About Flashtalking
Flashtalking is a company based in London (United Kingdom) founded in 2001 by Bill Wise, Bradley Keywell, and Eric Lefkofsky was acquired by Mediaocean in July 2021. Flashtalking has raised $18 million across 2 funding rounds from investors including Mediaocean, Safeguard Scientifics and TA Associates. Flashtalking has completed 4 acquisitions, including Device9, Encore Media Metrics and Protected. Flashtalking offers products and services including AI Creative Personalization, Social Ad Serving, and Audience and Identity. Flashtalking operates in a competitive market with competitors including Weborama, Fifty, Illuma, Predictive Networks and Welect, among others.
- Headquarter London, United Kingdom
- Founders Bill Wise, Bradley Keywell, Eric Lefkofsky
- SectorsMedia & Entertainment
- Website category Computers Electronics and Technology
- Website flashtalking.com
- Social LinkedIn X Facebook Instagram YouTube Threads
- Acquired by Mediaocean (Jul 2021)
- Legal Name Simplicity Marketing Limited
- Date of Incorporation 12 Dec, 2001
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$18M (USD)
in 2 rounds
- InvestorsMediaocean
& 2 more
- Investments & AcquisitionsDevice9
& 3 more
- Acquired byMediaocean
(Jul 2021)
Products & Services of Flashtalking
Flashtalking offers a comprehensive portfolio of products and services, including AI Creative Personalization, Social Ad Serving, and Audience and Identity.
Delivers real-time ad personalization across platforms for better engagement
Automates ad delivery on social and web channels for targeted reach
Enables cookieless measurement and personalization for advertising campaigns
Apps and channels of Flashtalking
its YouTube channel Flashtalking has 170 subscribers.
Funding Insights of Flashtalking
Flashtalking has successfully raised a total of $18M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18M
- Total Rounds 2
- First Round $18M
(Jan 2012)
- Investors Count 2
All 2 funding rounds of Flashtalking with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | – | Series B | – | – | |
| Jan 2012 | $18M | Series B | – | – |
3 investors in total: 3 institutional.
Investors in Flashtalking
Flashtalking has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Mediaocean, Safeguard Scientifics and TA Associates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by private equity firm TA. | – | ta.com | Boston, United States | |
Venture capital firm investing in early and growth stage companies | 1953 | safeguard.com | Radnor, United States | |
Advertising software and integration services are provided for enterprises. | 2006 | mediaocean.com | New York, United States |
Investor details for Flashtalking
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flashtalking
276 people are tracked at Flashtalking (106 in leadership, 9 in board & advisors, 161 in team).
| Name | Role | Group |
|---|---|---|
Bill Wise | Co-Founder & CEO | Leadership |
Bradley Keywell | Co-Founder | Leadership |
Eric Lefkofsky | Co-Founder | Leadership |
Christian Altemeier | Managing Director | Leadership |
Nick Galassi | COO & CFO | Leadership |
Danielle Klajman Casey | Customer Success Director | Leadership |
Sydney Moore | Director Of Compliance And Audit | Leadership |
Amy Wilson | Talent Acquisition Partner | Leadership |
Luke Hathaway | Senior Vice President - Agency Partnerships | Leadership |
Kieran Chong | CX Technical Director | Leadership |
Adina Salah | Senior Vice President, Customer Success | Leadership |
Varun Soni | Vp, Software Engineering | Leadership |
Grant Parker | President, Flashtalking | Leadership |
Apurv Lungade | Director Of Product Management | Leadership |
Christopher Carafello | VP Product Management | Leadership |
Guido Juliano | Vp, Client Operations And Compliance | Leadership |
Kami Lentz | Senior Sales Director | Leadership |
Justin Krengel | Sales Director | Leadership |
Gordon H. Cohen | Chief Technology Officer | Leadership |
Siddharth Muthukumaran | Senior Director Of Software Engineering | Leadership |
256 more people are available in the full profile.
