About Spongecell
Spongecell is a company based in New York (United States) founded in 2006 was acquired by Flashtalking in January 2018. Spongecell has raised $26.75 million across 5 funding rounds from investors including Flashtalking, Safeguard Scientifics and Pivotal Capital. The company has 58 employees. Spongecell has completed 1 acquisition, including ClrTouch. Spongecell operates in a competitive market with competitors including Adobe, CreativeX, LoopMe, Apester and Jivox, among others.
- Headquarter New York, United States
- Employees 58
- SectorsMedia & Entertainment
- Website spongecell.com
- Social LinkedIn X Facebook
- Acquired by Flashtalking (Jan 2018)
- Legal Name Spongecell, Inc
- Total Equity Funding$26.75M (USD)
in 5 rounds
- Latest Funding Round$10.5M (USD), Series B
Nov 2016
- InvestorsFlashtalking
& 5 more
- Employee Count58
- Investments & Acquisitions
- Acquired byFlashtalking
(Jan 2018)
Funding Insights of Spongecell
Spongecell has successfully raised a total of $26.75M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10.5 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.75M
- Total Rounds 5
- Last Round Series B — $10.5M
- First Round $2.25M
(Jun 2007)
- Investors Count 5
All 5 funding rounds of Spongecell with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $10.5M | Series B | – | – | |
| Apr 2015 | $4M | Series B | – | – | – |
| Feb 2012 | $10M | Series B | – | Safeguard Scientifics | – |
| Jun 2011 | – | Series A | – | – | |
| Jun 2007 | $2.25M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in Spongecell
Spongecell has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Flashtalking, Safeguard Scientifics and Pivotal Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early and growth stage companies | 1953 | safeguard.com | Radnor, United States | |
Strategic financial tools are provided for startups by Pivotal Capital. | 2013 | pivotalcp.com | Menlo Park, USA | |
Private equity investments are managed by the firm in Virginia. | – | silverhazepartners.com | Washington, Dc, United States | |
Venture capital firm focused on series A investments in technology companies | – | haloventures.com | New York, United States | |
Re:Build Manufacturing is engaged in advanced engineering and manufacturing solutions. | 2020 | the-pilot-group.com | Framingham, United States | |
Provider of ID less ad servers for advertisers | 2001 | flashtalking.com | London, United Kingdom |
Investor details for Spongecell
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Investments & Acquisitions by Spongecell
Spongecell has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ClrTouch.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Tablet ad creation company | clrtouch.com | Brooklyn, United States | 2010 | Jun 2012 | •••• |
Complete acquisition details for Spongecell
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Spongecell
5 dated milestones of Spongecell across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Spongecell is founded.
- Funding First funding round of $2.2M.
- Acquisition Acquires ClrTouch.
- Funding Latest funding round, Series B, of $10.5M.
- Exit Acquired by Flashtalking.
Competitors of Spongecell
Spongecell operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, CreativeX, LoopMe, Apester and Jivox, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| loopme.com | 2012 | London, United Kingdom | $37.5M | 59 | Mobile ad campaigns are optimized using AI and big data. | |
| apester.com | 2011 | New York, United States | $18M | – | A content engagement platform is provided for interactive media creation. | |
| jivox.com | 2007 | San Mateo, United States | $46.4M | – | A cloud-based platform for personalized advertising is provided by Jivox. | |
| vidmob.com | 2015 | New York, United States | $209.32M | 137 | Cloud based creative marketing and advertising platform | |
| clinch.co | 2012 | Netanya, Israel | $13M | 56 | Programmatic ad creative management platform | |
| undertone.com | 2002 | New York, United States | $40M | – | Creative ad formats are developed and delivered across screens. | |
| paperflite.com | 2016 | Dover, United States | $400,000 | 115 | Mobile-first sales enablement platform curates content for teams. | |
| projector.com | 2014 | San Francisco, United States | $27.05M | – | Cloud-based visual content creation solutions are offered for businesses. |
Detailed competitors of Spongecell
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Spongecell
Websites that share an audience with Spongecell (spongecell.com).
Websites whose visitors overlap most with Spongecell. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mblm.com | 100% | – | #1,769,168 | View details | |
| adacado.com | 99% | – | #1,654,153 | View details | |
| conductor.com | 54% | 228.3K | #207,263 | View details | |
| yext.com | 45% | 345.5K | #116,274 | View details | |
americaint.com | americaint.com | 45% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Spongecell
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Spongecell
Complete news archive for Spongecell
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Spongecell
10 companies that operate in the same segment as Spongecell (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Spongecell
Spongecell was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Spongecell is headquartered in New York, United States. It is registered at New York, New York, United States.
Spongecell is a funded company, having raised a total of $26.75M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.25M, raised on Jun 2007.
Spongecell has 58 employees.
Spongecell was founded in 2006 in New York, United States, and operates in the advertising technology sector. A Creative Optimization Relevance Engine (CORE) is offered to enable personalized ad experiences at global scale through data integrations, decision tools, and streamlined workflows. Creatives are managed, tested, and optimized via a dedicated platform for advertisers and agencies building online campaigns.
Spongecell has made 1 acquisition, including ClrTouch.
Spongecell has 6 investors. Key investors include Flashtalking, Safeguard Scientifics, Pivotal Capital, SilverHaze Partners, and Halo Venture Partners.
Spongecell operates through Spongecell, Inc.
Yes. Spongecell was acquired by Flashtalking in January 2018.