About Piano
Piano is a company based in New York (United States) founded in 2011. Piano has raised $190.34 million across 10 funding rounds from investors including LinkedIn, Updata Partners and Monogram. Piano has completed 5 acquisitions, including AT Internet, Cxense and My Press Plus. Piano offers products and services including Analytics, Audience, Amplifier, and Subscription Management. Piano operates in a competitive market with competitors including Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others.
- Total Equity Funding$190.34M (USD)
in 10 rounds
- Latest Funding Round$45M (USD), Series D
Feb 2025
- InvestorsLinkedIn
& 7 more
- Investments & AcquisitionsAT Internet
& 4 more
Products & Services of Piano
Piano offers a comprehensive portfolio of products and services, including Analytics, Audience, Amplifier, and Subscription Management.
Enables precision and compliance in data management for businesses.
Facilitates integration, segmentation, and activation of customer data.
Supports growth and engagement of social audiences through distribution.
Handles print and digital subscriptions with identity management features.
Funding Insights of Piano
Piano has successfully raised a total of $190.34M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $45 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $190.34M
- Total Rounds 10
- Last Round Series D — $45M
- First Round $407,835
(Sep 2011)
- Investors Count 8
All 10 funding rounds of Piano with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | – | Debt – Conventional | – | – | |
| Feb 2025 | $45M | Series D | – | Updata Partners | – |
| May 2022 | $12.05M | Series C | – | – | – |
| May 2021 | $88M | Series C | – | Updata Partners | |
| Oct 2019 | $20.01M | Series B | – | – | – |
| Jan 2019 | $22.27M | Series B | – | Updata Partners | – |
| May 2014 | – | Series B | – | – | |
| Jan 2014 | – | Series B | – | – | |
| Apr 2012 | $2.61M | Series B | – | – | |
| Sep 2011 | $407,835 | Series A | – | Monogram | – |
8 investors in total: 8 institutional.
Investors in Piano
Piano has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include LinkedIn, Updata Partners and Monogram.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ORIX USA is engaged in middle market asset management and lending. | – | orix.com | Dallas, United States | |
Private equity investments are directed toward multiple sectors. | 1998 | updata.com | - | |
- | – | rittenhouseventures.com | - | |
Venture capital is offered for technology-driven growth companies. | – | gruenderfonds.at | Vienna, Austria | |
Technology-focused venture growth investments are managed by the firm. | – | 3tscapital.com | - | |
- | – | neulogy.vc | - | |
Professional networking, job recruitment, and career tools are provided. | 2003 | linkedin.com | Sunnyvale, United States | |
Commercial smart kitchen appliances are manufactured by Monogram. | 1995 | monogram.com | Louisville, United States |
Investor details for Piano
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Piano
150 people are tracked at Piano (55 in leadership, 95 in team).
| Name | Role | Group |
|---|---|---|
Craig Pentland | Senior Vice President Client Services | Leadership |
Trevor Kaufman | CEO | Leadership |
Anders Brujordet | VP Of Engineering | Leadership |
Dmytro Shandyba | Director Of Technology | Leadership |
Rachael Sydnes | Vp, Product | Leadership |
Özgür Mehmet Kalay | Director, PMO And Project Management | Leadership |
Diana Devincent | Key Account Director | Leadership |
Joanna Catalano | Chief Growth Officer | Leadership |
Alexandre Aubert | Head Of Software Engineering | Leadership |
Serhii Avsheniuk | Chief Architect | Leadership |
Benoit Viriot | Director, Finance and Administration | Leadership |
Mohamed Laaouissi | VP Sales Southern Europe | Leadership |
Tatsuya Sekino | Vp, Client Services, Japan | Leadership |
Christelle Tissot | Director, Revenue Operations | Leadership |
Heather Warner | Vice President Of Operations, Service Delivery | Leadership |
Richard Haydock | CFO | Leadership |
Shivang Suchak | Director, Technical Services, AMER | Leadership |
Tim Dirrenberger | CTO | Leadership |
Rafaela Campani Nygaard | Director Of Account Management - EMEA | Leadership |
Ylenia Swierk | Director Of Professional Services Operations | Leadership |
130 more people are available in the full profile.
