About Unified
Unified is a company based in New York (United States) founded in 2011 by Jason Beckerman. It operates as a SaaS (Software-as-a-Service), and Professional Services. Unified has raised $55.6 million across 7 funding rounds from investors including SVB, iHeartMedia and Wellington Financial. The company has 115 employees as of December 31, 2020. Unified has completed 2 acquisitions, including PageLever and awe.sm. Unified offers products and services including Omnichannel Digital Advertising and Insights Platform. Unified operates in a competitive market with competitors including Criteo, NextRoll, Mediaocean, RhythmOne and Viewbix, among others.
- Headquarter New York, United States
- Employees 115 as on 31 Dec, 2020
- Founders Jason Beckerman
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Unified Enterprise Corp.
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Products & Services of Unified
Unified offers a comprehensive portfolio of products and services, including Omnichannel Digital Advertising and Insights Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Comprehensive solutions for paid social and programmatic advertising.
Purpose-built platform for streamlined reporting and performance insights.
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Funding Insights of Unified
Unified has successfully raised a total of $55.6M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series B — $10.0M
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First Round
First Round
(01 Jun 2011)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2016 | Amount | Series B - Unified | Valuation | Wellington Financial |
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| Sep, 2015 | Amount | Series B - Unified | Valuation | iHeartMedia | |
| Sep, 2015 | Amount | Debt – Conventional - Unified | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Unified
Unified has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, iHeartMedia and Wellington Financial. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech-focused Venture debt provider investing primarily in the US and Canada
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Founded Year | Domain | Location | |
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Advance is engaged in long-term investment across diverse sectors.
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Founded Year | Domain | Location | |
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Venture capital funding is provided to early-stage companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Unified
Unified has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include PageLever and awe.sm. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Analytics and management tools for Facebook Pages are offered.
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2010 | ||||
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Social media performance measurement tool
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Unified
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Unified Comparisons
Competitors of Unified
Unified operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, Mediaocean, RhythmOne and Viewbix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
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Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Interactive apps are integrated into videos to boost engagement.
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Targeted ad placements are provided via an advertising network.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Unified
Frequently Asked Questions about Unified
When was Unified founded?
Unified was founded in 2011.
Where is Unified located?
Unified is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Unified?
Jason Beckerman is the current CEO of Unified. They have also founded this company.
Is Unified a funded company?
Unified is a funded company, having raised a total of $55.6M across 7 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Jun 01, 2011.
How many employees does Unified have?
As of Dec 31, 2020, the latest employee count at Unified is 115.
What does Unified do?
Unified is focused on providing comprehensive omnichannel digital advertising services. Expertise is offered across paid social, programmatic, OTT, and digital audio sectors. A purpose-built insights platform is utilized to streamline reporting and anticipate performance. Partnerships with platform, creative, and data providers are maintained to support client campaigns. Operational excellence and actionable insights are delivered by a team of industry experts throughout the campaign lifecycle.
Who are the top competitors of Unified?
Unified's top competitors include Criteo, NextRoll and Mediaocean.
What products or services does Unified offer?
Unified offers Omnichannel Digital Advertising and Insights Platform.
How many acquisitions has Unified made?
Who are Unified's investors?
Unified has 6 investors. Key investors include SVB, iHeartMedia, Wellington Financial, Advance, and Upfront Ventures.
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