Integral Ad Science

New York, United States Founded: 2009 • Age: 17 yrs Listed Acquired By Novacap
AI powered ad fraud detection software

About Integral Ad Science

Integral Ad Science is a publicly listed company based in New York (United States) founded in 2009 by Josh Attenberg, Jack Habr, Bryan St John, Kent Wakeford, Will Luttrell, and Foster Provost, and was acquired by Novacap in September 2025. Integral Ad Science has raised $80.75 million across 7 funding rounds from investors including SVB, Atlas Venture and Sapphire Ventures. The company has 902 employees. Integral Ad Science has completed 7 acquisitions, including ADmantX, Amino Payments and Context. Its chief executive, as recorded, is Jack Habr. Its website integralads.com draws about 325 thousand monthly visits. Its Indian entity Integral Ad Science India Private Limited reported revenue of β‚Ή65.66 Cr. Integral Ad Science offers products and services including Ad Fraud Detection, Brand Safety, Contextual Targeting, and Viewability Optimization. Its focus areas include Enterprise Applications, AdTech, Ad Verification and Advertiser Centric. Its competitors include DoubleVerify, Flurry and AdTheorent; 3 of its 3 listed competitors have raised funding.

Company details

AI powered ad fraud detection software. The platform analyzes the data to identify anomalies and distinguishes human behavior from bots. It integrates with agencies, ad networks, and DSPs. The solution also covers different aspects of ad fraud, such as identifying anomalies indicating fraud, preventing wasted media spend by blocking threats, and utilizing a multi-layered approach to fraud detection.

  • Headquarters New York, United States
  • Employees 902
  • Founders Josh Attenberg, Jack Habr, Bryan St John, Kent Wakeford, Will Luttrell, Foster Provost
  • Stage Public
  • Sectors
    Media & Entertainment
  • Website category Business and Consumer Services · Marketing and Advertising
  • Website integralads.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Vista Equity Partners (Jun 2018)
  • Legal Name Integral Ad Science Holding Corp.
Key Metrics
  • Indian entity revenue
    ₹65.66 Cr

    FY 2025 · +8% YoY

  • Indian entity net profit
    ₹3.55 Cr

    FY 2025 · 5% margin

  • Indian entity EBITDA
    ₹6.07 Cr

    FY 2025 · 9% margin

  • Total Equity Funding
    $80.75M (USD)

    in 7 rounds

  • Latest Funding Round
    $40M (USD), Debt – Conventional

    Jul 2015

  • Investors
    SVB

    & 9 more

  • Employee Count
    902
  • Investments & Acquisitions
    ADmantX

    & 6 more

  • Acquired by
    Novacap

    & 1 more

    (Sep 2025)

Products & Services of Integral Ad Science

Integral Ad Science offers a comprehensive portfolio of products and services, including Ad Fraud Detection, Brand Safety, Contextual Targeting, and Viewability Optimization.

Ad Fraud Detection
Security

Detects and prevents fraudulent ad activities in digital campaigns

Brand Safety
Risk Management

Ensures ads appear in suitable and safe content environments

Contextual Targeting
Targeting Tools

Optimizes ad placement based on content relevance

Viewability Optimization
Performance Tools

Measures and improves ad visibility across devices

Apps and channels of Integral Ad Science

its YouTube channel Integral Ad Science has 2.27K subscribers and 30 videos.

Integral Ad Science
YouTube 2.27K subscribers 30 videos Science & Technology
Open channel

Videos from Integral Ad Science

The most watched videos on Integral Ad Science's YouTube channel, Integral Ad Science (2.27K subscribers). Click a video to play it here.

CEO Lisa Utzschneider and Mastercard CMO & CCO Raja Rajamannar in the C Space Studio - CES 2024
6.5K views
CCO Yannis Dosios in the C Space Studio - CES 2024
1.8K views
Drive Superior Results with Quality Attention
1.5K views
CMO Khurrum Malik in the C Space Studio - CES 2024
1.3K views

More on Integral Ad Science.

Funding Insights of Integral Ad Science

Integral Ad Science has successfully raised a total of $80.75M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $40 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $80.75M
  • Total Rounds 7
  • Last Round Debt – Conventional β€” $40M
  • First Round $2.5M

    (Jul 2009)

  • Investors Count 8

All 7 funding rounds of Integral Ad Science with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2015$40MDebt – Conventional––
Jul 2015$27MSeries E–Sapphire Ventures
Feb 2015$4MSeries D––
–
Jan 2014$30MSeries D–August Capital
Apr 2012$10MSeries C–Pelion Venture Partners, Atlas Venture
–
Jul 2010$7.25MSeries B––
Jul 2009$2.5MSeries A–Founder Collective
–
Valuation history

10 investors in total: 10 institutional.