Complete people profiles for Flashtalking
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Flashtalking
Flashtalking has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Device9, Encore Media Metrics and Protected.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cyber security solutions for preventing online ad fraud are provided. | protected.media | Tel Aviv, Israel | 2014 | Feb 2021 | •••• | |
Dynamic creative optimization tools are provided for personalized ad campaigns. | spongecell.com | New York, United States | 2006 | Jan 2018 | •••• | |
Provider of advertising services | encoremetrics.com | New York, United States | 2010 | Jan 2016 | •••• | |
Cookie-less tracking and cross-device matching are enabled for advertising performance. | device9.com | Hamburg, Germany | 2014 | Sep 2015 | •••• |
Complete acquisition details for Flashtalking
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Flashtalking
8 dated milestones of Flashtalking across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Flashtalking is founded.
- Funding First funding round of $18.0M.
- Funding Latest funding round, Series B,.
- Acquisition Acquires Device9.
- Acquisition Acquires Encore Media Metrics.
- Acquisition Acquires Spongecell.
- Acquisition Acquires Protected.
- Exit Acquired by Mediaocean.
Competitors of Flashtalking
Flashtalking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Weborama, Fifty, Illuma, Predictive Networks and Welect, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| weborama.com | 1998 | Paris, France | $2.55M | – | Platform offering ID less ad server solution | |
| fifty.io | 2015 | London, United Kingdom | $4.67M | 45 | AI-based, ID-less ad servers are provided for audience insights. | |
| illuma.cx | 2016 | Plano, United States | $11.5M | 16 | AI-enabled voice authentication and fraud prevention solutions are developed. | |
| predictivenetworks.com | 1996 | Cambridge, United States | $45M | – | Offers a platform for comprehensive network management solutions. | |
| welect.de | 2016 | Dusseldorf, Germany | – | 13 | User-selected advertising campaigns and cookie-free targeting solutions are offered. | |
| addrelevance.be | 2016 | Sint Truiden, Belgium | $61,355 | – | AI-driven ad server solutions are offered for personalized campaigns. | |
| predicube.com | 2014 | Zaventem, Belgium | $60,705 | – | Targeted display ads are delivered through an ad server platform. | |
| supercadence.ai | 2024 | Sunnyvale, United States | – | 3 | Offers targeted ad integration for sales sequences to increase prospecting conversions. | |
| dezignated.com | 2015 | – | – | – | Provides products, solutions, and services for streaming advertising platforms. |
Detailed competitors of Flashtalking
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Flashtalking
The website of Flashtalking (flashtalking.com) receives about 4.1M visits a month and ranks #19,515 among all websites worldwide, #2,559 in Computers Electronics and Technology.
- Monthly visits4.1M
▼ 2.6% vs previous month
- Unique visitors3M
per month
- Global rank#19,515
among all websites
- Category rank#2,559
Computers Electronics and Technology
- Bounce rate72%
- Pages per visit1.4
- Average visit13 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with Flashtalking. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
googletagmanager.com | googletagmanager.com | 100% | – | #104,901 | – |
| twitter.com | 84% | – | – | View details | |
adrenalinmedia.com.au | adrenalinmedia.com.au | 66% | – | – | – |
| x.com | 64% | 4.5B | #5 | View details | |
| instagram.com | 62% | 7.1B | #4 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for Flashtalking
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Flashtalking
Complete news archive for Flashtalking
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Flashtalking
10 companies that operate in the same segment as Flashtalking (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Flashtalking
Flashtalking was founded in 2001 and raised its 1st funding round 11 years after it was founded.
Flashtalking is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Bill Wise is the current CEO of Flashtalking. They have also founded this company.
Flashtalking is a funded company, having raised a total of $18M across 2 funding rounds to date. The company's 1st funding round was a Series B of $18M, raised on Jan 2012.
Flashtalking was founded in 2001 and is headquartered in London, United Kingdom. Operations are focused on the digital advertising sector, where ID-less ad servers are supplied to advertisers. A suite of products is offered, including integrations with third-party data sources for targeting prospective audiences. Custom dashboards aligned with advertisers KPIs are provided. Analytics, reporting, and customer journey insights are featured as key components.
Flashtalking offers AI Creative Personalization, Social Ad Serving, and Audience and Identity.
Flashtalking has made 4 acquisitions, including Device9, Encore Media Metrics, and Protected.
Flashtalking has 3 investors. Key investors include Mediaocean, Safeguard Scientifics, and TA Associates.
Flashtalking operates through Simplicity Marketing Limited.
Yes. Flashtalking was acquired by Mediaocean in July 2021.
The website of Flashtalking receives about 4.1 million visits a month and ranks #19,515 among all websites worldwide.