About Instagram
Instagram is a Media & Entertainment company based in San Francisco (United States) founded in 2010, and was acquired by Facebook in April 2012. Social platform for photo and video sharing. Instagram has raised $57.05 million across 3 funding rounds from investors including Facebook, Sequoia Capital and Thrive Capital. Instagram has completed 1 acquisition, including Luma. Instagram was last valued at $500 million in April 2012. Its website instagram.com draws about 7077 million monthly visits. Its focus areas include Consumer, Online Photos, Sharing and Communities. Its competitors include Snapchat, Snap and Cooliris; 2 of its 3 listed competitors have raised funding.
Company details
Instagram was founded in 2010 and is headquartered in San Francisco, United States. The platform operates in the social media sector, where content such as photos, stories, reels, and videos is created and shared among users and followers. Access is provided through mobile applications on iOS and Android devices. Revenue is generated primarily from in-app advertising.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Computers Electronics and Technology · Social Networks and Online Communities
- Website instagram.com
- Social LinkedIn X
- Acquired by Facebook (Apr 2012)
Apps and channels of Instagram
Instagram publishes 6 mobile apps with over 50.7M+ downloads.
Funding Insights of Instagram
Instagram has successfully raised a total of $57.05M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in April 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.05M
- Total Rounds 3
- Last Round Series B — $50M
- First Round $50,000
(Mar 2010)
- Investors Count 9
All 3 funding rounds of Instagram with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2012 | $50M | Series B | $500M | Sequoia Capital | |
| Feb 2011 | $7M | Series A | – | Benchmark | |
| Mar 2010 | $50,000 | Seed | – | Baseline Ventures, a16z | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2012 | $500M | •••••••• |
Last known valuation $500M (Apr 2012). 10 investors in total: 8 institutional and 2 angel.
Investors in Instagram
Instagram has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Facebook, Sequoia Capital and Thrive Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Early-stage technology startups are invested in by Thrive Capital. | thrivecap.com | New York, United States | ||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States | ||
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
VC & PE firm | lowercasecapital.com | San Francisco, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Online social networking and communication services are provided globally. | 2004 | facebook.com | Menlo Park, United States | |
AD Adam D'Angelo | CEO of Quora, early Facebook CTO, active angel investor | unknown_4d57943e976e46658 | ||
JD Jack Dorsey | Co-founder of Twitter and Square, tech visionary, active investor | unknown_c995c77773384ea2b |
Investor details for Instagram
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Instagram
1148 people are tracked at Instagram (374 in leadership, 10 in board & advisors, 764 in team).
| Name | Role | Group |
|---|---|---|
Zyngas Mark Pincus | Leadership | |
Farman Khan | Leadership | |
Andrea Besmehn | Executive Assistant to the CEO | Leadership |
Emily Anderson | Senior People Analytics Business Partner | Leadership |
Christopher Palestro | Director & Associate General Counsel - Reality Labs | Leadership |
Suresh Ganapathy | Director Of Product Management, Genai | Leadership |
Aoife Hyland | Head Of Strategic Initiatives, Scaled Operations | Leadership |
Chris Sonderby | VP & Deputy General Counsel | Leadership |
Sandra Altine | VP, Workplace Diversity, Equity & Inclusion | Leadership |
Russ Salakhutdinov | VP | Leadership |
Alex Yu | Sr Director, Global Business Development Lead, Ai, Assistant | Leadership |
Tim Hall | Vice President - Data Center Operations | Leadership |
Lindsey May | Director, Finance Center Of Excellence | Leadership |
Adaeze O. | Sr. Strategic Partner Manager | Leadership |
Stacy L. | Head Of Ops, Patents, Licensing & Open Source | Leadership |
Nicholas Martin | Director, Global Recruiting & Selection Science | Leadership |
Honora Whitfield | Vice President, Global Operations, Scaled Operations | Leadership |
Tess Pinard | Head Of Demand Planning & Strategy | Leadership |
Nico C. | Director Of Strategy & Operations, Ar/vr And AI | Leadership |
Roshan Sumbaly | Director Of AI - Llama | Leadership |
1128 more people are available in the full profile.
Complete people profiles for Instagram
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Instagram
Instagram has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Luma.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Videos are recorded, edited, and shared via a mobile app. | luma.io | Palo Alto, United States | 2011 | Aug 2013 | •••• |
Complete acquisition details for Instagram
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Instagram
6 dated milestones of Instagram across 3 years, from founding to its latest funding, stage changes and deals.
Competitors of Instagram
Instagram has 3 listed competitors in our database, 2 of them funded. They include Snapchat, Snap and Cooliris.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| snapchat.com | 2011 | Los Angeles, United States | $2.62B | 97 | Multimedia messaging application for ephemeral photos and videos is provided. | |
| snap.com | 2011 | Santa Monica, United States | 5,289 | Communication and media sharing are enabled via an online platform. | ||
| cooliris.com | 2006 | San Francisco, United States | $27.6M | Mobile messaging solutions for consumers are developed by Cooliris. |
Detailed competitors of Instagram
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Instagram
The website of Instagram (instagram.com) receives about 7.1B visits a month and ranks #4 among all websites worldwide, #3 in Social Networks and Online Communities.
- Monthly visits7.1B
▲ 2.8% vs previous month
- Unique visitors877.2M
per month
- Global rank#4
among all websites
- Category rank#3
Computers Electronics and Technology · Social Networks and Online Communities
- Bounce rate33%
- Pages per visit12.8
- Average visit8 min 22 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Instagram. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| facebook.com | 100% | 12.1B | #3 | View details | |
| x.com | 83% | 4.5B | #5 | View details | |
| tiktok.com | 80% | 3.2B | #7 | View details | |
| linkedin.com | 80% | 1.9B | #18 | View details | |
| reddit.com | 76% | 4.4B | #9 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Instagram
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in Photography & Online Media Services
3 companies that operate in the same segment as Instagram (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Related news about Instagram
Complete news archive for Instagram
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Frequently Asked Questions about Instagram
Instagram was founded in 2010.
Instagram is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Instagram is a funded company, having raised a total of $57.05M across 3 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Mar 2010.
Instagram was founded in 2010 and is headquartered in San Francisco, United States. The platform operates in the social media sector, where content such as photos, stories, reels, and videos is created and shared among users and followers. Access is provided through mobile applications on iOS and Android devices. Revenue is generated primarily from in-app advertising.
Instagram has made 1 acquisition, including Luma.
Instagram has 10 investors. Key investors include Facebook, Sequoia Capital, Thrive Capital, Greylock Partners, and Benchmark.
The valuation of Instagram is $500M as of Apr 2012.
Yes. Instagram was acquired by Facebook in April 2012.
Yes. Instagram publishes Go Drift: Arcade Racing and 5 more apps, with over 50.7 million downloads.
The website of Instagram receives about 7077 million visits a month and ranks #4 among all websites worldwide.