About Quantcast
Quantcast is a Media & Entertainment company based in San Francisco (United States) founded in 2006, and was acquired by InMobi in August 2023. AI-driven data intelligence is provided for marketing solutions. It operates on a SaaS (Software-as-a-Service) model. Quantcast has raised $61.7 million across 5 funding rounds from investors including InMobi, Cisco Investments and Revolution Capital. The company has 366 employees. Quantcast has completed 3 acquisitions, including Ad Performance, MakeGood and Struq. Its website quantcast.com draws about 211 thousand monthly visits. Quantcast offers products and services including Quantcast DSP Platform. Its focus areas include Technology, Advertising Technology and Programmatic Advertising. Its competitors include Flurry, Localytics and Vibes; 3 of its 3 listed competitors have raised funding.
Company details
Quantcast is known for providing a high-performance advertising platform powered by AI. The omnichannel Demand Side Platform (DSP) is utilized to optimize advertising outcomes across various channels including CTV, audio, video, display, mobile, and native formats. Solutions are offered for industries such as DTC, retail, ticketing, tourism, travel, gaming, finance, B2B, and B2C. Audience behavior insights are absorbed to predict patterns, analyze metrics, and enhance campaign effectiveness. Cookieless and creative solutions are also integrated to support advertisers and agencies in achieving better performance.
- Total Equity Funding$61.7M (USD)
in 5 rounds
- Latest Funding Round$65M (USD), Debt – Conventional
Jul 2024
- InvestorsInMobi
& 7 more
- Employee Count366
- Investments & AcquisitionsAd Performance
& 2 more
- Acquired byInMobi
(Aug 2023)
Associated legal entities of Quantcast
Quantcast operates through Quantcast India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Quantcast India Private Limited CIN U62099TN2024FTC172176 | Active | 24 Jul 2024 | Chennai, Tamil Nadu | 4 | View details |
Products & Services of Quantcast
Quantcast offers a comprehensive portfolio of products and services, including Quantcast DSP Platform.
An AI-driven platform for programmatic advertising solutions.
Funding Insights of Quantcast
Quantcast has successfully raised a total of $61.7M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $65 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.7M
- Total Rounds 5
- Last Round Debt – Conventional — $65M
- First Round $6.2M
(Mar 2007)
- Investors Count 7
All 5 funding rounds of Quantcast with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $65M | Debt – Conventional | – | – | |
| Dec 2011 | $8M | Series C | – | – | – |
| Jan 2010 | $27.5M | Series C | – | Cisco Investments | |
| Jan 2008 | $20M | Series B | – | Polaris Partners, Founders Fund | – |
| Mar 2007 | $6.2M | Series A | – | Founders Fund, Revolution Capital | – |
8 investors in total: 8 institutional.
Investors in Quantcast
Quantcast has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include InMobi, Cisco Investments and Revolution Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused venture capital firm | polarispartners.com | Boston, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
| revolutionventures.com | ||||
Investments are directed toward early and late-stage tech companies. | glynncapital.com | Menlo Park, United States | ||
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States | |
Custom private credit solutions are offered by SLR Credit Solutions. | 2021 | slrcreditsolutions.com | Boston, United States | |
Provider of working capital loans | 1992 | revinc.com | Woodbridge, United States | |
Platform offering mobile ad network software | 2007 | inmobi.com | Bengaluru, India |
Investor details for Quantcast
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Quantcast India Private Limited (Quantcast)
Quantcast India Private Limited is the primary company behind Quantcast. The board of Quantcast India Private Limited currently have 4 directors; the longest-serving is Clem Casey, appointed in 2024.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Clem Casey DIN 10718271 | Director | 24 Jul 2024 | 2 yrs 3 mo | Quantcast India Private Limited |
| Grant Gerald Matchett DIN 10718272 | Director | 24 Jul 2024 | 2 yrs 3 mo | Quantcast India Private Limited |
| Bharat Aswani DIN 07680207 | Director | 24 Jul 2024 | 2 yrs 3 mo | Quantcast India Private Limited |
| Nagaraj Karuppiah DIN 11399846 | Director | 28 Nov 2025 | 11 mo | Quantcast India Private Limited |
People of Quantcast
172 people are tracked at Quantcast (55 in leadership, 7 in board & advisors, 110 in team); the tracked headcount is 366.
