About Ad-Lib
Ad-Lib is a Media & Entertainment company based in London (United Kingdom) founded in 2017 by Oliver Marlow Thomas, and was acquired by Smartly.io in January 2022. A creative management platform is provided for agencies and studios. Ad-Lib has raised $12.37 million across 3 funding rounds from investors including Smartly.io and Fog City Capital. The company has 32 employees. Its website ad-lib.io draws about 16 thousand monthly visits. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its legal entity is ADLIB DIGITAL LIMITED. Its competitors include InSkin Media and Venatus; 1 of its 2 listed competitors has raised funding.
Company details
Ad-Lib provides a creative management platform. This is used by content studios, media agencies, and creative agencies. Ad-Lib Production uses AI and collaboration tools to improve creative production efficiency by turning creative concepts into dynamic, re-usable templates across display, video, and social formats. Ad-Lib Relevance enables brands to personalize their creatives at scale. Ad-Lib Optimize helps advertisers improve the quality of their creativity.
- Headquarters London, United Kingdom
- Employees 32
- Founders Oliver Marlow Thomas
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website ad-lib.io
- Social LinkedIn X Facebook Instagram
- Acquired by Smartly.io (Jan 2022)
- Legal Name Adlib Digital Limited
- Date of Incorporation 12 Jun, 2017
- Jurisdiction SLOUGH, ENGLAND
- Annual Revenue$3.57 M (USD)as on Dec 31, 2020
- Total Equity Funding$12.37M (USD)
in 3 rounds
- Latest Funding Round$6M (USD), Series A
Feb 2021
- InvestorsSmartly.io
& 1 more
- Employee Count32
- Acquired bySmartly.io
(Jan 2022)
Funding Insights of Ad-Lib
Ad-Lib has successfully raised a total of $12.37M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.37M
- Total Rounds 3
- Last Round Series A — $6M
- First Round $368,877
(Jun 2019)
- Investors Count 1
All 3 funding rounds of Ad-Lib with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $6M | Series A | – | Fog City Capital | – |
| Nov 2019 | $6M | Series A | – | Fog City Capital | – |
| Jun 2019 | $368,877 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Ad-Lib
Ad-Lib has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Smartly.io and Fog City Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fog City Capital is engaged in venture capital investments. | fogcitycapital.com | |||
Social advertising is managed and optimized via a SaaS platform. | 2013 | smartly.io | Helsinki, Finland |
Investor details for Ad-Lib
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Ad-Lib
36 people are tracked at Ad-Lib (9 in leadership, 1 in board & advisors, 26 in team); the tracked headcount is 32.
| Name | Role | Group |
|---|---|---|
Oliver Marlow Thomas | Founder & President | Leadership |
Melete Tejada | Head of Operations | Leadership |
Romel Ordinario | Head Of Production | Leadership |
Krizelle Aissa Estrella | Head Of Project Management | Leadership |
Sarah Hiraki | Creative Director | Leadership |
Caitlin Filmer | Head of APAC | Leadership |
Krisha Nykole Roxas | Head Of Project Management | Leadership |
Harmen Westra | Head of Sales, Americas | Leadership |
Rosalind T. | Head Of Onboarding | Leadership |
Ravi Bhaskaran | Director | Board & advisors |
Bam Villar | Operations Manager | Team |
Karlah Tannya Kong | Managed Service Support | Team |
Phil Willis Cesario | Programmatic Ad Ops | Team |
Rechelle Erika de Asis | Senior Project Manager | Team |
Marvin S. | SVD Technical Support Engineer | Team |
Iñaki Ken Villarmente | Design Consultant | Team |
John Michael Aquino | Senior Creative Developer | Team |
Mark Delgado | Senior Graphic Designer | Team |
Bernadine Booc | Senior Quality Assurance Test Engineer | Team |
Charles Nastasi | Senior Data Analyst | Team |
16 more people are available in the full profile.
Complete people profiles for Ad-Lib
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Ad-Lib
4 dated milestones of Ad-Lib across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Ad-Lib is founded.
- Funding First funding round of $369K.
- Funding Latest funding round, Series A, of $6.0M.
- Exit Acquired by Smartly.io.
Competitors of Ad-Lib
Ad-Lib has 2 listed competitors in our database, 1 of them funded. They include InSkin Media and Venatus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| inskinmedia.com | 2009 | London, United Kingdom | $3.23M | 156 | Online video and display advertising formats are created and delivered. | |
| venatus.com | 2010 | London, United Kingdom | 52 | Ad campaigns are managed creatively for gaming and entertainment platforms. |
Detailed competitors of Ad-Lib
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Ad-Lib
The website of Ad-Lib (ad-lib.io) receives about 16K visits a month and ranks #1,645,754 among all websites worldwide, #7,358 in Marketing and Advertising.
- Monthly visits16K
▼ 4.1% vs previous month
- Unique visitors6.2K
per month
- Global rank#1,645,754
among all websites
- Category rank#7,358
Business and Consumer Services · Marketing and Advertising
- Bounce rate54%
- Pages per visit1.4
- Average visit2 sec
- DevicesDesktop 14% · Mobile 86%
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Ad-Lib
Complete news archive for Ad-Lib
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Ad-Lib
Ad-Lib was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Ad-Lib is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ad-Lib is a funded company, having raised a total of $12.37M across 3 funding rounds to date. The company's 1st funding round was a Seed of $368.88K, raised on Jun 2019.
Ad-Lib has 32 employees.
Annual revenue of Ad-Lib is $3.57M as on Dec 31, 2020.
Ad-Lib provides a creative management platform. This is used by content studios, media agencies, and creative agencies. Ad-Lib Production uses AI and collaboration tools to improve creative production efficiency by turning creative concepts into dynamic, re-usable templates across display, video, and social formats. Ad-Lib Relevance enables brands to personalize their creatives at scale. Ad-Lib Optimize helps advertisers improve the quality of their creativity.
Ad-Lib's top competitors include InSkin Media and Venatus.
Ad-Lib has 2 investors. Key investors include Smartly.io, and Fog City Capital.
Ad-Lib operates through Adlib Digital Limited.
Yes. Ad-Lib was acquired by Smartly.io in January 2022.