About Ad-Lib
Ad-Lib is a company based in London (United Kingdom) founded in 2017 by Oliver Marlow Thomas was acquired by Smartly.io in January 2022.. Ad-Lib has raised $12 million across 2 funding rounds from investors including Smartly.io and Fog City Capital. The company has 32 employees as of January 31, 2021. Ad-Lib operates in a competitive market with competitors including Adobe, CreativeX, Apester, Vidmob and Projector, among others.
- Headquarter London, United Kingdom
- Employees 32 as on 31 Jan, 2021
- Founders Oliver Marlow Thomas
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Adlib Digital Limited
- Date of Incorporation 12 Jun, 2017
- Jurisdiction SLOUGH, ENGLAND
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Annual Revenue
$3.57 M (USD)0as on Dec 31, 2020
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Net Profit
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EBITDA
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Total Equity Funding
$12 M (USD)
in 2 rounds
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Latest Funding Round
$6 M (USD), Series A
Feb 16, 2021
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Investors
Smartly.io
& 1 more
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Employee Count
32
as on Jan 31, 2021
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Acquired by
Smartly.io
(Jan 05, 2022)
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Funding Insights of Ad-Lib
Ad-Lib has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $6.0M
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First Round
First Round
(18 Nov 2019)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2021 | Amount | Series A - Ad-Lib | Valuation | Fog City Capital |
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| Nov, 2019 | Amount | Series A - Ad-Lib | Valuation | Fog City Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ad-Lib
Ad-Lib has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Smartly.io and Fog City Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Fog City Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Social advertising is managed and optimized via a SaaS platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ad-Lib
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ad-Lib
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ad-Lib Comparisons
Competitors of Ad-Lib
Ad-Lib operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, CreativeX, Apester, Vidmob and Projector, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Ad creative analytics are delivered via an automated measurement platform.
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| domain | founded_year | HQ Location |
A content engagement platform is provided for interactive media creation.
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| domain | founded_year | HQ Location |
Cloud based creative marketing and advertising platform
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| domain | founded_year | HQ Location |
Cloud-based visual content creation solutions are offered for businesses.
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| domain | founded_year | HQ Location |
Creative ad formats are developed and delivered across screens.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ad-Lib
Frequently Asked Questions about Ad-Lib
When was Ad-Lib founded?
Ad-Lib was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is Ad-Lib located?
Ad-Lib is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Ad-Lib a funded company?
Ad-Lib is a funded company, having raised a total of $12M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Nov 18, 2019.
How many employees does Ad-Lib have?
As of Jan 31, 2021, the latest employee count at Ad-Lib is 32.
What is the annual revenue of Ad-Lib?
Annual revenue of Ad-Lib is $3.57M as on Dec 31, 2020.
What does Ad-Lib do?
Ad-Lib provides a creative management platform. This is used by content studios, media agencies, and creative agencies. Ad-Lib Production uses AI and collaboration tools to improve creative production efficiency by turning creative concepts into dynamic, re-usable templates across display, video, and social formats. Ad-Lib Relevance enables brands to personalize their creatives at scale. Ad-Lib Optimize helps advertisers improve the quality of their creativity.
Who are the top competitors of Ad-Lib?
Who are Ad-Lib's investors?
Ad-Lib has 2 investors. Key investors include Smartly.io, and Fog City Capital.
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