About Magnetic
Magnetic is a company based in New York (United States) founded in 2008 was acquired by Deloitte in September 2018.. Magnetic has raised $46.5 million across 4 funding rounds from investors including Deloitte, Partnership for New York City and CRV. The company has 1 employees as of September 30, 2012. Magnetic has completed 3 acquisitions, including Adnamic, Cognitive Match and MyBuys. Magnetic operates in a competitive market with competitors including Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others.
- Headquarter New York, United States
- Employees 1 as on 30 Sep, 2012
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Sectors
RetailTechnology Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Magnetic Corporation
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Funding Insights of Magnetic
Magnetic has successfully raised a total of $46.5M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $7.5 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $7.5M
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First Round
First Round
(15 Jun 2010)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2017 | Amount | Series C - Magnetic | Valuation |
investors |
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| May, 2015 | Amount | Series C - Magnetic | Valuation | Edison Partners | |
| Jun, 2012 | Amount | Series B - Magnetic | Valuation | Edison Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Magnetic
Magnetic has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Deloitte, Partnership for New York City and CRV. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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CRV is recognized as a venture capital firm investing in technology startups.
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Founded Year | Domain | Location | |
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ORIX USA is engaged in middle market asset management and lending.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Magnetic
Magnetic has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Adnamic, Cognitive Match and MyBuys. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Connected decisions that make ads and web sites relevant
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2009 | ||||
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Audience segments of web users are supplied for ad networks.
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2008 | ||||
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Cross-channel personalization is delivered to online retailers for shopper engagement.
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Magnetic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Magnetic Comparisons
Competitors of Magnetic
Magnetic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Mobile app recommendations are provided based on user behavior analysis.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Magnetic
Frequently Asked Questions about Magnetic
When was Magnetic founded?
Magnetic was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Where is Magnetic located?
Magnetic is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Magnetic a funded company?
Magnetic is a funded company, having raised a total of $46.5M across 4 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Jun 15, 2010.
How many employees does Magnetic have?
As of Sep 30, 2012, the latest employee count at Magnetic is 1.
What does Magnetic do?
Magnetic is a search retargeting company that uses search data queries and its own real-time-bidder to buy audiences who have signaled either interest or purchase intent. Advertisers can engage users outside the search engine with creative messages. Also provides ecommerce sites, new sites and social network retargeting solution. Acquired Cognitive Match (May, 2014), a retargeting technology company which enabled marketers to build real-time ads based on product feeds, keywords, audience intent etc. Merged with Mybuys in May 2015.
Who are the top competitors of Magnetic?
Magnetic's top competitors include Klaviyo, CommerceIQ and Yotpo.
How many acquisitions has Magnetic made?
Magnetic has made 3 acquisitions, including Adnamic, Cognitive Match, and MyBuys.
Who are Magnetic's investors?
Magnetic has 11 investors. Key investors include Deloitte, Partnership for New York City, CRV, ORIX USA, and the Honeywell pension.