Tapjoy

San Francisco, United States Founded: 2007 • Age: 19 yrs Acquired By ironSource
Mobile advertising monetization
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About Tapjoy

Tapjoy is a company based in San Francisco (United States) founded in 2007 was acquired by ironSource in October 2021.. Tapjoy has raised $60.05 million across 4 funding rounds from investors including J P Morgan, D. E. Shaw Group and ironSource. Tapjoy has completed 2 acquisitions, including 5Rocks and Tapdaq. Tapjoy operates in a competitive market with competitors including InMobi, Vungle, Mobvista, Digital Turbine and Liftoff, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $60.05 M (USD)

    in 4 rounds

  • Latest Funding Round
  • Investors
    J P Morgan

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    5Rocks

    & 1 more

  • Acquired by
    ironSource

    (Oct 14, 2021)

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People of Tapjoy
Headcount 5000-10000
Employee Profiles 308
Board Members and Advisors 13
Employee Profiles
People
Chandler Isaac
Global Lead Of Workplace Events
People
Amir Tapiro
Senior Sales Growth Manager
People
Sabrina Thong
SVP Business Finance, Treasury & Procurement
People
Gal Samuchian
Manager, Growth Partnerships

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Board Members and Advisors
people
Robynne Sisco
Director
people
David Helgason
Founder & Board Member
people
Roelof Botha
Director
people
Max Levchin
Director

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Funding Insights of Tapjoy

Tapjoy has successfully raised a total of $60.05M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (17 Feb 2009)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2016 Amount Series D - Tapjoy Valuation ORIX
Jul, 2011 Amount Series D - Tapjoy Valuation J P Morgan
Mar, 2011 Amount Series C - Tapjoy Valuation Rho Capital Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Tapjoy

Tapjoy has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, D. E. Shaw Group and ironSource. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
ORIX USA is engaged in middle market asset management and lending.
Founded Year Domain Location
Early-stage investing in IT and healthcare ventures.
Founded Year Domain Location
US focused seed to growth stage VC firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Tapjoy

Tapjoy has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include 5Rocks and Tapdaq. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
App marketing for app developers
2013
Analytics and marketing tools are provided for mobile game developers.
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Tapjoy

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Tapjoy Comparisons

Employees
+
Add Comparison
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Competitors of Tapjoy

Tapjoy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Vungle, Mobvista, Digital Turbine and Liftoff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Platform offering mobile ad network software
domain founded_year HQ Location
Mobile apps are promoted and monetized via in-app video trailers.
domain founded_year HQ Location
Mobile advertising platform and ad network
domain founded_year HQ Location
Mobile advertising network platform
domain founded_year HQ Location
Mobile ad campaigns are managed and optimized via ML platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Tapjoy

Frequently Asked Questions about Tapjoy

When was Tapjoy founded?

Tapjoy was founded in 2007 and raised its 1st funding round 2 years after it was founded.

Where is Tapjoy located?

Tapjoy is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Tapjoy?

Tomer Bar-Zeev is the current CEO of Tapjoy.

Is Tapjoy a funded company?

Tapjoy is a funded company, having raised a total of $60.05M across 4 funding rounds to date. The company's 1st funding round was a Series C of $15.05M, raised on Feb 17, 2009.

What does Tapjoy do?

Tapjoy was founded in 2007 in San Francisco, United States, and functions as a mobile performance-based advertising platform. Engagement and monetization opportunities are provided to app publishers, while targeted consumers are connected to brands and advertisers. A monthly reach of over 450 million mobile users was reported in December 2013. The Mobile Value Exchange model is employed, enabling users to access premium content through interactions with advertisements.

Who are the top competitors of Tapjoy?

Tapjoy's top competitors include InMobi, Vungle and Chartboost.

How many acquisitions has Tapjoy made?

Tapjoy has made 2 acquisitions, including 5Rocks, and Tapdaq.

Who are Tapjoy's investors?

Tapjoy has 7 investors. Key investors include J P Morgan, D. E. Shaw Group, ironSource, ORIX USA, and InterWest.

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