About Magnetic
Magnetic is a Retail company based in New York (United States) founded in 2008, and was acquired by Deloitte in September 2018. Search retargeting platform using data queries for audience targeting. It operates in the Retail, Technology, and Media & Entertainment sectors. Magnetic has raised $46.5 million across 4 funding rounds from investors including Deloitte, Partnership for New York City and CRV. The company has 1 employees. Magnetic has completed 3 acquisitions, including Adnamic, Cognitive Match and MyBuys. Its focus areas include Enterprise Applications, AdTech, Retargeting and MarketingTech. Its legal entity is Magnetic Corporation. Its competitors include Klaviyo, CommerceIQ and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Magnetic is a search retargeting company that uses search data queries and its own real-time-bidder to buy audiences who have signaled either interest or purchase intent. Advertisers can engage users outside the search engine with creative messages. Also provides ecommerce sites, new sites and social network retargeting solution. Acquired Cognitive Match (May, 2014), a retargeting technology company which enabled marketers to build real-time ads based on product feeds, keywords, audience intent etc. Merged with Mybuys in May 2015.
- Headquarters New York, United States
- Employees 1
- Stage Acquired
- SectorsRetailTechnology Media & Entertainment
- Email••••••••
- Website magnetic.com
- Social LinkedIn X
- Acquired by Deloitte (Sep 2018)
- Legal Name Magnetic Corporation
Funding Insights of Magnetic
Magnetic has successfully raised a total of $46.5M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $7.5 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.5M
- Total Rounds 4
- Last Round Series C — $7.5M
- First Round $4M
(Jun 2010)
- Investors Count 10
All 4 funding rounds of Magnetic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $7.5M | Series C | – | – | – |
| May 2015 | $25M | Series C | – | Edison Partners | |
| Jun 2012 | $10M | Series B | – | Edison Partners | |
| Jun 2010 | $4M | Series A | – | CRV |
11 investors in total: 10 institutional and 1 angel.
Investors in Magnetic
Magnetic has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Deloitte, Partnership for New York City and CRV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
ORIX USA is engaged in middle market asset management and lending. | orix.com | Dallas, United States | ||
| honpension.com | ||||
Provider of a growth equity firm for adaptive and personalized plans | edisonpartners.com | Princeton, United States | ||
US seed-stage ventures are invested in by NYC Seed. | nycseed.com | Brooklyn, United States | ||
Early-stage US investments are focused on by Neu Venture Capital. | neuvc.com | New York, United States | ||
Economic growth is supported via family-backed investments in New York. | 1768 | pfnyc.org | New York, United States | |
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies | iaventures.com | New York, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Audit, financial advisory, risk management, and tax services are provided. | 1845 | deloitte.com | New York, United States |
Investor details for Magnetic
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People of Magnetic
1 people are tracked at Magnetic (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Corey Ferengul | CEO | Leadership |
Complete people profiles for Magnetic
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Investments & Acquisitions by Magnetic
Magnetic has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Adnamic, Cognitive Match and MyBuys.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cross-channel personalization is delivered to online retailers for shopper engagement. | mybuys.com | San Mateo, United States | 2006 | May 2015 | •••• | |
Connected decisions that make ads and web sites relevant | cognitivematch.com | New York, United States | 2009 | May 2014 | •••• | |
Audience segments of web users are supplied for ad networks. | adnamic.com | Cambridge, United States | 2008 | Jul 2012 | •••• |
Complete acquisition details for Magnetic
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Timeline of Magnetic
7 dated milestones of Magnetic across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Magnetic is founded.
- Funding First funding round of $4.0M.
- Acquisition Acquires Adnamic.
- Acquisition Acquires Cognitive Match.
- Acquisition Acquires MyBuys.
- Funding Latest funding round, Series C, of $7.5M.
- Exit Acquired by Deloitte.
Competitors of Magnetic
Magnetic has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, CommerceIQ and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Magnetic
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Web traffic of Magnetic
Websites that share an audience with Magnetic (magnetic.com).
Websites whose visitors overlap most with Magnetic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| msinteractive.com | 100% | View details | |||
| greggsmith.com | 94% | View details | |||
| mediapulse.com | 92% | View details | |||
| captiva-marketing.com | 90% | #9,238,301 | View details | ||
paperstreet.com | paperstreet.com | 89% | #1,099,600 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Magnetic
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Magnetic (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Magnetic
Complete news archive for Magnetic
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Frequently Asked Questions about Magnetic
Magnetic was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Magnetic is headquartered in New York, United States. It is registered at New York, New York, United States.
Magnetic is a funded company, having raised a total of $46.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Jun 2010.
Magnetic has 1 employees.
Magnetic is a search retargeting company that uses search data queries and its own real-time-bidder to buy audiences who have signaled either interest or purchase intent. Advertisers can engage users outside the search engine with creative messages. Also provides ecommerce sites, new sites and social network retargeting solution. Acquired Cognitive Match (May, 2014), a retargeting technology company which enabled marketers to build real-time ads based on product feeds, keywords, audience intent etc. Merged with Mybuys in May 2015.
Magnetic's top competitors include Klaviyo, CommerceIQ and Yotpo.
Magnetic has made 3 acquisitions, including Adnamic, Cognitive Match, and MyBuys.
Magnetic has 11 investors. Key investors include Deloitte, Partnership for New York City, CRV, ORIX USA, and the Honeywell pension.
Magnetic operates through Magnetic Corporation.
Yes. Magnetic was acquired by Deloitte in September 2018.