About Hootsuite
Hootsuite is a company based in Vancouver (Canada) founded in 2008 by Dario Meli and David Tedman.. Hootsuite has raised $283.76 million across 10 funding rounds from investors including Fidelity Investments, SVB and Canadian Imperial Bank of Commerce. Hootsuite has completed 15 acquisitions, including AdEspresso, Brightkit and Geotoko. Hootsuite offers products and services including Social Media Dashboard, Analytics Tools, Inbox and Messaging, AI Content Creation, and Social Listening. Hootsuite operates in a competitive market with competitors including Smartly.io, Falcon.io, Buffer, AgoraPulse and Brand Networks, among others.
- Headquarter Vancouver, Canada
- Founders Dario Meli, David Tedman
- Stage Unicorn
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$283.76 M (USD)
in 10 rounds
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Latest Funding Round
$16.82 M (USD), Series B
Mar 20, 2023
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Investors
Fidelity Investments
& 9 more
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Employee Count
Employee Count
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Investments & Acquisitions
AdEspresso
& 14 more
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Products & Services of Hootsuite
Hootsuite offers a comprehensive portfolio of products and services, including Social Media Dashboard, Analytics Tools, Inbox and Messaging, AI Content Creation, and Social Listening. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Central hub for scheduling posts and analyzing social media performance metrics.
Monitors metrics like engagement and trends for social media strategies.
Manages responses to messages and comments across social platforms.
Generates captions and ideas using AI for social media posts.
Tracks brand mentions and trends in real-time conversations.
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Funding Insights of Hootsuite
Hootsuite has successfully raised a total of $283.76M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $16.82 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series B — $16.8M
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First Round
First Round
(08 Jan 2010)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2023 | Amount | Series B - Hootsuite | Valuation |
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| Mar, 2022 | Amount | Series B - Hootsuite | Valuation |
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| Sep, 2021 | Amount | Series B - Hootsuite | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Hootsuite
Hootsuite has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, SVB and Canadian Imperial Bank of Commerce. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Accel is recognized as a leading venture capital firm.
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Investment firm scaling software and technology companies from early to late stages.
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Early-stage technology-driven companies are targeted for venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hootsuite
Hootsuite has strategically engaged in corporate development activities, having acquired 15 companies. Notable acquisitions include AdEspresso, Brightkit and Geotoko. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Custom chatbots are built for customer engagement on messaging platforms.
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2016 | ||||
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Marketing and analytics platform for Snapchat.
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2014 | ||||
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Social media power tool for sales executives
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Hootsuite
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Hootsuite Comparisons
Competitors of Hootsuite
Hootsuite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smartly.io, Falcon.io, Buffer, AgoraPulse and Brand Networks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Social advertising is managed and optimized via a SaaS platform.
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Social media marketing platform
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| domain | founded_year | HQ Location |
Cloud based social media marketing management software
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| domain | founded_year | HQ Location |
Social media management and audience monitoring for businesses are facilitated.
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| domain | founded_year | HQ Location |
Brand Networks is recognized for employee influencer marketing technology.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hootsuite
Frequently Asked Questions about Hootsuite
When was Hootsuite founded?
Hootsuite was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Where is Hootsuite located?
Hootsuite is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Who is the current CEO of Hootsuite?
Irina Novoselsky is the current CEO of Hootsuite.
Is Hootsuite a funded company?
Hootsuite is a funded company, having raised a total of $283.76M across 10 funding rounds to date. The company's 1st funding round was a Series B of $2.53M, raised on Jan 08, 2010.
What does Hootsuite do?
Hootsuite was founded in 2008 in Vancouver, Canada, as an AI-based platform in the social media management sector. Content creation, scheduling, and publishing are supported across multiple networks. Streams are configured to track mentions, keywords, and hashtags on various platforms. Brand conversations are monitored, audience engagement is facilitated, performance metrics are analyzed, and customer feedback is addressed through integrated channels.
Who are the top competitors of Hootsuite?
Hootsuite's top competitors include Smartly.io, Falcon.io and Khoros.
What products or services does Hootsuite offer?
Hootsuite offers Social Media Dashboard, Analytics Tools, Inbox and Messaging, AI Content Creation, and Social Listening.
How many acquisitions has Hootsuite made?
Hootsuite has made 15 acquisitions, including AdEspresso, Brightkit, and Geotoko.
Who are Hootsuite's investors?
Hootsuite has 10 investors. Key investors include Fidelity Investments, SVB, Canadian Imperial Bank of Commerce, Accel, and Hearst.
What is Hootsuite's valuation?
The valuation of Hootsuite is $1B as of Sep 2014.
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