About SocialFlow
SocialFlow is a Technology company based in New York (United States) founded in 2009, and was acquired by Piano in February 2022. Social media content value is quantified and optimized for enterprises. SocialFlow has raised $45.04 million across 9 funding rounds from investors including Piano, Rand Capital and Gefinor Capital. Its website socialflow.com draws about 119 thousand monthly visits. SocialFlow offers products and services including Social Media Distribution, Amplifier, and Piano Audience. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its legal entity is PIANO SOFTWARE INC. Its competitors include Brand Networks, Salesforce Buddy Media and Spredfast; 3 of its 3 listed competitors have raised funding.
Company details
SocialFlow AttentionScore is a technology that is able to understand and quantify audience, attention, topics and engagement to provide an accurate value assessment of social media content for brands and businesses. This technology powers the companys Optimized Publisher to help clients extract value from their social media content and target customers based on intent. SocialFlow also automates link shortening and Google Analytics, Omniture, and Coremetrics tagging. Clients include the New York Times, The Associated Press, BBC, Gawker, Walmart, Nickelodeon, Birchbox and LOreal.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Website socialflow.com
- Social LinkedIn X Facebook
- Acquired by Piano (Feb 2022)
- Legal Name Piano Software Inc
Products & Services of SocialFlow
SocialFlow offers a comprehensive portfolio of products and services, including Social Media Distribution, Amplifier, and Piano Audience.
Optimizes social posts for audience engagement using AI.
Manages social accounts with security and workflow features.
Facilitates customer data integration and activation for businesses.
Funding Insights of SocialFlow
SocialFlow has successfully raised a total of $45.04M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $3.5 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45.04M
- Total Rounds 9
- Last Round Series C — $3.5M
- Investors Count 11
All 9 funding rounds of SocialFlow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $3.5M | Series C | – | – | – |
| Apr 2017 | $1.88M | Series C | – | – | – |
| Dec 2015 | $7.5M | Series C | – | Gefinor Capital | |
| Jul 2015 | $5.05M | Series B | – | – | – |
| Apr 2014 | $2.36M | Series B | – | – | – |
| Apr 2013 | $10M | Series B | – | Fairhaven Capital | |
| Feb 2013 | $7.75M | Series A | – | – | – |
| Apr 2011 | $7.01M | Series A | – | SoftBank Capital | |
| Jun 2010 | Seed | – | – |
12 investors in total: 12 institutional.
Investors in SocialFlow
SocialFlow has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Piano, Rand Capital and Gefinor Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Gefinor Capital is engaged in private equity and asset management. | gefinorcapital.com | Smiths Parish, Bermuda | ||
Early-stage US tech investments are made by Fairhaven Capital. | fairhavencapital.com | Cambridge, United States | ||
Early & Growth stage VC Firm investing primarily in the US | 1969 | randcapital.com | Buffalo, United States | |
Stage-agnostic venture capital is invested in New York tech firms. | cayugaventures.com | Ithaca, United States | ||
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Investing in creators, organizing AI events, and building community in New York. | betaworks.com | |||
| kbsp.vc | ||||
Venture capital and M&A advisory firm focused on financial technology, media, and multiple sectors | highlinevp.com | New York, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States |
Investor details for SocialFlow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SocialFlow
5 people are tracked at SocialFlow (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Megan Smith | Senior Director, Client Services | Leadership |
Edgar Pe | Director, Support | Leadership |
Alex Taylor | Director, Paid Social | Leadership |
John Sidoti | Client Support | Team |
Jeff Lanza | Principal Software Architect | Team |
Complete people profiles for SocialFlow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of SocialFlow
4 dated milestones of SocialFlow across 13 years, from founding to its latest funding, stage changes and deals.
- Founded SocialFlow is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $3.5M.
- Exit Acquired by Piano.
Competitors of SocialFlow
SocialFlow has 3 listed competitors in our database, 3 of them funded. They include Brand Networks, Salesforce Buddy Media and Spredfast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions | ||
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. |
Detailed competitors of SocialFlow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SocialFlow
The website of SocialFlow (socialflow.com) receives about 119.2K visits a month.
- Monthly visits119.2K
▲ 18.4% vs previous month
Websites whose visitors overlap most with SocialFlow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chartbeat.com | 100% | 729K | #82,321 | View details | |
telemundo20.com | telemundo20.com | 98% | #188,371 | – | |
myhearst.com | myhearst.com | 86% | #481,835 | – | |
| timesunion.com | 73% | 680.7K | #20,446 | View details | |
zetatijuana.com | zetatijuana.com | 71% | #95,617 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for SocialFlow
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as SocialFlow (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Socialflow
Complete news archive for SocialFlow
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- Brand-specific news history
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Frequently Asked Questions about SocialFlow
SocialFlow was founded in 2009 and raised its 1st funding round 1 year after it was founded.
SocialFlow is headquartered in New York, United States. It is registered at New York, New York, United States.
SocialFlow is a funded company, having raised a total of $45.04M across 9 funding rounds to date.
SocialFlow AttentionScore is a technology that is able to understand and quantify audience, attention, topics and engagement to provide an accurate value assessment of social media content for brands and businesses. This technology powers the companys Optimized Publisher to help clients extract value from their social media content and target customers based on intent. SocialFlow also automates link shortening and Google Analytics, Omniture, and Coremetrics tagging. Clients include the New York Times, The Associated Press, BBC, Gawker, Walmart, Nickelodeon, Birchbox and LOreal.
SocialFlow's top competitors include Brand Networks, Salesforce Buddy Media and Spredfast.
SocialFlow offers Social Media Distribution, Amplifier, and Piano Audience.
SocialFlow has 12 investors. Key investors include Piano, Rand Capital, Gefinor Capital, Fairhaven Capital, and Cayuga Venture Fund.
SocialFlow operates through Piano Software Inc.
Yes. SocialFlow was acquired by Piano in February 2022.
The website of SocialFlow receives about 119 thousand visits a month.