About WhatRunsWhere
WhatRunsWhere is a Technology company based in San Diego (United States) founded in 2011, and was acquired by Pathmatics in November 2016. Competitive intelligence is delivered for display advertisements via publisher tracking. It operates in the Technology and Media & Entertainment sectors. WhatRunsWhere has completed 1 acquisition, including MobAdSpy. WhatRunsWhere offers products and services including Pathmatics, App Advertising Insights, App Performance Insights, Advanced Usage Insights, and Game IQ. Its focus areas include Enterprise Applications, Mobile Advertising, Enabler and Reporting and Analytics. Its competitors include AlphaSense, Flurry and 4C Insights; 3 of its 3 listed competitors have raised funding.
Company details
WhatRunsWhere is a competitive intelligence service for online media buying. Tracks over 150 thousand unique publishers across 15 countries and identifies the various advertisers occupying their ad space. Allows customers to look in depth into company and brand level advertisements to find new traffic sources which enable them generate new creative ideas and improve campaigns. Provides historical data spanning back over 4 years, mobile awareness feature and custom reports. Data can also be accessed using API. Different pricing for display, mobile and display mobile awareness solutions.
- Headquarters San Diego, United States
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website whatrunswhere.com
- Social LinkedIn X Facebook
- Acquired by Pathmatics (Nov 2016)
- Investors
- Investments & Acquisitions
- Acquired byPathmatics
(Nov 2016)
Products & Services of WhatRunsWhere
WhatRunsWhere offers a comprehensive portfolio of products and services, including Pathmatics, App Advertising Insights, App Performance Insights, Advanced Usage Insights, and Game IQ.
Platform for analyzing digital ad strategies and competitor spend.
Tool for understanding paid user acquisition in mobile apps.
Service for monitoring user growth and engagement metrics.
Platform providing data on mobile user behaviors and trends.
Tool for examining mobile gaming strategies and performance.
Investors in WhatRunsWhere
WhatRunsWhere has secured backing from 1 investor. Prominent investors backing the company include Pathmatics.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital advertising intelligence is supplied to global industry stakeholders. | 2011 | pathmatics.com | Santa Monica, United States |
Investor details for WhatRunsWhere
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by WhatRunsWhere
WhatRunsWhere has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MobAdSpy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ad spy software is offered for mobile advertising measurement. | mobadspy.com | Madrid, Spain | 2011 | Aug 2012 | •••• |
Complete acquisition details for WhatRunsWhere
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- Acquired stakes
- Deal sources
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Timeline of WhatRunsWhere
3 dated milestones of WhatRunsWhere across 5 years, from founding to its latest funding, stage changes and deals.
- Founded WhatRunsWhere is founded.
- Acquisition Acquires MobAdSpy.
- Exit Acquired by Pathmatics.
Competitors of WhatRunsWhere
WhatRunsWhere has 3 listed competitors in our database, 3 of them funded. They include AlphaSense, Flurry and 4C Insights.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| alpha-sense.com | 2011 | New York, United States | $1.39B | 438 | AI-powered market intelligence and search platform is operated. | |
| flurry.com | 2005 | San Francisco, United States | $63M | Mobile application analytics solutions are offered by Flurry. | ||
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. |
Detailed competitors of WhatRunsWhere
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WhatRunsWhere
Websites that share an audience with WhatRunsWhere (whatrunswhere.com).
Websites whose visitors overlap most with WhatRunsWhere. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
slightlyshadyseo.com | slightlyshadyseo.com | 100% | – | ||
| mozenda.com | 88% | 41.9K | #399,378 | View details | |
| adbeat.com | 56% | 49.8K | #788,558 | View details | |
| semrush.com | 53% | 11.5M | #4,220 | View details | |
scrapegoat.com | scrapegoat.com | 51% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for WhatRunsWhere
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as WhatRunsWhere (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about WhatRunsWhere
WhatRunsWhere was founded in 2011.
WhatRunsWhere is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
WhatRunsWhere is a competitive intelligence service for online media buying. Tracks over 150 thousand unique publishers across 15 countries and identifies the various advertisers occupying their ad space. Allows customers to look in depth into company and brand level advertisements to find new traffic sources which enable them generate new creative ideas and improve campaigns. Provides historical data spanning back over 4 years, mobile awareness feature and custom reports. Data can also be accessed using API. Different pricing for display, mobile and display mobile awareness solutions.
WhatRunsWhere's top competitors include AlphaSense, 4C Insights and Flurry.
WhatRunsWhere offers Pathmatics, App Advertising Insights, App Performance Insights, Advanced Usage Insights, and Game IQ.
WhatRunsWhere has made 1 acquisition, including MobAdSpy.
WhatRunsWhere has 1 investor. Key investors include Pathmatics.
Yes. WhatRunsWhere was acquired by Pathmatics in November 2016.