About Publica
Publica is a company based in Palo Alto (United States) founded in 2016 by Benjamin Antier and Nabhan El Rahman was acquired by Integral Ad Science in August 2021. It operates as a SaaS (Software-as-a-Service), and Managed Services. Publica offers products and services including CTV Ad Server, OTT Header Bidding, and Audience Targeting. Publica operates in a competitive market with competitors including Criteo, Innovid, Amagi, NextRoll and Unified, among others.
- Headquarter Palo Alto, United States
- Founders Benjamin Antier, Nabhan El Rahman
-
Sectors
Media & Entertainment
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Latest Funding Round
- Investors
-
Employee Count
Employee Count
-
Acquired by
Integral Ad Science
(Aug 10, 2021)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Publica
Publica offers a comprehensive portfolio of products and services, including CTV Ad Server, OTT Header Bidding, and Audience Targeting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Ad server designed for Connected TV advertising solutions.
Unified auction solution for OTT video inventory monetization.
Data segmentation tool for increasing CTV inventory value.
Unlock access to complete
Funding Insights of Publica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Publica
Publica has secured backing from 1 investor. Prominent investors backing the company include Integral Ad Science. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
AI powered ad fraud detection software
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Publica
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Publica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Publica Comparisons
Competitors of Publica
Publica operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, Innovid, Amagi, NextRoll and Unified, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
|
|
| domain | founded_year | HQ Location |
Connected TV video ad delivery platform
|
|
| domain | founded_year | HQ Location |
Cloud solutions for broadcast, streaming, and advertising industries are provided.
|
|
| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
|
|
| domain | founded_year | HQ Location |
Social media advertising services are delivered across digital platforms.
|
|
| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Publica
Frequently Asked Questions about Publica
When was Publica founded?
Publica was founded in 2016.
Where is Publica located?
Publica is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Who is the current CEO of Publica?
Benjamin Antier is the current CEO of Publica. They have also founded this company.
What does Publica do?
Publica is established as a prominent platform for Connected TV (CTV) and Over-The-Top (OTT) advertising solutions. Services are provided to CTV channels, virtual MVPDs, TV manufacturers, and web publishers. Monetization across CTV and OTT apps is managed through unified auctions, server-side ad insertion, and audience targeting. Yield optimization for ad breaks is facilitated, and ad revenues are grown for publishers. Advanced analytics and campaign management tools are offered to enhance user experience and increase inventory value. The platform is trusted by fast-growing OTT streaming services and major TV manufacturers within the streaming economy.
Who are the top competitors of Publica?
What products or services does Publica offer?
Publica offers CTV Ad Server, OTT Header Bidding, and Audience Targeting.
Who are Publica's investors?
Publica has 1 investor. Key investors include Integral Ad Science.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.