About Leanplum
Leanplum is a company based in San Francisco (United States) founded in 2012 was acquired by CleverTap in May 2022.. Leanplum has raised $172.35 million across 9 funding rounds from investors including CleverTap, Kleiner Perkins and Norwest Venture Partners. Leanplum has completed 2 acquisitions, including Connecto and Connecto. Leanplum offers products and services including Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization. Leanplum operates in a competitive market with competitors including Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others.
- Headquarter San Francisco, United States
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Sectors
Technology
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Email
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Phone
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Website
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Products & Services of Leanplum
Leanplum offers a comprehensive portfolio of products and services, including Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for optimizing mobile app interactions and personalization
Tool for testing app variations to enhance user experiences
System for handling real-time customer data and audiences
Features for improving multi-channel user interactions
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Funding Insights of Leanplum
Leanplum has successfully raised a total of $172.35M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $27 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series D — $27.0M
- First Round First Round
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2020 | Amount | Series D - Leanplum | Valuation | Norwest Venture Partners , Shasta Ventures | |
| Apr, 2018 | Amount | Series D - Leanplum | Valuation | Shuimu Fund |
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| Nov, 2017 | Amount | Series D - Leanplum | Valuation | Norwest Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Leanplum
Leanplum has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include CleverTap, Kleiner Perkins and Norwest Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in early-stage tech startups
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Canaan is recognized as an early-stage venture capital firm.
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Leanplum
Leanplum has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Connecto and Connecto. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Chatbot development services are offered via a proprietary AI platform.
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Website personalization tools are offered by Connecto for engagement.
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Leanplum
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Leanplum Comparisons
Competitors of Leanplum
Leanplum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-based omnichannel customer engagement solutions are delivered to businesses.
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AI-powered loyalty management software is offered for enterprises.
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Tools for customer engagement across multiple channels are provided.
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Cloud-based customer engagement platform for messaging and analytics is utilized.
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Cross-channel customer engagement software is delivered through a cloud platform.
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AI-powered customer engagement and service solutions are delivered.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Leanplum
Frequently Asked Questions about Leanplum
When was Leanplum founded?
Leanplum was founded in 2012.
Where is Leanplum located?
Leanplum is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Leanplum a funded company?
Leanplum is a funded company, having raised a total of $172.35M across 9 funding rounds to date. The company's 1st funding round was a Series D of $47M, raised on Jun 01, 2012.
What does Leanplum do?
Leanplum was founded in 2012 in San Francisco, United States, as a platform focused on mobile analytics and AB testing. Operations center on tools for developers to analyze user behavior and optimize app experiences. Marketing automation was incorporated in July 2014, allowing creation and testing of targeted in-app messages and push notifications. The company emerged from Techstars Seattle 2012 and serves clients in the mobile sector.
Who are the top competitors of Leanplum?
Leanplum's top competitors include Capillary Technologies, MoEngage and Exotel.
What products or services does Leanplum offer?
Leanplum offers Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization.
How many acquisitions has Leanplum made?
Who are Leanplum's investors?
Leanplum has 12 investors. Key investors include CleverTap, Kleiner Perkins, Norwest Venture Partners, Canaan, and Techstars.
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