About Taboola
Taboola is a publicly listed company based in New York (United States) founded in 2007 by Adam Singolda. Ad network platform is utilized for content recommendations and monetization. It operates in the Technology and Media & Entertainment sectors. Taboola has raised $160 million across 10 funding rounds from investors including Fidelity Investments, Baidu and Yahoo. The company has 2,024 employees. Taboola has completed 6 acquisitions, including Connexity, Outbrain Direct Response and Commerce Sciences. Taboola was last valued at $2.6 billion in June 2021. Its chief executive, as recorded, is Adam Singolda. Its website taboola.com draws about 276.1 million monthly visits. Its Indian entity Taboola India Private Limited reported revenue of ₹231 Cr. Its focus areas include Tech for Digital Publishers, Content Monetization, Ad Management and Enterprise Applications. Its competitors include EX.CO, OpenWeb and Verve; 3 of its 3 listed competitors have raised funding.
Company details
Platform offering ad network solution. The platform allows publishers, marketers, and agencies to retain users on websites, monetize traffic, and distribute content to drive audiences. Its technology analyzes professional and user generated content and anonymously studies the viewing patterns and behavior of viewers to generate content recommendations. The platform helps advertisers to create and launch native ad campaigns and enables publisher monetization.
- Headquarters New York, United States
- Employees 2,024
- Founders Adam Singolda
- Stage Public
- SectorsTechnologyMedia & Entertainment
- Website taboola.com
- Social LinkedIn X Facebook Instagram
- Legal Name Taboola.Com Ltd.
- Indian entity revenue₹231 Cr
FY 2025 · +12% YoY
- Indian entity net profit₹6.14 Cr
FY 2025 · 3% margin
- Indian entity EBITDA₹10.25 Cr
FY 2025 · 4% margin
- Total Equity Funding$160M (USD)
in 10 rounds
- InvestorsFidelity Investments
& 23 more
- Employee Count2,024
- Investments & AcquisitionsConnexity
& 5 more
Associated legal entities of Taboola
Taboola operates through Taboola India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Taboola India Private Limited CIN U74140DL2014PTC272518 | Active | 15 Oct 2014 | New Delhi, Delhi | ₹231 Cr | 129 | 3 | View details |
Apps and channels of Taboola
Taboola publishes 1 mobile app with over 10K+ downloads.
Funding Insights of Taboola
Taboola has successfully raised a total of $160M across 10 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $160M
- Total Rounds 10
- First Round $1.5M
(Nov 2007)
- Investors Count 24
All 10 funding rounds of Taboola with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | Post-IPO | – | – | ||
| Nov 2015 | Series E | – | – | ||
| Jun 2015 | $3M | Series E | – | Daily Mail | – |
| May 2015 | Series E | – | Baidu | – | |
| Feb 2015 | $117M | Series E | – | Fidelity Investments | |
| Feb 2013 | $15M | Series D | – | – | |
| Jun 2012 | $10M | Series C | – | Marker | |
| Aug 2011 | $9M | Series B | – | – | |
| Nov 2008 | $4.5M | Series A | – | Evergreen Venture Partners | – |
| Nov 2007 | $1.5M | Seed | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Taboola
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
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Last known valuation $2.6B (Jun 2021). 24 investors in total: 24 institutional.
