About Smartly.io
Smartly.io is a company based in Helsinki (Finland) founded in 2013 was acquired by Providence Equity Partners in December 2019. Smartly.io has raised $22.76 million across 2 funding rounds from investors including Highland Europe, Lifeline Ventures and Providence Equity. The company has 103 employees as of December 31, 2022. Smartly.io has completed 2 acquisitions, including Ad-Lib and Viralspace. Smartly.io offers products and services including Creative Suite, Media Suite, and Intelligence Suite. Smartly.io operates in a competitive market with competitors including Zeta Global, Braze, Hootsuite, Blueshift and Nosto, among others.
- Headquarter Helsinki, Finland
- Employees 103 as on 31 Dec, 2022
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Sectors
RetailTechnology Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Smartly, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$22.76 M (USD)
in 2 rounds
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Latest Funding Round
$20 M (USD), Series B
Sep 19, 2017
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Investors
Highland Europe
& 2 more
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Employee Count
103
as on Dec 31, 2022
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Investments & Acquisitions
Ad-Lib
& 1 more
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Acquired by
Providence Equity Partners
(Dec 18, 2019)
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Products & Services of Smartly.io
Smartly.io offers a comprehensive portfolio of products and services, including Creative Suite, Media Suite, and Intelligence Suite.
Automates AI-driven creative production for digital and social channels.
Optimizes and automates campaigns across various advertising channels.
Delivers insights and reporting for enhancing ad campaign performance.
People of Smartly.io
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Funding Insights of Smartly.io
Smartly.io has successfully raised a total of $22.76M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Smartly.io
Smartly.io has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Highland Europe, Lifeline Ventures and Providence Equity.
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Growth-stage consumer and enterprise technology companies are funded.
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Early-stage venture capital is invested in European startups across sectors.
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Private equity investments in media, communications, education, and technology sectors.
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Investor details for Smartly.io
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Investments & Acquisitions by Smartly.io
Smartly.io has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Ad-Lib and Viralspace.
Investment portfolio details for Smartly.io
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Content performance marketing services are provided to businesses.
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A creative management platform is provided for agencies and studios.
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Complete acquisition details for Smartly.io
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- Domains and locations
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Financial Statements - Smartly.io
Detailed financials for Smartly.io
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- Profit trends
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Smartly.Io Comparisons
Peer comparison for Smartly.io
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- Headcount comparison
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Competitors of Smartly.io
Smartly.io operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Hootsuite, Blueshift and Nosto, among others.
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Zeta Global is recognized as an AI-powered marketing cloud.
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AI-based omnichannel customer engagement solutions are delivered to businesses.
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AI based social media management platform for businesses
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AI-driven platform for unifying customer data and automating personalized marketing.
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Personalized product recommendations are delivered via SaaS to online retailers.
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AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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Detailed competitors of Smartly.io
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Latest news on Smartly.Io
Complete news archive for Smartly.io
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- Full article archive
- Source and publication date
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Frequently Asked Questions about Smartly.io
Smartly.io was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Smartly.io is headquartered in Helsinki, Finland.
Smartly.io is a funded company, having raised a total of $22.76M across 2 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Smartly.io is 103.
Smartly.io was founded in 2013 in Helsinki, Finland, within the advertising technology sector. A SaaS platform is provided to marketers and media agencies for overseeing social advertising campaigns. Advertisements are created and edited, while ad creatives are automated for feed-based efforts using image templating tools. Dynamic templates enable image size adjustments, dynamic text addition, and creative personalization. Real-time reporting interfaces and conversion tracking are included to measure campaign performance.
Smartly.io's top competitors include Zeta Global, Hootsuite and Blueshift.
Smartly.io offers Creative Suite, Media Suite, and Intelligence Suite.
Smartly.io has made 2 acquisitions, including Ad-Lib, and Viralspace.
Smartly.io has 3 investors. Key investors include Highland Europe, Lifeline Ventures, and Providence Equity.