About AdRoll
AdRoll is a company based in San Francisco (United States) founded in 2006. AdRoll has raised $73.43 million across 2 funding rounds from investors including Foundation Capital, IVP and Northgate Capital. The company has 526 employees. AdRoll offers products and services including Marketing Platform, Retargeting Ads, Brand Awareness Ads, and Audience and Contacts. AdRoll operates in a competitive market with competitors including YouAppi, Remerge, Magnetic, ActionX and RTB House, among others.
- Headquarter San Francisco, United States
- Employees 526
- SectorsMedia & Entertainment
- Website adroll.com
- Social LinkedIn X Facebook Instagram
- Legal Name Nextroll, Inc.
- Annual Revenue$1.02 M (USD)-31as on Dec 31, 2023
- Net Profit$1.99 K (USD)-98as on Dec 31, 2023
- Total Equity Funding$73.43M (USD)
in 2 rounds
- Latest Funding Round$3.43M (USD), Series A
Dec 2018
- InvestorsFoundation Capital
& 5 more
- Employee Count526
Products & Services of AdRoll
AdRoll offers a comprehensive portfolio of products and services, including Marketing Platform, Retargeting Ads, Brand Awareness Ads, and Audience and Contacts.
Platform for running full-funnel ad campaigns across channels
Re-engage site visitors using real-time data
Promote brands to new prospects via display and social
Create segments for targeted advertising efforts
Funding Insights of AdRoll
AdRoll has successfully raised a total of $73.43M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.43 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $73.43M
- Total Rounds 2
- Last Round Series A — $3.43M
- First Round $70M
(Apr 2014)
- Investors Count 6
All 2 funding rounds of AdRoll with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $3.43M | Series A | – | – | – |
| Apr 2014 | $70M | Series C | – | Foundation Capital |
6 investors in total: 6 institutional.
Investors in AdRoll
AdRoll has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Foundation Capital, IVP and Northgate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | foundationcapital.com | - | |
- | – | ivp.com | - | |
- | – | northgate.com | - | |
- | – | peqm.com | - | |
- | – | meruscap.com | - | |
- | – | glenmede.com | - |
Investor details for AdRoll
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AdRoll
50 people are tracked at AdRoll (18 in leadership, 32 in team); the tracked headcount is 526.
| Name | Role | Group |
|---|---|---|
David Clutter | VP Sales, Agency Partnerships | Leadership |
Roli Saxena | CEO | Leadership |
Sue Choe | CFO | Leadership |
Brian Focarile | Senior Director of Strategy & Corporate Development | Leadership |
Sarah Barrows | Global Head Of Privacy & Product Counsel | Leadership |
Katie Montgomery | Vp, Controller | Leadership |
Lizzie Chapman | Vp, Technology Partnerships & Channels @ Adroll & Rollworks | Leadership |
Vibhor Kapoor | Chief Business Officer | Leadership |
Ashley Narsutis | VP, Legal | Leadership |
Marissa Cardon | Vp, People Programs & Operations | Leadership |
Adele Dikio | Principal People Business Partner, Global Revenue | Leadership |
Beth Douillard | Principal People Business Partner & Talent Management Programs | Leadership |
Moonhee Choi | Vp, Strategic Finance | Leadership |
Michelle Fortich | Director Of Fp&a | Leadership |
Erika M. | Senior Director, Assistant Controller | Leadership |
Jonas Wildermuth | Director, Revenue Operations & Programs | Leadership |
Ngozi G. Okeh | Global Head Of Diversity, Equity And Inclusion | Leadership |
Sonny Pannu | Senior Director Of Sales Development | Leadership |
Laura Holstine | Account Development Representative | Team |
Katie Medina | Total Rewards Analyst | Team |
30 more people are available in the full profile.
Complete people profiles for AdRoll
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of AdRoll
3 dated milestones of AdRoll across 12 years, from founding to its latest funding, stage changes and deals.
- Founded AdRoll is founded.
- Funding First funding round of $70.0M.
- Funding Latest funding round, Series A, of $3.4M.
Competitors of AdRoll
AdRoll operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YouAppi, Remerge, Magnetic, ActionX and RTB House, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| youappi.com | 2011 | – | $18.1M | – | Mobile app recommendations are provided based on user behavior analysis. | |
| remerge.io | 2014 | Berlin, Germany | $4M | 61 | Remerge is focused on mobile app marketing and retargeting solutions. | |
| magnetic.com | 2008 | New York, United States | $46.5M | 1 | Search retargeting platform using data queries for audience targeting. | |
| actionx.com | 2012 | New York, United States | $3M | – | Mobile app retargeting and cross-screen targeting are facilitated by ActionX. | |
| rtbhouse.com | 2012 | Warsaw, Poland | – | – | Real-time bidding platform for behavioral retargeting is offered. | |
| applift.com | 2012 | Berlin, Germany | $20M | 18 | Mobile retargeting solutions are offered for app advertisers. | |
| tapcommerce.com | 2012 | New York, United States | $11.7M | – | Mobile retargeting solutions are provided to brands and advertisers. | |
| stitcherads.com | 2009 | Austin, United States | $4M | 46 | Facebook ad optimization tools for retailers are managed. | |
| adyogi.com | 2015 | Gurugram, India | $78,500 | 46 | Marketing automation for e-commerce portals is facilitated by AdYogi. |
Detailed competitors of AdRoll
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AdRoll
The website of AdRoll (adroll.com) receives about 2.1M visits a month.
- Monthly visits2.1M
▲ 13.5% vs previous month
Websites whose visitors overlap most with AdRoll. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adbrite.com | 100% | – | – | View details | |
| chitika.com | 96% | 16.6K | #1,449,588 | View details | |
| adready.com | 94% | – | – | View details | |
| bidvertiser.com | 94% | – | #852,169 | View details | |
| buysellads.com | 84% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AdRoll
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Adroll
Complete news archive for AdRoll
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to AdRoll
10 companies that operate in the same segment as AdRoll (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about AdRoll
AdRoll was founded in 2006 and raised its 1st funding round 8 years after it was founded.
AdRoll is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
AdRoll is a funded company, having raised a total of $73.43M across 2 funding rounds to date. The company's 1st funding round was a Series C of $70M, raised on Apr 2014.
AdRoll has 526 employees.
Annual revenue of AdRoll is $1.02M as on Dec 31, 2023.
AdRoll was founded in 2006 in San Francisco, United States, and operates as an e-commerce marketing platform. Retargeting services are provided for advertisements across Facebook, Twitter, mobile, web, Yahoo, and Google AdX. Personalized ad campaigns are enabled based on website data collected from brands and agencies, supporting targeted marketing efforts in the digital advertising sector.
AdRoll offers Marketing Platform, Retargeting Ads, Brand Awareness Ads, and Audience and Contacts.
AdRoll has 6 investors. Key investors include Foundation Capital, IVP, Northgate Capital, Performance Equity Management, and Glenmede.
AdRoll operates through Nextroll, Inc..
The website of AdRoll receives about 2.1 million visits a month.