Investors in Integral Ad Science

Integral Ad Science has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Atlas Venture and Sapphire Ventures.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital firm partnering with enterprise software companies and early-stage funds.
sapphireventures.com
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses.
augustcap.com
US focused early-stage VC firm
pelionvp.comSalt Lake City, United States
Venture capital firm investing in life science and biotechnology sectors
1980atlasventure.comCambridge, United States
Sector-agnostic investments in late-stage startups are made by Cross Creek.
crosscreek.vcSalt Lake City, United States
Early-stage investments are provided by Coriolis Ventures.
coriolisventures.comNew York, United States
Venture capital firm focused on tech sectors
foundercollective.comCambridge, United States
Investments are directed toward high-growth enterprise software and technology companies.
vistaequitypartners.comAustin, United States
Banking services are provided to innovative companies, investors, and individuals.
1983svb.comSanta Clara, United States
Novacap is engaged in mid-market buyouts and value creation.
1981novacapcorp.comBrossard, Canada
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Investor details for Integral Ad Science

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Board of directors of Integral Ad Science India Private Limited (Integral Ad Science)

Integral Ad Science India Private Limited is the primary company behind Integral Ad Science. The board of Integral Ad Science India Private Limited currently have 3 directors; the longest-serving is Yossi Micah Almani, appointed in 2024. 9 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Yossi Micah Almani
DIN 10511379
Director04 Mar 20242 yrs 8 moIntegral Ad Science India Private Limited
Vlad Vladimir Izversky
DIN 10671164
Director12 Sep 20242 yrs 1 moIntegral Ad Science India Private Limited
Deepak Kapoor
DIN 11364712
Additional Director10 Nov 202511 moIntegral Ad Science India Private Limited

People of Integral Ad Science

256 people are tracked at Integral Ad Science (86 in leadership, 3 in board & advisors, 167 in team); the tracked headcount is 902.

NameRoleGroup
Josh Attenberg
Co-FounderLeadership
Jack Habr
Founder & CEOLeadership
Bryan St John
Co-FounderLeadership
Kent Wakeford
Co-FounderLeadership
Will Luttrell
Co-FounderLeadership
Foster Provost
Co-FounderLeadership
Sarah Martinez
CROLeadership
Khurrum Malik
CMOLeadership
CEOLeadership
Ben M.
Director, Agency Partnerships EMEALeadership
Robert Janecek
Chief Information OfficerLeadership
Lu Tian
Global Vp, Global Partner Solutions & OperationsLeadership
Tom Sharma
Chief Product OfficerLeadership
Mohan Govindaraj
Director, Engineering - CTVLeadership
Si Song Tay
APAC Business Operations DirectorLeadership
Tony Marlow
CMOLeadership
Modium Prasanthi
Director, EngieeringLeadership
Cheryl Taylor
Director, Talent DevelopmentLeadership
Jo Ellis
Director, Talent Acquisition - Apac/seaLeadership
Vidhya Rohini Raman
Senior Director Data Science And EngineeringLeadership

236 more people are available in the full profile.

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IPO & Listings of Integral Ad Science

Integral Ad Science is a publicly listed company on the NASDAQ with ticker symbol IAS in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date30 Jun 2021
  • Listed onNASDAQ: IAS
  • Listed entityIntegral Ad Science Holding Corp.
  • Exchange sectorTechnology services
  • ISINUS45828L1089
  • Share price$10.34 (+0.78% on the day) · 2025-12-24
  • Market capitalisation$1.74B
  • Price to earnings37.0
  • EPS (diluted, trailing year)$0.28
  • Volume (last session)14,675,079
  • Analyst consensusNeutral

Financials of Integral Ad Science

Figures of Integral Ad Science India Private Limited, the primary company behind Integral Ad Science, for FY 2025. Revenue was ₹65.66 Cr (+8% year on year). Net profit was ₹3.55 Cr (5% margin). EBITDA was ₹6.07 Cr (9% margin). Revenue has grown at a compounded annual rate of +18% over three years.

  • ₹65.66 CrRevenue · FY 2025 · +8% YoY
  • ₹3.55 CrNet profit · 5% margin
  • ₹6.07 CrEBITDA · 9% margin
  • ₹1 LakhPaid-up capital
  • 91Employees (provident fund records)
  • +18%Revenue CAGR, 3 years
Exchange-reported annual figures
YearRevenueNet incomeEBITDA
2024$530.1M$37.8M$131.5M
2023$474.4M$7.2M$76.5M
2022$408.4M$15.4M$86.0M
2021$323.5M-$52.4M$43.2M

Balance sheet, profit and loss, cash flow and ratios of Integral Ad Science India Private Limited are on its company page.

