About Bluecore
Bluecore is a Technology company based in New York (United States) founded in 2013 by Mahmoud Arram. Automated personalized trigger-based emails are delivered for e-commerce behavior. It operates in the Technology and Retail sectors. Bluecore has raised $263.22 million across 10 funding rounds from investors including FirstMark, Norwest Venture Partners and Georgian. The company has 355 employees. Bluecore has completed 2 acquisitions, including BetaOut and alby. Bluecore was last valued at $1 billion in December 2024. Its chief executive, as recorded, is Fayez Mohamood. Its website bluecore.com draws about 251 thousand monthly visits. Its Indian entity Bluecore Software Private Limited reported revenue of ₹40.96 Cr. The company has since been acquired. Bluecore offers products and services including AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration. Its focus areas include E-Commerce Enablers, Marketing, Personalized and Enterprise Applications. Its competitors include Klaviyo, Zenput and Blueshift; 3 of its 3 listed competitors have raised funding.
Company details
Bluecore was established in 2013 in New York, United States, within the email marketing sector. Services are focused on e-commerce companies, where direct integration with websites enables the dispatch of tailored emails. These are triggered by customer actions such as product searches, browsing patterns, and cart modifications. Operations emphasize behavioral data to ensure message relevance for marketing managers.
- Headquarters New York, United States
- Employees 355
- Founders Mahmoud Arram
- Stage Acquired
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website bluecore.com
- Social LinkedIn X Facebook Instagram
- Legal Name Bluecore Software Private Limited
- Date of Incorporation 12 Oct, 2018
- Jurisdiction Noida, Uttar Pradesh, India
- Indian entity revenue₹40.96 Cr
FY 2025 · -7% YoY
- Indian entity net profit₹4.38 Cr
FY 2025 · 11% margin
- Indian entity EBITDA₹6.15 Cr
FY 2025 · 15% margin
- Total Equity Funding$263.22M (USD)
in 10 rounds
- Latest Funding Round$24.95M (USD), Series E
Oct 2024
- InvestorsFirstMark
& 15 more
- Employee Count355
- Investments & AcquisitionsBetaOut
& 1 more
Associated legal entities of Bluecore
Bluecore operates through Bluecore Software Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bluecore Software Private Limited CIN U72900UP2018PTC109185 | Active | 12 Oct 2018 | Noida, Uttar Pradesh | ₹41.0 Cr | 70 | 3 | View details |
Products & Services of Bluecore
Bluecore offers a comprehensive portfolio of products and services, including AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration.
Enables conversational AI for personalized shopping guidance and conversions.
Analyzes shopper behavior to predict and drive purchasing decisions.
Orchestrates personalized marketing across multiple channels efficiently.
Funding Insights of Bluecore
Bluecore has successfully raised a total of $263.22M across 10 strategic funding rounds. The most recent funding activity was a Series E round of $24.95 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $263.22M
- Total Rounds 10
- Last Round Series E — $24.95M
- First Round $118,000
(Apr 2013)
- Investors Count 16
All 10 funding rounds of Bluecore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $24.95M | Series E | – | – | – |
| Aug 2021 | $125M | Series E | $1B | Georgian | |
| May 2020 | $50M | Series D | – | Georgian | |
| Oct 2017 | $35M | Series C | – | Norwest Venture Partners | |
| Feb 2016 | $21.05M | Series B | – | Georgian | |
| Oct 2014 | $6M | Unspecified | – | – | |
| Sep 2014 | $6M | Series A | – | – | |
| Aug 2013 | $1.1M | Seed | – | – | – |
| Jul 2013 | $1.1M | Seed | – | – | – |
| Apr 2013 | $118,000 | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $1B | •••••••• |
Last known valuation $1B (Dec 2024). 15 investors in total: 15 institutional.
Investors in Bluecore
Bluecore has secured backing from 15 investors, including venture fund and institutional investors. Prominent investors backing the company include FirstMark, Norwest Venture Partners and Georgian.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided to expanding B2B software companies. | 2008 | georgian.io | Toronto, Canada | |
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Seed and early-stage tech investments are made in the US. | founderscoop.com | Seattle, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Norwest is recognized as a leading venture and growth equity investment firm. | norwest.com | Menlo Park, United States | ||
| slw.vc | ||||
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com |
Investor details for Bluecore
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Board of directors of Bluecore Software Private Limited (Bluecore)
Bluecore Software Private Limited is the primary company behind Bluecore. The board of Bluecore Software Private Limited currently have 3 directors; the longest-serving is Fayez Mohamood, appointed in 2018. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Fayez Mohamood DIN 08255758 | Director | 12 Oct 2018 | 8 yrs | Bluecore Software Private Limited |
| Michelle Mccomb Hewitt DIN 09565364 | Director | 08 Apr 2022 | 4 yrs 7 mo | Bluecore Software Private Limited |
| Girish Guptha Ramachandra Setty DIN 08207241 | Director | 11 Jan 2024 | 2 yrs 9 mo | Bluecore Software Private Limited |
People of Bluecore
67 people are tracked at Bluecore (26 in leadership, 41 in team); the tracked headcount is 355.
