About Protected
Protected is a company based in Tel Aviv (Israel) founded in 2014 was acquired by Flashtalking in February 2021. Protected operates in a competitive market with competitors including DoubleVerify, Integral Ad Science, Megvii, Unico and Chooch, among others.
- Headquarter Tel Aviv, Israel
- SectorsTechnologyMedia & Entertainment Industrial Goods & Manufacturing
- Website category Business and Consumer Services · Online Marketing
- Website protected.media
- Social LinkedIn
- Acquired by Flashtalking (Feb 2021)
- InvestorsFlashtalking
& 1 more
- Acquired byFlashtalking
(Feb 2021)
Funding Insights of Protected
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Protected with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2017 | – | Seed | β | β |
2 investors in total: 2 institutional.
Investors in Protected
Protected has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Flashtalking and Taya Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | tayaventures.com | - | |
Provider of ID less ad servers for advertisers | 2001 | flashtalking.com | London, United Kingdom |
Investor details for Protected
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Protected
9 people are tracked at Protected (4 in leadership, 4 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Asaf Greiner | CEO | Leadership |
Larson Banilower | Vp, Sales | Leadership |
Amichai Zuntz | Executive VP Sales & Business Development | Leadership |
Hagit Grodberg Katzav | Director, HR & Operations | Leadership |
Eyal Chomsky | Advisor | Board & advisors |
Sarit Firon | Board Member | Board & advisors |
Ofer Tal | Board Member | Board & advisors |
Tamar Reshef Bezalel | Board Member | Board & advisors |
Daria Idler | Account Executive | Team |
Complete people profiles for Protected
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Protected
3 dated milestones of Protected across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Protected is founded.
- Funding First funding round.
- Exit Acquired by Flashtalking.
Competitors of Protected
Protected operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoubleVerify, Integral Ad Science, Megvii, Unico and Chooch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doubleverify.com | 2008 | New York, United States | $396.5M | 297 | Ad verification solutions are delivered for digital media campaigns. | |
| integralads.com | 2009 | New York, United States | $80.75M | 880 | AI powered ad fraud detection software | |
| megvii.com | 2011 | Beijing, China | $1.98B | – | Facial recognition and AI video analysis solutions are provided. | |
| unico.io | 2007 | Sao Paulo, Brazil | $337.34M | – | Digital identity solutions company providing facial biometrics and digital admission solutions | |
| chooch.com | 2015 | San Mateo, United States | $42.91M | – | Generative computer vision solutions are offered for video stream analysis. | |
| evrotrust.com | 2015 | Sofia, Bulgaria | $13.83M | – | AI-based identity verification and electronic signing are provided for businesses. | |
| oosto.com | 2015 | Holon, Israel | $352M | – | AI-powered video analytics systems are provided for security and operations. |
Detailed competitors of Protected
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Protected
The website of Protected (protected.media) receives about 6K visits a month and ranks #3,862,183 among all websites worldwide, #7,560 in Online Marketing.
- Monthly visits6K
▲ 30% vs previous month
- Unique visitors1.8K
per month
- Global rank#3,862,183
among all websites
- Category rank#7,560
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit1.9
- Average visit32 sec
- DevicesDesktop 33% Β· Mobile 67%
Websites whose visitors overlap most with Protected. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mediaocean.com | 100% | 287.2K | #109,675 | View details |
Latest news on Protected
Complete news archive for Protected
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Protected
10 companies that operate in the same segment as Protected (AI Core Platforms & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
OpenAI is engaged in developing advanced artificial intelligence technologies. | 2015 | San Francisco, California, United States | USD 167.95 B | – | – | |
AI models and chatbots are offered for industry applications. | 2021 | San Francisco, California, United States | USD 66.81 B | – | – | |
Analytics and digital solutions for healthcare and banking are provided. | 1999 | New York, New York, United States | USD 10 M | USD 2.09 B | 59,500 | |
AI-powered graphical processing units and SoCs | 1993 | Santa Clara, California, United States | USD 5 M | USD 130.5 B | 36,000 | |
A platform for the AI community to collaborate and build. | 2016 | Paris, France | USD 399.91 M | – | – | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Machine learning model development and management solutions are provided. | 2017 | San Francisco, California, United States | USD 250 M | – | 150 | |
Provider of website, web & mobile application development, BI, and digital marketing services | 2007 | Jaipur, Rajasthan, India | USD 570.12 M | USD 102.68 M | 461 | |
AI-based robotic arms are developed for industrial automation tasks. | 2010 | San Francisco, California, United States | USD 123.02 M | – | – | |
Enterprise observability solutions are delivered via cloud and AI platforms. | 2008 | San Francisco, California, United States | USD 196.44 M | – | – |
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Frequently Asked Questions about Protected
Protected was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Protected is headquartered in Tel Aviv, Israel.
Founded in 2014 in Tel Aviv, Israel, Protected Media operates in the cyber security sector focused on online advertising. A multilayered protection technology is developed to detect fraud in display, video, and mobile ads. Features such as machine interrogation, bot fingerprint detection, and smart reputation classification are included to verify whether ads are viewed or clicked by real humans. Operations target advertisers seeking fraud prevention tools.
Protected's top competitors include DoubleVerify, Megvii and Evrotrust.
Protected has 2 investors. Key investors include Flashtalking, and Taya Ventures.
Yes. Protected was acquired by Flashtalking in February 2021.

