Bluecore

New York, United States Founded: 2013 • Age: 13 yrs
Automated personalized trigger-based emails are delivered for e-commerce behavior.
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About Bluecore

Bluecore is a company based in New York (United States) founded in 2013 by Fayez Mohamood.. Bluecore has raised $270.32 million across 10 funding rounds from investors including FirstMark, Norwest Venture Partners and Georgian. The company has 70 employees as of April 08, 2024. Bluecore has completed 2 acquisitions, including BetaOut and alby. Bluecore offers products and services including AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration. Bluecore operates in a competitive market with competitors including Klaviyo, Zenput, Blueshift, Wunderkind and Yodle, among others.

  • Headquarter New York, United States
  • Employees 70 as on 08 Apr, 2024
  • Founders Fayez Mohamood
  • Stage Unicorn
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bluecore Software Private Limited
  • Date of Incorporation 12 Oct, 2018
  • Jurisdiction Noida, Uttar Pradesh, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
    $3.84 M (USD)
    27.69
    as on Mar 31, 2023
  • Net Profit
    $400.64 K (USD)
    25.11
    as on Mar 31, 2023
  • EBITDA
    $890.44 K (USD)
    19.69
    as on Mar 31, 2023
  • Total Equity Funding
    $270.32 M (USD)

    in 10 rounds

  • Latest Funding Round
    $24.95 M (USD), Series E

    Oct 29, 2024

  • Investors
    FirstMark

    & 6 more

  • Employee Count
    70

    as on Apr 08, 2024

  • Investments & Acquisitions
    BetaOut

    & 1 more

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Products & Services of Bluecore

Bluecore offers a comprehensive portfolio of products and services, including AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables conversational AI for personalized shopping guidance and conversions.

Analyzes shopper behavior to predict and drive purchasing decisions.

Orchestrates personalized marketing across multiple channels efficiently.

People of Bluecore
Headcount 200-500
Employee Profiles 67
Employee Profiles
People
Max Bennett
Chief Product Officer
People
Kenny Teng
CTO
People
Lakshaya Das
Senior Product Support Engineer
People
Ryan Deutsch
Chief Customer Officer

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Funding Insights of Bluecore

Bluecore has successfully raised a total of $270.32M across 10 strategic funding rounds. The most recent funding activity was a Series E round of $24.95 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 10
  • Last Round Series E — $24.9M
  • First Round

    (02 Apr 2013)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2024 Amount Series E - Bluecore Valuation

investors

Aug, 2021 Amount Series E - Bluecore Valuation Georgian
May, 2020 Amount Series D - Bluecore Valuation Georgian
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Bluecore

Bluecore has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include FirstMark, Norwest Venture Partners and Georgian. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital is provided to expanding B2B software companies.
Founded Year Domain Location
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Founded Year Domain Location
Technology investing and private equity firm focused on partnerships.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Bluecore

Bluecore has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BetaOut and alby. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-based shopping assistants are offered for e-commerce operations.
2022
Marketing personalization and engagement software is offered for eCommerce sites.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Bluecore

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bluecore Comparisons

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Competitors of Bluecore

Bluecore operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Zenput, Blueshift, Wunderkind and Yodle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
AI-driven platform for unifying customer data and automating personalized marketing.
domain founded_year HQ Location
Adnetwork and performance marketing platform
domain founded_year HQ Location
Online marketing service provider to local businesses
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bluecore

Frequently Asked Questions about Bluecore

When was Bluecore founded?

Bluecore was founded in 2013.

Where is Bluecore located?

Bluecore is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Bluecore?

Fayez Mohamood is the current CEO of Bluecore. They have also founded this company.

Is Bluecore a funded company?

Bluecore is a funded company, having raised a total of $270.32M across 10 funding rounds to date. The company's 1st funding round was a Series D of $50M, raised on Apr 02, 2013.

How many employees does Bluecore have?

As of Apr 08, 2024, the latest employee count at Bluecore is 70.

What is the annual revenue of Bluecore?

Annual revenue of Bluecore is $3.84M as on Mar 31, 2023.

What does Bluecore do?

Bluecore was established in 2013 in New York, United States, within the email marketing sector. Services are focused on e-commerce companies, where direct integration with websites enables the dispatch of tailored emails. These are triggered by customer actions such as product searches, browsing patterns, and cart modifications. Operations emphasize behavioral data to ensure message relevance for marketing managers.

Who are the top competitors of Bluecore?

Bluecore's top competitors include Klaviyo, Blueshift and Zenput.

What products or services does Bluecore offer?

Bluecore offers AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration.

How many acquisitions has Bluecore made?

Bluecore has made 2 acquisitions, including BetaOut, and alby.

Who are Bluecore's investors?

Bluecore has 7 investors. Key investors include FirstMark, Norwest Venture Partners, Georgian, Techstars, and Silver Lake.

What is Bluecore's valuation?

The valuation of Bluecore is $1B as of Aug 2021.

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