About Upfront Digital Media
Upfront Digital Media is a Media & Entertainment company based in New York (United States) founded in 2009, and was acquired by Undertone in June 2014. Programmatic marketing solutions are delivered via omnichannel platforms. Upfront Digital Media has raised $6.55 million across 2 funding rounds from investors including Undertone, Blumberg Capital and Greylock Partners. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its competitors include The Trade Desk, Beeswax and Quantcast; 3 of its 3 listed competitors have raised funding.
Company details
Upfront Digital Media was founded in 2009 in New York, United States, focusing on the digital advertising sector. Programmatic solutions for forecasting and reserving audiences at scale are offered through an omnichannel platform. Access to guaranteed programmatic direct, private marketplace, and real-time bidding channels is provided across video, mobile, and display inventory. The company was acquired by Undertone in June 2014 for an undisclosed amount.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website thinkupfront.com
- Social LinkedIn X
- Acquired by Undertone (Jun 2014)
Funding Insights of Upfront Digital Media
Upfront Digital Media has successfully raised a total of $6.55M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.55M
- Total Rounds 2
- Last Round Series A — $5M
- First Round $1.55M
(Aug 2010)
- Investors Count 2
All 2 funding rounds of Upfront Digital Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $5M | Series A | – | – | – |
| Aug 2010 | $1.55M | Seed | – | Blumberg Capital, Greylock | – |
3 investors in total: 3 institutional.
Investors in Upfront Digital Media
Upfront Digital Media has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Undertone, Blumberg Capital and Greylock Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early and growth stage technology companies. | blumbergcapital.com | |||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Creative ad formats are developed and delivered across screens. | 2002 | undertone.com | New York, United States |
Investor details for Upfront Digital Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Upfront Digital Media
4 dated milestones of Upfront Digital Media across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Upfront Digital Media is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series A, of $5.0M.
- Exit Acquired by Undertone.
Competitors of Upfront Digital Media
Upfront Digital Media has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, Beeswax and Quantcast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. |
Detailed competitors of Upfront Digital Media
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Upfront Digital Media (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Upfront Digital Media
Upfront Digital Media was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Upfront Digital Media is headquartered in New York, United States. It is registered at New York, New York, United States.
Upfront Digital Media is a funded company, having raised a total of $6.55M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.55M, raised on Aug 2010.
Upfront Digital Media was founded in 2009 in New York, United States, focusing on the digital advertising sector. Programmatic solutions for forecasting and reserving audiences at scale are offered through an omnichannel platform. Access to guaranteed programmatic direct, private marketplace, and real-time bidding channels is provided across video, mobile, and display inventory. The company was acquired by Undertone in June 2014 for an undisclosed amount.
Upfront Digital Media's top competitors include The Trade Desk, Beeswax and Quantcast.
Upfront Digital Media has 3 investors. Key investors include Undertone, Blumberg Capital, and Greylock Partners.
Yes. Upfront Digital Media was acquired by Undertone in June 2014.