About Bidtellect
Bidtellect is a Media & Entertainment company based in Delray Beach (United States) founded in 2011, and was acquired by Simpli in February 2023. Native advertising exchange with real-time bidding platform is operated. Bidtellect has raised $42.63 million across 9 funding rounds from investors including Simpli, Blue Chip Venture and G20 Ventures. Bidtellect offers products and services including Demand Side Platform, Autopilot AI, and Media Buying Solutions. Its focus areas include Enterprise Applications, AdTech and Native Ad Platform. Its legal entity is BIDTELLECT, INC. Its competitors include TripleLift, Nativo and Ryff; 3 of its 3 listed competitors have raised funding.
Company details
Bidtellect was founded in 2011 and is headquartered in Delray Beach, United States. A real-time bidding platform and exchange for native advertising is provided, connecting advertisers to inventory such as in-ad, in-feed, and content recommendation placements. Proprietary tools including the IntelliBid optimization engine and an algorithm for measuring user engagement and post-click activity are utilized in the programmatic advertising sector. Global operations are supported through these services.
Products & Services of Bidtellect
Bidtellect offers a comprehensive portfolio of products and services, including Demand Side Platform, Autopilot AI, and Media Buying Solutions.
Platform for programmatic ad buying and optimization.
Automated system for managing advertising campaigns efficiently.
Tools for targeted ads across CTV, mobile, and display channels.
Apps and channels of Bidtellect
its YouTube channel Simplifi has 356 subscribers and 30 videos.
Videos from Bidtellect
The most watched videos on Bidtellect's YouTube channel, Simplifi (356 subscribers). Click a video to play it here.
More on Simplifi.
Funding Insights of Bidtellect
Bidtellect has successfully raised a total of $42.63M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $1.8 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $42.63M
- Total Rounds 9
- Last Round Series B — $1.8M
- First Round $125,000
(Apr 2011)
- Investors Count 3
All 9 funding rounds of Bidtellect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $1.8M | Series B | – | – | – |
| Mar 2019 | $615,000 | Series B | – | – | – |
| Jul 2018 | $6.09M | Series B | – | – | – |
| Feb 2018 | $1.98M | Series B | – | – | – |
| Jul 2017 | $3.25M | Series B | – | – | – |
| Jul 2015 | $22.4M | Series B | – | Blue Chip Venture, G20 Ventures | |
| Oct 2014 | $4.4M | Series A | – | – | – |
| Mar 2014 | $1.98M | Seed | – | – | – |
| Apr 2011 | $125,000 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Bidtellect
Bidtellect has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Simpli, Blue Chip Venture and G20 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Late-stage investments in US tech companies are targeted. | bcvc.com | Cincinnati, United States | ||
Venture capital is invested in technology sectors by G20 Ventures. | g20vc.com | Boston, United States | ||
Tech-focused VC firm investing in geographies such as the US | valhallapartners.com | Vienna, United States | ||
Targeted impressions are purchased programmatically on RTB exchanges for advertisers. | 2010 | simpli.fi | Fort Worth, United States |
Investor details for Bidtellect
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bidtellect
17 people are tracked at Bidtellect (10 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Lon Otremba | CEO | Leadership |
Arthur Hainline | VP of Product | Leadership |
Jason Taylor | Director of IT | Leadership |
Rob Komjathy | Director of Data Services | Leadership |
Cory LaMay | VP, Operations (Ad/Supply) & Programmatic Integrations | Leadership |
Missy Steiner | VP, Marketing & Creative | Leadership |
Jason Boshoff | COO/CRO | Leadership |
Jack McClunn | CFO | Leadership |
Michael Conway | CTO | Leadership |
Carolina Escobar | Director of UI/UX | Leadership |
Craig Aron | SVP, Growth & Strategic Business Development | Team |
Helgi Regnarsson | Sr. Systems Engineer | Team |
Ron Bibb | Sr. Software Engineer - Data | Team |
Nick Gomez | Product Manager | Team |
Rohan Robertson | Systems Engineer | Team |
Hui Liu | Data Engineer | Team |
Luke Kalish | SVP of Engineering | Team |
Complete people profiles for Bidtellect
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Bidtellect
4 dated milestones of Bidtellect across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Bidtellect is founded.
- Funding First funding round of $125K.
- Funding Latest funding round, Series B, of $1.8M.
- Exit Acquired by Simpli.
Competitors of Bidtellect
Bidtellect has 3 listed competitors in our database, 3 of them funded. They include TripleLift, Nativo and Ryff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| triplelift.com | 2012 | New York, United States | $20.61M | 285 | Native advertising exchange platform | |
| nativo.com | 2010 | Los Angeles, United States | $84.12M | 164 | Native ads are scaled, automated, and measured via this platform. | |
| ryff.com | 2004 | Los Angeles, United States | $20.3M | Provides a native advertising platform for brands |
Detailed competitors of Bidtellect
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Bidtellect
The website of Bidtellect (bidtellect.com) receives about 2.7K visits a month and ranks #6,095,812 among all websites worldwide, #10,162 in Online Marketing.
- Monthly visits2.7K
▲ 5.8% vs previous month
- Unique visitors1K
per month
- Global rank#6,095,812
among all websites
- Category rank#10,162
Business and Consumer Services · Online Marketing
- Bounce rate38%
- Pages per visit2.0
- Average visit14 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Bidtellect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
weevermedia.com | weevermedia.com | 100% | – | ||
| adknowledge.com | 99% | View details | |||
adotas.com | adotas.com | 81% | #8,704,596 | – | |
| marketingdive.com | 74% | 279.9K | #195,995 | View details | |
| simpli.fi | 70% | 378.1K | #139,792 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Bidtellect
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Bidtellect (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Bidtellect
Complete news archive for Bidtellect
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Bidtellect
Bidtellect was founded in 2011.
Bidtellect is headquartered in Delray Beach, United States. It is registered at Delray Beach, Florida, United States.
Bidtellect is a funded company, having raised a total of $42.63M across 9 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Apr 2011.
Bidtellect was founded in 2011 and is headquartered in Delray Beach, United States. A real-time bidding platform and exchange for native advertising is provided, connecting advertisers to inventory such as in-ad, in-feed, and content recommendation placements. Proprietary tools including the IntelliBid optimization engine and an algorithm for measuring user engagement and post-click activity are utilized in the programmatic advertising sector. Global operations are supported through these services.
Bidtellect's top competitors include TripleLift, Nativo and Ryff.
Bidtellect offers Demand Side Platform, Autopilot AI, and Media Buying Solutions.
Bidtellect has 4 investors. Key investors include Simpli, Blue Chip Venture, G20 Ventures, and Valhalla Partners.
Bidtellect operates through Bidtellect, Inc..
Yes. Bidtellect was acquired by Simpli in February 2023.