Swrve

San Francisco, United States Founded: 2009 • Age: 17 yrs Acquired By MessageGears
In-app marketing automation is delivered for mobile app optimization.
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About Swrve

Swrve is a company based in San Francisco (United States) founded in 2009 was acquired by MessageGears in January 2023.. Swrve has raised $76.12 million across 7 funding rounds from investors including Bank of Ireland, NETGEAR and Intel. Swrve has completed 2 acquisitions, including Adaptiv.io and Converser. Swrve offers products and services including Unify, Activate, Message, and Personalize. Swrve operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Chartboost and Supersonic, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Media & Entertainment
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Swrve New Media Inc
Operational Areas
Media & Entertainment → Gaming & Interactive Entertainment
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $76.12 M (USD)

    in 7 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Adaptiv.io

    & 1 more

  • Acquired by
    MessageGears

    (Jan 12, 2023)

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Products & Services of Swrve

Swrve offers a comprehensive portfolio of products and services, including Unify, Activate, Message, and Personalize. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for unifying customer data from various sources for seamless integration.

System to activate real-time insights for personalized user experiences.

Platform for delivering push and in-app notifications to users.

Service for tailoring app content based on customer data.

People of Swrve
Headcount 50-200
Employee Profiles 20
Employee Profiles
People
Michael S. Jenkins
Software Engineering Manager
People
John Hannah, CISSP
Director Of Software Engineering
People
Craig Pohan
Chief Technology Officer
People
Abby Henderson
Chief Financial Officer

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Funding Insights of Swrve

Swrve has successfully raised a total of $76.12M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round
  • First Round

    (10 Jan 2011)

  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2018 Amount Series D - Swrve Valuation NETGEAR
Sep, 2017 Amount Series D - Swrve Valuation Summit Bridge Capital
Nov, 2015 Amount Series C - Swrve Valuation Evolution Media
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Swrve

Swrve has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Bank of Ireland, NETGEAR and Intel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Venture capital investments are managed for startup growth.
Founded Year Domain Location
Atlantic Bridge is focused on growth equity investments in technology.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Swrve

Swrve has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Adaptiv.io and Converser. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
In-app marketing and analytics for customer engagement are offered.
2011
Cross-channel mobile marketing automation is enabled for user engagement.
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Swrve

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Swrve Comparisons

Employees
+
Add Comparison
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Competitors of Swrve

Swrve operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Chartboost and Supersonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Platform offering mobile ad network software
domain founded_year HQ Location
Mobile advertising & monetization
domain founded_year HQ Location
Mobile apps are promoted and monetized via in-app video trailers.
domain founded_year HQ Location
Ads monetization platform based on mobile games
domain founded_year HQ Location
Game publishing solutions are provided by Supersonic for developers.
domain founded_year HQ Location
Mobile ad campaigns are managed and optimized via ML platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Swrve

Frequently Asked Questions about Swrve

When was Swrve founded?

Swrve was founded in 2009 and raised its 1st funding round 2 years after it was founded.

Where is Swrve located?

Swrve is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Swrve?

Lisa Cleary is the current CEO of Swrve.

Is Swrve a funded company?

Swrve is a funded company, having raised a total of $76.12M across 7 funding rounds to date. The company's 1st funding round was a Series C of $30M, raised on Jan 10, 2011.

What does Swrve do?

Swrve provides an in-app marketing automation platform that allows mobile product teams to optimize their applications and games. Combines analytics, segmentation, AB testing and in-app messaging in a unified application that allows monetization managers to continually test their applications by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages. Added dynamic engagement scoring that allows product managers to segment their user bases, offering deals and messages and discounts to certain subsets. Has offices in SFO and Dublin.

Who are the top competitors of Swrve?

Swrve's top competitors include InMobi, Tapjoy and Vungle.

What products or services does Swrve offer?

Swrve offers Unify, Activate, Message, and Personalize.

How many acquisitions has Swrve made?

Swrve has made 2 acquisitions, including Adaptiv.io, and Converser.

Who are Swrve's investors?

Swrve has 13 investors. Key investors include Bank of Ireland, NETGEAR, Intel, MessageGears, and TPG.

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