About Undertone
Undertone is a company based in New York (United States) founded in 2002 was acquired by Perion in December 2015. Undertone has raised $40 million across 1 funding round from investors including Perion, ORIX USA and JMI Management. Undertone has completed 4 acquisitions, including Jambo Media, Legolas Media and SparkFlow. Undertone offers products and services including Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising. Undertone operates in a competitive market with competitors including Adobe, CreativeX, Apester, Vidmob and Paperflite, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$40 M (USD)
in 1 rounds
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Latest Funding Round
$40 M (USD), Series B
Mar 31, 2008
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Investors
Perion
& 2 more
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Employee Count
Not available
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Investments & Acquisitions
Jambo Media
& 3 more
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Acquired by
Perion
(Dec 01, 2015)
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Products & Services of Undertone
Undertone offers a comprehensive portfolio of products and services, including Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising.
Platform for personalized display ads that engage and convert audiences.
Delivers dynamic video ads across channels for targeted marketing.
Enables high-impact ads on connected TV to reach consumers effectively.
Provides out-of-home digital ads with real-time optimization.
Offers personalized audio ads for enhanced listener engagement.
People of Undertone
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Leadership Team
23 people
Software Development Team
13 people
Product Management Team
11 people
Sales and Marketing
11 people
Finance and Accounting
8 people
Operations Team
5 people
Advisor Team
4 people
Human Resources and Administration
4 people
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Funding Insights of Undertone
Undertone has successfully raised a total of $40M through 1 strategic funding round. The most recent funding activity was a Series B round of $40 million completed in March 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Undertone
Undertone has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Perion, ORIX USA and JMI Management.
| Investor | Description | Founded Year | Domain | Location |
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ORIX USA is engaged in middle market asset management and lending.
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Private equity firm investing in software companies
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AI powered ad network platform
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Investor details for Undertone
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Undertone
Undertone has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jambo Media, Legolas Media and SparkFlow.
Investment portfolio details for Undertone
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Rich media ads are created and delivered across multiple screens.
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Locked | Locked | 2013 | Locked | |
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Platform offering ad insertion solution
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Locked | Locked | 2009 | Locked | |
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Programmatic marketing solutions are delivered via omnichannel platforms.
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Locked | Locked | 2009 | Locked |
Complete acquisition details for Undertone
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Undertone
Detailed financials for Undertone
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Undertone Comparisons
Peer comparison for Undertone
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Undertone
Undertone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, CreativeX, Apester, Vidmob and Paperflite, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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AI-powered platform manages marketing creatives and customer journeys.
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Ad creative analytics are delivered via an automated measurement platform.
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A content engagement platform is provided for interactive media creation.
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Cloud based creative marketing and advertising platform
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Mobile-first sales enablement platform curates content for teams.
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Detailed competitors of Undertone
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Undertone
Complete news archive for Undertone
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Undertone
Undertone was founded in 2002 and raised its 1st funding round 6 years after it was founded.
Undertone is headquartered in New York, United States. It is registered at New York, New York, United States.
Undertone is a funded company, having raised a total of $40M across 1 funding round to date.
Undertone provides a creative, media and tech platform that allows advertisers to create video campaigns that will work across all screens. They develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through their technology platform, they deliver these ads across screens and devices on a handpicked portfolio of the worlds best media properties. Undertone offers online advertising display and video advertising services that allows businesses to target ads to specific locations, demographics and keywords. Additionally, Undertone offers service guarantees, promising to refund money if clients demonstrate that their ads are displayed outside the agreed-upon portfolio of website. Acquired by Perion in December 2015 for 180M.
Undertone offers Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising.
Undertone has made 4 acquisitions, including Jambo Media, Legolas Media, and SparkFlow.
Undertone has 3 investors. Key investors include Perion, ORIX USA, and JMI Management.