About Buffer
Buffer is a Technology company based in San Francisco (United States) founded in 2010 by Joel Gascoigne and Leo Widrich. Cloud based social media marketing management software. Buffer has raised $4.07 million across 3 funding rounds from investors including Angel List, Red Swan Ventures and Collab Fund. Buffer has completed 1 acquisition, including Respond. Its chief executive, as recorded, is Joel Gascoigne. Its website buffer.com draws about 3.7 million monthly visits. Buffer offers products and services including Publish, Create, Engage, Analyze, and Collaborate. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its legal entity is BUFFER HOLDING ApS. Its competitors include Brand Networks, Khoros and Salesforce Buddy Media; 3 of its 3 listed competitors have raised funding.
Company details
Buffer was founded in 2010 and is headquartered in San Francisco, United States. The company operates in the social media marketing sector, offering cloud-based software for managing content across platforms. Content creation and distribution are facilitated, along with scheduling, publishing, and real-time reporting. Campaign performance is analyzed to generate insights, while features support engagement, collaboration, and overall strategy optimization.
- Total Equity Funding$4.07M (USD)
in 3 rounds
- Latest Funding Round$3.5M (USD), Series A
Dec 2014
- InvestorsAngel List
& 3 more
- Investments & Acquisitions
Products & Services of Buffer
Buffer offers a comprehensive portfolio of products and services, including Publish, Create, Engage, Analyze, and Collaborate.
Tool for scheduling posts on multiple platforms
Platform for organizing and generating social media content
Dashboard for replying to comments and managing interactions
System for tracking post performance and audience data
Features for team collaboration on social media tasks
Apps and channels of Buffer
Buffer publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Buffer
Buffer has successfully raised a total of $4.07M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.5 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.07M
- Total Rounds 3
- Last Round Series A — $3.5M
- First Round $120,000
(Sep 2011)
- Investors Count 4
All 3 funding rounds of Buffer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2014 | $3.5M | Series A | – | Collab Fund | |
| Dec 2011 | $450,000 | Seed | – | – | – |
| Sep 2011 | $120,000 | Seed | – | AngelPad | – |
4 investors in total: 4 institutional.
Investors in Buffer
Buffer has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Angel List, Red Swan Ventures and Collab Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in early stage companies in the US | redswan.vc | New York, United States | ||
Private equity firm investing in multiple sectors | collabfund.com | New York, United States | ||
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States | ||
Alternative investment platform for startups and investors is operated. | 2010 | angellist.com | San Francisco, United States |
Investor details for Buffer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Buffer
68 people are tracked at Buffer (8 in leadership, 60 in team).
| Name | Role | Group |
|---|---|---|
Joel Gascoigne | Co-Founder & CEO | Leadership |
Leo Widrich | Co-Founder & COO | Leadership |
Jenny Terry | Director of Business Operations | Leadership |
Hannah Voice | Head of Customer Advocacy Operations | Leadership |
Åsa Nyström | VP, Customer Advocacy | Leadership |
Simon Heaton | Director of Growth & Product Marketing | Leadership |
Carolyn Kopprasch | Chief of Staff | Leadership |
Mike San Roman | Director of Engineering, Platform & Technology | Leadership |
Jenna Meindertsma | Senior People Operations Specialist | Team |
Ben Maxwell | Customer Advocate | Team |
Lexi Kent-Morning | Customer Advocate | Team |
Kate Baldrey | Marketing UX Designer | Team |
Octa Aburto | Senior Customer Advocate | Team |
Hailley Griffis | Senior Content & Communications Manager | Team |
Jess Williams | Senior Customer Advocate | Team |
Phil Miguet | Staff Engineer | Team |
Adnan Issadeen | Senior Engineer | Team |
Kelly Vass | Senior Customer Advocate | Team |
Sofia Toso | Senior Product Designer | Team |
Julian Winternheimer | Data Scientist | Team |
48 more people are available in the full profile.
Complete people profiles for Buffer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Buffer
Buffer has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Respond.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Twitter conversations are tracked and managed for business teams. | respond.ly | Los Angeles, United States | 2013 | Dec 2015 | •••• |
Complete acquisition details for Buffer
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Timeline of Buffer
4 dated milestones of Buffer across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Buffer is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series A, of $3.5M.
- Acquisition Acquires Respond.
Competitors of Buffer
Buffer has 3 listed competitors in our database, 3 of them funded. They include Brand Networks, Khoros and Salesforce Buddy Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| khoros.com | 2007 | Austin, United States | $151.65M | Community and social media management platform | ||
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions |
Detailed competitors of Buffer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Buffer
The website of Buffer (buffer.com) receives about 3.7M visits a month and ranks #16,001 among all websites worldwide, #2,137 in Programming and Developer Software.
- Monthly visits3.7M
▲ 8.9% vs previous month
- Unique visitors885.8K
per month
- Global rank#16,001
among all websites
- Category rank#2,137
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate43%
- Pages per visit4.1
- Average visit3 min 40 sec
- DevicesDesktop 77% · Mobile 23%
Websites whose visitors overlap most with Buffer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zapier.com | 100% | 6.8M | #5,382 | View details | |
bufferapp.com | bufferapp.com | 89% | #12,715,275 | – | |
| trello.com | 88% | 77.5M | #491 | View details | |
| miro.com | 86% | 29.8M | #2,113 | View details | |
| elevenlabs.io | 86% | 30.8M | #1,485 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Buffer
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Top companies in MarketingTech
3 companies that operate in the same segment as Buffer (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Buffer
Complete news archive for Buffer
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Frequently Asked Questions about Buffer
Buffer was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Buffer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Joel Gascoigne is the CEO of Buffer, as recorded in our data. They have also founded this company.
Buffer is a funded company, having raised a total of $4.07M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Sep 2011.
Buffer was founded in 2010 and is headquartered in San Francisco, United States. The company operates in the social media marketing sector, offering cloud-based software for managing content across platforms. Content creation and distribution are facilitated, along with scheduling, publishing, and real-time reporting. Campaign performance is analyzed to generate insights, while features support engagement, collaboration, and overall strategy optimization.
Buffer's top competitors include Khoros, Brand Networks and Salesforce Buddy Media.
Buffer offers Publish, Create, Engage, Analyze, and Collaborate.
Buffer has made 1 acquisition, including Respond.
Buffer has 4 investors. Key investors include Angel List, Red Swan Ventures, Collab Fund, and AngelPad.
Buffer operates through Buffer Holding Aps.
Yes. Buffer publishes Buffer: Social Media Scheduler and 1 more app, with over 1 million downloads.
The website of Buffer receives about 3.7 million visits a month and ranks #16,001 among all websites worldwide.