About SensorTower
SensorTower is a company based in San Francisco (United States) founded in 2013 by Oliver Yeh and Alex Malafeev.. SensorTower has raised $46.12 million across 3 funding rounds from investors including Riverwood Capital, Rembrandt Partners and Merus Capital. The company has 67 employees as of December 31, 2020. SensorTower has completed 3 acquisitions, including Pathmatics, Video Game Insights and data.ai. SensorTower offers products and services including App Performance Insights, App Advertising Insights, Advanced Usage Insights, Game IQ, and Pathmatics. SensorTower operates in a competitive market with competitors including Fuller, Apptopia, App Radar, MightySignal and AppTweak, among others.
- Headquarter San Francisco, United States
- Employees 67 as on 31 Dec, 2020
- Founders Oliver Yeh, Alex Malafeev
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$46.12 M (USD)
in 3 rounds
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Latest Funding Round
$45 M (USD), Series B
May 04, 2020
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Investors
Riverwood Capital
& 4 more
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Employee Count
67
as on Dec 31, 2020
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Investments & Acquisitions
Pathmatics
& 2 more
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Products & Services of SensorTower
SensorTower offers a comprehensive portfolio of products and services, including App Performance Insights, App Advertising Insights, Advanced Usage Insights, Game IQ, and Pathmatics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Monitors app downloads, revenue, and user engagement metrics.
Analyzes paid user acquisition and ad network strategies.
Benchmarks app user trends and retention data.
Provides insights into mobile gaming monetization and strategies.
Tracks ad spend, impressions, and share of voice.
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Funding Insights of SensorTower
SensorTower has successfully raised a total of $46.12M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $45 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $45.0M
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First Round
First Round
(01 May 2013)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2020 | Amount | Series B - SensorTower | Valuation | Riverwood Capital |
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| Aug, 2013 | Amount | Seed - SensorTower | Valuation |
investors |
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| May, 2013 | Amount | Seed - SensorTower | Valuation | AngelPad |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SensorTower
SensorTower has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Riverwood Capital, Rembrandt Partners and Merus Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Carveout investments are managed by Riverwood Capital in private equity.
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Founded Year | Domain | Location | |
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US focused venture capital firm
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Founded Year | Domain | Location | |
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Seed and early-stage tech investments are made in the US.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SensorTower
SensorTower has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Pathmatics, Video Game Insights and data.ai. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Video game market data and analysis for Steam are provided.
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2020 | ||||
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Digital advertising intelligence is supplied to global industry stakeholders.
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2011 | ||||
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Market data is analyzed by AI to generate consumer insights.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - SensorTower
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sensortower Comparisons
Competitors of SensorTower
SensorTower operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fuller, Apptopia, App Radar, MightySignal and AppTweak, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile app analytics and development platform is provided for developers.
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| domain | founded_year | HQ Location |
Mobile app acquisitions are brokered through a dedicated marketplace.
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| domain | founded_year | HQ Location |
App store optimization tools are delivered via a cloud platform.
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| domain | founded_year | HQ Location |
Mobile app data is tracked for intelligence and API updates.
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| domain | founded_year | HQ Location |
Provider of an app store optimization platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sensortower
Frequently Asked Questions about SensorTower
When was SensorTower founded?
SensorTower was founded in 2013.
Where is SensorTower located?
SensorTower is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of SensorTower?
Oliver Yeh is the current CEO of SensorTower. They have also founded this company.
Is SensorTower a funded company?
SensorTower is a funded company, having raised a total of $46.12M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on May 01, 2013.
How many employees does SensorTower have?
As of Dec 31, 2020, the latest employee count at SensorTower is 67.
What does SensorTower do?
SensorTower was founded in 2013 in San Francisco, United States, as an app store intelligence platform in the software sector. Daily app rankings are monitored, and keywords linked to apps are identified using search traffic estimates and competitiveness rankings. Insights into competitors marketing strategies, impacts of app updates, and price adjustments based on user feedback are delivered to support developer decisions.
Who are the top competitors of SensorTower?
What products or services does SensorTower offer?
SensorTower offers App Performance Insights, App Advertising Insights, Advanced Usage Insights, Game IQ, and Pathmatics.
How many acquisitions has SensorTower made?
SensorTower has made 3 acquisitions, including Pathmatics, Video Game Insights, and data.ai.
Who are SensorTower's investors?
SensorTower has 5 investors. Key investors include Riverwood Capital, Rembrandt Partners, Merus Capital, BDMI, and AngelPad.
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