Leanplum

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By CleverTap
Mobile AB testing, personalization analytics platform
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About Leanplum

Leanplum is a company based in San Francisco (United States) founded in 2012 was acquired by CleverTap in May 2022.. Leanplum has raised $172.35 million across 9 funding rounds from investors including CleverTap, Kleiner Perkins and Norwest Venture Partners. Leanplum has completed 2 acquisitions, including Connecto and Connecto. Leanplum offers products and services including Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization. Leanplum operates in a competitive market with competitors including Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Technology → Software Development & Engineering
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $172.35 M (USD)

    in 9 rounds

  • Latest Funding Round
    $27 M (USD), Series D

    Feb 21, 2020

  • Investors
    CleverTap

    & 11 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Connecto

    & 1 more

  • Acquired by
    CleverTap

    (May 19, 2022)

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Products & Services of Leanplum

Leanplum offers a comprehensive portfolio of products and services, including Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for optimizing mobile app interactions and personalization

Tool for testing app variations to enhance user experiences

System for handling real-time customer data and audiences

Features for improving multi-channel user interactions

People of Leanplum
Headcount 50-200
Employee Profiles 23
Employee Profiles
People
Kat Jutras Gordon
Global Director, People
People
Wout Laban
VP, Customer Success & Services
People
Simona Stancheva
Human Resources Business Partner
People
Andrew First
Co-Founder & Chief Technologist

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Funding Insights of Leanplum

Leanplum has successfully raised a total of $172.35M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $27 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series D — $27.0M
  • First Round
  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2020 Amount Series D - Leanplum Valuation Norwest Venture Partners , Shasta Ventures
Apr, 2018 Amount Series D - Leanplum Valuation Shuimu Fund
Nov, 2017 Amount Series D - Leanplum Valuation Norwest Venture Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Leanplum

Leanplum has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include CleverTap, Kleiner Perkins and Norwest Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital firm investing in early-stage tech startups
Founded Year Domain Location
Canaan is recognized as an early-stage venture capital firm.
Founded Year Domain Location
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Leanplum

Leanplum has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Connecto and Connecto. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Chatbot development services are offered via a proprietary AI platform.
2017
Website personalization tools are offered by Connecto for engagement.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Leanplum

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Leanplum Comparisons

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Competitors of Leanplum

Leanplum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-based omnichannel customer engagement solutions are delivered to businesses.
domain founded_year HQ Location
AI-powered loyalty management software is offered for enterprises.
domain founded_year HQ Location
Tools for customer engagement across multiple channels are provided.
domain founded_year HQ Location
Cloud-based customer engagement platform for messaging and analytics is utilized.
domain founded_year HQ Location
Cross-channel customer engagement software is delivered through a cloud platform.
domain founded_year HQ Location
AI-powered customer engagement and service solutions are delivered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Leanplum

Frequently Asked Questions about Leanplum

When was Leanplum founded?

Leanplum was founded in 2012.

Where is Leanplum located?

Leanplum is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Leanplum a funded company?

Leanplum is a funded company, having raised a total of $172.35M across 9 funding rounds to date. The company's 1st funding round was a Series D of $47M, raised on Jun 01, 2012.

What does Leanplum do?

Leanplum was founded in 2012 in San Francisco, United States, as a platform focused on mobile analytics and AB testing. Operations center on tools for developers to analyze user behavior and optimize app experiences. Marketing automation was incorporated in July 2014, allowing creation and testing of targeted in-app messages and push notifications. The company emerged from Techstars Seattle 2012 and serves clients in the mobile sector.

Who are the top competitors of Leanplum?

Leanplum's top competitors include Capillary Technologies, MoEngage and Exotel.

What products or services does Leanplum offer?

Leanplum offers Leanplum Platform, A/B Testing, Data Management, and Engagement Optimization.

How many acquisitions has Leanplum made?

Leanplum has made 2 acquisitions, including Connecto, and Connecto.

Who are Leanplum's investors?

Leanplum has 12 investors. Key investors include CleverTap, Kleiner Perkins, Norwest Venture Partners, Canaan, and Techstars.

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