About Piano
Piano is a company based in New York (United States) founded in 2011.. Piano has raised $190.34 million across 9 funding rounds from investors including LinkedIn, Updata Partners and Monogram. Piano has completed 5 acquisitions, including AT Internet, Cxense and My Press Plus. Piano offers products and services including Analytics, Audience, Amplifier, and Subscription Management. Piano operates in a competitive market with competitors including Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others.
- Headquarter New York, United States
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Piano Software Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$190.34 M (USD)
in 9 rounds
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Latest Funding Round
$45 M (USD), Series D
Feb 06, 2025
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Investors
LinkedIn
& 6 more
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Employee Count
Employee Count
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Investments & Acquisitions
AT Internet
& 4 more
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Products & Services of Piano
Piano offers a comprehensive portfolio of products and services, including Analytics, Audience, Amplifier, and Subscription Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables precision and compliance in data management for businesses.
Facilitates integration, segmentation, and activation of customer data.
Supports growth and engagement of social audiences through distribution.
Handles print and digital subscriptions with identity management features.
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Software Development Team
39 people
Leadership Team
26 people
Product Management Team
19 people
Sales and Marketing
11 people
Operations Team
6 people
Human Resources and Administration
5 people
Devops Team
4 people
Java Team
3 people
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Funding Insights of Piano
Piano has successfully raised a total of $190.34M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $45 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series D — $45.0M
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First Round
First Round
(29 Sep 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2025 | Amount | Debt – Conventional - Piano | Valuation |
investors |
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| Feb, 2025 | Amount | Series D - Piano | Valuation | Updata Partners |
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| May, 2022 | Amount | Series C - Piano | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Piano
Piano has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include LinkedIn, Updata Partners and Monogram. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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ORIX USA is engaged in middle market asset management and lending.
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Founded Year | Domain | Location | |
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Private equity investments are directed toward multiple sectors.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Piano
Piano has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AT Internet, Cxense and My Press Plus. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI-enabled content marketing solutions are provided for media organizations.
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2013 | ||||
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SaaS Data Management Platform
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2010 | ||||
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Lifestyle stories on technology, travel, and home topics are published.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Piano
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Piano Comparisons
Competitors of Piano
Piano operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
Cloud-based omnichannel customer experience and contact center solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based unified communication solutions including voice and video are provided.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Provider of customer communications management platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Piano
Frequently Asked Questions about Piano
When was Piano founded?
Piano was founded in 2011.
Where is Piano located?
Piano is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Piano a funded company?
Piano is a funded company, having raised a total of $190.34M across 9 funding rounds to date. The company's 1st funding round was a Series C of $12.05M, raised on Sep 29, 2011.
What does Piano do?
Founded in 2011 and based in New York, United States, Piano operates as a SaaS provider in the digital experience sector. Customer data is unified across sources, behavior metrics are analyzed, and personalized journeys are created for organizations. Customized digital experiences are enabled through integrated tools, supporting operations in customer engagement and data-driven decision-making.
Who are the top competitors of Piano?
Piano's top competitors include Twilio, Genesys and Freshworks.
What products or services does Piano offer?
Piano offers Analytics, Audience, Amplifier, and Subscription Management.
How many acquisitions has Piano made?
Piano has made 5 acquisitions, including AT Internet, Cxense, and My Press Plus.
Who are Piano's investors?
Piano has 7 investors. Key investors include LinkedIn, Updata Partners, Monogram, ORIX USA, and Rittenhouse Ventures.
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