About Upfront Digital Media
Upfront Digital Media is a company based in New York (United States) founded in 2009 was acquired by Undertone in June 2014.. Upfront Digital Media has raised $6.55 million across 2 funding rounds from investors including Undertone, Blumberg Capital and Greylock Partners. Upfront Digital Media operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Funding Insights of Upfront Digital Media
Upfront Digital Media has successfully raised a total of $6.55M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $5.0M
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First Round
First Round
(24 Aug 2010)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2011 | Amount | Series A - Upfront Digital Media | Valuation |
investors |
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| Aug, 2010 | Amount | Seed - Upfront Digital Media | Valuation | Blumberg Capital , Greylock |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Upfront Digital Media
Upfront Digital Media has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Undertone, Blumberg Capital and Greylock Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in early and growth stage technology companies.
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Founded Year | Domain | Location | |
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Venture capital firm specializing in early-stage tech investments and founder support.
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Founded Year | Domain | Location | |
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Creative ad formats are developed and delivered across screens.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Upfront Digital Media
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Upfront Digital Media
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upfront Digital Media Comparisons
Competitors of Upfront Digital Media
Upfront Digital Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Demand-side platform and data management for ad buying are provided.
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| domain | founded_year | HQ Location |
Performance marketing solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
RTB enabled click and call traffic buying platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Upfront Digital Media
When was Upfront Digital Media founded?
Upfront Digital Media was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is Upfront Digital Media located?
Upfront Digital Media is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Upfront Digital Media a funded company?
Upfront Digital Media is a funded company, having raised a total of $6.55M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.55M, raised on Aug 24, 2010.
What does Upfront Digital Media do?
Upfront Digital Media was founded in 2009 in New York, United States, focusing on the digital advertising sector. Programmatic solutions for forecasting and reserving audiences at scale are offered through an omnichannel platform. Access to guaranteed programmatic direct, private marketplace, and real-time bidding channels is provided across video, mobile, and display inventory. The company was acquired by Undertone in June 2014 for an undisclosed amount.
Who are the top competitors of Upfront Digital Media?
Upfront Digital Media's top competitors include The Trade Desk, Beeswax and Viant.
Who are Upfront Digital Media's investors?
Upfront Digital Media has 3 investors. Key investors include Undertone, Blumberg Capital, and Greylock Partners.
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