Investors in Taboola
Taboola has secured backing from 24 investors, including institutional and venture fund investors. Prominent investors backing the company include Fidelity Investments, Baidu and Yahoo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Advance is engaged in long-term investment across diverse sectors. | advance.com | New York, United States | ||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
Marker LLC is engaged in intelligent investing in technology firms. | marker-llc.com | New York, United States | ||
Private equity investments are directed toward Europe by Steadfast Capital. | steadfastcapital.de | Frankfurt Am Main, Germany | ||
Venture capital investments in tech and healthtech sectors through dedicated funds. | pitango.com | |||
Early-stage venture capital is provided to Israeli companies across sectors. | evergreen.co.il | Tel Aviv, Israel | ||
Seed & early stage tech-focused micro-VC firm funding companies in the US | wgifund.com | New York, United States | ||
Growth equity is provided to consumer-focused companies by Crescent Point. | 2001 | cgcm.com | Singapore, Singapore | |
Technology sectors are targeted for venture capital investments. | aglaeventures.com | Paris, France | ||
Early-stage startups are invested in by sector-agnostic DMG Ventures. | dmgventures.co.uk | London, United Kingdom |
Investor details for Taboola
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Board of directors of Taboola India Private Limited (Taboola)
Taboola India Private Limited is the primary company behind Taboola. The board of Taboola India Private Limited currently have 3 directors; the longest-serving is Mirtunjay Kumar Sharma, appointed in 2020. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mirtunjay Kumar Sharma DIN 08731954 | Director | 02 Apr 2020 | 6 yrs 7 mo | Taboola India Private Limited |
| Netanel Yifrach DIN 10902060 | Additional Director | 10 Jan 2025 | 1 yr 9 mo | Taboola India Private Limited |
| Rahul Luharuka DIN 11277864 | Additional Director | 03 Sep 2025 | 1 yr 2 mo | Taboola India Private Limited |
People of Taboola
392 people are tracked at Taboola (128 in leadership, 5 in board & advisors, 259 in team); the tracked headcount is 2,024.
| Name | Role | Group |
|---|---|---|
Adam Singolda | Founder & CEO | Leadership |
Shivani Pant | Regional Publisher Director - APAC | Leadership |
Stephen Walker | CFO | Leadership |
Lior Golan | CTO | Leadership |
Jon Westnedge | VP EMEA | Leadership |
Mosh Salomon | VP, R&D Demand & Content | Leadership |
Daniela Sarpi | Director, Growth Sales & AM | Leadership |
Jonny Harvey | VP Taboola News | Leadership |
Shuhei Itabashi | VP Of Engineering | Leadership |
Ariel Pisetzky | VP, IT | Leadership |
Gil Chamiel | VP, R&D - Algorithms | Leadership |
Dor Bahat | Account Director, Programmatic Partnerships | Leadership |
Gilles Barre | Data Partnerships Development Director | Leadership |
Ning Ning Yu | VP, R&D, LA R&D | Leadership |
Andrew Bellach | Search Advertiser Director | Leadership |
Brant McLean | Head Of Growth, US | Leadership |
Chanan Fogel | VP, APAC | Leadership |
Makoto Ishii | 代表取締役・日本代表 / Representative Director・country Manager | Leadership |
Ran Gishri | VP Self Service Business | Leadership |
Kaya Glinski | Marketing Director, Europe | Leadership |
372 more people are available in the full profile.
Complete people profiles for Taboola
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IPO & Listings of Taboola
Taboola is a publicly listed company on the NASDAQ with ticker symbol TBLA in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date30 Jun 2021
- Listed onNASDAQ: TBLA
- Listed entityTaboola.com Ltd.
- Exchange sectorTechnology services
- ISINIL0011754137
- Share price$3.46 (+1.76% on the day) · 2026-10-13
- Market capitalisation$934.7M
- Price to earnings8.5
- EPS (diluted, trailing year)$0.40
- Volume (last session)1,201,298
Financials of Taboola
Figures of Taboola India Private Limited, the primary company behind Taboola, for FY 2025. Revenue was ₹231 Cr (+12% year on year). Net profit was ₹6.14 Cr (3% margin). EBITDA was ₹10.25 Cr (4% margin). Revenue has grown at a compounded annual rate of +6% over three years and +6% over five years.
