About Localytics
Localytics is a company based in Boston (United States) founded in 2008 was acquired by Upland in February 2020. Localytics has raised $59.72 million across 7 funding rounds from investors including Upland Software, Trinity Cap and Techstars. The company has 83 employees as of December 31, 2022. Localytics has completed 2 acquisitions, including Splitforce and Tapglue. Localytics offers products and services including Analytics Software and Marketing Campaigns Tool. Localytics operates in a competitive market with competitors including Pathmatics, Vibes, Swrve, Blue Bite and Moblico, among others.
- Headquarter Boston, United States
- Employees 83 as on 31 Dec, 2022
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Sectors
Technology
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Localytics
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$59.72 M (USD)
in 7 rounds
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Latest Funding Round
$10 M (USD), Debt – Conventional
Jun 01, 2016
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Investors
Upland Software
& 9 more
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Employee Count
83
as on Dec 31, 2022
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Investments & Acquisitions
Splitforce
& 1 more
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Acquired by
Upland
(Feb 07, 2020)
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Products & Services of Localytics
Localytics offers a comprehensive portfolio of products and services, including Analytics Software and Marketing Campaigns Tool.
Tool for tracking mobile app user interactions and behavior
Platform for creating personalized app engagement campaigns
People of Localytics
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Funding Insights of Localytics
Localytics has successfully raised a total of $59.72M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Localytics
Localytics has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include Upland Software, Trinity Cap and Techstars.
| Investor | Description | Founded Year | Domain | Location |
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Venture debt and equipment financing are provided to growth-stage companies.
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Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors
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US focused venture capital firm
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Investor details for Localytics
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Localytics
Localytics has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Splitforce and Tapglue.
Investment portfolio details for Localytics
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Plug & play tools to integrate a social network into mobile apps
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Automated A/B Testing and Predictive Analytics tool for Mobile
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Locked | Locked | 2013 | Locked |
Complete acquisition details for Localytics
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Localytics
Detailed financials for Localytics
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Localytics Comparisons
Peer comparison for Localytics
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Localytics
Localytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pathmatics, Vibes, Swrve, Blue Bite and Moblico, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Digital advertising intelligence is supplied to global industry stakeholders.
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Mobile marketing solutions are provided for business customer engagement.
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In-app marketing automation is delivered for mobile app optimization.
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Targeted proximity marketing is managed through multi-channel platforms.
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Mobile engagement management is offered for user acquisition and retention.
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Detailed competitors of Localytics
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Localytics
Complete news archive for Localytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Localytics
Localytics was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Localytics is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Localytics is a funded company, having raised a total of $59.72M across 7 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Localytics is 83.
Localytics provides an analytics and marketing platform for mobile and web apps. The platform allows organizations to gain deep, actionable insights into app user behavior, and create automated marketing programs through targeted push and in-app messaging, and a personalized in-app experience. It is used in 25K apps on 1.5B devices collecting 50B data points monthly. Working with 5K companies such as ESPN, eBay, Fox, and The New York Times. Acquired Splitforce, an automated AB testing and predictive analytics tool for mobile in Apr, 2015.
Localytics's top competitors include Vibes, Pathmatics and Swrve.
Localytics offers Analytics Software and Marketing Campaigns Tool.
Localytics has made 2 acquisitions, including Splitforce, and Tapglue.
Localytics has 10 investors. Key investors include Upland Software, Trinity Cap, Techstars, Foundation Capital, and Polaris Partners.