MyBuys

San Mateo, United States Founded: 2006 • Age: 20 yrs Acquired By Magnetic
Cross-channel personalization is delivered to online retailers for shopper engagement.
Annual revenue - Latest available
Total funding $41.5M 8 rounds
Employees 117 Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About MyBuys

MyBuys is a company based in San Mateo (United States) founded in 2006 was acquired by Magnetic in May 2015. MyBuys has raised $41.47 million across 8 funding rounds from investors including Lightspeed Venture Partners, NXT Capital and Magnetic. The company has 117 employees as of December 31, 2022. MyBuys has completed 1 acquisition, including Veruta. MyBuys operates in a competitive market with competitors including Klaviyo, Bluecore, Elastic Path Software, CommerceIQ and Bango, among others.

  • Headquarter San Mateo, United States
  • Employees 117 as on 31 Dec, 2022
  • Sectors
    Technology
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Mybuys Inc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $41.47 M (USD)

    in 8 rounds

  • Latest Funding Round
    $4.5 M (USD), Debt – Venture

    Oct 17, 2013

  • Investors
  • Employee Count
    117

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    Magnetic

    (May 20, 2015)

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Funding Insights of MyBuys

MyBuys has successfully raised a total of $41.47M across 8 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $4.5 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in MyBuys

MyBuys has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Lightspeed Venture Partners, NXT Capital and Magnetic.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Cash-flow based finance solutions are offered via private debt funds.
Locked Locked Locked
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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US-focused early-stage venture capital investments are managed by Palomar Ventures.
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Investor details for MyBuys

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by MyBuys

MyBuys has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Veruta.

Investments
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Investment portfolio details for MyBuys

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Dynamic display remarketing and real-time spend optimization platform
Locked Locked 2008 Locked
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Complete acquisition details for MyBuys

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  • Acquired stakes
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Financial Statements - MyBuys

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Detailed financials for MyBuys

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  • Profit trends
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Mybuys Comparisons

MyBuys Primary company
Description
Cross-channel personalization is delivered to online retaile...
Location
San Mateo, United States
Founded Year
2006
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
117
As of 2022
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Peer comparison for MyBuys

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Competitors of MyBuys

MyBuys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Bluecore, Elastic Path Software, CommerceIQ and Bango, among others.

Company Name Domain Founded year HQ Location Description
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SaaS email marketing solutions are offered to e-commerce businesses.
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Automated personalized trigger-based emails are delivered for e-commerce behavior.
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API-based enterprise commerce and content management platform is delivered.
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AI platform for retail ecommerce management and optimization is provided.
Locked Locked Locked
Marketing solutions for e-commerce businesses are provided by Bango.
Locked Locked Locked
Cloud-based marketing platform for e-tailers
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Detailed competitors of MyBuys

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Latest news on Mybuys

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Complete news archive for MyBuys

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Frequently Asked Questions about MyBuys

MyBuys was founded in 2006 and raised its 1st funding round 1 year after it was founded.

MyBuys is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.

MyBuys is a funded company, having raised a total of $41.47M across 8 funding rounds to date.

As of Dec 31, 2022, the latest employee count at MyBuys is 117.

MyBuys was founded in 2006 in San Mateo, United States, and operates in the e-commerce personalization sector. Services include optimized display advertising for new and dormant shoppers, customized email marketing adjusted for audience, content, and timing, and real-time website personalization. Billions of targeted offers are automated and delivered daily through an Active Shopper Database tracking behaviors and purchase intent of 250 million consumers.

MyBuys's top competitors include Klaviyo, CommerceIQ and Yotpo.

MyBuys has made 1 acquisition, including Veruta.

MyBuys has 5 investors. Key investors include Lightspeed Venture Partners, NXT Capital, Magnetic, Palomar Ventures, and Rho Capital Partners.

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