About Pathmatics
Pathmatics is a company based in Santa Monica (United States) founded in 2011 was acquired by SensorTower in May 2021.. Pathmatics has raised $10.66 million across 5 funding rounds from investors including SensorTower, Wavemaker Partners and Mintel. The company has 102 employees as of December 31, 2021. Pathmatics has completed 1 acquisition, including WhatRunsWhere. Pathmatics offers products and services including Pathmatics, App Advertising Insights, and App Performance Insights. Pathmatics operates in a competitive market with competitors including Adjust, 4C Insights, Sprout Social, data.ai and Signal AI, among others.
- Headquarter Santa Monica, United States
- Employees 102 as on 31 Dec, 2021
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sensor Tower, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.66 M (USD)
in 5 rounds
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Latest Funding Round
$3 M (USD), Series A
Oct 25, 2018
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Investors
SensorTower
& 11 more
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Employee Count
102
as on Dec 31, 2021
- Investments & Acquisitions
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Acquired by
SensorTower
(May 24, 2021)
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Products & Services of Pathmatics
Pathmatics offers a comprehensive portfolio of products and services, including Pathmatics, App Advertising Insights, and App Performance Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for analyzing ad spend and competitor strategies in digital marketing.
Tool to track paid user acquisition strategies in mobile apps and games.
Service for monitoring user growth and engagement in mobile ecosystems.
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Funding Insights of Pathmatics
Pathmatics has successfully raised a total of $10.66M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $3.0M
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First Round
First Round
(10 Dec 2012)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2018 | Amount | Series A - Pathmatics | Valuation | SPH Ventures , Mintel |
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| Mar, 2016 | Amount | Series A - Pathmatics | Valuation | BDMI | |
| Aug, 2015 | Amount | Series A - Pathmatics | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pathmatics
Pathmatics has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include SensorTower, Wavemaker Partners and Mintel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multi-stage tech-focused VC investment company funding companies in globally
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Founded Year | Domain | Location | |
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Venture capital investments are provided by BDMI to technology companies.
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Founded Year | Domain | Location | |
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Venture capital funding is provided to early-stage companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pathmatics
Pathmatics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include WhatRunsWhere. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Competitive intelligence is delivered for display advertisements via publisher tracking.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Pathmatics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pathmatics Comparisons
Competitors of Pathmatics
Pathmatics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, 4C Insights, Sprout Social, data.ai and Signal AI, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Social media management and insights are provided for brands.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Media and regulatory updates are monitored via AI platform.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pathmatics
Frequently Asked Questions about Pathmatics
When was Pathmatics founded?
Pathmatics was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Pathmatics located?
Pathmatics is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Is Pathmatics a funded company?
Pathmatics is a funded company, having raised a total of $10.66M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.9M, raised on Dec 10, 2012.
How many employees does Pathmatics have?
As of Dec 31, 2021, the latest employee count at Pathmatics is 102.
What does Pathmatics do?
Founded in 2011 and based in Santa Monica, United States, Pathmatics operates in the advertising intelligence sector. Real-time worldwide data is collected from over 25,000 advertisers, 15,000 publishers, and more than 400 ad services, encompassing 3.2 million creatives. Patent-pending Pathsource technology is utilized for ad tracking. Competitive intelligence, media planning support, buying insights, and ad inventory optimization are delivered to advertisers, agencies, publishers, and ad tech providers.
Who are the top competitors of Pathmatics?
Pathmatics's top competitors include Adjust, 4C Insights and Sprout Social.
What products or services does Pathmatics offer?
Pathmatics offers Pathmatics, App Advertising Insights, and App Performance Insights.
How many acquisitions has Pathmatics made?
Pathmatics has made 1 acquisition, including WhatRunsWhere.
Who are Pathmatics's investors?
Pathmatics has 12 investors. Key investors include SensorTower, Wavemaker Partners, Mintel, SPH Ventures, and BDMI.
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