About MyBuys
MyBuys is a Technology company based in San Mateo (United States) founded in 2006, and was acquired by Magnetic in May 2015. Cross-channel personalization is delivered to online retailers for shopper engagement. It operates in the Technology and Retail sectors. MyBuys has raised $41.47 million across 8 funding rounds from investors including Lightspeed Venture Partners, NXT Capital and Magnetic. The company has 117 employees. MyBuys has completed 1 acquisition, including Veruta. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its legal entity is MyBuys Inc. Its competitors include Klaviyo, Bluecore and CommerceIQ; 3 of its 3 listed competitors have raised funding.
Company details
MyBuys was founded in 2006 in San Mateo, United States, and operates in the e-commerce personalization sector. Services include optimized display advertising for new and dormant shoppers, customized email marketing adjusted for audience, content, and timing, and real-time website personalization. Billions of targeted offers are automated and delivered daily through an Active Shopper Database tracking behaviors and purchase intent of 250 million consumers.
- Headquarters San Mateo, United States
- Employees 117
- Stage Acquired
- SectorsTechnologyRetail
- Website mybuys.com
- Social LinkedIn X Facebook
- Acquired by Magnetic (May 2015)
- Legal Name Mybuys Inc
- Total Equity Funding$41.47M (USD)
in 8 rounds
- Latest Funding Round$4.5M (USD), Debt – Venture
Oct 2013
- InvestorsLightspeed Venture Partners
& 4 more
- Employee Count117
- Investments & Acquisitions
- Acquired byMagnetic
(May 2015)
Funding Insights of MyBuys
MyBuys has successfully raised a total of $41.47M across 8 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $4.5 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.47M
- Total Rounds 8
- Last Round Debt – Venture — $4.5M
- First Round $500,000
(Feb 2007)
- Investors Count 4
All 8 funding rounds of MyBuys with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $4.5M | Debt – Venture | – | – | |
| Mar 2013 | $1M | Series C | – | – | – |
| Mar 2011 | $20.17M | Series C | – | Rho Capital Partners | |
| May 2010 | $2.5M | Series B | – | – | – |
| May 2009 | $4.5M | Series B | – | – | – |
| Oct 2007 | $10M | Series B | – | – | |
| Feb 2007 | $2.8M | Series A | – | – | – |
| Feb 2007 | $500,000 | Series A | – | – | – |
5 investors in total: 5 institutional.
Investors in MyBuys
MyBuys has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Lightspeed Venture Partners, NXT Capital and Magnetic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cash-flow based finance solutions are offered via private debt funds. | 2010 | nxtcapital.com | Chicago, United States | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
US-focused early-stage venture capital investments are managed by Palomar Ventures. | palomarventures.com | Ladera Ranch, United States | ||
Early-stage tech startups are invested in by Rho Capital Partners. | rho.com | New York, United States | ||
Search retargeting platform using data queries for audience targeting. | 2008 | magnetic.com | New York, United States |
Investor details for MyBuys
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Investments & Acquisitions by MyBuys
MyBuys has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Veruta.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Dynamic display remarketing and real-time spend optimization
platform | veruta.com | San Mateo, United States | 2008 | May 2010 | •••• |
Complete acquisition details for MyBuys
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
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Timeline of MyBuys
Competitors of MyBuys
MyBuys has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Bluecore and CommerceIQ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| bluecore.com | 2013 | New York, United States | $263.22M | 284 | Automated personalized trigger-based emails are delivered for e-commerce behavior. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. |
Detailed competitors of MyBuys
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- Full competitor set
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Web traffic of MyBuys
Websites that share an audience with MyBuys (mybuys.com).
Websites whose visitors overlap most with MyBuys. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| baynote.com | 100% | View details | |||
| cannedbanners.com | 79% | View details | |||
| certona.com | 72% | View details | |||
| choicestream.com | 68% | View details | |||
| richrelevance.com | 58% | 150.2K | #58,147 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for MyBuys
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as MyBuys (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Mybuys
Complete news archive for MyBuys
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Frequently Asked Questions about MyBuys
MyBuys was founded in 2006 and raised its 1st funding round 1 year after it was founded.
MyBuys is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
MyBuys is a funded company, having raised a total of $41.47M across 8 funding rounds to date. The company's 1st funding round was a Series A of $500K, raised on Feb 2007.
MyBuys has 117 employees.
MyBuys was founded in 2006 in San Mateo, United States, and operates in the e-commerce personalization sector. Services include optimized display advertising for new and dormant shoppers, customized email marketing adjusted for audience, content, and timing, and real-time website personalization. Billions of targeted offers are automated and delivered daily through an Active Shopper Database tracking behaviors and purchase intent of 250 million consumers.
MyBuys's top competitors include Klaviyo, CommerceIQ and Bluecore.
MyBuys has made 1 acquisition, including Veruta.
MyBuys has 5 investors. Key investors include Lightspeed Venture Partners, NXT Capital, Magnetic, Palomar Ventures, and Rho Capital Partners.
MyBuys operates through Mybuys Inc.
Yes. MyBuys was acquired by Magnetic in May 2015.