NextRoll

San Francisco, United States Founded: 2006 • Age: 20 yrs
Provider of data-driven marketing technology for B2B and D2C businesses

About NextRoll

NextRoll is a Media & Entertainment company based in San Francisco (United States) founded in 2006. NextRoll has raised $93.95 million across 8 funding rounds from investors including Accel, Northgate Capital and Foundation Capital. The company has 526 employees. NextRoll has completed 2 acquisitions, including Bitdeli and Userfox. Its chief executive, as recorded, is Roli Saxena. Its website nextroll.com draws about 21 thousand monthly visits. NextRoll offers products and services including AdRoll and RollWorks. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its legal entity is NextRoll, Inc. Its competitors include Mediaocean, RhythmOne and Unified; 2 of its 3 listed competitors have raised funding.

Company details

Provider of data-driven marketing technology for B2B and D2C businesses. This platform uses machine learning to gather data, provide insights, and offer tools for strategic buyer targeting. It serves two distinct business units: one focusing on display ads, social ads, behavioral email, and insights for direct-to-consumer brands; the other providing an account-based platform for B2B growth, encompassing account identification, cross-channel engagement, and campaign effectiveness measurement. The technology supports businesses of all sizes, assisting with growth through tailored solutions.

  • Headquarters San Francisco, United States
  • Employees 526
  • Sectors
    Media & Entertainment
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website nextroll.com
  • Social LinkedIn X Instagram
  • Legal Name Nextroll, Inc.
Key Metrics
  • Total Equity Funding
    $93.95M (USD)

    in 8 rounds

  • Latest Funding Round
    $50M (USD), Debt – Conventional

    May 2023

  • Investors
    Accel

    & 8 more

  • Employee Count
    526
  • Investments & Acquisitions
    Bitdeli

    & 1 more

Products & Services of NextRoll

NextRoll offers a comprehensive portfolio of products and services, including AdRoll and RollWorks.

AdRoll
Marketing Automation

Platform for D2C brands to manage ads and gain insights.

RollWorks
Account-Based Marketing

Tool for B2B companies to target and engage accounts effectively.

Funding Insights of NextRoll

NextRoll has successfully raised a total of $93.95M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $50 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $93.95M
  • Total Rounds 8
  • Last Round Debt – Conventional β€” $50M
  • First Round $50,000

    (Aug 2006)

  • Investors Count 9

All 8 funding rounds of NextRoll with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2023$50MDebt – Conventional––
Apr 2014$70MSeries D–Foundation Capital
Jul 2012$15MSeries B–Foundation Capital
Mar 2009$3.8MSeries A––
–
Sep 2008$4MSeries A––
Apr 2007$500,000Seed––
–
Sep 2006$605,000Seed––
–
Aug 2006$50,000Seed––
–
Valuation history

9 investors in total: 8 institutional and 1 angel.

Investors in NextRoll

NextRoll has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, Northgate Capital and Foundation Capital.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Private debt investment firm focused on life science & technology sectors
capitalip.comSan Francisco, United States
Seed and early-stage tech investments are made in the US.
meruscap.comMenlo Park, United States
Private equity firm focused on buyouts
2005peqm.comGreenwich, United States
Northgate Capital is engaged in venture capital and private equity investments.
2000northgate.comSan Francisco, United States
Growth in technology companies is supported through venture capital.
ivp.comMenlo Park, United States
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors
1995foundationcapital.comPalo Alto, United States
Accel is recognized as a leading venture capital firm.
1983accel.comPalo Alto, United States
glenmede.com

Peter Thiel

Co-founder of PayPal, early Facebook investor, influential tech angel investor
unknown_babefd83d8d04ad6a
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Investor details for NextRoll

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People of NextRoll

50 people are tracked at NextRoll (18 in leadership, 32 in team); the tracked headcount is 526.

