Upfront Digital Media

New York, United States Founded: 2009 • Age: 17 yrs Acquired By Undertone
Programmatic marketing solutions are delivered via omnichannel platforms.
Annual revenue - Latest available
Total funding $6.5M 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Upfront Digital Media

Upfront Digital Media is a company based in New York (United States) founded in 2009 was acquired by Undertone in June 2014. Upfront Digital Media has raised $6.55 million across 2 funding rounds from investors including Undertone, Blumberg Capital and Greylock Partners. Upfront Digital Media operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $6.55 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Mar 16, 2011

  • Investors
    Undertone

    & 2 more

  • Employee Count
    Not available
  • Acquired by
    Undertone

    (Jun 10, 2014)

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Funding Insights of Upfront Digital Media

Upfront Digital Media has successfully raised a total of $6.55M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Upfront Digital Media

Upfront Digital Media has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Undertone, Blumberg Capital and Greylock Partners.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm investing in early and growth stage technology companies.
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Venture capital firm specializing in early-stage tech investments and founder support.
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Creative ad formats are developed and delivered across screens.
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Investor details for Upfront Digital Media

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Upfront Digital Media

Investments
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Investment portfolio details for Upfront Digital Media

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  • Transaction dates
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Financial Statements - Upfront Digital Media

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Detailed financials for Upfront Digital Media

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  • Profit trends
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Upfront Digital Media Comparisons

Upfront Digital Media Primary company
Description
Programmatic marketing solutions are delivered via omnichann...
Location
New York, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Upfront Digital Media

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Competitors of Upfront Digital Media

Upfront Digital Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.

Company Name Domain Founded year HQ Location Description
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DSP software is provided for ad campaign execution across channels.
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Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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Demand-side platform and data management for ad buying are provided.
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Performance marketing solutions are provided for publishers and advertisers.
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RTB enabled click and call traffic buying platform
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Detailed competitors of Upfront Digital Media

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Latest news on Upfront Digital Media

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Complete news archive for Upfront Digital Media

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Frequently Asked Questions about Upfront Digital Media

Upfront Digital Media was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Upfront Digital Media is headquartered in New York, United States. It is registered at New York, New York, United States.

Upfront Digital Media is a funded company, having raised a total of $6.55M across 2 funding rounds to date.

Upfront Digital Media was founded in 2009 in New York, United States, focusing on the digital advertising sector. Programmatic solutions for forecasting and reserving audiences at scale are offered through an omnichannel platform. Access to guaranteed programmatic direct, private marketplace, and real-time bidding channels is provided across video, mobile, and display inventory. The company was acquired by Undertone in June 2014 for an undisclosed amount.

Upfront Digital Media's top competitors include The Trade Desk, Beeswax and Viant.

Upfront Digital Media has 3 investors. Key investors include Undertone, Blumberg Capital, and Greylock Partners.

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