Pathmatics

Santa Monica, United States Founded: 2011 • Age: 15 yrs Acquired By SensorTower
Digital advertising intelligence is supplied to global industry stakeholders.
Annual revenue - Latest available
Total funding $10.7M 5 rounds
Employees 102 Tracked headcount
Investors 12 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Pathmatics

Pathmatics is a company based in Santa Monica (United States) founded in 2011 was acquired by SensorTower in May 2021. Pathmatics has raised $10.66 million across 5 funding rounds from investors including SensorTower, Wavemaker Partners and Mintel. The company has 102 employees as of December 31, 2021. Pathmatics has completed 1 acquisition, including WhatRunsWhere. Pathmatics offers products and services including Pathmatics, App Advertising Insights, and App Performance Insights. Pathmatics operates in a competitive market with competitors including Adjust, 4C Insights, Sprout Social, data.ai and Signal AI, among others.

  • Headquarter Santa Monica, United States
  • Employees 102 as on 31 Dec, 2021
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Sensor Tower, Inc.
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $10.66 M (USD)

    in 5 rounds

  • Latest Funding Round
    $3 M (USD), Series A

    Oct 25, 2018

  • Investors
    SensorTower

    & 11 more

  • Employee Count
    102

    as on Dec 31, 2021

  • Investments & Acquisitions
  • Acquired by
    SensorTower

    (May 24, 2021)

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Products & Services of Pathmatics

Pathmatics offers a comprehensive portfolio of products and services, including Pathmatics, App Advertising Insights, and App Performance Insights.

Product name locked
Category locked
Primary

Platform for analyzing ad spend and competitor strategies in digital marketing.

Product name locked
Category locked
Locked

Tool to track paid user acquisition strategies in mobile apps and games.

Product name locked
Category locked
Locked

Service for monitoring user growth and engagement in mobile ecosystems.

People of Pathmatics

Headcount 50-200
Employee Profiles 34
Employee Profiles
People
Oliver Yeh
Co-founder
People
Andrey Zhelnin
Devops Engineer
People
Stas Makutin
Staff Software Engineer
People
Denis Pavlov
Senior Full Stack Developer

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Funding Insights of Pathmatics

Pathmatics has successfully raised a total of $10.66M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pathmatics

Pathmatics has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include SensorTower, Wavemaker Partners and Mintel.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Multi-stage tech-focused VC investment company funding companies in globally
Locked Locked Locked
Venture capital investments are provided by BDMI to technology companies.
Locked Locked Locked
Venture capital funding is provided to early-stage companies.
Locked Locked Locked
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Investor details for Pathmatics

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Investments & Acquisitions by Pathmatics

Pathmatics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include WhatRunsWhere.

Investments
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Investment portfolio details for Pathmatics

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Competitive intelligence is delivered for display advertisements via publisher tracking.
Locked Locked 2011 Locked
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Complete acquisition details for Pathmatics

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Financial Statements - Pathmatics

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Detailed financials for Pathmatics

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Pathmatics Comparisons

Pathmatics Primary company
Description
Digital advertising intelligence is supplied to global indus...
Location
Santa Monica, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
102
As of 2021
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Peer comparison for Pathmatics

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Competitors of Pathmatics

Pathmatics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, 4C Insights, Sprout Social, data.ai and Signal AI, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud-based software for mobile marketing analytics is provided.
Locked Locked Locked
Cloud-based market intelligence is delivered across closed ecosystems.
Locked Locked Locked
Social media management and insights are provided for brands.
Locked Locked Locked
Market data is analyzed by AI to generate consumer insights.
Locked Locked Locked
Media and regulatory updates are monitored via AI platform.
Locked Locked Locked
Cloud based marketing management platform for businesses
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Detailed competitors of Pathmatics

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Latest news on Pathmatics

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Complete news archive for Pathmatics

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Frequently Asked Questions about Pathmatics

Pathmatics was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Pathmatics is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.

Pathmatics is a funded company, having raised a total of $10.66M across 5 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Pathmatics is 102.

Founded in 2011 and based in Santa Monica, United States, Pathmatics operates in the advertising intelligence sector. Real-time worldwide data is collected from over 25,000 advertisers, 15,000 publishers, and more than 400 ad services, encompassing 3.2 million creatives. Patent-pending Pathsource technology is utilized for ad tracking. Competitive intelligence, media planning support, buying insights, and ad inventory optimization are delivered to advertisers, agencies, publishers, and ad tech providers.

Pathmatics's top competitors include Adjust, 4C Insights and Sprout Social.

Pathmatics offers Pathmatics, App Advertising Insights, and App Performance Insights.

Pathmatics has made 1 acquisition, including WhatRunsWhere.

Pathmatics has 12 investors. Key investors include SensorTower, Wavemaker Partners, Mintel, SPH Ventures, and BDMI.

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