About Smartly.io
Smartly.io is a company based in Helsinki (Finland) founded in 2013 was acquired by Providence Equity Partners in December 2019.. Smartly.io has raised $22.76 million across 2 funding rounds from investors including Highland Europe, Lifeline Ventures and Providence Equity. The company has 103 employees as of December 31, 2022. Smartly.io has completed 2 acquisitions, including Ad-Lib and Viralspace. Smartly.io offers products and services including Creative Suite, Media Suite, and Intelligence Suite. Smartly.io operates in a competitive market with competitors including Zeta Global, Braze, Hootsuite, Blueshift and Nosto, among others.
- Headquarter Helsinki, Finland
- Employees 103 as on 31 Dec, 2022
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Sectors
RetailTechnology Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Smartly, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.76 M (USD)
in 2 rounds
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Latest Funding Round
$20 M (USD), Series B
Sep 19, 2017
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Investors
Highland Europe
& 2 more
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Employee Count
103
as on Dec 31, 2022
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Investments & Acquisitions
Ad-Lib
& 1 more
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Acquired by
Providence Equity Partners
(Dec 18, 2019)
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Products & Services of Smartly.io
Smartly.io offers a comprehensive portfolio of products and services, including Creative Suite, Media Suite, and Intelligence Suite. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automates AI-driven creative production for digital and social channels.
Optimizes and automates campaigns across various advertising channels.
Delivers insights and reporting for enhancing ad campaign performance.
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Funding Insights of Smartly.io
Smartly.io has successfully raised a total of $22.76M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $20.0M
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First Round
First Round
(30 Apr 2015)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2017 | Amount | Series B - Smartly.io | Valuation | Highland Europe |
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| Apr, 2015 | Amount | Series A - Smartly.io | Valuation | Lifeline Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smartly.io
Smartly.io has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Highland Europe, Lifeline Ventures and Providence Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-stage consumer and enterprise technology companies are funded.
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Founded Year | Domain | Location | |
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Early-stage venture capital is invested in European startups across sectors.
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Founded Year | Domain | Location | |
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Private equity investments in media, communications, education, and technology sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smartly.io
Smartly.io has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Ad-Lib and Viralspace. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Content performance marketing services are provided to businesses.
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2018 | ||||
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A creative management platform is provided for agencies and studios.
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Smartly.io
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smartly.Io Comparisons
Competitors of Smartly.io
Smartly.io operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Hootsuite, Blueshift and Nosto, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Zeta Global is recognized as an AI-powered marketing cloud.
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| domain | founded_year | HQ Location |
AI-based omnichannel customer engagement solutions are delivered to businesses.
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| domain | founded_year | HQ Location |
AI based social media management platform for businesses
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| domain | founded_year | HQ Location |
AI-driven platform for unifying customer data and automating personalized marketing.
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| domain | founded_year | HQ Location |
Personalized product recommendations are delivered via SaaS to online retailers.
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| domain | founded_year | HQ Location |
AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smartly.Io
Frequently Asked Questions about Smartly.io
When was Smartly.io founded?
Smartly.io was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Smartly.io located?
Smartly.io is headquartered in Helsinki, Finland.
Is Smartly.io a funded company?
Smartly.io is a funded company, having raised a total of $22.76M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.76M, raised on Apr 30, 2015.
How many employees does Smartly.io have?
As of Dec 31, 2022, the latest employee count at Smartly.io is 103.
What does Smartly.io do?
Smartly.io was founded in 2013 in Helsinki, Finland, within the advertising technology sector. A SaaS platform is provided to marketers and media agencies for overseeing social advertising campaigns. Advertisements are created and edited, while ad creatives are automated for feed-based efforts using image templating tools. Dynamic templates enable image size adjustments, dynamic text addition, and creative personalization. Real-time reporting interfaces and conversion tracking are included to measure campaign performance.
Who are the top competitors of Smartly.io?
Smartly.io's top competitors include Zeta Global, Hootsuite and Blueshift.
What products or services does Smartly.io offer?
Smartly.io offers Creative Suite, Media Suite, and Intelligence Suite.
How many acquisitions has Smartly.io made?
Smartly.io has made 2 acquisitions, including Ad-Lib, and Viralspace.
Who are Smartly.io's investors?
Smartly.io has 3 investors. Key investors include Highland Europe, Lifeline Ventures, and Providence Equity.
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