About Swrve
Swrve is a Media & Entertainment company based in San Francisco (United States) founded in 2009, and was acquired by MessageGears in January 2023. In-app marketing automation is delivered for mobile app optimization. It operates in the Media & Entertainment and Technology sectors. Swrve has raised $76.12 million across 7 funding rounds from investors including Bank of Ireland, NETGEAR and Intel. Swrve has completed 2 acquisitions, including Adaptiv.io and Converser. Its chief executive, as recorded, is Lisa Cleary. Swrve offers products and services including Unify, Activate, Message, and Personalize. Its focus areas include Enterprise Applications, MarketingTech, Mobile Marketing and Mobile Advertising. Its legal entity is SWRVE NEW MEDIA INC. Its competitors include Tapjoy, Vungle and Chartboost; 3 of its 3 listed competitors have raised funding.
Company details
Swrve provides an in-app marketing automation platform that allows mobile product teams to optimize their applications and games. Combines analytics, segmentation, AB testing and in-app messaging in a unified application that allows monetization managers to continually test their applications by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages. Added dynamic engagement scoring that allows product managers to segment their user bases, offering deals and messages and discounts to certain subsets. Has offices in SFO and Dublin.
- Total Equity Funding$76.12M (USD)
in 7 rounds
- InvestorsBank of Ireland
& 12 more
- Investments & AcquisitionsAdaptiv.io
& 1 more
- Acquired byMessageGears
(Jan 2023)
Products & Services of Swrve
Swrve offers a comprehensive portfolio of products and services, including Unify, Activate, Message, and Personalize.
Tool for unifying customer data from various sources for seamless integration.
System to activate real-time insights for personalized user experiences.
Platform for delivering push and in-app notifications to users.
Service for tailoring app content based on customer data.
Apps and channels of Swrve
its YouTube channel MessageGears has 100 subscribers and 30 videos.
Videos from Swrve
The most watched videos on Swrve's YouTube channel, MessageGears (100 subscribers). Click a video to play it here.
More on MessageGears.
Funding Insights of Swrve
Swrve has successfully raised a total of $76.12M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $76.12M
- Total Rounds 7
- First Round $2.17M
(Jan 2011)
- Investors Count 12
All 7 funding rounds of Swrve with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | Series D | – | NETGEAR | – | |
| Sep 2017 | $25M | Series D | – | Summit Bridge Capital | – |
| Nov 2015 | $30M | Series C | – | Evolution Media | |
| Sep 2014 | $10M | Series B | – | Acero Capital | |
| Nov 2012 | $6.25M | Series A | – | Atlantic Bridge, Intel | – |
| Sep 2011 | $2.7M | Seed | – | SV Angel, AIB Seed Capital Fund | – |
| Jan 2011 | $2.17M | Seed | – | – |
13 investors in total: 13 institutional.
Investors in Swrve
Swrve has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Bank of Ireland, NETGEAR and Intel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| summitbridgecapital.com | ||||
Venture capital investments are managed for startup growth. | acerovc.com | United States | ||
Atlantic Bridge is focused on growth equity investments in technology. | abven.com | |||
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
| aibseedcapitalfund.ie | ||||
LAN-based networking products, including switches and routers, are supplied. | 1996 | netgear.com | San Jose, United States | |
| participantmedia.com | ||||
| evolutionmedia.com | ||||
Semiconductor ICs and microprocessors are designed and manufactured. | 1968 | intel.com | Santa Clara, United States |
Investor details for Swrve
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Swrve
21 people are tracked at Swrve (12 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Lisa Cleary | CEO | Leadership |
John Hannah, CISSP | Director Of Software Engineering | Leadership |
Craig Pohan | Chief Technology Officer | Leadership |
Abby Henderson | Chief Financial Officer | Leadership |
David Ragals | Vp, Client Success | Leadership |
Nathan Remmes | Chief Executive Officer | Leadership |
Yusef Akyüz | VP Of Sales | Leadership |
John Camerin | Senior Director of Engineering | Leadership |
Ari Koteles | VP, Finance | Leadership |
Taylor Jones | Chief Strategy Officer (cso) | Leadership |
Gail Des Jardin Segars | Senior Director, Customer Support | Leadership |
Jennifer O'Keefe | VP Of People | Leadership |
Michael S. Jenkins | Software Engineering Manager | Team |
Jason P. | Principal Support Engineer | Team |
rod schecter | Strategic Accounts | Team |
Joe Mossa | Senior Customer Success Manager | Team |
Glenn Osoteo | Senior Account Executive | Team |
Oliver Gonzalez | Controller | Team |
Julia Distaff | Senior Finance Manager | Team |
Chase O'Brien | Associate Software Engineer | Team |
1 more people are available in the full profile.
Complete people profiles for Swrve
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Swrve
Swrve has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Adaptiv.io and Converser.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cross-channel mobile marketing automation is enabled for user engagement. | adaptiv.io | Newport Beach, United States | 2007 | Nov 2015 | •••• | |
In-app marketing and analytics for customer engagement are offered. | converser.io | Dublin, Ireland | 2011 | Feb 2015 | •••• |
Complete acquisition details for Swrve
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Swrve
6 dated milestones of Swrve across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Swrve is founded.
- Funding First funding round of $2.2M.
- Acquisition Acquires Converser.
- Acquisition Acquires Adaptiv.io.
- Funding Latest funding round, Series D,.
- Exit Acquired by MessageGears.
Competitors of Swrve
Swrve has 3 listed competitors in our database, 3 of them funded. They include Tapjoy, Vungle and Chartboost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| chartboost.com | 2011 | San Francisco, United States | $21M | 60 | Ads monetization platform based on mobile games |
Detailed competitors of Swrve
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Swrve
The website of Swrve (swrve.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▲ 27.3% vs previous month
Websites whose visitors overlap most with Swrve. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
usekahuna.com | usekahuna.com | 100% | – | ||
ibeacon.com | ibeacon.com | 95% | – | ||
| leanplum.com | 92% | 81.3K | #534,081 | View details | |
useronboard.com | useronboard.com | 85% | #778,925 | – | |
| enlightedinc.com | 76% | 6.9K | #3,121,712 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Swrve
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Gaming Platforms & Ecosystem
3 companies that operate in the same segment as Swrve (Gaming Platforms & Ecosystem) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Gaming hardware and accessories are developed for players. | 2005 | Irvine, California, United States | USD 126.27 M | 1,981 | ||
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | 11,961 | ||
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Swrve
Complete news archive for Swrve
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Swrve
Swrve was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Swrve is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Lisa Cleary is the CEO of Swrve, as recorded in our data.
Swrve is a funded company, having raised a total of $76.12M across 7 funding rounds to date. The company's 1st funding round was a Seed of $2.17M, raised on Jan 2011.
Swrve provides an in-app marketing automation platform that allows mobile product teams to optimize their applications and games. Combines analytics, segmentation, AB testing and in-app messaging in a unified application that allows monetization managers to continually test their applications by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages. Added dynamic engagement scoring that allows product managers to segment their user bases, offering deals and messages and discounts to certain subsets. Has offices in SFO and Dublin.
Swrve's top competitors include Tapjoy, Vungle and Chartboost.
Swrve offers Unify, Activate, Message, and Personalize.
Swrve has made 2 acquisitions, including Adaptiv.io, and Converser.
Swrve has 13 investors. Key investors include Bank of Ireland, NETGEAR, Intel, MessageGears, and TPG.
Swrve operates through Swrve New Media Inc.
Yes. Swrve was acquired by MessageGears in January 2023.