| Name | Role | Group |
|---|---|---|
Imad Tareen | Chief Financial Officer And Operations At Quantcast | Leadership |
| Vp, Accounting | Leadership | |
Seetal Kc | Head Of Accounting | Leadership |
Nisha Ridout | Marketing Director | Leadership |
Phil MacAuley | Vice President Global Commercial Operations & Partnerships | Leadership |
Casey Poston | Director, Account Management North America | Leadership |
Cody Furtado | Head Of Account Management - West | Leadership |
Mark Brooks | Director Of Business Operations | Leadership |
Ajay A. | Vice President | Global Operations | Leadership |
Clem C. | Director Of Revenue Operations, International Controller, Site Lead Dublin | Leadership |
Durban Frazer | VP Of Engineering | Leadership |
Malvika Mathur | Head Of Engineering | Leadership |
V C. | Head Of Engineering | Leadership |
Oscar Göthberg | Director Of Engineering | Leadership |
Valerie Junger | Chief People Officer | Leadership |
Jessica Wrightson | Agency Group Head | Leadership |
Ben Brodie | Head Of North American Sales | Leadership |
Ellie Lane | Head Of Client Strategy UK | Leadership |
Anna Pearcey | Senior Director | Leadership |
Andrew Double | Vice President Of Sales | Leadership |
152 more people are available in the full profile.
Complete people profiles for Quantcast
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Quantcast
Quantcast has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ad Performance, MakeGood and Struq.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital marketing and advertising services are provided to clients. | adperformance.se | Stockholm, Sweden | 2010 | Jun 2015 | •••• | |
Cross-device retargeting and personalized advertising are delivered for eCommerce retailers. | struq.com | London, United Kingdom | 2008 | Oct 2014 | •••• | |
Advertising data management and reporting are automated and simplified. | makegood.co | Seattle, United States | 2009 | Jan 2013 | •••• |
Complete acquisition details for Quantcast
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Quantcast
7 dated milestones of Quantcast across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Quantcast is founded.
- Funding First funding round of $6.2M.
- Acquisition Acquires MakeGood.
- Acquisition Acquires Struq.
- Acquisition Acquires Ad Performance.
- Exit Acquired by InMobi.
- Funding Latest funding round, Debt – Conventional, of $65.0M.
Competitors of Quantcast
Quantcast has 3 listed competitors in our database, 3 of them funded. They include Flurry, Localytics and Vibes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flurry.com | 2005 | San Francisco, United States | $63M | Mobile application analytics solutions are offered by Flurry. | ||
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. |
Detailed competitors of Quantcast
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Quantcast
The website of Quantcast (quantcast.com) receives about 210.7K visits a month.
- Monthly visits210.7K
Websites whose visitors overlap most with Quantcast. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| instapage.com | 91% | 221.3K | #189,703 | View details | |
cubestat.com | cubestat.com | 84% | – | ||
| facebook.com | 74% | 12.1B | #3 | View details | |
| linkedin.com | 69% | 1.9B | #18 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Quantcast
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Quantcast (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Quantcast
Complete news archive for Quantcast
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Frequently Asked Questions about Quantcast
Quantcast was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Quantcast is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Quantcast is a funded company, having raised a total of $61.7M across 5 funding rounds to date. The company's 1st funding round was a Series A of $6.2M, raised on Mar 2007.
Quantcast has 366 employees.
Quantcast is known for providing a high-performance advertising platform powered by AI. The omnichannel Demand Side Platform (DSP) is utilized to optimize advertising outcomes across various channels including CTV, audio, video, display, mobile, and native formats. Solutions are offered for industries such as DTC, retail, ticketing, tourism, travel, gaming, finance, B2B, and B2C. Audience behavior insights are absorbed to predict patterns, analyze metrics, and enhance campaign effectiveness. Cookieless and creative solutions are also integrated to support advertisers and agencies in achieving better performance.
Quantcast's top competitors include Flurry, Vibes and Localytics.
Quantcast offers Quantcast DSP Platform.
Quantcast has made 3 acquisitions, including Ad Performance, MakeGood, and Struq.
Quantcast has 8 investors. Key investors include InMobi, Cisco Investments, Revolution Capital, SLR Credit Solutions, and Polaris Partners.
Quantcast operates through Quantcast India Private Limited.
Yes. Quantcast was acquired by InMobi in August 2023.
The legal entities of Quantcast currently have 4 directors, including Clem Casey, Grant Gerald Matchett, Bharat Aswani and others.