SocialFlow

New York, United States Founded: 2009 • Age: 17 yrs Acquired By Piano
Social media content value is quantified and optimized for enterprises.
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About SocialFlow

SocialFlow is a company based in New York (United States) founded in 2009 was acquired by Piano in February 2022.. SocialFlow has raised $45.04 million across 9 funding rounds from investors including Piano, Rand Capital and Gefinor Capital. SocialFlow offers products and services including Social Media Distribution, Amplifier, and Piano Audience. SocialFlow operates in a competitive market with competitors including Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Piano Software Inc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $45.04 M (USD)

    in 9 rounds

  • Latest Funding Round
    $3.5 M (USD), Series C

    Sep 12, 2019

  • Investors
    Piano

    & 11 more

  • Employee Count
    Employee Count
  • Acquired by
    Piano

    (Feb 10, 2022)

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Products & Services of SocialFlow

SocialFlow offers a comprehensive portfolio of products and services, including Social Media Distribution, Amplifier, and Piano Audience. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Optimizes social posts for audience engagement using AI.

Manages social accounts with security and workflow features.

Facilitates customer data integration and activation for businesses.

People of SocialFlow
Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Megan Smith
Senior Director, Client Services
People
John Sidoti
Client Support
People
Edgar Pe
Director, Support
People
Alex Taylor
Director, Paid Social

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Funding Insights of SocialFlow

SocialFlow has successfully raised a total of $45.04M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $3.5 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series C — $3.5M
  • First Round
  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2019 Amount Series C - SocialFlow Valuation

investors

Apr, 2017 Amount Series C - SocialFlow Valuation

investors

Dec, 2015 Amount Series C - SocialFlow Valuation Gefinor Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SocialFlow

SocialFlow has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Piano, Rand Capital and Gefinor Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Gefinor Capital is engaged in private equity and asset management.
Founded Year Domain Location
Early-stage US tech investments are made by Fairhaven Capital.
Founded Year Domain Location
Early & Growth stage VC Firm investing primarily in the US
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SocialFlow

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SocialFlow

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Socialflow Comparisons

Employees
+
Add Comparison
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Competitors of SocialFlow

SocialFlow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Brand Networks is recognized for employee influencer marketing technology.
domain founded_year HQ Location
Web3 intelligence solutions are provided for marketers by Addressable.
domain founded_year HQ Location
Social media marketing solutions
domain founded_year HQ Location
Social media programs are managed, monitored, and measured at scale.
domain founded_year HQ Location
Archive is recognized as an influencer marketing and UGC management platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Socialflow

Frequently Asked Questions about SocialFlow

When was SocialFlow founded?

SocialFlow was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Where is SocialFlow located?

SocialFlow is headquartered in New York, United States. It is registered at New York, New York, United States.

Is SocialFlow a funded company?

SocialFlow is a funded company, having raised a total of $45.04M across 9 funding rounds to date. The company's 1st funding round was a Series C of $7.5M, raised on Jun 02, 2010.

What does SocialFlow do?

SocialFlow AttentionScore is a technology that is able to understand and quantify audience, attention, topics and engagement to provide an accurate value assessment of social media content for brands and businesses. This technology powers the companys Optimized Publisher to help clients extract value from their social media content and target customers based on intent. SocialFlow also automates link shortening and Google Analytics, Omniture, and Coremetrics tagging. Clients include the New York Times, The Associated Press, BBC, Gawker, Walmart, Nickelodeon, Birchbox and LOreal.

Who are the top competitors of SocialFlow?

SocialFlow's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.

What products or services does SocialFlow offer?

SocialFlow offers Social Media Distribution, Amplifier, and Piano Audience.

Who are SocialFlow's investors?

SocialFlow has 12 investors. Key investors include Piano, Rand Capital, Gefinor Capital, Fairhaven Capital, and Cayuga Venture Fund.

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