About Adaptiv.io
Adaptiv.io is a Technology company based in Newport Beach (United States) founded in 2007, and was acquired by Swrve in November 2015. Cross-channel mobile marketing automation is enabled for user engagement. Adaptiv.io has raised $10 million across 1 funding round from investors including Swrve. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech and Mobile Marketing. Its competitors include Localytics, Pathmatics and Vibes; 3 of its 3 listed competitors have raised funding.
Company details
Adaptiv.io was founded in 2007 and is based in Newport Beach, United States. Operations focus on the marketing automation sector, where a cross-channel and cross-platform system is provided to app marketers and publishers. Real-time analysis and automated actions are delivered to support revenue maximization, user engagement, and monetization efforts. Cross-channel marketing programs are streamlined across digital platforms for dynamic implementation.
- Headquarters Newport Beach, United States
- Stage Acquired
- SectorsTechnology
- Website adaptiv.io
- Social LinkedIn
- Acquired by Swrve (Nov 2015)
Funding Insights of Adaptiv.io
Adaptiv.io has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series A β $10M
- First Round $10M
(Nov 2012)
All 1 funding rounds of Adaptiv.io with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $10M | Series A | β | β | β |
1 investors in total: 1 institutional.
Investors in Adaptiv.io
Adaptiv.io has secured backing from 1 investor. Prominent investors backing the company include Swrve.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
In-app marketing automation is delivered for mobile app optimization. | 2009 | swrve.com | San Francisco, United States |
Investor details for Adaptiv.io
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Timeline of Adaptiv.io
3 dated milestones of Adaptiv.io across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Adaptiv.io is founded.
- Funding First funding round of $10.0M.
- Exit Acquired by Swrve.
Competitors of Adaptiv.io
Adaptiv.io has 3 listed competitors in our database, 3 of them funded. They include Localytics, Pathmatics and Vibes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. |
Detailed competitors of Adaptiv.io
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Top companies in MarketingTech
3 companies that operate in the same segment as Adaptiv.io (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Adaptiv.Io
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Frequently Asked Questions about Adaptiv.io
Adaptiv.io was founded in 2007 and raised its 1st funding round 5 years after it was founded.
Adaptiv.io is headquartered in Newport Beach, United States. It is registered at Newport Beach, California, United States.
Adaptiv.io is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on Nov 2012.
Adaptiv.io was founded in 2007 and is based in Newport Beach, United States. Operations focus on the marketing automation sector, where a cross-channel and cross-platform system is provided to app marketers and publishers. Real-time analysis and automated actions are delivered to support revenue maximization, user engagement, and monetization efforts. Cross-channel marketing programs are streamlined across digital platforms for dynamic implementation.
Adaptiv.io's top competitors include Vibes, Pathmatics and Localytics.
Adaptiv.io has 1 investor. Key investors include Swrve.
Yes. Adaptiv.io was acquired by Swrve in November 2015.

