About Quantcast
Quantcast is a company based in San Francisco (United States) founded in 2006 was acquired by InMobi in August 2023. It operates as a SaaS (Software-as-a-Service). Quantcast has raised $61.7 million across 5 funding rounds from investors including InMobi, Cisco Investments and Revolution Capital. The company has 366 employees as of December 31, 2022. Quantcast has completed 3 acquisitions, including Ad Performance, MakeGood and Struq. Quantcast offers products and services including Quantcast DSP Platform. Quantcast operates in a competitive market with competitors including Adjust, Flurry, Localytics, Vibes and Pathmatics, among others.
- Headquarter San Francisco, United States
- Employees 366 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Quantcast
- Date of Incorporation 24 Jul, 2024
- Jurisdiction Chennai City Corporation, Tamil Nadu, India
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$61.7 M (USD)
in 5 rounds
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Latest Funding Round
$65 M (USD), Debt – Conventional
Jul 09, 2024
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Investors
InMobi
& 7 more
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Employee Count
366
as on Dec 31, 2022
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Investments & Acquisitions
Ad Performance
& 2 more
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Acquired by
InMobi
(Aug 16, 2023)
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Products & Services of Quantcast
Quantcast offers a comprehensive portfolio of products and services, including Quantcast DSP Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
An AI-driven platform for programmatic advertising solutions.
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Funding Insights of Quantcast
Quantcast has successfully raised a total of $61.7M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $65 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Debt – Conventional — $65.0M
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First Round
First Round
(21 Mar 2007)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2024 | Amount | Debt – Conventional - Quantcast | Valuation |
investors |
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| Dec, 2011 | Amount | Series C - Quantcast | Valuation |
investors |
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| Jan, 2010 | Amount | Series C - Quantcast | Valuation | Cisco Investments |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Quantcast
Quantcast has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include InMobi, Cisco Investments and Revolution Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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US focused venture capital firm
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Founded Year | Domain | Location | |
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Venture capital investments in technology and defense sectors.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Quantcast
Quantcast has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ad Performance, MakeGood and Struq. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Digital marketing and advertising services are provided to clients.
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2010 | ||||
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Advertising data management and reporting are automated and simplified.
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2009 | ||||
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Cross-device retargeting and personalized advertising are delivered for eCommerce retailers.
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Quantcast
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Quantcast Comparisons
Competitors of Quantcast
Quantcast operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, Flurry, Localytics, Vibes and Pathmatics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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| domain | founded_year | HQ Location |
Mobile application analytics solutions are offered by Flurry.
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| domain | founded_year | HQ Location |
Mobile App User Analytics & Marketing
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for business customer engagement.
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| domain | founded_year | HQ Location |
Digital advertising intelligence is supplied to global industry stakeholders.
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| domain | founded_year | HQ Location |
User behavior is analyzed for businesses through a data platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Quantcast
Frequently Asked Questions about Quantcast
When was Quantcast founded?
Quantcast was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Where is Quantcast located?
Quantcast is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Quantcast a funded company?
Quantcast is a funded company, having raised a total of $61.7M across 5 funding rounds to date. The company's 1st funding round was a Series C of $27.5M, raised on Mar 21, 2007.
How many employees does Quantcast have?
As of Dec 31, 2022, the latest employee count at Quantcast is 366.
What does Quantcast do?
Quantcast is known for providing a high-performance advertising platform powered by AI. The omnichannel Demand Side Platform (DSP) is utilized to optimize advertising outcomes across various channels including CTV, audio, video, display, mobile, and native formats. Solutions are offered for industries such as DTC, retail, ticketing, tourism, travel, gaming, finance, B2B, and B2C. Audience behavior insights are absorbed to predict patterns, analyze metrics, and enhance campaign effectiveness. Cookieless and creative solutions are also integrated to support advertisers and agencies in achieving better performance.
Who are the top competitors of Quantcast?
Quantcast's top competitors include Adjust, Flurry and TalkingData.
What products or services does Quantcast offer?
Quantcast offers Quantcast DSP Platform.
How many acquisitions has Quantcast made?
Quantcast has made 3 acquisitions, including Ad Performance, MakeGood, and Struq.
Who are Quantcast's investors?
Quantcast has 8 investors. Key investors include InMobi, Cisco Investments, Revolution Capital, SLR Credit Solutions, and Polaris Partners.
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