Complete people profiles for Piano
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Investments & Acquisitions by Piano
Piano has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AT Internet, Cxense and My Press Plus.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social media content value is quantified and optimized for enterprises. | socialflow.com | New York, United States | 2009 | Feb 2022 | •••• | |
Web analytics, performance monitoring, and multichannel analysis are provided. | atinternet.com | Merignac, France | 1996 | Mar 2021 | •••• | |
SaaS Data Management Platform | cxense.com | Oslo, Norway | 2010 | Aug 2019 | •••• | |
AI-enabled content marketing solutions are provided for media organizations. | newzmate.com | Kyiv, Ukraine | 2013 | Nov 2018 | •••• | |
Lifestyle stories on technology, travel, and home topics are published. | mypressplus.com | New York, United States | 2009 | Sep 2014 | •••• |
Complete acquisition details for Piano
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Piano
8 dated milestones of Piano across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Piano is founded.
- Funding First funding round of $408K.
- Acquisition Acquires My Press Plus.
- Acquisition Acquires Newzmate.
- Acquisition Acquires Cxense.
- Acquisition Acquires AT Internet.
- Acquisition Acquires SocialFlow.
- Funding Latest funding round, Series D, of $45.0M.
Competitors of Piano
Piano operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| genesys.com | 1990 | Daly, United States | $2.98B | 651 | Cloud-based omnichannel customer experience and contact center solutions are delivered. | |
| freshworks.com | 2010 | San Mateo, United States | $872.56M | 4,400 | Cloud-based business process management suite solutions are delivered. | |
| dialpad.com | 2011 | San Ramon, United States | $475.91M | 119 | Cloud-based unified communication solutions including voice and video are provided. | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| sinch.com | 2008 | Stockholm, Sweden | $12M | 7,286 | Provider of customer communications management platform | |
| avaya.com | 2000 | Durham, United States | $400.88M | 1,337 | Cloud-based unified communication software is delivered for businesses. | |
| vonage.com | 2001 | Holmdel, United States | $642.33M | 1,089 | Provider of contact center business communication solutions | |
| zendesk.com | 2007 | San Francisco, United States | $89.1M | 63 | Cloud-based customer service platform is offered for business engagement. |
Detailed competitors of Piano
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Piano
The website of Piano (piano.io) receives about 1.3M visits a month and ranks #32,128 among all websites worldwide, #4,012 in Computers Electronics and Technology.
- Monthly visits1.3M
▲ 7% vs previous month
- Unique visitors482.8K
per month
- Global rank#32,128
among all websites
- Category rank#4,012
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate56%
- Pages per visit6.3
- Average visit2 min 46 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Piano. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| notion.so | 100% | 178.3M | #160 | View details | |
a-rakumo.appspot.com | a-rakumo.appspot.com | 99% | – | #5,544 | – |
note.com | note.com | 98% | – | #190 | – |
blogdumoderateur.com | blogdumoderateur.com | 94% | – | #81,311 | – |
it-trend.jp | it-trend.jp | 94% | – | #66,846 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Piano
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Piano
Complete news archive for Piano
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Piano
10 companies that operate in the same segment as Piano (Customer Experience & Support Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Cloud-based omnichannel customer experience and contact center solutions are delivered. | 1990 | Daly City, California, United States | USD 3.01 B | – | 651 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 | |
Cloud-based unified communication solutions including voice and video are provided. | 2011 | San Ramon, California, United States | USD 475.91 M | USD 4.12 M | 110 | |
Provider of AI and cloud based contact center suite solutions | 2001 | San Ramon, California, United States | USD 84.1 M | USD 1.15 B | 3,070 | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
VoIP communication management is facilitated via a cloud-based enterprise platform. | 1999 | Raleigh, North Carolina, United States | USD 21.89 M | USD 753.82 M | 1,100 | |
Provider of customer communications management platform | 2008 | Stockholm, Sweden | USD 12 M | USD 2.94 B | 4,080 |
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Frequently Asked Questions about Piano
Piano was founded in 2011.
Piano is headquartered in New York, United States. It is registered at New York, New York, United States.
Piano is a funded company, having raised a total of $190.34M across 10 funding rounds to date. The company's 1st funding round was a Series A of $407.84K, raised on Sep 2011.
Founded in 2011 and based in New York, United States, Piano operates as a SaaS provider in the digital experience sector. Customer data is unified across sources, behavior metrics are analyzed, and personalized journeys are created for organizations. Customized digital experiences are enabled through integrated tools, supporting operations in customer engagement and data-driven decision-making.
Piano's top competitors include Twilio, Genesys and Freshworks.
Piano offers Analytics, Audience, Amplifier, and Subscription Management.
Piano has made 5 acquisitions, including AT Internet, Cxense, and My Press Plus.
Piano has 8 investors. Key investors include LinkedIn, Updata Partners, Monogram, ORIX USA, and Rittenhouse Ventures.
Piano operates through Piano Software Inc.
The website of Piano receives about 1.3 million visits a month and ranks #32,128 among all websites worldwide.