About Simpli
Simpli is a Media & Entertainment company based in Fort Worth (United States) founded in 2010, and was acquired by GTCR in August 2017. Targeted impressions are purchased programmatically on RTB exchanges for advertisers. Simpli has raised $22.07 million across 7 funding rounds from investors including Blackstone, Frontier Capital and Contour Venture Partners. Simpli has completed 3 acquisitions, including Advantage Software, Bidtellect and CoreMedia Systems. Simpli was last valued at $1.5 billion in June 2021. Its website simpli.fi draws about 378 thousand monthly visits. Simpli offers products and services including Demand Side Platform, Autopilot AI, and Media Planning Workflow. Its focus areas include Enterprise Applications, Mobile Advertising, Demand Side Platform and Programmatic. Its legal entity is SIMPLIFI HOLDINGS, LLC. Its competitors include MediaMath, Moloco and Specific Media; 3 of its 3 listed competitors have raised funding.
Company details
Simpli.fis offering - In.finity Programmatic Marketing Platform, enables the purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. In.finity enables marketers to target, optimize and report on display campaigns at the individual data element level. Audiences are custom built using individual data elements, audiences are optimized on the fly, automated multivariate optimizatin calculates the value of each ad impression and programmatically adjusts bids accordingly. It recently added three new exchanges: Twitters MoPub, Millennial Media and LiveRail which enables it to support display, mobile and video ad buying.
- Total Equity Funding$22.07M (USD)
in 7 rounds
- InvestorsBlackstone
& 3 more
- Investments & AcquisitionsAdvantage Software
& 2 more
- Acquired byGTCR
(Aug 2017)
Products & Services of Simpli
Simpli offers a comprehensive portfolio of products and services, including Demand Side Platform, Autopilot AI, and Media Planning Workflow.
Platform for targeting audiences with programmatic ads
AI-driven solution for automated advertising campaigns
Tools for budgeting and reporting in media workflows
Apps and channels of Simpli
its YouTube channel Simplifi has 356 subscribers and 30 videos.
Videos from Simpli
The most watched videos on Simpli's YouTube channel, Simplifi (356 subscribers). Click a video to play it here.
More on Simplifi.
Funding Insights of Simpli
Simpli has successfully raised a total of $22.07M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.07M
- Total Rounds 7
- First Round $500,000
(May 2010)
- Investors Count 3
All 7 funding rounds of Simpli with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | Series C | $1.5B | Blackstone | – | |
| Dec 2013 | $16M | Series B | – | Frontier Capital | |
| Jan 2012 | $603,271 | Series A | – | – | – |
| Jun 2011 | $3.34M | Series A | – | – | – |
| Mar 2011 | $2.13M | Seed | – | – | – |
| Dec 2010 | Seed | – | – | – | |
| May 2010 | $500,000 | Debt – Convertible | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $1.5B | •••••••• |
Last known valuation $1.5B (Jun 2021). 4 investors in total: 4 institutional.
Investors in Simpli
Simpli has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Blackstone, Frontier Capital and Contour Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
| frontiercapital.com | ||||
Investments are made in US seed and early-stage tech companies. | contourventures.com | New York, United States | ||
Private equity investments and firm management in Chicago. | gtcr.com |
Investor details for Simpli
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Simpli
99 people are tracked at Simpli (56 in leadership, 1 in board & advisors, 42 in team).
| Name | Role | Group |
|---|---|---|
Joseph Castro | Sales Director | Leadership |
Neal Helf | VP Of Finance | Leadership |
Jasmine Gariani-Jebali | Sales Director | Leadership |
Spencer Petty | Sales Director | Leadership |
Adam Roberts | Senior Vice President Of Sales | Leadership |
Katie Grayson | Head Of Client Success | Leadership |
James Long | Vice President Of Sales | Leadership |
Tamanna G. | Sr. Director Of Sales | Head Of Growth & Strategy, Canada | Leadership |
Brian Hess | Sales Director | Leadership |
Julie Wood | Sales Director, Growth & Strategy | Leadership |
Jeaneen Andrews-Feldman | Chief Marketing Officer | Leadership |
Shon Garman-Davenport | Head Of Sales Operations, Software & Payments | Leadership |
Drew Kell | Sales Director Growth & Strategy | Leadership |
Garrett Alston | Vice President- Client Success | Leadership |
Lisa Friedman | Senior, Director Of Sales | Leadership |
Michele Lawrence | Director Of Sales | Leadership |
Evan Kolter | Chief Financial Officer | Leadership |
Jamie Bain | Senior Account Director | Leadership |
Tim Arduino | Senior Director Of Sales, Northeast | Leadership |
Staci Lafond | Account Director | Leadership |
79 more people are available in the full profile.
