About Smartly.io
Smartly.io is a Retail company based in Helsinki (Finland) founded in 2013, and was acquired by Providence Equity Partners in December 2019. Social advertising is managed and optimized via a SaaS platform. It operates in the Retail, Technology, and Media & Entertainment sectors. Smartly.io has raised $22.76 million across 2 funding rounds from investors including Highland Europe, Lifeline Ventures and Providence Equity. The company has 103 employees. Smartly.io has completed 2 acquisitions, including Ad-Lib and Viralspace. Its website smartly.io draws about 135 thousand monthly visits. Smartly.io offers products and services including Creative Suite, Media Suite, and Intelligence Suite. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Social Media. Its legal entity is SMARTLY, INC.
Company details
Smartly.io was founded in 2013 in Helsinki, Finland, within the advertising technology sector. A SaaS platform is provided to marketers and media agencies for overseeing social advertising campaigns. Advertisements are created and edited, while ad creatives are automated for feed-based efforts using image templating tools. Dynamic templates enable image size adjustments, dynamic text addition, and creative personalization. Real-time reporting interfaces and conversion tracking are included to measure campaign performance.
- Headquarters Helsinki, Finland
- Employees 103
- Stage Acquired
- SectorsRetailTechnology Media & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website smartly.io
- Social LinkedIn X
- Acquired by Providence Equity Partners (Dec 2019)
- Legal Name Smartly, Inc.
- Total Equity Funding$22.76M (USD)
in 2 rounds
- Latest Funding Round$20M (USD), Series B
Sep 2017
- InvestorsHighland Europe
& 2 more
- Employee Count103
- Investments & AcquisitionsAd-Lib
& 1 more
- Acquired byProvidence Equity Partners
(Dec 2019)
Products & Services of Smartly.io
Smartly.io offers a comprehensive portfolio of products and services, including Creative Suite, Media Suite, and Intelligence Suite.
Automates AI-driven creative production for digital and social channels.
Optimizes and automates campaigns across various advertising channels.
Delivers insights and reporting for enhancing ad campaign performance.
Funding Insights of Smartly.io
Smartly.io has successfully raised a total of $22.76M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.76M
- Total Rounds 2
- Last Round Series B — $20M
- First Round $2.76M
(Apr 2015)
- Investors Count 2
All 2 funding rounds of Smartly.io with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2017 | $20M | Series B | – | Highland Europe | – |
| Apr 2015 | $2.76M | Series A | – | Lifeline Ventures | – |
3 investors in total: 3 institutional.
Investors in Smartly.io
Smartly.io has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Highland Europe, Lifeline Ventures and Providence Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | highlandeurope.com | London, United Kingdom | ||
Early-stage venture capital is invested in European startups across sectors. | lifelineventures.com | Helsinki, Finland | ||
Private equity investments in media, communications, education, and technology sectors. | provequity.com |
Investor details for Smartly.io
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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- Co-investor network
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People of Smartly.io
238 people are tracked at Smartly.io (64 in leadership, 174 in team); the tracked headcount is 103.
| Name | Role | Group |
|---|---|---|
Adie Kaye | Director, Strategic Innovation | Leadership |
Claire Luckner | Global Director, Human Resources | Leadership |
Terhi Heikkinen | Global HR Programs Partner | Leadership |
Simon Fuelber | Global Head Learning & Leadership Development | Leadership |
Sahil Azher Rashid | Director Of Customer Success - Mid Market | Leadership |
Connor Burke | Client Partner | Leadership |
Madeline Logue | VP Of Customer Success | Leadership |
Alicia Mickelsen | VP Of Growth Marketing And Strategy | Leadership |
Anette Heikkilä | HR Operations Partner | Leadership |
Kate Barney | Chief People Officer | Leadership |
Ezio F. | VP Sales, APAC | Leadership |
Rodrigo Oliveira | Client Partner | Leadership |
Rob Berzinskas | Vice President Of Enterprise Sales | Leadership |
Oli Marlow Thomas | Chief Innovation Officer | Leadership |
William Kranck | Client Partner | Leadership |
Ville Lautanala | Chief Architect | Leadership |
Omair S. | Director, ABM & Strategic Initiatives | Leadership |
Laura Desmond | Chief Executive Officer | Leadership |
Hannu Pelkonen | Engineering Director | Leadership |
Tommi Hiltunen | VP Of Engineering | Leadership |
218 more people are available in the full profile.
Complete people profiles for Smartly.io
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Smartly.io
Smartly.io has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Ad-Lib and Viralspace.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A creative management platform is provided for agencies and studios. | ad-lib.io | London, United Kingdom | 2017 | Jan 2022 | $100M | |
Content performance marketing services are provided to businesses. | viralspace.ai | Stanford, United States | 2018 | May 2021 | •••• |
Complete acquisition details for Smartly.io
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- Exports
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Timeline of Smartly.io
6 dated milestones of Smartly.io across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Smartly.io is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Series B, of $20.0M.
- Exit Acquired by Providence Equity Partners.
- Acquisition Acquires Viralspace.
- Acquisition Acquires Ad-Lib.
Web traffic of Smartly.io
The website of Smartly.io (smartly.io) receives about 135.1K visits a month and ranks #235,622 among all websites worldwide, #6,588 in Online Marketing.
- Monthly visits135.1K
▼ 4.3% vs previous month
- Unique visitors52.2K
per month
- Global rank#235,622
among all websites
- Category rank#6,588
Business and Consumer Services · Online Marketing
- Bounce rate41%
- Pages per visit4.0
- Average visit2 min 22 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Smartly.io. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fluency.inc | 100% | 26.9K | #877,630 | View details | |
| operative.com | 100% | 28.8K | #1,337,131 | View details | |
facebook-studio.com | facebook-studio.com | 97% | – | ||
| tealium.com | 97% | 121.5K | #332,407 | View details | |
| databox.com | 96% | 311K | #121,277 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smartly.io
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Related news about Smartly.Io
Complete news archive for Smartly.io
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Frequently Asked Questions about Smartly.io
Smartly.io was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Smartly.io is headquartered in Helsinki, Finland.
Smartly.io is a funded company, having raised a total of $22.76M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.76M, raised on Apr 2015.
Smartly.io has 103 employees.
Smartly.io was founded in 2013 in Helsinki, Finland, within the advertising technology sector. A SaaS platform is provided to marketers and media agencies for overseeing social advertising campaigns. Advertisements are created and edited, while ad creatives are automated for feed-based efforts using image templating tools. Dynamic templates enable image size adjustments, dynamic text addition, and creative personalization. Real-time reporting interfaces and conversion tracking are included to measure campaign performance.
Smartly.io offers Creative Suite, Media Suite, and Intelligence Suite.
Smartly.io has made 2 acquisitions, including Ad-Lib, and Viralspace.
Smartly.io has 3 investors. Key investors include Highland Europe, Lifeline Ventures, and Providence Equity.
Smartly.io operates through Smartly, Inc..
Yes. Smartly.io was acquired by Providence Equity Partners in December 2019.
The website of Smartly.io receives about 135 thousand visits a month and ranks #235,622 among all websites worldwide.