| Name | Role | Group |
|---|---|---|
| Cofounder & CEO | Leadership | |
Mahmoud Arram | Founder | Leadership |
Max Bennett | Chief Product Officer | Leadership |
Kenny Teng | CTO | Leadership |
Derek Cheng | Director, Strategic Finance - Deal Desk | Leadership |
Ryan Deutsch | Chief Customer Officer | Leadership |
Ajaya Mallapaty | Director, Engineering - Data Platform | Leadership |
Sara Tabor | Senior Director, Platform & Quality Engineering | Leadership |
| CFO | Leadership | |
Shweta Patel | Director, Customer Success | Leadership |
Matt Budnick | VP Finance | Leadership |
Don Harris | Vp, Global Support And Professional Services | Leadership |
Alexander Sacco | Senior Director - Data Ops & Analytics | Leadership |
Danielle Kim | Director, Customer Success | Leadership |
Dottie Duncan | Director, CS Project Management | Leadership |
Prashant Kumar | Vice President Of Products | Leadership |
Bradford Johnson | Vice President Of Product | Leadership |
Tara Sussman | VP Of People | Leadership |
Shipra Bathla | Director | Leadership |
Veinia Hicks | Senior Director Human Resources | Leadership |
47 more people are available in the full profile.
Complete people profiles for Bluecore
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Bluecore
Figures of Bluecore Software Private Limited, the primary company behind Bluecore, for FY 2025. Revenue was ₹40.96 Cr (-7% year on year). Net profit was ₹4.38 Cr (11% margin). EBITDA was ₹6.15 Cr (15% margin). Revenue has grown at a compounded annual rate of +18% over three years and +25% over five years.
- ₹40.96 CrRevenue · FY 2025 · -7% YoY
- ₹4.38 CrNet profit · 11% margin
- ₹6.15 CrEBITDA · 15% margin
- ₹1 LakhPaid-up capital
- 70Employees (provident fund records)
- +18%Revenue CAGR, 3 years
- +25%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bluecore Software Private Limited are on its company page.
Detailed financial statements for Bluecore
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Investments & Acquisitions by Bluecore
Bluecore has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BetaOut and alby.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-based shopping assistants are offered for e-commerce operations. | alby.com | Brooklyn, United States | 2022 | Nov 2024 | •••• | |
Marketing personalization and engagement software is offered for eCommerce sites. | betaout.com | Noida, India | 2013 | Oct 2018 | •••• |
Complete acquisition details for Bluecore
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Bluecore
6 dated milestones of Bluecore across 11 years, from founding to its latest funding, stage changes and deals.
Competitors of Bluecore
Bluecore has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Zenput and Blueshift.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| blueshift.com | 2014 | San Francisco, United States | $68.2M | 46 | AI-driven platform for unifying customer data and automating personalized marketing. |
Detailed competitors of Bluecore
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Bluecore
The website of Bluecore (bluecore.com) receives about 251.3K visits a month and ranks #176,019 among all websites worldwide, #4,760 in Online Marketing.
- Monthly visits251.3K
▼ 15.1% vs previous month
- Unique visitors175K
per month
- Global rank#176,019
among all websites
- Category rank#4,760
Business and Consumer Services · Online Marketing
- Bounce rate60%
- Pages per visit1.7
- Average visit48 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Bluecore. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wunderkind.co | 100% | 36.6K | #945,403 | View details | |
| marketerhire.com | 89% | 132.9K | #358,828 | View details | |
| blueshift.com | 89% | 30.5K | #651,799 | View details | |
| abmatic.ai | 89% | #2,616,976 | View details | ||
within.co | within.co | 89% | #1,161,680 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Bluecore
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Top companies in MarketingTech
3 companies that operate in the same segment as Bluecore (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Bluecore
Complete news archive for Bluecore
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Frequently Asked Questions about Bluecore
Bluecore was founded in 2013.
Bluecore is headquartered in New York, United States. It is registered at New York, New York, United States.
Fayez Mohamood is the CEO of Bluecore, as recorded in our data.
Bluecore is a funded company, having raised a total of $263.22M across 10 funding rounds to date. The company's 1st funding round was a Seed of $118K, raised on Apr 2013.
Bluecore has 355 employees.
The primary company behind Bluecore, Bluecore Software Private Limited, reported revenue of ₹40.96 Cr for FY 2025, down 7% year on year.
Bluecore was established in 2013 in New York, United States, within the email marketing sector. Services are focused on e-commerce companies, where direct integration with websites enables the dispatch of tailored emails. These are triggered by customer actions such as product searches, browsing patterns, and cart modifications. Operations emphasize behavioral data to ensure message relevance for marketing managers.
Bluecore offers AI Shopping Agents, Customer Data & Insight, and Activation & Orchestration.
Bluecore has 15 investors. Key investors include FirstMark, Norwest Venture Partners, Georgian, Techstars, and Silver Lake.
The valuation of Bluecore is $1B as of Dec 2024.