About Mediaocean
Mediaocean is a company based in New York (United States) founded in 2006 by Bradley Keywell and Eric Lefkofsky was acquired by TA in August 2021.. The company has 346 employees as of March 20, 2024. Mediaocean has completed 12 acquisitions, including 4C Insights, BCC AdSystems and ColSpace. Mediaocean offers products and services including Ad Tech, Innovid, and Prisma. Mediaocean operates in a competitive market with competitors including Criteo, NextRoll, RhythmOne, Unified and Cadent, among others.
- Headquarter New York, United States
- Employees 346 as on 20 Mar, 2024
- Founders Bradley Keywell, Eric Lefkofsky
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Mediaocean Asia Private Limited
- Date of Incorporation 10 Aug, 2012
- Jurisdiction Pune, Maharashtra, India
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Annual Revenue
$13.4 M (USD)28.32as on Mar 31, 2022
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Net Profit
$1.63 M (USD)29.11as on Mar 31, 2022
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EBITDA
$2.28 M (USD)17.4as on Mar 31, 2022
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Latest Funding Round
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Investors
CVC
& 2 more
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Employee Count
346
as on Mar 20, 2024
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Investments & Acquisitions
4C Insights
& 11 more
- Acquired by
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Products & Services of Mediaocean
Mediaocean offers a comprehensive portfolio of products and services, including Ad Tech, Innovid, and Prisma. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for ad serving and activation across digital and CTV channels.
Tools for AI-driven media buying and optimization services.
System for media finance and production workflow automation.
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Software Development Team
90 people
Leadership Team
40 people
Product Management Team
26 people
Sales and Marketing
22 people
Senior Team
17 people
Operations Team
11 people
Human Resources and Administration
9 people
Finance and Accounting
8 people
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Funding Insights of Mediaocean
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mediaocean
Mediaocean has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include CVC, TA Associates and Vista Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are invested in by private equity firm TA.
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Founded Year | Domain | Location | |
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Mezzanine financing and equity investments are provided by CVC.
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Founded Year | Domain | Location | |
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Investments are directed toward high-growth enterprise software and technology companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mediaocean
Mediaocean has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include 4C Insights, BCC AdSystems and ColSpace. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI-based customer support and service provider
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2016 | ||||
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Provides software for creating personalized videos in marketing and advertising.
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2015 | ||||
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Cloud-based market intelligence is delivered across closed ecosystems.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Mediaocean
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mediaocean Comparisons
Competitors of Mediaocean
Mediaocean operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, RhythmOne, Unified and Cadent, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Social media advertising services are delivered across digital platforms.
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| domain | founded_year | HQ Location |
TV advertising solutions are provided for businesses through data-driven methods.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mediaocean
Frequently Asked Questions about Mediaocean
When was Mediaocean founded?
Mediaocean was founded in 2006.
Where is Mediaocean located?
Mediaocean is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Mediaocean?
Bill Wise is the current CEO of Mediaocean.
How many employees does Mediaocean have?
As of Mar 20, 2024, the latest employee count at Mediaocean is 346.
What is the annual revenue of Mediaocean?
Annual revenue of Mediaocean is $13.4M as on Mar 31, 2022.
What does Mediaocean do?
Mediaocean was founded in 2006 and is headquartered in New York, United States, with offices in India, Canada, France, the United Kingdom, and Germany. Operations focus on the advertising technology sector, where software solutions like Spectra are utilized for managing business data, controlling expenditures, and handling billing, accounting, and workforce time. The Connect platform facilitates direct connections between marketers and media suppliers, data providers, ad servers, and third-party systems.
Who are the top competitors of Mediaocean?
What products or services does Mediaocean offer?
Mediaocean offers Ad Tech, Innovid, and Prisma.
How many acquisitions has Mediaocean made?
Mediaocean has made 12 acquisitions, including 4C Insights, BCC AdSystems, and ColSpace.
Who are Mediaocean's investors?
Mediaocean has 3 investors. Key investors include CVC, TA Associates, and Vista Equity Partners.
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