About Tapjoy
Tapjoy is a Media & Entertainment company based in San Francisco (United States) founded in 2007, and was acquired by ironSource in October 2021. Mobile advertising monetization. Tapjoy has raised $60.05 million across 4 funding rounds from investors including J P Morgan, D. E. Shaw Group and ironSource. Tapjoy has completed 2 acquisitions, including 5Rocks and Tapdaq. Its chief executive, as recorded, is Tomer Bar-Zeev. Its website tapjoy.com draws about 2.3 million monthly visits. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Network and In-App Advertising. Its competitors include Vungle, Digital Turbine and Liftoff; 2 of its 3 listed competitors have raised funding.
Company details
Tapjoy was founded in 2007 in San Francisco, United States, and functions as a mobile performance-based advertising platform. Engagement and monetization opportunities are provided to app publishers, while targeted consumers are connected to brands and advertisers. A monthly reach of over 450 million mobile users was reported in December 2013. The Mobile Value Exchange model is employed, enabling users to access premium content through interactions with advertisements.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website tapjoy.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by ironSource (Oct 2021)
- Total Equity Funding$60.05M (USD)
in 4 rounds
- InvestorsJ P Morgan
& 6 more
- Investments & Acquisitions5Rocks
& 1 more
- Acquired byironSource
(Oct 2021)
Apps and channels of Tapjoy
its YouTube channel Unity has 1.21M subscribers and 30 videos.
Videos from Tapjoy
The most watched videos on Tapjoy's YouTube channel, Unity (1.21M subscribers). Click a video to play it here.
More on Unity.
Funding Insights of Tapjoy
Tapjoy has successfully raised a total of $60.05M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60.05M
- Total Rounds 4
- First Round $15M
(Feb 2009)
- Investors Count 6
All 4 funding rounds of Tapjoy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2016 | Series D | – | ORIX | – | |
| Jul 2011 | $30M | Series D | – | J P Morgan | – |
| Mar 2011 | $15.05M | Series C | – | Rho Capital Partners | |
| Feb 2009 | $15M | Series B | – | – |
7 investors in total: 7 institutional.
Investors in Tapjoy
Tapjoy has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, D. E. Shaw Group and ironSource.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ORIX USA is engaged in middle market asset management and lending. | orix.com | Dallas, United States | ||
Early-stage investing in IT and healthcare ventures. | interwest.com | |||
US focused seed to growth stage VC firm | northbridge.com | Needham, United States | ||
Early-stage tech startups are invested in by Rho Capital Partners. | rho.com | New York, United States | ||
Comprehensive financial services are provided to corporations and individuals. | 1799 | jpmorgan.com | New York, United States | |
Multinational investment management services are provided globally. | 1988 | deshaw.com | New York, United States | |
Mobile app monetization platform is provided for developers worldwide. | 2010 | is.com | Tel Aviv, Israel |
Investor details for Tapjoy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Tapjoy
321 people are tracked at Tapjoy (120 in leadership, 12 in board & advisors, 189 in team).
| Name | Role | Group |
|---|---|---|
Tomer Bar-Zeev | CEO | Leadership |
David Amar | Head Of Global Sales | Leadership |
Moni Givol | Chief Security Officer | Leadership |
Yunhee Kim | Client Partner | Leadership |
Dara Ashrafi | Senior Director, Associate General Counsel | Leadership |
Natalie M. | Head Of Service Provider Partnerships | Leadership |
Noah Gerard-Grossman | Head Of Demand, Americas | Leadership |
Patrick Beattie | Vice President Of Sales | Leadership |
Victor Lu | Director, Growth & Partnerships - Marketplace | Leadership |
Stephania Suárez | Channel Partner Associate | Leadership |
Dereik A. Gregory | Senior Partner Relations Manager - Industry | Leadership |
Rebecca Boyden | Senior Vice President and Chief Legal Officer | Leadership |
Anthony Blackburn | VP, Legal | Leadership |
Nick Hovers | Senior Managing Counsel, Aura From Unity | Leadership |
Amber Hayes | VP, HR People Operations and Business Support | Leadership |
Jarrod Yahes | SVP & CFO | Leadership |
Stephanie Medeiros | Director, Accounting Operations | Leadership |
Sarah Lash | Senior Vice President and General Manager, Industry | Leadership |
Agatha Hood | Senior Director of Customer Success Everywhere, Create Solutions | Leadership |
Annie Blossom | Sr Director, Talent Strategy | Leadership |
301 more people are available in the full profile.
Complete people profiles for Tapjoy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
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Investments & Acquisitions by Tapjoy
Tapjoy has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include 5Rocks and Tapdaq.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
App marketing for app developers | tapdaq.com | London, United Kingdom | 2013 | Nov 2018 | •••• | |
Analytics and marketing tools are provided for mobile game developers. | 5rocks.io | Seoul, South Korea | 2010 | Aug 2014 | •••• |
Complete acquisition details for Tapjoy
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Tapjoy
6 dated milestones of Tapjoy across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Tapjoy is founded.
- Funding First funding round of $15.0M.
- Acquisition Acquires 5Rocks.
- Funding Latest funding round, Series D,.
- Acquisition Acquires Tapdaq.
- Exit Acquired by ironSource.
Competitors of Tapjoy
Tapjoy has 3 listed competitors in our database, 2 of them funded. They include Vungle, Digital Turbine and Liftoff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| digitalturbine.com | 1998 | Austin, United States | 777 | Mobile advertising network platform | ||
| liftoff.io | 2012 | Redwood, United States | $5M | 354 | Mobile ad campaigns are managed and optimized via ML platform. |
Detailed competitors of Tapjoy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Tapjoy
The website of Tapjoy (tapjoy.com) receives about 2.3M visits a month and ranks #15,532 among all websites worldwide, #2,078 in Programming and Developer Software.
- Monthly visits2.3M
▼ 28.7% vs previous month
- Unique visitors1.4M
per month
- Global rank#15,532
among all websites
- Category rank#2,078
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate55%
- Pages per visit4.3
- Average visit4 min 03 sec
- DevicesDesktop 1% · Mobile 99%
Websites whose visitors overlap most with Tapjoy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
code.google.com | code.google.com | 100% | – | ||
| github.com | 100% | 542.6M | #65 | View details | |
| hongkiat.com | 97% | #249,185 | View details | ||
| digitalturbine.com | 95% | 143.3K | #262,340 | View details | |
protopedia.net | protopedia.net | 94% | #1,087,171 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Tapjoy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Tapjoy (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | |||
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | 151 |
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Related news about Tapjoy
Complete news archive for Tapjoy
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Frequently Asked Questions about Tapjoy
Tapjoy was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Tapjoy is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Tomer Bar-Zeev is the CEO of Tapjoy, as recorded in our data.
Tapjoy is a funded company, having raised a total of $60.05M across 4 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Feb 2009.
Tapjoy was founded in 2007 in San Francisco, United States, and functions as a mobile performance-based advertising platform. Engagement and monetization opportunities are provided to app publishers, while targeted consumers are connected to brands and advertisers. A monthly reach of over 450 million mobile users was reported in December 2013. The Mobile Value Exchange model is employed, enabling users to access premium content through interactions with advertisements.
Tapjoy's top competitors include Vungle, Digital Turbine and Liftoff.
Tapjoy has 7 investors. Key investors include J P Morgan, D. E. Shaw Group, ironSource, ORIX USA, and InterWest.
Yes. Tapjoy was acquired by ironSource in October 2021.
The website of Tapjoy receives about 2.3 million visits a month and ranks #15,532 among all websites worldwide.