About Perfect Market
Perfect Market is a Media & Entertainment company based in Pasadena (United States) founded in 2007, and was acquired by Taboola in June 2014. Tools for content recirculation and ad optimization are provided. Perfect Market has raised $30.99 million across 4 funding rounds from investors including Taboola, Tribune Media and Square 1 Bank. The company has 30 employees. Perfect Market has completed 1 acquisition, including Media River. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech and Native Ad Platform. Its competitors include TripleLift, Nativo and Bidtellect; 3 of its 3 listed competitors have raised funding.
Company details
Perfect Market was founded in 2007 and is headquartered in Pasadena, United States. Operations focus on the advertising technology sector, where tools are supplied for content recirculation, social discovery, search engine optimization, on-site promotions, and ad optimization. Audience development consulting services are also offered to publishers. Text-based advertising is enabled directly on publishers websites. Notable clients include LATimes, ChicagoTribune, NBCNews, and BusinessInsider.
- Headquarters Pasadena, United States
- Employees 30
- Stage Acquired
- SectorsMedia & Entertainment
- Website perfectmarket.com
- Social LinkedIn X Facebook
- Acquired by Taboola (Jun 2014)
Funding Insights of Perfect Market
Perfect Market has successfully raised a total of $30.99M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $385 thousand completed in December 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.99M
- Total Rounds 4
- Last Round Series B — $385,000
- First Round $15.6M
(Jul 2008)
- Investors Count 5
All 4 funding rounds of Perfect Market with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2011 | $385,000 | Series B | – | – | – |
| Jan 2011 | $9M | Series B | – | – | – |
| Feb 2010 | $6M | Series A | – | Tribune Media | |
| Jul 2008 | $15.6M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in Perfect Market
Perfect Market has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Taboola, Tribune Media and Square 1 Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
| rusticcanyon.com | ||||
Startups in diverse technology sectors are incubated by Idealab. | idealab.com | Pasadena, United States | ||
TV programs are distributed and broadcast by Tribune Media. | 1847 | tribunemedia.com | Chicago, United States | |
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States | |
Ad network platform is utilized for content recommendations and monetization. | 2007 | taboola.com | New York, United States |
Investor details for Perfect Market
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Perfect Market
Perfect Market has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Media River.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Contextual search platforms were developed for web publishers' content guidance. | mediariver.com | Chicago, United States | 2001 | Nov 2008 | •••• |
Complete acquisition details for Perfect Market
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Perfect Market
5 dated milestones of Perfect Market across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Perfect Market is founded.
- Funding First funding round of $15.6M.
- Acquisition Acquires Media River.
- Funding Latest funding round, Series B, of $385K.
- Exit Acquired by Taboola.
Competitors of Perfect Market
Perfect Market has 3 listed competitors in our database, 3 of them funded. They include TripleLift, Nativo and Bidtellect.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| triplelift.com | 2012 | New York, United States | $20.61M | 285 | Native advertising exchange platform | |
| nativo.com | 2010 | Los Angeles, United States | $84.12M | 164 | Native ads are scaled, automated, and measured via this platform. | |
| bidtellect.com | 2011 | Delray Beach, United States | $42.63M | 74 | Native advertising exchange with real-time bidding platform is operated. |
Detailed competitors of Perfect Market
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Perfect Market
Websites that share an audience with Perfect Market (perfectmarket.com).
Websites whose visitors overlap most with Perfect Market. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
en.wikipedia.org | en.wikipedia.org | 100% | – | ||
| bluekai.com | 96% | 1.1K | #14,859,027 | View details | |
| elementaltechnologies.com | 69% | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Perfect Market (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Perfect Market
Perfect Market was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Perfect Market is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.
Perfect Market is a funded company, having raised a total of $30.99M across 4 funding rounds to date. The company's 1st funding round was a Series A of $15.6M, raised on Jul 2008.
Perfect Market has 30 employees.
Perfect Market was founded in 2007 and is headquartered in Pasadena, United States. Operations focus on the advertising technology sector, where tools are supplied for content recirculation, social discovery, search engine optimization, on-site promotions, and ad optimization. Audience development consulting services are also offered to publishers. Text-based advertising is enabled directly on publishers websites. Notable clients include LATimes, ChicagoTribune, NBCNews, and BusinessInsider.
Perfect Market's top competitors include TripleLift, Nativo and Bidtellect.
Perfect Market has made 1 acquisition, including Media River.
Perfect Market has 6 investors. Key investors include Taboola, Tribune Media, Square 1 Bank, Trinity Ventures, and Rustic Canyon Partners.
Yes. Perfect Market was acquired by Taboola in June 2014.