About Pathmatics
Pathmatics is a Technology company based in Santa Monica (United States) founded in 2011, and was acquired by SensorTower in May 2021. Digital advertising intelligence is supplied to global industry stakeholders. It operates in the Technology and Media & Entertainment sectors. Pathmatics has raised $10.66 million across 5 funding rounds from investors including SensorTower, Wavemaker Partners and Mintel. The company has 102 employees. Pathmatics has completed 1 acquisition, including WhatRunsWhere. Pathmatics offers products and services including Pathmatics, App Advertising Insights, and App Performance Insights. Its focus areas include Enterprise Applications, MarketingTech, Mobile Marketing and AdTech. Its legal entity is SENSOR TOWER, INC. Its competitors include 4C Insights, Sprout Social and data.ai; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2011 and based in Santa Monica, United States, Pathmatics operates in the advertising intelligence sector. Real-time worldwide data is collected from over 25,000 advertisers, 15,000 publishers, and more than 400 ad services, encompassing 3.2 million creatives. Patent-pending Pathsource technology is utilized for ad tracking. Competitive intelligence, media planning support, buying insights, and ad inventory optimization are delivered to advertisers, agencies, publishers, and ad tech providers.
- Headquarters Santa Monica, United States
- Employees 102
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Phone•••• ••••
- Website pathmatics.com
- Social LinkedIn X
- Acquired by SensorTower (May 2021)
- Legal Name Sensor Tower, Inc.
- Total Equity Funding$10.66M (USD)
in 5 rounds
- Latest Funding Round$3M (USD), Series A
Oct 2018
- InvestorsSensorTower
& 11 more
- Employee Count102
- Investments & Acquisitions
- Acquired bySensorTower
(May 2021)
Products & Services of Pathmatics
Pathmatics offers a comprehensive portfolio of products and services, including Pathmatics, App Advertising Insights, and App Performance Insights.
Platform for analyzing ad spend and competitor strategies in digital marketing.
Tool to track paid user acquisition strategies in mobile apps and games.
Service for monitoring user growth and engagement in mobile ecosystems.
Funding Insights of Pathmatics
Pathmatics has successfully raised a total of $10.66M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.66M
- Total Rounds 5
- Last Round Series A — $3M
- First Round $1.76M
(Dec 2012)
- Investors Count 11
All 5 funding rounds of Pathmatics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $3M | Series A | – | SPH Ventures, Mintel | – |
| Mar 2016 | $3M | Series A | – | BDMI | |
| Aug 2015 | $2.9M | Series A | – | – | – |
| Jun 2014 | Seed | – | – | ||
| Dec 2012 | $1.76M | Seed | – | Upfront Ventures |
12 investors in total: 12 institutional.
Investors in Pathmatics
Pathmatics has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include SensorTower, Wavemaker Partners and Mintel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-stage tech-focused VC investment company funding companies in globally | sphventures.com.sg | Singapore, Singapore | ||
Venture capital investments are provided by BDMI to technology companies. | bdmifund.com | New York, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Early-stage venture capital funding is provided by Karlin Ventures. | karlinvc.com | Los Angeles, USA | ||
Investments are made in US pre-seed and seed tech companies. | barodaventures.com | Beverly Hills, United States | ||
Tech focused Early stage VC Firm investing in the US | doublempartners.com | Santa Monica, United States | ||
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States | |
| manatt.com/venturecapital.aspx | ||||
A startup accelerator that invests in and supports entrepreneurs through funding and resources in Southern California. | launchpad.la | |||
B2B market intelligence company | 1972 | mintel.com | London, United Kingdom |
Investor details for Pathmatics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pathmatics
30 people are tracked at Pathmatics (6 in leadership, 24 in team); the tracked headcount is 102.
| Name | Role | Group |
|---|---|---|
Oliver Yeh | Co-founder | Leadership |
Alexey Malafeev | Co-Founder | Leadership |
Scott Carpenter | Director Of Engineering | Leadership |
Stefan Lynggaard | Vice President Of Engineering | Leadership |
David Bodow | Director Of Engineering | Leadership |
Kimberley Challis | Head Of Documentation | Leadership |
Andrey Zhelnin | Devops Engineer | Team |
Stas Makutin | Staff Software Engineer | Team |
Denis Pavlov | Senior Full Stack Developer | Team |
Xavier Sanchez | Software Engineer | Team |
Cihad Turhan | Web & Game Developer | Team |
Vikas Dayananda | Senior Front End Engineer | Team |
Raymond Cheung | IT Coordinator | Team |
Ahmet Hasim Delibas | Android Developer | Team |
Bedirhan Kuyucu | Android Developer | Team |
Johnny P. | Senior Software Engineer | Team |
Tomasz Węgrzanowski | Senior Software Engineer | Team |
Mustafa Renkci | Senior Software Engineer | Team |
Andrii Sereda | Senior Software Engineer | Team |
Muhammad Seyrawan | Engineering Manager | Team |
10 more people are available in the full profile.
Complete people profiles for Pathmatics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Pathmatics
Pathmatics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include WhatRunsWhere.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Competitive intelligence is delivered for display advertisements via publisher tracking. | whatrunswhere.com | San Diego, United States | 2011 | Nov 2016 | •••• |
Complete acquisition details for Pathmatics
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Pathmatics
5 dated milestones of Pathmatics across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Pathmatics is founded.
- Funding First funding round of $1.8M.
- Acquisition Acquires WhatRunsWhere.
- Funding Latest funding round, Series A, of $3.0M.
- Exit Acquired by SensorTower.
Competitors of Pathmatics
Pathmatics has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, Sprout Social and data.ai.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. |
Detailed competitors of Pathmatics
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Top companies in Business Analytics & Intelligence Tools
3 companies that operate in the same segment as Pathmatics (Business Analytics & Intelligence Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 25.18 B | USD 15.9 M | 5,679 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
AI-based solutions for health management are provided. | 2015 | Dallas, Texas, United States | USD 2.8 B | 1,111 |
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Related news about Pathmatics
Complete news archive for Pathmatics
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Frequently Asked Questions about Pathmatics
Pathmatics was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Pathmatics is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Pathmatics is a funded company, having raised a total of $10.66M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.76M, raised on Dec 2012.
Pathmatics has 102 employees.
Founded in 2011 and based in Santa Monica, United States, Pathmatics operates in the advertising intelligence sector. Real-time worldwide data is collected from over 25,000 advertisers, 15,000 publishers, and more than 400 ad services, encompassing 3.2 million creatives. Patent-pending Pathsource technology is utilized for ad tracking. Competitive intelligence, media planning support, buying insights, and ad inventory optimization are delivered to advertisers, agencies, publishers, and ad tech providers.
Pathmatics's top competitors include 4C Insights, Sprout Social and data.ai.
Pathmatics offers Pathmatics, App Advertising Insights, and App Performance Insights.
Pathmatics has made 1 acquisition, including WhatRunsWhere.
Pathmatics has 12 investors. Key investors include SensorTower, Wavemaker Partners, Mintel, SPH Ventures, and BDMI.
Pathmatics operates through Sensor Tower, Inc..
Yes. Pathmatics was acquired by SensorTower in May 2021.