About Klaviyo
Klaviyo is a company based in Boston (United States) founded in 2012 by Ed Hallen.. Klaviyo has raised $778.5 million across 6 funding rounds from investors including Shopify, Morgan Stanley and Accel. The company has 2,180 employees as of December 31, 2024. Klaviyo has completed 2 acquisitions, including Gatsby and Napkin. Klaviyo offers products and services including Email Marketing, SMS Marketing, Mobile App Marketing, Klaviyo Analytics, and Klaviyo Data Platform. Klaviyo operates in a competitive market with competitors including Bluecore, Elastic Path Software, Blueshift, Yotpo and Insider, among others.
- Headquarter Boston, United States
- Employees 2180 as on 31 Dec, 2024
- Founders Ed Hallen
- Stage Public
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Sectors
TechnologyRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Klaviyo, Inc. Series A
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Annual Revenue
$937.46 M34.29as on Dec 31, 2024
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Net Profit
$-46.14 M85.03as on Dec 31, 2024
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EBITDA
$-66.32 M78.54as on Dec 31, 2024
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Total Equity Funding
$778.5 M (USD)
in 6 rounds
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Latest Funding Round
$100 M (USD), Series D
Jul 01, 2022
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Investors
Shopify
& 14 more
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Employee Count
2180
as on Dec 31, 2024
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Investments & Acquisitions
Gatsby
& 1 more
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IPO & Listings of Klaviyo
Klaviyo is a publicly listed company on the NYSE with ticker symbol KVYO in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Klaviyo
Klaviyo offers a comprehensive portfolio of products and services, including Email Marketing, SMS Marketing, Mobile App Marketing, Klaviyo Analytics, and Klaviyo Data Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for targeted email campaigns and customer engagement.
Service for sending SMS notifications and promotions.
Platform for mobile push notifications and user interactions.
System for tracking customer behavior and marketing performance.
Unified data solution for customer profiles and integrations.
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Software Development Team
326 people
Leadership Team
131 people
Sales and Marketing
105 people
Senior Team
98 people
Product Management Team
81 people
Principal Team
30 people
Data Analysis and Operations Team
29 people
Manager Team
24 people
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Funding Insights of Klaviyo
Klaviyo has successfully raised a total of $778.5M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series D — $100.0M
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First Round
First Round
(26 Aug 2015)
- Investors Count 15
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2022 | Amount | Series D - Klaviyo | Valuation | Shopify |
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| May, 2021 | Amount | Series D - Klaviyo | Valuation | Sands Capital | |
| Nov, 2020 | Amount | Series C - Klaviyo | Valuation | Accel |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Klaviyo
Klaviyo has secured backing from 15 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Shopify, Morgan Stanley and Accel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Long/short and long-only strategies are employed by the hedge fund.
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Founded Year | Domain | Location | |
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Investments are directed toward early and late-stage tech companies.
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Klaviyo
Klaviyo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Gatsby and Napkin. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Lead generation is enabled through web analytics for enterprises.
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2015 | ||||
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Step-by-step voice instructions for recipes are delivered by Napkin app.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Klaviyo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Klaviyo Comparisons
Competitors of Klaviyo
Klaviyo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bluecore, Elastic Path Software, Blueshift, Yotpo and Insider, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Automated personalized trigger-based emails are delivered for e-commerce behavior.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
AI-driven platform for unifying customer data and automating personalized marketing.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Klaviyo
Frequently Asked Questions about Klaviyo
When was Klaviyo founded?
Klaviyo was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Klaviyo located?
Klaviyo is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Klaviyo a funded company?
Klaviyo is a funded company, having raised a total of $778.5M across 6 funding rounds to date. The company's 1st funding round was a Series C of $200M, raised on Aug 26, 2015.
How many employees does Klaviyo have?
As of Dec 31, 2024, the latest employee count at Klaviyo is 2,180.
What is the annual revenue of Klaviyo?
Annual revenue of Klaviyo is $937.46M as on Dec 31, 2024.
What does Klaviyo do?
Klaviyo was founded in 2012 in Boston, United States, within the SaaS sector focused on e-commerce marketing. Email and SMS automation tools are provided, including newsletters, abandoned cart reminders, and order follow-ups. Customer interactions across email, SMS, web, and in-app channels are facilitated. Website behavior is tracked to build user profiles for targeted campaigns in SaaS environments. Operations serve global e-commerce clients from its U.S. base.
Who are the top competitors of Klaviyo?
What products or services does Klaviyo offer?
Klaviyo offers Email Marketing, SMS Marketing, Mobile App Marketing, Klaviyo Analytics, and Klaviyo Data Platform.
Is Klaviyo publicly traded?
Yes, Klaviyo is publicly traded on NYSE under the ticker symbol KVYO.
How many acquisitions has Klaviyo made?
Who are Klaviyo's investors?
Klaviyo has 15 investors. Key investors include Shopify, Morgan Stanley, Accel, ClearBridge, and Owl Rock.
What is Klaviyo's ticker symbol?
The ticker symbol of Klaviyo is KVYO on NYSE.
What is Klaviyo's valuation?
The valuation of Klaviyo is $4.15B as of Nov 2020.
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