5Rocks

Seoul, South Korea Founded: 2010 • Age: 16 yrs Acquired By Tapjoy
Analytics and marketing tools are provided for mobile game developers.
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About 5Rocks

5Rocks is a company based in Seoul (South Korea) founded in 2010 by Jeong-Seok Roh and Changsu Lee was acquired by Tapjoy in August 2014.. 5Rocks has raised $4.13 million across 3 funding rounds from investors including Tapjoy, KDDI Open Innovation Fund and SparkLabs. 5Rocks operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.

  • Headquarter Seoul, South Korea
  • Founders Jeong-Seok Roh, Changsu Lee
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Gaming & Interactive Entertainment
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.13 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2.3 M (USD), Seed

    Aug 29, 2013

  • Investors
    Tapjoy

    & 3 more

  • Employee Count
    Employee Count
  • Acquired by
    Tapjoy

    (Aug 05, 2014)

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Funding Insights of 5Rocks

5Rocks has successfully raised a total of $4.13M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.3 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $2.3M
  • First Round

    (01 Sep 2010)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2013 Amount Seed - 5Rocks Valuation KDDI Open Innovation Fund
Mar, 2013 Amount Seed - 5Rocks Valuation SparkLabs
Sep, 2010 Amount Seed - 5Rocks Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in 5Rocks

5Rocks has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Tapjoy, KDDI Open Innovation Fund and SparkLabs. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investments in tech seed and mid-stage ventures are targeted.
Founded Year Domain Location
Startup growth is accelerated through focused accelerator programs by SparkLabs.
Founded Year Domain Location
Early-stage tech and life sciences focused VC & PE firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by 5Rocks

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - 5Rocks

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

5Rocks Comparisons

Employees
+
Add Comparison
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Competitors of 5Rocks

5Rocks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ad network platform is utilized for content recommendations and monetization.
domain founded_year HQ Location
Content management platform
domain founded_year HQ Location
Cross-device ad network is provided for conversation-based advertising.
domain founded_year HQ Location
Game publishing solutions are provided by Supersonic for developers.
domain founded_year HQ Location
Privacy-first omni-channel advertising platform is provided for customer targeting.
domain founded_year HQ Location
Adnetwork and performance marketing platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on 5Rocks

Frequently Asked Questions about 5Rocks

When was 5Rocks founded?

5Rocks was founded in 2010.

Where is 5Rocks located?

5Rocks is headquartered in Seoul, South Korea.

Who is the current CEO of 5Rocks?

Changsu Lee is the current CEO of 5Rocks. They have also founded this company.

Is 5Rocks a funded company?

5Rocks is a funded company, having raised a total of $4.13M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.8M, raised on Sep 01, 2010.

What does 5Rocks do?

5Rocks was established in 2010 in Seoul, South Korea, as a provider of analytics and marketing automation tools for mobile game developers and publishers. Business intelligence is delivered to support lifetime value optimization. Player engagement is enabled through communication features, including push notifications and in-app campaigns for announcements, product promotions, rewards, and cross-promotions. Operations focus on the mobile gaming sector.

Who are the top competitors of 5Rocks?

5Rocks's top competitors include Taboola, Supersonic and Chartboost.

Who are 5Rocks's investors?

5Rocks has 4 investors. Key investors include Tapjoy, KDDI Open Innovation Fund, SparkLabs, and Stonebridge Capital.

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