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Detailed financial statements for Integral Ad Science

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Investments & Acquisitions by Integral Ad Science

Integral Ad Science has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include ADmantX, Amino Payments and Context.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Provider of digital & content marketing, branding and advertising services
wearecontext.comParis, France2020Jan 2022β€’β€’β€’β€’
Connected TV ad insertion solutions are provided for streaming channels.
getpublica.comPalo Alto, United States2016Aug 2021$220M
Blockchain technology is employed to track online ad payments transparently.
aminopay.comPhiladelphia, United States2017Jan 2021β€’β€’β€’β€’
Semantic advertising data is provided to publishers and advertisers.
admantx.comWest Hartford, United States2010Nov 2019β€’β€’β€’β€’
Malicious bots are detected via proprietary algorithms for fraud prevention.
swarm.enterprisesSan Francisco, United States2014Jul 2016β€’β€’β€’β€’
Real-time video viewability Intelligence
veenome.comNew York, United States2011Mar 2015β€’β€’β€’β€’
Mobile ad serving and analytics for campaigns are provided.
simplytics.comLondon, United Kingdom2012Feb 2014β€’β€’β€’β€’
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Timeline of Integral Ad Science

13 dated milestones of Integral Ad Science across 16 years, from founding to its latest funding, stage changes and deals.

  1. Founded Integral Ad Science is founded.
  2. Funding First funding round of $2.5M.
  3. Acquisition Acquires Simplytics.
  4. Acquisition Acquires Veenome.
  5. Funding Latest funding round, Debt – Conventional, of $40.0M.
  6. Acquisition Acquires Swarm Enterprises.
  7. Exit Acquired by Vista Equity Partners.
  8. Acquisition Acquires ADmantX.
  9. Acquisition Acquires Amino Payments.
  10. IPO Lists on the stock exchange (IPO).
  11. Acquisition Acquires Publica.
  12. Acquisition Acquires Context.
  13. Exit Acquired by Novacap.

Competitors of Integral Ad Science

Integral Ad Science has 3 listed competitors in our database, 3 of them funded. They include DoubleVerify, Flurry and AdTheorent.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
doubleverify.com2008New York, United States$396.5M297
Ad verification solutions are delivered for digital media campaigns.
flurry.com2005San Francisco, United States$63M
Mobile application analytics solutions are offered by Flurry.
adtheorent.com2010New York, United States$4M301
Predictive mobile advertising is enabled by AI and machine learning.
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Detailed competitors of Integral Ad Science

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Web traffic of Integral Ad Science

The website of Integral Ad Science (integralads.com) receives about 325K visits a month and ranks #188,793 among all websites worldwide, #5,163 in Marketing and Advertising.

  • Monthly visits
    325K

    ▲ 14.7% vs previous month

  • Unique visitors
    174.8K

    per month

  • Global rank
    #188,793

    among all websites

  • Category rank
    #5,163

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with Integral Ad Science. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
doubleverify.com
100%
111.2K#350,419View details
integralplatform.com
integralplatform.com
73%
#2,628,407–
aytm.com
71%
239.6K#251,442View details
zappi.io
71%
623.1K#81,399View details
x-log.ai
71%
#4,972,780View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Top companies in Mobile Advertising

3 companies that operate in the same segment as Integral Ad Science (Mobile Advertising) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.3 B1,580
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M
Mobile apps are promoted and monetized via in-app video trailers.
2011San Francisco, California, United StatesUSD 25.62 M
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Related news about Integral Ad Science

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Frequently Asked Questions about Integral Ad Science

Integral Ad Science was founded in 2009.

Integral Ad Science is headquartered in New York, United States. It is registered at New York, New York, United States.

Jack Habr is the CEO of Integral Ad Science, as recorded in our data. They have also founded this company.

Integral Ad Science is a funded company, having raised a total of $80.75M across 7 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jul 2009.

Integral Ad Science has 902 employees.

The primary company behind Integral Ad Science, Integral Ad Science India Private Limited, reported revenue of β‚Ή65.66 Cr for FY 2025, up 8% year on year.

AI powered ad fraud detection software. The platform analyzes the data to identify anomalies and distinguishes human behavior from bots. It integrates with agencies, ad networks, and DSPs. The solution also covers different aspects of ad fraud, such as identifying anomalies indicating fraud, preventing wasted media spend by blocking threats, and utilizing a multi-layered approach to fraud detection.

Integral Ad Science's top competitors include DoubleVerify, Flurry and AdTheorent.

Integral Ad Science offers Ad Fraud Detection, Brand Safety, Contextual Targeting, and Viewability Optimization.

Yes, Integral Ad Science is publicly traded on NASDAQ under the ticker symbol IAS.

Integral Ad Science has made 7 acquisitions, including ADmantX, Amino Payments, and Context.

Integral Ad Science has 10 investors. Key investors include SVB, Atlas Venture, Sapphire Ventures, August Capital, and Pelion Venture Partners.

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