About Salesforce Buddy Media
Salesforce Buddy Media is a company based in New York (United States) founded in 2007 was acquired by Salesforce in June 2012.. Salesforce Buddy Media has raised $92.02 million across 5 funding rounds from investors including Salesforce, European Founders Fund and GGV Capital. Salesforce Buddy Media has completed 2 acquisitions, including Brighter Option and Spinback. Salesforce Buddy Media offers products and services including Marketing Cloud, Engagement, and Account Engagement. Salesforce Buddy Media operates in a competitive market with competitors including Brand Networks, Addressable, Spredfast, Archive and SocialFlow, among others.
- Headquarter New York, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$92.02 M (USD)
in 5 rounds
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Latest Funding Round
$54 M (USD), Series C
Aug 12, 2011
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Investors
Salesforce
& 7 more
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Employee Count
Employee Count
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Investments & Acquisitions
Brighter Option
& 1 more
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Acquired by
Salesforce
(Jun 04, 2012)
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Products & Services of Salesforce Buddy Media
Salesforce Buddy Media offers a comprehensive portfolio of products and services, including Marketing Cloud, Engagement, and Account Engagement. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for AI-driven marketing automation and customer engagement.
Tools for managing email, mobile, and advertising campaigns.
System for lead generation and sales alignment.
Funding Insights of Salesforce Buddy Media
Salesforce Buddy Media has successfully raised a total of $92.02M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $54 million completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $54.0M
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First Round
First Round
(01 Sep 2007)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2011 | Amount | Series C - Salesforce Buddy Media | Valuation | GGV Capital , Insight Partners | |
| Oct, 2010 | Amount | Series C - Salesforce Buddy Media | Valuation | IVP | |
| Mar, 2010 | Amount | Series B - Salesforce Buddy Media | Valuation | Bay Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Salesforce Buddy Media
Salesforce Buddy Media has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, European Founders Fund and GGV Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location | |
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VC firm investing mostly in the US
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Founded Year | Domain | Location | |
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Investment firm scaling software and technology companies from early to late stages.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Salesforce Buddy Media
Salesforce Buddy Media has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Brighter Option and Spinback. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Facebook ad campaigns are managed and optimized via specialized software.
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2010 | ||||
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Social Commerce and Analytics platform
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Salesforce Buddy Media
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Salesforce Buddy Media Comparisons
Competitors of Salesforce Buddy Media
Salesforce Buddy Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brand Networks, Addressable, Spredfast, Archive and SocialFlow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand Networks is recognized for employee influencer marketing technology.
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| domain | founded_year | HQ Location |
Web3 intelligence solutions are provided for marketers by Addressable.
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| domain | founded_year | HQ Location |
Social media programs are managed, monitored, and measured at scale.
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| domain | founded_year | HQ Location |
Archive is recognized as an influencer marketing and UGC management platform.
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| domain | founded_year | HQ Location |
Social media content value is quantified and optimized for enterprises.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Salesforce Buddy Media
Frequently Asked Questions about Salesforce Buddy Media
When was Salesforce Buddy Media founded?
Salesforce Buddy Media was founded in 2007.
Where is Salesforce Buddy Media located?
Salesforce Buddy Media is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Salesforce Buddy Media a funded company?
Salesforce Buddy Media is a funded company, having raised a total of $92.02M across 5 funding rounds to date. The company's 1st funding round was a Series B of $2.26M, raised on Sep 01, 2007.
What does Salesforce Buddy Media do?
Founded in 2007 in New York, United States, Salesforce Buddy Media operates in the social media marketing sector. Platforms are provided to support listening, engagement, insight generation, publishing, advertising, and measurement of social programs. Feedback is gathered across marketing, service, and sales campaigns. The company was acquired and integrated into Salesforce Marketing Cloud solutions.
Who are the top competitors of Salesforce Buddy Media?
Salesforce Buddy Media's top competitors include Addressable, Brand Networks and SocialFlow.
What products or services does Salesforce Buddy Media offer?
Salesforce Buddy Media offers Marketing Cloud, Engagement, and Account Engagement.
How many acquisitions has Salesforce Buddy Media made?
Salesforce Buddy Media has made 2 acquisitions, including Brighter Option, and Spinback.
Who are Salesforce Buddy Media's investors?
Salesforce Buddy Media has 8 investors. Key investors include Salesforce, European Founders Fund, GGV Capital, Bay Partners, and Insight Partners.