Leanplum

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By CleverTap
Mobile AB testing, personalization analytics platform
Annual revenue - Latest available
Total funding $172.3M 9 rounds
Employees - Tracked headcount
Investors 12 Known backers
Products 4 Services tracked
Competitors 11 Brand Intelligence

About Leanplum

Leanplum is a company based in San Francisco (United States) founded in 2012 was acquired by CleverTap in May 2022. Leanplum has raised $172.35 million across 9 funding rounds from investors including CleverTap, Kleiner Perkins and Norwest Venture Partners. Leanplum has completed 2 acquisitions, including Connecto and Connecto. Leanplum offers products and services including Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization. Leanplum operates in a competitive market with competitors including Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $172.35 M (USD)

    in 9 rounds

  • Latest Funding Round
    $27 M (USD), Series D

    Feb 21, 2020

  • Investors
    CleverTap

    & 11 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Connecto

    & 1 more

  • Acquired by
    CleverTap

    (May 19, 2022)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Leanplum

Leanplum offers a comprehensive portfolio of products and services, including Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization.

Product name locked
Category locked
Primary

Platform for optimizing mobile app interactions and personalization

Product name locked
Category locked
Locked

Tool for testing app variations to enhance user experiences

Product name locked
Category locked
Locked

System for handling real-time customer data and audiences

Product name locked
Category locked
Locked

Features for improving multi-channel user interactions

People of Leanplum

Headcount 50-200
Employee Profiles 23
Employee Profiles
People
Kat Jutras Gordon
Global Director, People
People
Wout Laban
VP, Customer Success & Services
People
Simona Stancheva
Human Resources Business Partner
People
Andrew First
Co-Founder & Chief Technologist

Unlock access to complete

Funding Insights of Leanplum

Leanplum has successfully raised a total of $172.35M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $27 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Leanplum

Leanplum has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include CleverTap, Kleiner Perkins and Norwest Venture Partners.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital firm investing in early-stage tech startups
Locked Locked Locked
Canaan is recognized as an early-stage venture capital firm.
Locked Locked Locked
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Locked Locked Locked
Premium access

Investor details for Leanplum

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Leanplum

Leanplum has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Connecto and Connecto.

Investments
Premium access

Investment portfolio details for Leanplum

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Chatbot development services are offered via a proprietary AI platform.
Locked Locked 2017 Locked
Website personalization tools are offered by Connecto for engagement.
Locked Locked 2013 Locked
Premium access

Complete acquisition details for Leanplum

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Leanplum

Premium access

Detailed financials for Leanplum

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Leanplum Comparisons

Leanplum Primary company
Description
Mobile A/B testing, personalization & analytics platform
Location
San Francisco, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Leanplum

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Leanplum

Leanplum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI-based omnichannel customer engagement solutions are delivered to businesses.
Locked Locked Locked
AI-powered loyalty management software is offered for enterprises.
Locked Locked Locked
Tools for customer engagement across multiple channels are provided.
Locked Locked Locked
Cloud-based customer engagement platform for messaging and analytics is utilized.
Locked Locked Locked
Cross-channel customer engagement software is delivered through a cloud platform.
Locked Locked Locked
AI-powered customer engagement and service solutions are delivered.
Premium access

Detailed competitors of Leanplum

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Leanplum

Premium access

Complete news archive for Leanplum

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Leanplum

Leanplum was founded in 2012.

Leanplum is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Leanplum is a funded company, having raised a total of $172.35M across 9 funding rounds to date.

Leanplum was founded in 2012 in San Francisco, United States, as a platform focused on mobile analytics and AB testing. Operations center on tools for developers to analyze user behavior and optimize app experiences. Marketing automation was incorporated in July 2014, allowing creation and testing of targeted in-app messages and push notifications. The company emerged from Techstars Seattle 2012 and serves clients in the mobile sector.

Leanplum's top competitors include Capillary Technologies, MoEngage and Exotel.

Leanplum offers Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization.

Leanplum has made 2 acquisitions, including Connecto, and Connecto.

Leanplum has 12 investors. Key investors include CleverTap, Kleiner Perkins, Norwest Venture Partners, Canaan, and Techstars.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available