About Localytics
Localytics is a company based in Boston (United States) founded in 2008 was acquired by Upland in February 2020.. Localytics has raised $59.72 million across 7 funding rounds from investors including Upland Software, Trinity Cap and Techstars. The company has 83 employees as of December 31, 2022. Localytics has completed 2 acquisitions, including Splitforce and Tapglue. Localytics offers products and services including Analytics Software and Marketing Campaigns Tool. Localytics operates in a competitive market with competitors including Pathmatics, Vibes, Swrve, Blue Bite and Moblico, among others.
- Headquarter Boston, United States
- Employees 83 as on 31 Dec, 2022
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Localytics
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$59.72 M (USD)
in 7 rounds
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Latest Funding Round
$10 M (USD), Debt – Conventional
Jun 01, 2016
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Investors
Upland Software
& 9 more
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Employee Count
83
as on Dec 31, 2022
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Investments & Acquisitions
Splitforce
& 1 more
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Acquired by
Upland
(Feb 07, 2020)
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Products & Services of Localytics
Localytics offers a comprehensive portfolio of products and services, including Analytics Software and Marketing Campaigns Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for tracking mobile app user interactions and behavior
Platform for creating personalized app engagement campaigns
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Funding Insights of Localytics
Localytics has successfully raised a total of $59.72M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Debt – Conventional — $10.0M
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First Round
First Round
(01 Jun 2009)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2016 | Amount | Debt – Conventional - Localytics | Valuation |
investors |
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| Mar, 2015 | Amount | Series D - Localytics | Valuation | Sapphire Ventures | |
| Feb, 2014 | Amount | Series C - Localytics | Valuation | Foundation Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Localytics
Localytics has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include Upland Software, Trinity Cap and Techstars. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture debt and equipment financing are provided to growth-stage companies.
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Founded Year | Domain | Location | |
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Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors
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Founded Year | Domain | Location | |
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US focused venture capital firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Localytics
Localytics has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Splitforce and Tapglue. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Plug & play tools to integrate a social network into mobile apps
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2015 | ||||
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Automated A/B Testing and Predictive Analytics tool for Mobile
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Localytics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Localytics Comparisons
Competitors of Localytics
Localytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pathmatics, Vibes, Swrve, Blue Bite and Moblico, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital advertising intelligence is supplied to global industry stakeholders.
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for business customer engagement.
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| domain | founded_year | HQ Location |
In-app marketing automation is delivered for mobile app optimization.
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| domain | founded_year | HQ Location |
Targeted proximity marketing is managed through multi-channel platforms.
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| domain | founded_year | HQ Location |
Mobile engagement management is offered for user acquisition and retention.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Localytics
Frequently Asked Questions about Localytics
When was Localytics founded?
Localytics was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Where is Localytics located?
Localytics is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Localytics a funded company?
Localytics is a funded company, having raised a total of $59.72M across 7 funding rounds to date. The company's 1st funding round was a Series C of $16M, raised on Jun 01, 2009.
How many employees does Localytics have?
As of Dec 31, 2022, the latest employee count at Localytics is 83.
What does Localytics do?
Localytics provides an analytics and marketing platform for mobile and web apps. The platform allows organizations to gain deep, actionable insights into app user behavior, and create automated marketing programs through targeted push and in-app messaging, and a personalized in-app experience. It is used in 25K apps on 1.5B devices collecting 50B data points monthly. Working with 5K companies such as ESPN, eBay, Fox, and The New York Times. Acquired Splitforce, an automated AB testing and predictive analytics tool for mobile in Apr, 2015.
Who are the top competitors of Localytics?
Localytics's top competitors include Vibes, Pathmatics and Swrve.
What products or services does Localytics offer?
Localytics offers Analytics Software and Marketing Campaigns Tool.
How many acquisitions has Localytics made?
Localytics has made 2 acquisitions, including Splitforce, and Tapglue.
Who are Localytics's investors?
Localytics has 10 investors. Key investors include Upland Software, Trinity Cap, Techstars, Foundation Capital, and Polaris Partners.
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