Piano

New York, United States Founded: 2011 • Age: 15 yrs
SaaS based digital experience platform
Annual revenue - Latest available
Total funding $190.3M 9 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Piano

Piano is a company based in New York (United States) founded in 2011. Piano has raised $190.34 million across 9 funding rounds from investors including LinkedIn, Updata Partners and Monogram. Piano has completed 5 acquisitions, including AT Internet, Cxense and My Press Plus. Piano offers products and services including Analytics, Audience, Amplifier, and Subscription Management. Piano operates in a competitive market with competitors including Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Piano Software Inc
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $190.34 M (USD)

    in 9 rounds

  • Latest Funding Round
    $45 M (USD), Series D

    Feb 06, 2025

  • Investors
    LinkedIn

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    AT Internet

    & 4 more

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Products & Services of Piano

Piano offers a comprehensive portfolio of products and services, including Analytics, Audience, Amplifier, and Subscription Management.

Primary

Enables precision and compliance in data management for businesses.

Facilitates integration, segmentation, and activation of customer data.

Supports growth and engagement of social audiences through distribution.

Handles print and digital subscriptions with identity management features.

People of Piano

Headcount 50-200
Employee Profiles 150
Employee Profiles
People
Craig Pentland
Senior Vice President Client Services
People
Sofiia Asieieva
Front-end Developer
People
Timofei Chainikov
Development Team Lead
People
Victoria Rizzotte
Svp, Global Client Success

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Funding Insights of Piano

Piano has successfully raised a total of $190.34M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $45 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series D — $45.0M
  • First Round

    (29 Sep 2011)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2025 Amount Debt – Conventional - Piano Valuation

investors

Feb, 2025 Amount Series D - Piano Valuation Updata Partners
May, 2022 Amount Series C - Piano Valuation

investors

Investors in Piano

Piano has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include LinkedIn, Updata Partners and Monogram.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
ORIX USA is engaged in middle market asset management and lending.
Founded Year Domain Location
Private equity investments are directed toward multiple sectors.
Founded Year Domain Location
-
Founded Year Domain Location

Investments & Acquisitions by Piano

Piano has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AT Internet, Cxense and My Press Plus.

Investments
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-enabled content marketing solutions are provided for media organizations.
2013
SaaS Data Management Platform
2010
Lifestyle stories on technology, travel, and home topics are published.
2009

Financial Statements - Piano

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Competitors of Piano

Piano operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based omnichannel communication and customer engagement platform is utilized.
domain founded_year HQ Location
Cloud-based omnichannel customer experience and contact center solutions are delivered.
domain founded_year HQ Location
Cloud-based business process management suite solutions are delivered.
domain founded_year HQ Location
Cloud-based unified communication solutions including voice and video are provided.
domain founded_year HQ Location
Cloud-based customer experience management software is provided for brands.
domain founded_year HQ Location
Provider of customer communications management platform

Latest news on Piano

Frequently Asked Questions about Piano

Piano was founded in 2011.

Piano is headquartered in New York, United States. It is registered at New York, New York, United States.

Piano is a funded company, having raised a total of $190.34M across 9 funding rounds to date. The company's 1st funding round was a Series C of $12.05M, raised on Sep 29, 2011.

Founded in 2011 and based in New York, United States, Piano operates as a SaaS provider in the digital experience sector. Customer data is unified across sources, behavior metrics are analyzed, and personalized journeys are created for organizations. Customized digital experiences are enabled through integrated tools, supporting operations in customer engagement and data-driven decision-making.

Piano's top competitors include Twilio, Genesys and Freshworks.

Piano offers Analytics, Audience, Amplifier, and Subscription Management.

Piano has made 5 acquisitions, including AT Internet, Cxense, and My Press Plus.

Piano has 7 investors. Key investors include LinkedIn, Updata Partners, Monogram, ORIX USA, and Rittenhouse Ventures.

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