NameRoleGroup
Roli Saxena
CEOLeadership
David Clutter
VP Sales, Agency PartnershipsLeadership
Sue Choe
CFOLeadership
Brian Focarile
Senior Director of Strategy & Corporate DevelopmentLeadership
Sarah Barrows
Global Head Of Privacy & Product CounselLeadership
Katie Montgomery
Vp, ControllerLeadership
Lizzie Chapman
Vp, Technology Partnerships & Channels @ Adroll & RollworksLeadership
Vibhor Kapoor
Chief Business OfficerLeadership
Ashley Narsutis
VP, LegalLeadership
Marissa Cardon
Vp, People Programs & OperationsLeadership
Adele Dikio
Principal People Business Partner, Global RevenueLeadership
Beth Douillard
Principal People Business Partner & Talent Management ProgramsLeadership
Moonhee Choi
Vp, Strategic FinanceLeadership
Michelle Fortich
Director Of Fp&aLeadership
Erika M.
Senior Director, Assistant ControllerLeadership
Jonas Wildermuth
Director, Revenue Operations & ProgramsLeadership
Ngozi G. Okeh
Global Head Of Diversity, Equity And InclusionLeadership
Sonny Pannu
Senior Director Of Sales DevelopmentLeadership
Laura Holstine
Account Development RepresentativeTeam
Katie Medina
Total Rewards AnalystTeam

30 more people are available in the full profile.

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Investments & Acquisitions by NextRoll

NextRoll has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bitdeli and Userfox.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Email marketing automation is provided for user retention enhancement.
userfox.comSan Francisco, United States2011Jan 2014β€’β€’β€’β€’
Custom analytics for GitHub data are facilitated through dashboards.
bitdeli.comPalo Alto, United States2011Jun 2013β€’β€’β€’β€’
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Complete acquisition details for NextRoll

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Timeline of NextRoll

5 dated milestones of NextRoll across 17 years, from founding to its latest funding, stage changes and deals.

  1. Founded NextRoll is founded.
  2. Funding First funding round of $50K.
  3. Acquisition Acquires Bitdeli.
  4. Acquisition Acquires Userfox.
  5. Funding Latest funding round, Debt – Conventional, of $50.0M.

Competitors of NextRoll

NextRoll has 3 listed competitors in our database, 2 of them funded. They include Mediaocean, RhythmOne and Unified.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
mediaocean.com2006New York, United States540
Advertising software and integration services are provided for enterprises.
rhythmone.com2004San Francisco, United States$41.93M517
Audiences are connected to brands via cross-screen video advertising.
unified.com2011New York, United States$55.6M115
Social media advertising services are delivered across digital platforms.
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Detailed competitors of NextRoll

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Verified entity values are shown only after access is granted.

Web traffic of NextRoll

The website of NextRoll (nextroll.com) receives about 20.8K visits a month.

  • Monthly visits
    20.8K
Similar websites

Websites whose visitors overlap most with NextRoll. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
markhneedham.com
markhneedham.com
100%
#1,190,755–
massedcompute.com
100%
120.6K#361,845View details
creatomate.com
100%
#290,456View details
adroll.com
60%
2.1MView details
bannerbear.com
60%
#209,766View details

Top companies in Advertising & Marketing Tech

3 companies that operate in the same segment as NextRoll (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United StatesUSD 23.77 B30,710
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
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Related news about Nextroll

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Frequently Asked Questions about NextRoll

NextRoll was founded in 2006.

NextRoll is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Roli Saxena is the CEO of NextRoll, as recorded in our data.

NextRoll is a funded company, having raised a total of $93.95M across 8 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Aug 2006.

NextRoll has 526 employees.

Provider of data-driven marketing technology for B2B and D2C businesses. This platform uses machine learning to gather data, provide insights, and offer tools for strategic buyer targeting. It serves two distinct business units: one focusing on display ads, social ads, behavioral email, and insights for direct-to-consumer brands; the other providing an account-based platform for B2B growth, encompassing account identification, cross-channel engagement, and campaign effectiveness measurement. The technology supports businesses of all sizes, assisting with growth through tailored solutions.

NextRoll's top competitors include Mediaocean, Unified and RhythmOne.

NextRoll offers AdRoll and RollWorks.

NextRoll has made 2 acquisitions, including Bitdeli, and Userfox.

NextRoll has 9 investors. Key investors include Accel, Northgate Capital, Foundation Capital, Performance Equity Management, and Capital IP.

NextRoll operates through Nextroll, Inc..

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