About 5Rocks
5Rocks is a company based in Seoul (South Korea) founded in 2010 by Jeong-Seok Roh and Changsu Lee was acquired by Tapjoy in August 2014.. 5Rocks has raised $4.13 million across 3 funding rounds from investors including Tapjoy, KDDI Open Innovation Fund and SparkLabs. 5Rocks operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter Seoul, South Korea
- Founders Jeong-Seok Roh, Changsu Lee
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Funding Insights of 5Rocks
5Rocks has successfully raised a total of $4.13M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.3 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $2.3M
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First Round
First Round
(01 Sep 2010)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2013 | Amount | Seed - 5Rocks | Valuation | KDDI Open Innovation Fund |
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| Mar, 2013 | Amount | Seed - 5Rocks | Valuation | SparkLabs |
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| Sep, 2010 | Amount | Seed - 5Rocks | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in 5Rocks
5Rocks has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Tapjoy, KDDI Open Innovation Fund and SparkLabs. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in tech seed and mid-stage ventures are targeted.
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Founded Year | Domain | Location | |
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Startup growth is accelerated through focused accelerator programs by SparkLabs.
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Founded Year | Domain | Location | |
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Early-stage tech and life sciences focused VC & PE firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by 5Rocks
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - 5Rocks
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
5Rocks Comparisons
Competitors of 5Rocks
5Rocks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about 5Rocks
When was 5Rocks founded?
5Rocks was founded in 2010.
Where is 5Rocks located?
5Rocks is headquartered in Seoul, South Korea.
Who is the current CEO of 5Rocks?
Changsu Lee is the current CEO of 5Rocks. They have also founded this company.
Is 5Rocks a funded company?
5Rocks is a funded company, having raised a total of $4.13M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.8M, raised on Sep 01, 2010.
What does 5Rocks do?
5Rocks was established in 2010 in Seoul, South Korea, as a provider of analytics and marketing automation tools for mobile game developers and publishers. Business intelligence is delivered to support lifetime value optimization. Player engagement is enabled through communication features, including push notifications and in-app campaigns for announcements, product promotions, rewards, and cross-promotions. Operations focus on the mobile gaming sector.
Who are the top competitors of 5Rocks?
5Rocks's top competitors include Taboola, Supersonic and Chartboost.
Who are 5Rocks's investors?
5Rocks has 4 investors. Key investors include Tapjoy, KDDI Open Innovation Fund, SparkLabs, and Stonebridge Capital.
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