Bluecore

New York, United States Founded: 2013 • Age: 13 yrs
Automated personalized trigger-based emails are delivered for e-commerce behavior.
Annual revenue $3.8M Latest available
Total funding $270.3M 10 rounds
Employees 70 Tracked headcount
Investors 7 Known backers
Products 3 Services tracked
Competitors 7 Brand Intelligence

About Bluecore

Bluecore is a company based in New York (United States) founded in 2013 by Fayez Mohamood. Bluecore has raised $270.32 million across 10 funding rounds from investors including FirstMark, Norwest Venture Partners and Georgian. The company has 70 employees as of April 08, 2024. Bluecore has completed 2 acquisitions, including BetaOut and alby. Bluecore offers products and services including AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration. Bluecore operates in a competitive market with competitors including Klaviyo, Zenput, Blueshift, Wunderkind and Yodle, among others.

  • Headquarter New York, United States
  • Employees 70 as on 08 Apr, 2024
  • Founders Fayez Mohamood
  • Stage Unicorn
  • Sectors
    Technology
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Bluecore Software Private Limited
  • Date of Incorporation 12 Oct, 2018
  • Jurisdiction Noida, Uttar Pradesh, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $3.84 M (USD)
    27.69
    as on Mar 31, 2023
  • Net Profit
    $400.64 K (USD)
    25.11
    as on Mar 31, 2023
  • EBITDA
    $890.44 K (USD)
    19.69
    as on Mar 31, 2023
  • Total Equity Funding
    $270.32 M (USD)

    in 10 rounds

  • Latest Funding Round
    $24.95 M (USD), Series E

    Oct 29, 2024

  • Investors
    FirstMark

    & 7 more

  • Employee Count
    70

    as on Apr 08, 2024

  • Investments & Acquisitions
    BetaOut

    & 1 more

  • Acquired by

    (May 13, 2026)

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Products & Services of Bluecore

Bluecore offers a comprehensive portfolio of products and services, including AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration.

Product name locked
Category locked
Primary

Enables conversational AI for personalized shopping guidance and conversions.

Product name locked
Category locked
Locked

Analyzes shopper behavior to predict and drive purchasing decisions.

Product name locked
Category locked
Locked

Orchestrates personalized marketing across multiple channels efficiently.

People of Bluecore

Headcount 200-500
Employee Profiles 67
Employee Profiles
People
Max Bennett
Chief Product Officer
People
Kenny Teng
CTO
People
Lakshaya Das
Senior Product Support Engineer
People
Ryan Deutsch
Chief Customer Officer

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Funding Insights of Bluecore

Bluecore has successfully raised a total of $270.32M across 10 strategic funding rounds. The most recent funding activity was a Series E round of $24.95 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Bluecore

Bluecore has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include FirstMark, Norwest Venture Partners and Georgian.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital is provided to expanding B2B software companies.
Locked Locked Locked
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Locked Locked Locked
Technology investing and private equity firm focused on partnerships.
Locked Locked Locked
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Investor details for Bluecore

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Bluecore

Bluecore has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BetaOut and alby.

Investments
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Investment portfolio details for Bluecore

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-based shopping assistants are offered for e-commerce operations.
Locked Locked 2022 Locked
Marketing personalization and engagement software is offered for eCommerce sites.
Locked Locked 2013 Locked
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Complete acquisition details for Bluecore

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  • Transaction dates
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  • Domains and locations

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Financial Statements - Bluecore

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Detailed financials for Bluecore

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Bluecore Comparisons

Bluecore Primary company
Description
Automated personalized trigger-based emails are delivered fo...
Location
New York, United States
Founded Year
2013
Annual Revenue
$3.84 M (USD)
Net Profit
$400.64 K (USD)
EBITDA
$890.44 K (USD)
Employees
70
As of 2024
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Peer comparison for Bluecore

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Competitors of Bluecore

Bluecore operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Zenput, Blueshift, Wunderkind and Yodle, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
SaaS email marketing solutions are offered to e-commerce businesses.
Locked Locked Locked
Zenput is utilized as an operations execution platform for multi-unit operators.
Locked Locked Locked
AI-driven platform for unifying customer data and automating personalized marketing.
Locked Locked Locked
Adnetwork and performance marketing platform
Locked Locked Locked
Online marketing service provider to local businesses
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Detailed competitors of Bluecore

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  • Domains and locations
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Latest news on Bluecore

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Complete news archive for Bluecore

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Bluecore

Bluecore was founded in 2013.

Bluecore is headquartered in New York, United States. It is registered at New York, New York, United States.

Fayez Mohamood is the current CEO of Bluecore. They have also founded this company.

Bluecore is a funded company, having raised a total of $270.32M across 10 funding rounds to date.

As of Apr 08, 2024, the latest employee count at Bluecore is 70.

Annual revenue of Bluecore is $3.84M as on Mar 31, 2023.

Bluecore was established in 2013 in New York, United States, within the email marketing sector. Services are focused on e-commerce companies, where direct integration with websites enables the dispatch of tailored emails. These are triggered by customer actions such as product searches, browsing patterns, and cart modifications. Operations emphasize behavioral data to ensure message relevance for marketing managers.

Bluecore's top competitors include Klaviyo, Blueshift and Zenput.

Bluecore offers AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration.

Bluecore has made 2 acquisitions, including BetaOut, and alby.

Bluecore has 7 investors. Key investors include FirstMark, Norwest Venture Partners, Georgian, Techstars, and Silver Lake.

The valuation of Bluecore is $1B as of Aug 2021.

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