Buffer

San Francisco, United States Founded: 2010 • Age: 16 yrs
Cloud based social media marketing management software
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About Buffer

Buffer is a company based in San Francisco (United States) founded in 2010 by Joel Gascoigne and Leo Widrich.. Buffer has raised $4.07 million across 3 funding rounds from investors including Angel List, Red Swan Ventures and Collab Fund. Buffer has completed 1 acquisition, including Respond. Buffer offers products and services including Publish, Create, Engage, Analyze, and Collaborate. Buffer operates in a competitive market with competitors including Hootsuite, Falcon.io, AgoraPulse, Brand Networks and Khoros, among others.

  • Headquarter San Francisco, United States
  • Founders Joel Gascoigne, Leo Widrich
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Buffer Holding Aps
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.07 M (USD)

    in 3 rounds

  • Latest Funding Round
    $3.5 M (USD), Series A

    Dec 15, 2014

  • Investors
    Angel List

    & 3 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Buffer

Buffer offers a comprehensive portfolio of products and services, including Publish, Create, Engage, Analyze, and Collaborate. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for scheduling posts on multiple platforms

Platform for organizing and generating social media content

Dashboard for replying to comments and managing interactions

System for tracking post performance and audience data

Features for team collaboration on social media tasks

People of Buffer
Headcount 50-200
Employee Profiles 67
Employee Profiles
People
Jenna Meindertsma
Senior People Operations Specialist
People
Ben Maxwell
Customer Advocate
People
Lexi Kent-Morning
Customer Advocate
People
Kate Baldrey
Marketing UX Designer

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Funding Insights of Buffer

Buffer has successfully raised a total of $4.07M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.5 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $3.5M
  • First Round

    (01 Sep 2011)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2014 Amount Series A - Buffer Valuation Collab Fund
Dec, 2011 Amount Seed - Buffer Valuation

investors

Sep, 2011 Amount Seed - Buffer Valuation AngelPad
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Buffer

Buffer has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Angel List, Red Swan Ventures and Collab Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tech focused VC firm investing in early stage companies in the US
Founded Year Domain Location
Private equity firm investing in multiple sectors
Founded Year Domain Location
Startups are accelerated across sectors without focus on specific industries.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Buffer

Buffer has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Respond. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Twitter conversations are tracked and managed for business teams.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Buffer

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Buffer Comparisons

Employees
+
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Competitors of Buffer

Buffer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Falcon.io, AgoraPulse, Brand Networks and Khoros, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI based social media management platform for businesses
domain founded_year HQ Location
Social media marketing platform
domain founded_year HQ Location
Social media management and audience monitoring for businesses are facilitated.
domain founded_year HQ Location
Brand Networks is recognized for employee influencer marketing technology.
domain founded_year HQ Location
Community and social media management platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Buffer

Frequently Asked Questions about Buffer

When was Buffer founded?

Buffer was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is Buffer located?

Buffer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Buffer?

Joel Gascoigne is the current CEO of Buffer. They have also founded this company.

Is Buffer a funded company?

Buffer is a funded company, having raised a total of $4.07M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Sep 01, 2011.

What does Buffer do?

Buffer was founded in 2010 and is headquartered in San Francisco, United States. The company operates in the social media marketing sector, offering cloud-based software for managing content across platforms. Content creation and distribution are facilitated, along with scheduling, publishing, and real-time reporting. Campaign performance is analyzed to generate insights, while features support engagement, collaboration, and overall strategy optimization.

Who are the top competitors of Buffer?

Buffer's top competitors include Hootsuite, Falcon.io and Khoros.

What products or services does Buffer offer?

Buffer offers Publish, Create, Engage, Analyze, and Collaborate.

How many acquisitions has Buffer made?

Buffer has made 1 acquisition, including Respond.

Who are Buffer's investors?

Buffer has 4 investors. Key investors include Angel List, Red Swan Ventures, Collab Fund, and AngelPad.

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