About Publica
Publica is a Media & Entertainment company based in Palo Alto (United States) founded in 2016 by Benjamin Antier and Nabhan El Rahman, and was acquired by Integral Ad Science in August 2021. Connected TV ad insertion solutions are provided for streaming channels. It operates on a SaaS (Software-as-a-Service) and Managed Services model. Its chief executive, as recorded, is Benjamin Antier. Its website getpublica.com draws about 15 thousand monthly visits. Publica offers products and services including CTV Ad Server, OTT Header Bidding, and Audience Targeting. Its focus areas include Technology, Advertising Technology and Connected TV Advertising. Its competitors include Innovid, NextRoll and Unified; 3 of its 3 listed competitors have raised funding.
Company details
Publica is established as a prominent platform for Connected TV (CTV) and Over-The-Top (OTT) advertising solutions. Services are provided to CTV channels, virtual MVPDs, TV manufacturers, and web publishers. Monetization across CTV and OTT apps is managed through unified auctions, server-side ad insertion, and audience targeting. Yield optimization for ad breaks is facilitated, and ad revenues are grown for publishers. Advanced analytics and campaign management tools are offered to enhance user experience and increase inventory value. The platform is trusted by fast-growing OTT streaming services and major TV manufacturers within the streaming economy.
- Headquarters Palo Alto, United States
- Founders Benjamin Antier, Nabhan El Rahman
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website getpublica.com
- Social LinkedIn X
- Acquired by Integral Ad Science (Aug 2021)
- Investors
- Acquired byIntegral Ad Science
(Aug 2021)
Products & Services of Publica
Publica offers a comprehensive portfolio of products and services, including CTV Ad Server, OTT Header Bidding, and Audience Targeting.
Ad server designed for Connected TV advertising solutions.
Unified auction solution for OTT video inventory monetization.
Data segmentation tool for increasing CTV inventory value.
Investors in Publica
Publica has secured backing from 1 investor. Prominent investors backing the company include Integral Ad Science.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI powered ad fraud detection software | 2009 | integralads.com | New York, United States |
Investor details for Publica
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People of Publica
27 people are tracked at Publica (6 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Benjamin Antier | Co-Founder & CEO | Leadership |
Nabhan El Rahman | Co-Founder | Leadership |
Kenny Hufford | Director Of Engineering | Leadership |
Jason Kim | Senior Director, Product | Leadership |
Clem Birdsall | Snr Publisher and Platform Director, APAC | Leadership |
Jeffrey Pizzo | Publisher Development Director | Leadership |
Bruce Yang | Software Engineer Team Lead | Team |
Jon Zamora | Software Engineer | Team |
Kevin Paek | Staff Software Engineer | Team |
Nathaniel Cuenca | Software Engineer | Team |
Miguel Hernández Balderas | Full Stack Developer | Team |
Tatiana Faramarzi | Software Engineer | Team |
Ségolène Gaillard | Senior Publisher Development Manager, EMEA | Team |
Manuel Gutierrez | Senior Manager, Publisher Operations | Team |
Fadwa E. | Senior Marketing Events Manager - Publisher | Team |
Clément Poty | Manager, Product Design | Team |
Nathan Davison | Senior Manager, Publisher Development | Team |
Bret Ikehara | Principal Software Engineer | Team |
Yu-Huan W. | Software Engineer | Team |
Jennifer U. | Senior Platform Operations Manager | Team |
7 more people are available in the full profile.
Complete people profiles for Publica
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Timeline of Publica
2 dated milestones of Publica across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Publica is founded.
- Exit Acquired by Integral Ad Science.
Competitors of Publica
Publica has 3 listed competitors in our database, 3 of them funded. They include Innovid, NextRoll and Unified.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| innovid.com | 2007 | New York, United States | $82.6M | 197 | Connected TV video ad delivery platform | |
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. |
Detailed competitors of Publica
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Web traffic of Publica
The website of Publica (getpublica.com) receives about 14.8K visits a month and ranks #1,688,985 among all websites worldwide, #3,741 in Online Marketing.
- Monthly visits14.8K
▼ 1.4% vs previous month
- Unique visitors6.5K
per month
- Global rank#1,688,985
among all websites
- Category rank#3,741
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit1.7
- Average visit17 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Publica. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
iabtechlab.com | iabtechlab.com | 100% | #216,693 | – | |
| smartyads.com | 80% | #572,052 | View details | ||
| wearemiq.com | 60% | 41.1K | #708,948 | View details | |
| integralads.com | 60% | 325K | #188,793 | View details | |
| stackadapt.com | 60% | 966.8K | #53,483 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Publica (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Publica
Complete news archive for Publica
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Frequently Asked Questions about Publica
Publica was founded in 2016.
Publica is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Benjamin Antier is the CEO of Publica, as recorded in our data. They have also founded this company.
Publica is established as a prominent platform for Connected TV (CTV) and Over-The-Top (OTT) advertising solutions. Services are provided to CTV channels, virtual MVPDs, TV manufacturers, and web publishers. Monetization across CTV and OTT apps is managed through unified auctions, server-side ad insertion, and audience targeting. Yield optimization for ad breaks is facilitated, and ad revenues are grown for publishers. Advanced analytics and campaign management tools are offered to enhance user experience and increase inventory value. The platform is trusted by fast-growing OTT streaming services and major TV manufacturers within the streaming economy.
Publica offers CTV Ad Server, OTT Header Bidding, and Audience Targeting.
Publica has 1 investor. Key investors include Integral Ad Science.
Yes. Publica was acquired by Integral Ad Science in August 2021.