About Undertone
Undertone is a Media & Entertainment company based in New York (United States) founded in 2002, and was acquired by Perion in December 2015. Creative ad formats are developed and delivered across screens. Undertone has raised $40 million across 1 funding round from investors including Perion, ORIX USA and JMI Management. Undertone has completed 4 acquisitions, including Jambo Media, Legolas Media and SparkFlow. Its website undertone.com draws about 60 thousand monthly visits. Undertone offers products and services including Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its competitors include Adobe, CreativeX and Apester; 2 of its 3 listed competitors have raised funding.
Company details
Undertone provides a creative, media and tech platform that allows advertisers to create video campaigns that will work across all screens. They develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through their technology platform, they deliver these ads across screens and devices on a handpicked portfolio of the worlds best media properties. Undertone offers online advertising display and video advertising services that allows businesses to target ads to specific locations, demographics and keywords. Additionally, Undertone offers service guarantees, promising to refund money if clients demonstrate that their ads are displayed outside the agreed-upon portfolio of website. Acquired by Perion in December 2015 for 180M.
- Total Equity Funding$40M (USD)
in 1 rounds
- Latest Funding Round$40M (USD), Series B
Mar 2008
- InvestorsPerion
& 2 more
- Investments & AcquisitionsJambo Media
& 3 more
- Acquired byPerion
(Dec 2015)
Products & Services of Undertone
Undertone offers a comprehensive portfolio of products and services, including Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising.
Platform for personalized display ads that engage and convert audiences.
Delivers dynamic video ads across channels for targeted marketing.
Enables high-impact ads on connected TV to reach consumers effectively.
Provides out-of-home digital ads with real-time optimization.
Offers personalized audio ads for enhanced listener engagement.
Funding Insights of Undertone
Undertone has successfully raised a total of $40M through 1 strategic funding round. The most recent funding activity was a Series B round of $40 million completed in March 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 1
- Last Round Series B — $40M
- First Round $40M
(Mar 2008)
- Investors Count 2
All 1 funding rounds of Undertone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2008 | $40M | Series B | – | ORIX |
3 investors in total: 3 institutional.
Investors in Undertone
Undertone has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Perion, ORIX USA and JMI Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ORIX USA is engaged in middle market asset management and lending. | orix.com | Dallas, United States | ||
Private equity firm investing in software companies | jmi.com | Baltimore, United States | ||
AI powered ad network platform | 1999 | perion.com | Holon, Israel |
Investor details for Undertone
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Undertone
118 people are tracked at Undertone (41 in leadership, 10 in board & advisors, 67 in team).
| Name | Role | Group |
|---|---|---|
Lior Zohar | Senior Director Of Fp&a | Leadership |
Oran Hollaender | R&d Director And Product Manager | Leadership |
Tal Jacobson | Chief Executive Officer | Leadership |
Mina Naguib | CTO | Leadership |
Adi Zackai Mates | VP, HR | Leadership |
Rona Zur Turetz | Chief People Officer | Leadership |
Yaron Friedman | Fp&a Director | Leadership |
Assaf Meirovich | VP of Engineering | Leadership |
Todd Cohen | Vice President, CTV Sales & Strategy | Leadership |
Daniel E. Aks | President, Undertone | Leadership |
Nitsa Levy | Director Of Global Payroll And Equity | Leadership |
Kati Skoblo | Head of Bookkeeping Department | Leadership |
Harel Efraim | Director Of Product Management | Leadership |
Hadas Levy | Director of Media | Leadership |
Dudi Musler | VP Investor Relations | Leadership |
Inna Valencia | Chief Accountant | Leadership |
Vered Abramov | VP Finance Planning And Analysis | Leadership |
Ran Cohen | Chief Strategy Officer | Leadership |
Inbal Gidron | Director Of Compensation & Benefits | Leadership |
Carmit Bukai | Director Of Compensation And Benefits | Leadership |
98 more people are available in the full profile.
Complete people profiles for Undertone
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- Full employee list
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Investments & Acquisitions by Undertone
Undertone has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jambo Media, Legolas Media and SparkFlow.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Rich media ads are created and delivered across multiple screens. | sparkflow.net | Buenos Aires, Argentina | 2013 | Jun 2015 | •••• | |
Platform offering ad insertion solution | legolas-media.com | New York, United States | 2009 | Jun 2014 | •••• | |
Programmatic marketing solutions are delivered via omnichannel platforms. | thinkupfront.com | New York, United States | 2009 | Jun 2014 | •••• | |
Video ad network platform is provided for websites and advertisers. | jambomedia.com | Collingswood, United States | 2003 | Nov 2010 | •••• |
Complete acquisition details for Undertone
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Verified entity values are shown only after access is granted.
Timeline of Undertone
7 dated milestones of Undertone across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Undertone is founded.
- Funding First funding round of $40.0M.
- Acquisition Acquires Jambo Media.
- Acquisition Acquires Upfront Digital Media.
- Acquisition Acquires Legolas Media.
- Acquisition Acquires SparkFlow.
- Exit Acquired by Perion.
Competitors of Undertone
Undertone has 3 listed competitors in our database, 2 of them funded. They include Adobe, CreativeX and Apester.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| apester.com | 2011 | New York, United States | $18M | A content engagement platform is provided for interactive media creation. |
Detailed competitors of Undertone
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Undertone
The website of Undertone (undertone.com) receives about 60.3K visits a month and ranks #336,574 among all websites worldwide, #9,854 in Marketing and Advertising.
- Monthly visits60.3K
▼ 37.4% vs previous month
- Unique visitors49.8K
per month
- Global rank#336,574
among all websites
- Category rank#9,854
Business and Consumer Services · Marketing and Advertising
- Bounce rate54%
- Pages per visit3.1
- Average visit31 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Undertone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| improvedigital.com | 100% | 6.9K | #2,989,076 | View details | |
netpoint-media.de | netpoint-media.de | 100% | #4,581,286 | – | |
| triplelift.com | 100% | 45.3K | #657,065 | View details | |
telaria.com | telaria.com | 100% | #6,559,136 | – | |
| vidazoo.com | 98% | 36.2K | #345,590 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Undertone
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Undertone (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Undertone
Complete news archive for Undertone
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Frequently Asked Questions about Undertone
Undertone was founded in 2002 and raised its 1st funding round 6 years after it was founded.
Undertone is headquartered in New York, United States. It is registered at New York, New York, United States.
Undertone is a funded company, having raised a total of $40M across 1 funding round to date. The company's 1st funding round was a Series B of $40M, raised on Mar 2008.
Undertone provides a creative, media and tech platform that allows advertisers to create video campaigns that will work across all screens. They develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through their technology platform, they deliver these ads across screens and devices on a handpicked portfolio of the worlds best media properties. Undertone offers online advertising display and video advertising services that allows businesses to target ads to specific locations, demographics and keywords. Additionally, Undertone offers service guarantees, promising to refund money if clients demonstrate that their ads are displayed outside the agreed-upon portfolio of website. Acquired by Perion in December 2015 for 180M.
Undertone offers Display Advertising, Video Advertising, CTV Advertising, DOOH Advertising, and Audio Advertising.
Undertone has made 4 acquisitions, including Jambo Media, Legolas Media, and SparkFlow.
Undertone has 3 investors. Key investors include Perion, ORIX USA, and JMI Management.
Yes. Undertone was acquired by Perion in December 2015.