About Insider
Insider is a company based in Istanbul (Turkey) founded in 2012 by Mehmet Sinan Toktay, Okan Yedibela, Muharrem Derinkok, Arda Koterin, Serhat Soyuerel, and Hande Cilingir. It operates as a SaaS (Software-as-a-Service) and AI-as-a-Service. Insider has raised $771.2 million across 8 funding rounds from investors including Zomato, Gojek and Carousell. Insider has completed 1 acquisition, including MindBehind. Insider offers products and services including Insider Platform, Sirius AI™, Journey Orchestration, and Conversational CX. Insider operates in a competitive market with competitors including Zeta Global, Klaviyo, Braze, Smartly.io and Nosto, among others.
- Headquarter Istanbul, Turkey
- Founders Mehmet Sinan Toktay, Okan Yedibela, Muharrem Derinkok, Arda Koterin, Serhat Soyuerel, Hande Cilingir
- Stage Unicorn
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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- Legal Name Insider Services Uk Limited
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$771.2 M (USD)
in 8 rounds
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Latest Funding Round
$500 M (USD), Series E
Nov 01, 2024
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Investors
Zomato
& 18 more
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Employee Count
Not available
- Investments & Acquisitions
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Products & Services of Insider
Insider offers a comprehensive portfolio of products and services, including Insider Platform, Sirius AI™, Journey Orchestration, and Conversational CX.
An AI-native platform for omnichannel customer experiences.
AI tool for predictive and generative marketing solutions.
Tool for creating consistent cross-channel customer journey experiences.
Platform for two-way customer conversations across multiple channels.
People of Insider
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Funding Insights of Insider
Insider has successfully raised a total of $771.2M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $500 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Insider
Insider has secured backing from 19 investors, including venture fund and institutional investors. Prominent investors backing the company include Zomato, Gojek and Carousell.
| Investor | Description | Founded Year | Domain | Location |
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Private equity fund focused on global markets
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Venture capital firm investing in startups and providing support programs.
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Locked | Locked | Locked |
Investor details for Insider
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Insider
Insider has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MindBehind.
Investment portfolio details for Insider
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI chatbots are built without coding using drag-and-drop tools.
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Locked | Locked | 2016 | Locked |
Complete acquisition details for Insider
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Insider
Detailed financials for Insider
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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- Profit trends
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Insider Comparisons
Peer comparison for Insider
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- Named peers
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Competitors of Insider
Insider operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Klaviyo, Braze, Smartly.io and Nosto, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Zeta Global is recognized as an AI-powered marketing cloud.
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SaaS email marketing solutions are offered to e-commerce businesses.
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AI-based omnichannel customer engagement solutions are delivered to businesses.
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Social advertising is managed and optimized via a SaaS platform.
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Personalized product recommendations are delivered via SaaS to online retailers.
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Detailed competitors of Insider
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Insider
Complete news archive for Insider
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- Full article archive
- Source and publication date
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- Brand-specific news history
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Frequently Asked Questions about Insider
Insider was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Insider is headquartered in Istanbul, Turkey.
Hande Cilingir is the current CEO of Insider. They have also founded this company.
Insider is a funded company, having raised a total of $771.2M across 8 funding rounds to date.
Insider is established as a leading provider of AI-native omnichannel customer experience and engagement platforms. Services are offered across various industries including retail, automotive, finance, and telecommunications. Solutions are designed to optimize customer acquisition, increase engagement, and reduce churn through personalized, data-driven experiences. The platform integrates customer data management, journey orchestration, and conversational CX across multiple channels like web, email, SMS, and WhatsApp. Advanced AI tools such as Sirius AI are utilized to enhance marketing productivity and deliver tailored customer interactions at scale.
Insider's top competitors include Zeta Global, Klaviyo and Smartly.io.
Insider offers Insider Platform, Sirius AI™, Journey Orchestration, and Conversational CX.
Insider has made 1 acquisition, including MindBehind.
The valuation of Insider is $1.22B as of Mar 2022.