About Undertone
Undertone is a company based in New York (United States) founded in 2002 was acquired by Perion in December 2015.. Undertone has raised $40 million across 1 funding round from investors including Perion, ORIX USA and JMI Management. Undertone has completed 4 acquisitions, including Jambo Media, Legolas Media and SparkFlow. Undertone offers products and services including Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising. Undertone operates in a competitive market with competitors including Adobe, CreativeX, Apester, Vidmob and Paperflite, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40 M (USD)
in 1 rounds
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Latest Funding Round
$40 M (USD), Series B
Mar 31, 2008
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Investors
Perion
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
Jambo Media
& 3 more
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Acquired by
Perion
(Dec 01, 2015)
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Products & Services of Undertone
Undertone offers a comprehensive portfolio of products and services, including Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for personalized display ads that engage and convert audiences.
Delivers dynamic video ads across channels for targeted marketing.
Enables high-impact ads on connected TV to reach consumers effectively.
Provides out-of-home digital ads with real-time optimization.
Offers personalized audio ads for enhanced listener engagement.
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Leadership Team
23 people
Software Development Team
13 people
Product Management Team
11 people
Sales and Marketing
11 people
Finance and Accounting
8 people
Operations Team
5 people
Advisor Team
4 people
Human Resources and Administration
4 people
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Funding Insights of Undertone
Undertone has successfully raised a total of $40M through 1 strategic funding round. The most recent funding activity was a Series B round of $40 million completed in March 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $40.0M
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First Round
First Round
(31 Mar 2008)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2008 | Amount | Series B - Undertone | Valuation | ORIX |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Undertone
Undertone has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Perion, ORIX USA and JMI Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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ORIX USA is engaged in middle market asset management and lending.
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Founded Year | Domain | Location | |
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Private equity firm investing in software companies
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Founded Year | Domain | Location | |
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AI powered ad network platform
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Undertone
Undertone has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jambo Media, Legolas Media and SparkFlow. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Rich media ads are created and delivered across multiple screens.
|
2013 | ||||
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Platform offering ad insertion solution
|
2009 | ||||
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Programmatic marketing solutions are delivered via omnichannel platforms.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Undertone
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Undertone Comparisons
Competitors of Undertone
Undertone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, CreativeX, Apester, Vidmob and Paperflite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Ad creative analytics are delivered via an automated measurement platform.
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| domain | founded_year | HQ Location |
A content engagement platform is provided for interactive media creation.
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| domain | founded_year | HQ Location |
Cloud based creative marketing and advertising platform
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| domain | founded_year | HQ Location |
Mobile-first sales enablement platform curates content for teams.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Undertone
Frequently Asked Questions about Undertone
When was Undertone founded?
Undertone was founded in 2002 and raised its 1st funding round 6 years after it was founded.
Where is Undertone located?
Undertone is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Undertone a funded company?
Undertone is a funded company, having raised a total of $40M across 1 funding round to date. The company's 1st funding round was a Series B of $40M, raised on Mar 31, 2008.
What does Undertone do?
Undertone provides a creative, media and tech platform that allows advertisers to create video campaigns that will work across all screens. They develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through their technology platform, they deliver these ads across screens and devices on a handpicked portfolio of the worlds best media properties. Undertone offers online advertising display and video advertising services that allows businesses to target ads to specific locations, demographics and keywords. Additionally, Undertone offers service guarantees, promising to refund money if clients demonstrate that their ads are displayed outside the agreed-upon portfolio of website. Acquired by Perion in December 2015 for 180M.
Who are the top competitors of Undertone?
What products or services does Undertone offer?
Undertone offers Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising.
How many acquisitions has Undertone made?
Undertone has made 4 acquisitions, including Jambo Media, Legolas Media, and SparkFlow.
Who are Undertone's investors?
Undertone has 3 investors. Key investors include Perion, ORIX USA, and JMI Management.
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