About Salesforce Buddy Media
Salesforce Buddy Media is a Technology company based in New York (United States) founded in 2007, and was acquired by Salesforce in June 2012. Social media marketing solutions. Salesforce Buddy Media has raised $92.02 million across 5 funding rounds from investors including Salesforce, European Founders Fund and GGV Capital. Salesforce Buddy Media has completed 2 acquisitions, including Brighter Option and Spinback. Salesforce Buddy Media offers products and services including Marketing Cloud, Engagement, and Account Engagement. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its competitors include Brand Networks, Spredfast and SocialFlow; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2007 in New York, United States, Salesforce Buddy Media operates in the social media marketing sector. Platforms are provided to support listening, engagement, insight generation, publishing, advertising, and measurement of social programs. Feedback is gathered across marketing, service, and sales campaigns. The company was acquired and integrated into Salesforce Marketing Cloud solutions.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Website buddymedia.com
- Social X
- Acquired by Salesforce (Jun 2012)
- Total Equity Funding$92.02M (USD)
in 5 rounds
- Latest Funding Round$54M (USD), Series C
Aug 2011
- InvestorsSalesforce
& 7 more
- Investments & AcquisitionsBrighter Option
& 1 more
- Acquired bySalesforce
(Jun 2012)
Products & Services of Salesforce Buddy Media
Salesforce Buddy Media offers a comprehensive portfolio of products and services, including Marketing Cloud, Engagement, and Account Engagement.
Platform for AI-driven marketing automation and customer engagement.
Tools for managing email, mobile, and advertising campaigns.
System for lead generation and sales alignment.
Funding Insights of Salesforce Buddy Media
Salesforce Buddy Media has successfully raised a total of $92.02M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $54 million completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $92.02M
- Total Rounds 5
- Last Round Series C — $54M
- First Round $1.5M
(Sep 2007)
- Investors Count 7
All 5 funding rounds of Salesforce Buddy Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2011 | $54M | Series C | – | GGV Capital, Insight Partners | |
| Oct 2010 | $27.76M | Series C | – | IVP | |
| Mar 2010 | $2.26M | Series B | – | Bay Partners | |
| Apr 2008 | $6.5M | Series B | – | – | |
| Sep 2007 | $1.5M | Series A | – | – | – |
8 investors in total: 8 institutional.
Investors in Salesforce Buddy Media
Salesforce Buddy Media has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, European Founders Fund and GGV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
VC firm investing mostly in the US | baypartners.com | Menlo Park, United States | ||
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
Provider of incubates and invests in internet and technology services | 2006 | europeanfounders.com | Berlin, Germany | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | salesforce.com | San Francisco, United States |
Investor details for Salesforce Buddy Media
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Investments & Acquisitions by Salesforce Buddy Media
Salesforce Buddy Media has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Brighter Option and Spinback.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Facebook ad campaigns are managed and optimized via specialized software. | brighteroption.com | London, United Kingdom | 2010 | Feb 2012 | •••• | |
Social Commerce and Analytics platform | spinback.com | New York, United States | 2010 | May 2011 | •••• |
Complete acquisition details for Salesforce Buddy Media
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Timeline of Salesforce Buddy Media
6 dated milestones of Salesforce Buddy Media across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Salesforce Buddy Media is founded.
- Funding First funding round of $1.5M.
- Acquisition Acquires Spinback.
- Funding Latest funding round, Series C, of $54.0M.
- Acquisition Acquires Brighter Option.
- Exit Acquired by Salesforce.
Competitors of Salesforce Buddy Media
Salesforce Buddy Media has 3 listed competitors in our database, 3 of them funded. They include Brand Networks, Spredfast and SocialFlow.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| socialflow.com | 2009 | New York, United States | $45.04M | Social media content value is quantified and optimized for enterprises. |
Detailed competitors of Salesforce Buddy Media
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Web traffic of Salesforce Buddy Media
Websites that share an audience with Salesforce Buddy Media (buddymedia.com).
Websites whose visitors overlap most with Salesforce Buddy Media. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gamechanger.io | gamechanger.io | 100% | – | ||
| youtube.com | 39% | 30.4B | #2 | View details | |
| contextoptional.com | 39% | View details | |||
clearspring.com | clearspring.com | 39% | – | ||
widgetbox.com | widgetbox.com | 36% | #2,118,192 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Salesforce Buddy Media
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Salesforce Buddy Media (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Salesforce Buddy Media
Complete news archive for Salesforce Buddy Media
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Frequently Asked Questions about Salesforce Buddy Media
Salesforce Buddy Media was founded in 2007.
Salesforce Buddy Media is headquartered in New York, United States. It is registered at New York, New York, United States.
Salesforce Buddy Media is a funded company, having raised a total of $92.02M across 5 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Sep 2007.
Founded in 2007 in New York, United States, Salesforce Buddy Media operates in the social media marketing sector. Platforms are provided to support listening, engagement, insight generation, publishing, advertising, and measurement of social programs. Feedback is gathered across marketing, service, and sales campaigns. The company was acquired and integrated into Salesforce Marketing Cloud solutions.
Salesforce Buddy Media's top competitors include Brand Networks, SocialFlow and Spredfast.
Salesforce Buddy Media offers Marketing Cloud, Engagement, and Account Engagement.
Salesforce Buddy Media has made 2 acquisitions, including Brighter Option, and Spinback.
Salesforce Buddy Media has 8 investors. Key investors include Salesforce, European Founders Fund, GGV Capital, Bay Partners, and Insight Partners.
Yes. Salesforce Buddy Media was acquired by Salesforce in June 2012.