About Piano
Piano is a company based in New York (United States) founded in 2011. Piano has raised $190.34 million across 9 funding rounds from investors including LinkedIn, Updata Partners and Monogram. Piano has completed 5 acquisitions, including AT Internet, Cxense and My Press Plus. Piano offers products and services including Analytics, Audience, Amplifier, and Subscription Management. Piano operates in a competitive market with competitors including Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others.
- Headquarter New York, United States
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Piano Software Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$190.34 M (USD)
in 9 rounds
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Latest Funding Round
$45 M (USD), Series D
Feb 06, 2025
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Investors
LinkedIn
& 6 more
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Employee Count
Employee Count
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Investments & Acquisitions
AT Internet
& 4 more
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Products & Services of Piano
Piano offers a comprehensive portfolio of products and services, including Analytics, Audience, Amplifier, and Subscription Management.
Enables precision and compliance in data management for businesses.
Facilitates integration, segmentation, and activation of customer data.
Supports growth and engagement of social audiences through distribution.
Handles print and digital subscriptions with identity management features.
People of Piano
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Software Development Team
39 people
Leadership Team
26 people
Product Management Team
19 people
Sales and Marketing
11 people
Operations Team
6 people
Human Resources and Administration
5 people
Devops Team
4 people
Java Team
3 people
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Funding Insights of Piano
Piano has successfully raised a total of $190.34M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $45 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series D — $45.0M
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First Round
First Round
(29 Sep 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2025 | Amount | Debt – Conventional - Piano | Valuation |
investors |
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| Feb, 2025 | Amount | Series D - Piano | Valuation | Updata Partners |
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| May, 2022 | Amount | Series C - Piano | Valuation |
investors |
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Investors in Piano
Piano has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include LinkedIn, Updata Partners and Monogram.
| Investor | Description | Founded Year | Domain | Location |
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ORIX USA is engaged in middle market asset management and lending.
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Founded Year | Domain | Location | |
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Private equity investments are directed toward multiple sectors.
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Investments & Acquisitions by Piano
Piano has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AT Internet, Cxense and My Press Plus.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI-enabled content marketing solutions are provided for media organizations.
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2013 | ||||
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SaaS Data Management Platform
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2010 | ||||
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Lifestyle stories on technology, travel, and home topics are published.
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2009 |
Financial Statements - Piano
Piano Comparisons
Competitors of Piano
Piano operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Genesys, Freshworks, Dialpad and Sprinklr, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
Cloud-based omnichannel customer experience and contact center solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based unified communication solutions including voice and video are provided.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Provider of customer communications management platform
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Frequently Asked Questions about Piano
Piano was founded in 2011.
Piano is headquartered in New York, United States. It is registered at New York, New York, United States.
Piano is a funded company, having raised a total of $190.34M across 9 funding rounds to date. The company's 1st funding round was a Series C of $12.05M, raised on Sep 29, 2011.
Founded in 2011 and based in New York, United States, Piano operates as a SaaS provider in the digital experience sector. Customer data is unified across sources, behavior metrics are analyzed, and personalized journeys are created for organizations. Customized digital experiences are enabled through integrated tools, supporting operations in customer engagement and data-driven decision-making.
Piano's top competitors include Twilio, Genesys and Freshworks.
Piano offers Analytics, Audience, Amplifier, and Subscription Management.
Piano has made 5 acquisitions, including AT Internet, Cxense, and My Press Plus.
Piano has 7 investors. Key investors include LinkedIn, Updata Partners, Monogram, ORIX USA, and Rittenhouse Ventures.