About Hootsuite
Hootsuite is a company based in Vancouver (Canada) founded in 2008 by Dario Meli and David Tedman. Hootsuite has raised $283.76 million across 10 funding rounds from investors including Fidelity Investments, SVB and Canadian Imperial Bank of Commerce. Hootsuite has completed 15 acquisitions, including AdEspresso, Brightkit and Geotoko. Hootsuite offers products and services including Social Media Dashboard, Analytics Tools, Inbox and Messaging, AI Content Creation, and Social Listening. Hootsuite operates in a competitive market with competitors including Smartly.io, Falcon.io, Buffer, AgoraPulse and Brand Networks, among others.
- Headquarter Vancouver, Canada
- Founders Dario Meli, David Tedman
- Stage Unicorn
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
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EBITDA
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Total Equity Funding
$283.76 M (USD)
in 10 rounds
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Latest Funding Round
$16.82 M (USD), Series B
Mar 20, 2023
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Investors
Fidelity Investments
& 9 more
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Employee Count
Not available
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Investments & Acquisitions
AdEspresso
& 14 more
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Products & Services of Hootsuite
Hootsuite offers a comprehensive portfolio of products and services, including Social Media Dashboard, Analytics Tools, Inbox and Messaging, AI Content Creation, and Social Listening.
Central hub for scheduling posts and analyzing social media performance metrics.
Monitors metrics like engagement and trends for social media strategies.
Manages responses to messages and comments across social platforms.
Generates captions and ideas using AI for social media posts.
Tracks brand mentions and trends in real-time conversations.
People of Hootsuite
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Funding Insights of Hootsuite
Hootsuite has successfully raised a total of $283.76M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $16.82 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Hootsuite
Hootsuite has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, SVB and Canadian Imperial Bank of Commerce.
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Accel is recognized as a leading venture capital firm.
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Investment firm scaling software and technology companies from early to late stages.
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Early-stage technology-driven companies are targeted for venture capital investments.
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Investor details for Hootsuite
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Investments & Acquisitions by Hootsuite
Hootsuite has strategically engaged in corporate development activities, having acquired 15 companies. Notable acquisitions include AdEspresso, Brightkit and Geotoko.
Investment portfolio details for Hootsuite
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- Portfolio identities
- Transaction dates
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Custom chatbots are built for customer engagement on messaging platforms.
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Marketing and analytics platform for Snapchat.
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Social media power tool for sales executives
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Complete acquisition details for Hootsuite
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- Acquired stakes
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Financial Statements - Hootsuite
Detailed financials for Hootsuite
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Hootsuite Comparisons
Peer comparison for Hootsuite
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- Named peers
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Competitors of Hootsuite
Hootsuite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smartly.io, Falcon.io, Buffer, AgoraPulse and Brand Networks, among others.
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Social advertising is managed and optimized via a SaaS platform.
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Social media marketing platform
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Cloud based social media marketing management software
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Social media management and audience monitoring for businesses are facilitated.
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Brand Networks is recognized for employee influencer marketing technology.
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Detailed competitors of Hootsuite
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Latest news on Hootsuite
Complete news archive for Hootsuite
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- Full article archive
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Frequently Asked Questions about Hootsuite
Hootsuite was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Hootsuite is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Irina Novoselsky is the current CEO of Hootsuite.
Hootsuite is a funded company, having raised a total of $283.76M across 10 funding rounds to date.
Hootsuite was founded in 2008 in Vancouver, Canada, as an AI-based platform in the social media management sector. Content creation, scheduling, and publishing are supported across multiple networks. Streams are configured to track mentions, keywords, and hashtags on various platforms. Brand conversations are monitored, audience engagement is facilitated, performance metrics are analyzed, and customer feedback is addressed through integrated channels.
Hootsuite's top competitors include Smartly.io, Falcon.io and Khoros.
Hootsuite offers Social Media Dashboard, Analytics Tools, Inbox and Messaging, AI Content Creation, and Social Listening.
Hootsuite has made 15 acquisitions, including AdEspresso, Brightkit, and Geotoko.
Hootsuite has 10 investors. Key investors include Fidelity Investments, SVB, Canadian Imperial Bank of Commerce, Accel, and Hearst.
The valuation of Hootsuite is $1B as of Sep 2014.