About Unified
Unified is a Media & Entertainment company based in New York (United States) founded in 2011 by Jason Beckerman. Social media advertising services are delivered across digital platforms. It operates on a SaaS (Software-as-a-Service) and Professional Services model. Unified has raised $55.6 million across 7 funding rounds from investors including SVB, iHeartMedia and Wellington Financial. The company has 115 employees. Unified has completed 2 acquisitions, including PageLever and awe.sm. Its chief executive, as recorded, is Jason Beckerman. Its website unified.com draws about 20 thousand monthly visits. Unified offers products and services including Omnichannel Digital Advertising and Insights Platform. Its focus areas include Technology, Digital Marketing and Advertising Technology. Its legal entity is Unified Enterprise Corp. Its competitors include NextRoll, Mediaocean and RhythmOne; 2 of its 3 listed competitors have raised funding.
Company details
Unified is focused on providing comprehensive omnichannel digital advertising services. Expertise is offered across paid social, programmatic, OTT, and digital audio sectors. A purpose-built insights platform is utilized to streamline reporting and anticipate performance. Partnerships with platform, creative, and data providers are maintained to support client campaigns. Operational excellence and actionable insights are delivered by a team of industry experts throughout the campaign lifecycle.
- Headquarters New York, United States
- Employees 115
- Founders Jason Beckerman
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website unified.com
- Social LinkedIn X Facebook
- Legal Name Unified Enterprise Corp.
Products & Services of Unified
Unified offers a comprehensive portfolio of products and services, including Omnichannel Digital Advertising and Insights Platform.
Comprehensive solutions for paid social and programmatic advertising.
Purpose-built platform for streamlined reporting and performance insights.
Funding Insights of Unified
Unified has successfully raised a total of $55.6M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55.6M
- Total Rounds 7
- Last Round Series B — $10M
- First Round $1.6M
(Jun 2011)
- Investors Count 6
All 7 funding rounds of Unified with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $10M | Series B | – | Wellington Financial | – |
| Sep 2015 | $30M | Series B | – | iHeartMedia | |
| Sep 2015 | $10M | Debt – Conventional | – | – | |
| Nov 2014 | $10M | Debt – Conventional | – | – | – |
| Jul 2012 | $14M | Series A | – | Advance | |
| Jun 2012 | Debt – Conventional | – | – | ||
| Jun 2011 | $1.6M | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Unified
Unified has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, iHeartMedia and Wellington Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused Venture debt provider investing primarily in the US and Canada | 2000 | wellingtonfund.com | Toronto, Canada | |
Advance is engaged in long-term investment across diverse sectors. | advance.com | New York, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Multi-channel radio conglomerate | 2009 | iheartmedia.com | San Antonio, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for Unified
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People of Unified
121 people are tracked at Unified (20 in leadership, 101 in team); the tracked headcount is 115.
| Name | Role | Group |
|---|---|---|
Jason Beckerman | Co-Founder & CEO | Leadership |
Kavita Kanakamedala | Vice President Of Engineering | Leadership |
Vojtek Surowiec | VP Of Engineering | Leadership |
Aj Stokols | Vp, Campaign Management - Enterprise | Leadership |
Hernan G. | Senior Vice President Operations | Leadership |
Russ Johnson | Vice President, Developer Operations | Leadership |
Joshua Backer | Chief Operating Officer | Leadership |
David | Director, Strategic Partnerships | Leadership |
John Nadratowski | Vice President Of Research And Development | Leadership |
Matthew Davie | Executive Vice President, Product Management | Leadership |
Arnab Gogoi | Vice President, Product Management | Leadership |
Freya Danacris D. Demegilio | Director, Campaign Management - Local Markets | Leadership |
Michelle Ybañez | Director, Campaign Management | Leadership |
Tash Henderson | Senior Vice President, Strategic Growth | Leadership |
Megan Niesluchowski | Senior Director, Solutions | Leadership |
Morgan Garrett | Director, Campaign Management | Leadership |
Cynthia Claveria | Executive Assistant To The CEO & COO | Leadership |
Mike Worrell | Director Of Strategy | Leadership |
Tin Nguyen | Vice President, Engineering | Leadership |
Brian McGinn | Director, National Campaign Management - Enterprise | Leadership |
101 more people are available in the full profile.
Complete people profiles for Unified
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Unified
Unified has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include PageLever and awe.sm.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social media performance measurement tool | awe.sm | San Francisco, United States | 2009 | May 2014 | •••• | |
Analytics and management tools for Facebook Pages are offered. | pagelever.com | San Francisco, United States | 2010 | Jan 2013 | •••• |
Complete acquisition details for Unified
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Timeline of Unified
Competitors of Unified
Unified has 3 listed competitors in our database, 2 of them funded. They include NextRoll, Mediaocean and RhythmOne.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| mediaocean.com | 2006 | New York, United States | 540 | Advertising software and integration services are provided for enterprises. | ||
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. |
Detailed competitors of Unified
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Web traffic of Unified
The website of Unified (unified.com) receives about 20.3K visits a month and ranks #1,377,349 among all websites worldwide, #3,050 in Online Marketing.
- Monthly visits20.3K
▲ 2.1% vs previous month
- Unique visitors8.8K
per month
- Global rank#1,377,349
among all websites
- Category rank#3,050
Business and Consumer Services · Online Marketing
- Bounce rate41%
- Pages per visit1.7
- Average visit20 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Unified. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
iheartsitebuilder.com | iheartsitebuilder.com | 100% | #14,902,556 | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Unified (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Unified
Complete news archive for Unified
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Verified entity values are shown only after access is granted.
Frequently Asked Questions about Unified
Unified was founded in 2011.
Unified is headquartered in New York, United States. It is registered at New York, New York, United States.
Jason Beckerman is the CEO of Unified, as recorded in our data. They have also founded this company.
Unified is a funded company, having raised a total of $55.6M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Jun 2011.
Unified has 115 employees.
Unified is focused on providing comprehensive omnichannel digital advertising services. Expertise is offered across paid social, programmatic, OTT, and digital audio sectors. A purpose-built insights platform is utilized to streamline reporting and anticipate performance. Partnerships with platform, creative, and data providers are maintained to support client campaigns. Operational excellence and actionable insights are delivered by a team of industry experts throughout the campaign lifecycle.
Unified's top competitors include NextRoll, Mediaocean and RhythmOne.
Unified offers Omnichannel Digital Advertising and Insights Platform.
Unified has 6 investors. Key investors include SVB, iHeartMedia, Wellington Financial, Advance, and Upfront Ventures.
Unified operates through Unified Enterprise Corp..