and billions of devices. Solutions offered include audience segmentation, user journey tracking, funnel analysis, push notifications, and crash reporting. The platform is designed to support app growth by providing insights into user acquisition, engagement, and retention. Data-driven strategies are enabled through custom dashboards and on-demand analysis tools like Flurry Explorer. The service is provided free of charge, ensuring accessibility for developers of all scales.

Flurry's top competitors include 4C Insights, Integral Ad Science and data.ai.

Flurry offers Flurry Analytics, Flurry Push, and Flurry Crash.

Flurry has made 1 acquisition, including Trestle App.

Flurry has 9 investors. Key investors include Yahoo, Crosslink Capital, Menlo Ventures, DFJ, and InterWest.

Flurry operates through Flurry Analytics India Private Limited.

Yes. Flurry was acquired by Yahoo in July 2014.

The legal entities of Flurry currently have 2 directors, including Manish Shah, Prasad Dhongadi.

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