- ₹231 CrRevenue · FY 2025 · +12% YoY
- ₹6.14 CrNet profit · 3% margin
- ₹10.25 CrEBITDA · 4% margin
- ₹1 LakhPaid-up capital
- 129Employees (provident fund records)
- +6%Revenue CAGR, 3 years
- +6%Revenue CAGR, 5 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $1.91B | $42.3M | $130.5M |
| 2024 | $1.77B | -$3.8M | $131.7M |
| 2023 | $1.44B | -$82.0M | $37.0M |
| 2022 | $1.40B | -$12.0M | $78.4M |
| 2021 | $1.38B | -$36.9M | $51.5M |
Balance sheet, profit and loss, cash flow and ratios of Taboola India Private Limited are on its company page.
Detailed financial statements for Taboola
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Taboola
Taboola has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Connexity, Outbrain Direct Response and Commerce Sciences.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based marketing personalization is delivered for enterprises via predictive solutions. | yusp.com | Budapest, Hungary | 2009 | May 2022 | •••• | |
Programmatic media buying and customer acquisition services are offered. | connexity.com | Los Angeles, United States | 1996 | Jul 2021 | $800M | |
Native advertising solutions are delivered via a cloud-based content platform. | outbrain.com | New York, United States | 2006 | Oct 2019 | $250M | |
Website personalization tools are provided for customer segmentation and engagement. | commercesciences.com | Herzliya, Israel | 2011 | Jan 2017 | •••• | |
RTB enabled SSP for Video Ads | convertmedia.com | Ramat Gan, Israel | 2008 | Jul 2016 | $100M | |
Tools for content recirculation and ad optimization are provided. | perfectmarket.com | Pasadena, United States | 2007 | Jun 2014 | •••• |
Complete acquisition details for Taboola
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Timeline of Taboola
11 dated milestones of Taboola across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Taboola is founded.
- Funding First funding round of $1.5M.
- Acquisition Acquires Perfect Market.
- Milestone Reaches Soonicorn status.
- Acquisition Acquires ConvertMedia.
- Acquisition Acquires Commerce Sciences.
- Acquisition Acquires Outbrain Direct Response.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Connexity.
- Acquisition Acquires Yusp.
- Funding Latest funding round, Post-IPO,.
Competitors of Taboola
Taboola has 3 listed competitors in our database, 3 of them funded. They include EX.CO, OpenWeb and Verve.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. | ||
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. |
Detailed competitors of Taboola
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Web traffic of Taboola
The website of Taboola (taboola.com) receives about 276.1M visits a month.
- Monthly visits276.1M
▼ 2.1% vs previous month
Websites whose visitors overlap most with Taboola. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| msn.com | 100% | #74 | View details | ||
| techcrunch.com | 98% | 8.3M | #10,239 | View details | |
linkvertise.com | linkvertise.com | 92% | #1,532 | – | |
| yahoo.com | 87% | 2.9B | #16 | View details | |
temu.com | temu.com | 82% | #27 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Taboola
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- 23 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as Taboola (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Taboola
Complete news archive for Taboola
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Frequently Asked Questions about Taboola
Taboola was founded in 2007.
Taboola is headquartered in New York, United States. It is registered at New York, New York, United States.
Adam Singolda is the CEO of Taboola, as recorded in our data. They have also founded this company.
Taboola is a funded company, having raised a total of $160M across 10 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Nov 2007.
Taboola has 2,024 employees.
The primary company behind Taboola, Taboola India Private Limited, reported revenue of ₹231 Cr for FY 2025, up 12% year on year.
Platform offering ad network solution. The platform allows publishers, marketers, and agencies to retain users on websites, monetize traffic, and distribute content to drive audiences. Its technology analyzes professional and user generated content and anonymously studies the viewing patterns and behavior of viewers to generate content recommendations. The platform helps advertisers to create and launch native ad campaigns and enables publisher monetization.
Yes, Taboola is publicly traded on NASDAQ under the ticker symbol TBLA.
Taboola has made 6 acquisitions, including Connexity, Outbrain Direct Response, and Commerce Sciences.
Taboola has 24 investors. Key investors include Fidelity Investments, Baidu, Yahoo, Yahoo Japan, and Exor.
The valuation of Taboola is $2.6B as of Jun 2021.