Complete people profiles for Simpli
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Simpli
Simpli has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Advantage Software, Bidtellect and CoreMedia Systems.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Native advertising exchange with real-time bidding platform is operated. | bidtellect.com | Delray Beach, United States | 2011 | Feb 2023 | •••• | |
Marketing intelligence solutions are provided by CoreMedia Systems to businesses. | coremedia-systems.com | Fairfield, United States | 1992 | Feb 2022 | •••• | |
Project management software is provided for advertising agencies. | gotoadvantage.com | Mooresville, United States | 1985 | Jan 2021 | •••• |
Complete acquisition details for Simpli
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Simpli
8 dated milestones of Simpli across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Simpli is founded.
- Funding First funding round of $500K.
- Exit Acquired by GTCR.
- Acquisition Acquires Advantage Software.
- Funding Latest funding round, Series C,.
- Milestone Reaches Unicorn status.
- Acquisition Acquires CoreMedia Systems.
- Acquisition Acquires Bidtellect.
Competitors of Simpli
Simpli has 3 listed competitors in our database, 3 of them funded. They include MediaMath, Moloco and Specific Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mediamath.com | 2007 | New York, United States | $500M | Programmatic demand-side platform for digital ad buying is utilized. | ||
| moloco.com | 2013 | Redwood, United States | $200M | 291 | AI-enabled mobile DSP software is offered through a cloud platform. | |
| specificmedia.com | 1999 | Irvine, United States | $100M | 734 | AI-powered programmatic advertising is delivered across digital channels. |
Detailed competitors of Simpli
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Simpli
The website of Simpli (simpli.fi) receives about 378.1K visits a month and ranks #139,792 among all websites worldwide, #3,705 in Marketing and Advertising.
- Monthly visits378.1K
▼ 5.7% vs previous month
- Unique visitors304.9K
per month
- Global rank#139,792
among all websites
- Category rank#3,705
Business and Consumer Services · Marketing and Advertising
- Bounce rate80%
- Pages per visit1.7
- Average visit24 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Simpli. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| exactdrive.com | 100% | #7,180,897 | View details | ||
| stackadapt.com | 98% | 966.8K | #53,483 | View details | |
| geniusmonkey.com | 97% | 7.4K | #2,098,482 | View details | |
| integralads.com | 96% | 325K | #188,793 | View details | |
| jackmorton.com | 96% | 41.9K | #916,077 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Simpli
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Simpli (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Simpli
Complete news archive for Simpli
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Frequently Asked Questions about Simpli
Simpli was founded in 2010.
Simpli is headquartered in Fort Worth, United States. It is registered at Fort Worth, Texas, United States.
Simpli is a funded company, having raised a total of $22.07M across 7 funding rounds to date. The company's 1st funding round was a Debt – Convertible of $500K, raised on May 2010.
Simpli.fis offering - In.finity Programmatic Marketing Platform, enables the purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. In.finity enables marketers to target, optimize and report on display campaigns at the individual data element level. Audiences are custom built using individual data elements, audiences are optimized on the fly, automated multivariate optimizatin calculates the value of each ad impression and programmatically adjusts bids accordingly. It recently added three new exchanges: Twitters MoPub, Millennial Media and LiveRail which enables it to support display, mobile and video ad buying.
Simpli's top competitors include Moloco, MediaMath and Specific Media.
Simpli offers Demand Side Platform, Autopilot AI, and Media Planning Workflow.
Simpli has made 3 acquisitions, including Advantage Software, Bidtellect, and CoreMedia Systems.
Simpli has 4 investors. Key investors include Blackstone, Frontier Capital, Contour Venture Partners, and GTCR Chicago Private Equity Firm.
The valuation of Simpli is $1.5B as of Jun 2021.
Simpli operates through Simplifi Holdings, Llc.
Yes. Simpli was acquired by GTCR in August 2017.
The website of Simpli receives about 378 thousand visits a month and ranks #139,792 among all websites worldwide.