About Simpli
Simpli is a company based in Fort Worth (United States) founded in 2010 was acquired by GTCR in August 2017. Simpli has raised $22.07 million across 7 funding rounds from investors including Blackstone, Frontier Capital and Contour Venture Partners. Simpli has completed 3 acquisitions, including Advantage Software, Bidtellect and CoreMedia Systems. Simpli offers products and services including Demand Side Platform, Autopilot AI, and Media Planning Workflow. Simpli operates in a competitive market with competitors including MediaMath, Moloco, Specific Media, StackAdapt and Scibids, among others.
- Headquarter Fort Worth, United States
- Stage Unicorn
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Sectors
Media & Entertainment
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Simplifi Holdings, Llc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$22.07 M (USD)
in 7 rounds
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Latest Funding Round
Not available
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Investors
Blackstone
& 3 more
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Employee Count
Not available
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Investments & Acquisitions
Advantage Software
& 2 more
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Acquired by
GTCR
(Aug 31, 2017)
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Products & Services of Simpli
Simpli offers a comprehensive portfolio of products and services, including Demand Side Platform, Autopilot AI, and Media Planning Workflow.
Platform for targeting audiences with programmatic ads
AI-driven solution for automated advertising campaigns
Tools for budgeting and reporting in media workflows
People of Simpli
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Sales and Marketing
33 people
Software Development Team
14 people
Leadership Team
14 people
Senior Team
9 people
Head Team
5 people
Product Management Team
5 people
Data Analysis and Operations Team
5 people
Finance and Accounting
4 people
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Funding Insights of Simpli
Simpli has successfully raised a total of $22.07M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Simpli
Simpli has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Blackstone, Frontier Capital and Contour Venture Partners.
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Diversified investment management is provided across multiple asset classes.
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Investments are made in US seed and early-stage tech companies.
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Investor details for Simpli
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Simpli
Simpli has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Advantage Software, Bidtellect and CoreMedia Systems.
Investment portfolio details for Simpli
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Native advertising exchange with real-time bidding platform is operated.
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Marketing intelligence solutions are provided by CoreMedia Systems to businesses.
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Project management software is provided for advertising agencies.
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Locked | Locked | 1985 | Locked |
Complete acquisition details for Simpli
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Simpli
Detailed financials for Simpli
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Simpli Comparisons
Peer comparison for Simpli
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Simpli
Simpli operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MediaMath, Moloco, Specific Media, StackAdapt and Scibids, among others.
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Programmatic demand-side platform for digital ad buying is utilized.
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AI-enabled mobile DSP software is offered through a cloud platform.
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AI-powered programmatic advertising is delivered across digital channels.
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An AI-powered platform is provided for cross-channel advertising and marketing.
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Programmatic DSP software is offered for real-time bid optimization.
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Detailed competitors of Simpli
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Simpli
Complete news archive for Simpli
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Simpli
Simpli was founded in 2010.
Simpli is headquartered in Fort Worth, United States. It is registered at Fort Worth, Texas, United States.
Simpli is a funded company, having raised a total of $22.07M across 7 funding rounds to date.
Simpli.fis offering - In.finity Programmatic Marketing Platform, enables the purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. In.finity enables marketers to target, optimize and report on display campaigns at the individual data element level. Audiences are custom built using individual data elements, audiences are optimized on the fly, automated multivariate optimizatin calculates the value of each ad impression and programmatically adjusts bids accordingly. It recently added three new exchanges: Twitters MoPub, Millennial Media and LiveRail which enables it to support display, mobile and video ad buying.
Simpli's top competitors include Moloco, MediaMath and StackAdapt.
Simpli offers Demand Side Platform, Autopilot AI, and Media Planning Workflow.
Simpli has made 3 acquisitions, including Advantage Software, Bidtellect, and CoreMedia Systems.
Simpli has 4 investors. Key investors include Blackstone, Frontier Capital, Contour Venture Partners, and GTCR Chicago Private Equity Firm.
The valuation of Simpli is $1.5B as of Jun 2021.