About Insider
Insider is a company based in Istanbul (Turkey) founded in 2012 by Mehmet Sinan Toktay, Okan Yedibela, Muharrem Derinkok, Arda Koterin, Serhat Soyuerel, and Hande Cilingir. It operates as a SaaS (Software-as-a-Service), and AI-as-a-Service. Insider has raised $771.2 million across 8 funding rounds from investors including Zomato, Gojek and Carousell. Insider has completed 1 acquisition, including MindBehind. Insider offers products and services including Insider Platform, Sirius AI™, Journey Orchestration, and Conversational CX. Insider operates in a competitive market with competitors including Zeta Global, Klaviyo, Braze, Smartly.io and Nosto, among others.
- Headquarter Istanbul, Turkey
- Founders Mehmet Sinan Toktay, Okan Yedibela, Muharrem Derinkok, Arda Koterin, Serhat Soyuerel, Hande Cilingir
- Stage Unicorn
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Sectors
TechnologyRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Insider Services Uk Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$771.2 M (USD)
in 8 rounds
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Latest Funding Round
$500 M (USD), Series E
Nov 01, 2024
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Investors
Zomato
& 18 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Insider
Insider offers a comprehensive portfolio of products and services, including Insider Platform, Sirius AI™, Journey Orchestration, and Conversational CX. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
An AI-native platform for omnichannel customer experiences.
AI tool for predictive and generative marketing solutions.
Tool for creating consistent cross-channel customer journey experiences.
Platform for two-way customer conversations across multiple channels.
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Funding Insights of Insider
Insider has successfully raised a total of $771.2M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $500 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series E — $500.0M
- First Round First Round
- Investors Count 19
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2024 | Amount | Series E - Insider | Valuation | General Atlantic |
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| May, 2023 | Amount | Series D - Insider | Valuation | Peak XV Partners | |
| Mar, 2022 | Amount | Series D - Insider | Valuation | Qatar Investment Authority |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Insider
Insider has secured backing from 19 investors, including venture fund and institutional investors. Prominent investors backing the company include Zomato, Gojek and Carousell. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Venture capital firm investing in startups and providing support programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Insider
Insider has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MindBehind. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI chatbots are built without coding using drag-and-drop tools.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Insider
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Insider Comparisons
Competitors of Insider
Insider operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Klaviyo, Braze, Smartly.io and Nosto, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Zeta Global is recognized as an AI-powered marketing cloud.
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| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
AI-based omnichannel customer engagement solutions are delivered to businesses.
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| domain | founded_year | HQ Location |
Social advertising is managed and optimized via a SaaS platform.
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| domain | founded_year | HQ Location |
Personalized product recommendations are delivered via SaaS to online retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Insider
Frequently Asked Questions about Insider
When was Insider founded?
Insider was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Insider located?
Insider is headquartered in Istanbul, Turkey.
Who is the current CEO of Insider?
Hande Cilingir is the current CEO of Insider. They have also founded this company.
Is Insider a funded company?
Insider is a funded company, having raised a total of $771.2M across 8 funding rounds to date. The company's 1st funding round was a Series D of $121M, raised on Jun 01, 2013.
What does Insider do?
Insider is established as a leading provider of AI-native omnichannel customer experience and engagement platforms. Services are offered across various industries including retail, automotive, finance, and telecommunications. Solutions are designed to optimize customer acquisition, increase engagement, and reduce churn through personalized, data-driven experiences. The platform integrates customer data management, journey orchestration, and conversational CX across multiple channels like web, email, SMS, and WhatsApp. Advanced AI tools such as Sirius AI are utilized to enhance marketing productivity and deliver tailored customer interactions at scale.
Who are the top competitors of Insider?
Insider's top competitors include Zeta Global, Klaviyo and Smartly.io.
What products or services does Insider offer?
Insider offers Insider Platform, Sirius AI™, Journey Orchestration, and Conversational CX.
How many acquisitions has Insider made?
Insider has made 1 acquisition, including MindBehind.
Who are Insider's investors?
What is Insider's valuation?
The valuation of Insider is $1.22B as of Mar 2022.
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