Klaviyo

Boston, United States Founded: 2012 • Age: 14 yrs
SaaS email marketing solutions are offered to e-commerce businesses.
Annual revenue $1.2B Latest available
Total funding $778.5M 6 rounds
Employees 2180 Tracked headcount
Investors 15 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Klaviyo

Klaviyo is a company based in Boston (United States) founded in 2012 by Ed Hallen. Klaviyo has raised $778.5 million across 6 funding rounds from investors including Shopify, Morgan Stanley and Accel. The company has 2,180 employees as of December 31, 2024. Klaviyo has completed 2 acquisitions, including Gatsby and Napkin. Klaviyo offers products and services including Email Marketing, SMS Marketing, Mobile App Marketing, Klaviyo Analytics, and Klaviyo Data Platform. Klaviyo operates in a competitive market with competitors including Bluecore, Elastic Path Software, Blueshift, Yotpo and Insider, among others.

  • Headquarter Boston, United States
  • Employees 2180 as on 31 Dec, 2024
  • Founders Ed Hallen
  • Stage Public
  • Sectors
    Technology
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Klaviyo, Inc. Series A
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $1.23 B (USD)
    31.63
    as on Dec 31, 2025
  • Net Profit
    -$31.77 M (USD)
    31.15
    as on Dec 31, 2025
  • EBITDA
    -$44.94 M (USD)
    32.24
    as on Dec 31, 2025
  • Total Equity Funding
    $778.5 M (USD)

    in 6 rounds

  • Latest Funding Round
    $100 M (USD), Series D

    Jul 01, 2022

  • Investors
    Shopify

    & 14 more

  • Employee Count
    2180

    as on Dec 31, 2024

  • Investments & Acquisitions
    Gatsby

    & 1 more

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IPO & Listings of Klaviyo

Klaviyo is a publicly listed company on the NYSE with ticker symbol KVYO in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NYSE · Ticker: KVYO · Sector: Technology services · USA

Products & Services of Klaviyo

Klaviyo offers a comprehensive portfolio of products and services, including Email Marketing, SMS Marketing, Mobile App Marketing, Klaviyo Analytics, and Klaviyo Data Platform.

Product name locked
Category locked
Primary

Tool for targeted email campaigns and customer engagement.

Product name locked
Category locked
Locked

Service for sending SMS notifications and promotions.

Product name locked
Category locked
Locked

Platform for mobile push notifications and user interactions.

Product name locked
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System for tracking customer behavior and marketing performance.

Product name locked
Category locked
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Unified data solution for customer profiles and integrations.

People of Klaviyo

Headcount 1000-5000
Employee Profiles 1015
Board Members and Advisors 10
Employee Profiles
People
Aaron Witty
Manager, Fp&a
People
Nick Vessella
Lead Product Designer - Personalization, AI
People
Taylor Bell
Senior Data Scientist
People
Joseph Bylund
Lead Software Engineer

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Board Members and Advisors
people
Stephen Wietrecki
Advisor
people
Michael Medici
Board Member
people
Daniel Monte
Partner Advisory Council
people
Jennifer Ceran
Board Member/audit Chair

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Funding Insights of Klaviyo

Klaviyo has successfully raised a total of $778.5M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Klaviyo

Klaviyo has secured backing from 15 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Shopify, Morgan Stanley and Accel.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Long/short and long-only strategies are employed by the hedge fund.
Locked Locked Locked
Investments are directed toward early and late-stage tech companies.
Locked Locked Locked
Accel is recognized as a leading venture capital firm.
Locked Locked Locked
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Investor details for Klaviyo

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Klaviyo

Klaviyo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Gatsby and Napkin.

Investments
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Investment portfolio details for Klaviyo

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Lead generation is enabled through web analytics for enterprises.
Locked Locked 2015 Locked
Step-by-step voice instructions for recipes are delivered by Napkin app.
Locked Locked 2014 Locked
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Complete acquisition details for Klaviyo

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Financial Statements - Klaviyo

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Detailed financials for Klaviyo

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  • Profit trends
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Klaviyo Comparisons

Klaviyo Primary company
Description
SaaS email marketing solutions are offered to e-commerce bus...
Location
Boston, United States
Founded Year
2012
Annual Revenue
$1.23 B (USD)
Net Profit
-$31.77 M (USD)
EBITDA
-$44.94 M (USD)
Employees
2,180
As of 2024
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Peer comparison for Klaviyo

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Competitors of Klaviyo

Klaviyo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bluecore, Elastic Path Software, Blueshift, Yotpo and Insider, among others.

Company Name Domain Founded year HQ Location Description
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Automated personalized trigger-based emails are delivered for e-commerce behavior.
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API-based enterprise commerce and content management platform is delivered.
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AI-driven platform for unifying customer data and automating personalized marketing.
Locked Locked Locked
Cloud-based marketing platform for e-tailers
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AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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Detailed competitors of Klaviyo

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Klaviyo

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Complete news archive for Klaviyo

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Frequently Asked Questions about Klaviyo

Klaviyo was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Klaviyo is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Klaviyo is a funded company, having raised a total of $778.5M across 6 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Klaviyo is 2,180.

Annual revenue of Klaviyo is $1.23B as on Dec 31, 2025.

Klaviyo was founded in 2012 in Boston, United States, within the SaaS sector focused on e-commerce marketing. Email and SMS automation tools are provided, including newsletters, abandoned cart reminders, and order follow-ups. Customer interactions across email, SMS, web, and in-app channels are facilitated. Website behavior is tracked to build user profiles for targeted campaigns in SaaS environments. Operations serve global e-commerce clients from its U.S. base.

Klaviyo's top competitors include Yotpo, Bluecore and Bango.

Klaviyo offers Email Marketing, SMS Marketing, Mobile App Marketing, Klaviyo Analytics, and Klaviyo Data Platform.

Yes, Klaviyo is publicly traded on NYSE under the ticker symbol KVYO.

Klaviyo has made 2 acquisitions, including Gatsby, and Napkin.

Klaviyo has 15 investors. Key investors include Shopify, Morgan Stanley, Accel, ClearBridge, and Owl Rock.

The ticker symbol of Klaviyo is KVYO on NYSE.

The valuation of Klaviyo is $4.15B as of Nov 2020.

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