About Localytics
Localytics is a Technology company based in Boston (United States) founded in 2008, and was acquired by Upland in February 2020. Mobile App User Analytics Marketing. Localytics has raised $59.72 million across 7 funding rounds from investors including Upland Software, Trinity Cap and Techstars. The company has 83 employees. Localytics has completed 2 acquisitions, including Splitforce and Tapglue. Localytics offers products and services including Analytics Software and Marketing Campaigns Tool. Its focus areas include Enterprise Applications, MarketingTech and Mobile Marketing. Its competitors include Pathmatics, Vibes and Swrve; 3 of its 3 listed competitors have raised funding.
Company details
Localytics provides an analytics and marketing platform for mobile and web apps. The platform allows organizations to gain deep, actionable insights into app user behavior, and create automated marketing programs through targeted push and in-app messaging, and a personalized in-app experience. It is used in 25K apps on 1.5B devices collecting 50B data points monthly. Working with 5K companies such as ESPN, eBay, Fox, and The New York Times. Acquired Splitforce, an automated AB testing and predictive analytics tool for mobile in Apr, 2015.
- Headquarters Boston, United States
- Employees 83
- Stage Acquired
- SectorsTechnology
- Website localytics.com
- Social LinkedIn X Facebook
- Acquired by Upland (Feb 2020)
- Legal Name Localytics
- Total Equity Funding$59.72M (USD)
in 7 rounds
- Latest Funding Round$10M (USD), Debt – Conventional
Jun 2016
- InvestorsUpland Software
& 9 more
- Employee Count83
- Investments & AcquisitionsSplitforce
& 1 more
- Acquired byUpland
(Feb 2020)
Products & Services of Localytics
Localytics offers a comprehensive portfolio of products and services, including Analytics Software and Marketing Campaigns Tool.
Tool for tracking mobile app user interactions and behavior
Platform for creating personalized app engagement campaigns
Funding Insights of Localytics
Localytics has successfully raised a total of $59.72M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.72M
- Total Rounds 7
- Last Round Debt – Conventional — $10M
- First Round $18,000
(Jun 2009)
- Investors Count 9
All 7 funding rounds of Localytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | $10M | Debt – Conventional | – | – | |
| Mar 2015 | $35M | Series D | – | Sapphire Ventures | |
| Feb 2014 | $16M | Series C | – | Foundation Capital | |
| Sep 2012 | $5.5M | Series B | – | Polaris Partners | |
| Apr 2011 | $2.5M | Series A | – | Hub Angels | |
| May 2010 | $700,000 | Seed | – | Launchpad Venture Group, New York Angels | – |
| Jun 2009 | $18,000 | Seed | – | Techstars | – |
10 investors in total: 10 institutional.
Investors in Localytics
Localytics has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include Upland Software, Trinity Cap and Techstars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt and equipment financing are provided to growth-stage companies. | 2008 | trinitycap.com | Phoenix, United States | |
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors | 1995 | foundationcapital.com | Palo Alto, United States | |
US focused venture capital firm | polarispartners.com | Boston, United States | ||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Early-stage technology startups are funded by New York Angels network. | newyorkangels.com | New York, United States | ||
Investments are provided by an angel network to Boston-based companies. | launchpadventuregroup.com | Newton, United States | ||
Angel Network for companies based in Boston | hubangels.com | Boston, United States | ||
Early-stage venture investments are provided in technology sectors. | progressventures.com | Boston, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Cloud-based software solutions are offered for diverse business operations. | 2010 | uplandsoftware.com | Austin, United States |
Investor details for Localytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Localytics
10 people are tracked at Localytics (3 in leadership, 6 in board & advisors, 1 in team); the tracked headcount is 83.
| Name | Role | Group |
|---|---|---|
Sarah Gorman | VP, Customer Success Service Delivery | Leadership |
Jon Wu | VP Financial Planning and Analysis | Leadership |
Jonathan Wu | Senior VP of Finance | Leadership |
Raj Aggarwal | Co-Founder | Board & advisors |
Ashu Garg | Board Member | Board & advisors |
Doug Higgins | Board Member | Board & advisors |
Tom Erickson | Board Member | Board & advisors |
Henry Cipolla | Co-Founder | Board & advisors |
Brian Suthoff | Co-Founder | Board & advisors |
Patrick Durant | Business Development Representative | Team |
Complete people profiles for Localytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Localytics
Localytics has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Splitforce and Tapglue.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Plug & play tools to integrate a social network into mobile apps | tapglue.com | Berlin, Germany | 2015 | Mar 2017 | •••• | |
Automated A/B Testing and Predictive Analytics tool for Mobile | splitforce.com | New York, United States | 2013 | Apr 2015 | •••• |
Complete acquisition details for Localytics
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Localytics
6 dated milestones of Localytics across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Localytics is founded.
- Funding First funding round of $18K.
- Acquisition Acquires Splitforce.
- Funding Latest funding round, Debt – Conventional, of $10.0M.
- Acquisition Acquires Tapglue.
- Exit Acquired by Upland.
Competitors of Localytics
Localytics has 3 listed competitors in our database, 3 of them funded. They include Pathmatics, Vibes and Swrve.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. | |
| swrve.com | 2009 | San Francisco, United States | $76.12M | 8 | In-app marketing automation is delivered for mobile app optimization. |
Detailed competitors of Localytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Localytics
The website of Localytics (localytics.com) receives about 4.3K visits a month.
- Monthly visits4.3K
▼ 11.2% vs previous month
Websites whose visitors overlap most with Localytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| honeybadger.io | 100% | 124.8K | #294,456 | View details | |
blog.xceptance.com | blog.xceptance.com | 92% | – | ||
| distimo.com | 90% | View details | |||
appannie.com | appannie.com | 88% | #4,485,894 | – | |
| apkudo.com | 88% | 17.9K | #1,569,859 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Localytics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Localytics (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Localytics
Complete news archive for Localytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Localytics
Localytics was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Localytics is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Localytics is a funded company, having raised a total of $59.72M across 7 funding rounds to date. The company's 1st funding round was a Seed of $18K, raised on Jun 2009.
Localytics has 83 employees.
Localytics provides an analytics and marketing platform for mobile and web apps. The platform allows organizations to gain deep, actionable insights into app user behavior, and create automated marketing programs through targeted push and in-app messaging, and a personalized in-app experience. It is used in 25K apps on 1.5B devices collecting 50B data points monthly. Working with 5K companies such as ESPN, eBay, Fox, and The New York Times. Acquired Splitforce, an automated AB testing and predictive analytics tool for mobile in Apr, 2015.
Localytics's top competitors include Vibes, Pathmatics and Swrve.
Localytics offers Analytics Software and Marketing Campaigns Tool.
Localytics has made 2 acquisitions, including Splitforce, and Tapglue.
Localytics has 10 investors. Key investors include Upland Software, Trinity Cap, Techstars, Foundation Capital, and Polaris Partners.
Localytics operates through Localytics.
Yes. Localytics was acquired by Upland in February 2020.