About Simpli
Simpli is a company based in Fort Worth (United States) founded in 2010 was acquired by GTCR in August 2017.. Simpli has raised $22.07 million across 7 funding rounds from investors including Blackstone, Frontier Capital and Contour Venture Partners. Simpli has completed 3 acquisitions, including Advantage Software, Bidtellect and CoreMedia Systems. Simpli offers products and services including Demand Side Platform, Autopilot AI, and Media Planning Workflow. Simpli operates in a competitive market with competitors including MediaMath, Moloco, Specific Media, StackAdapt and Scibids, among others.
- Headquarter Fort Worth, United States
- Stage Unicorn
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Simplifi Holdings, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.07 M (USD)
in 7 rounds
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Latest Funding Round
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Investors
Blackstone
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Advantage Software
& 2 more
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Acquired by
GTCR
(Aug 31, 2017)
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Products & Services of Simpli
Simpli offers a comprehensive portfolio of products and services, including Demand Side Platform, Autopilot AI, and Media Planning Workflow. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for targeting audiences with programmatic ads
AI-driven solution for automated advertising campaigns
Tools for budgeting and reporting in media workflows
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Sales and Marketing
33 people
Software Development Team
14 people
Leadership Team
14 people
Senior Team
9 people
Head Team
5 people
Product Management Team
5 people
Data Analysis and Operations Team
5 people
Finance and Accounting
4 people
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Funding Insights of Simpli
Simpli has successfully raised a total of $22.07M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Last Round
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First Round
First Round
(25 May 2010)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Series C - Simpli | Valuation | Blackstone |
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| Dec, 2013 | Amount | Series B - Simpli | Valuation | Frontier Capital | |
| Jan, 2012 | Amount | Series A - Simpli | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Simpli
Simpli has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Blackstone, Frontier Capital and Contour Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Diversified investment management is provided across multiple asset classes.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Investments are made in US seed and early-stage tech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Simpli
Simpli has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Advantage Software, Bidtellect and CoreMedia Systems. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Native advertising exchange with real-time bidding platform is operated.
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2011 | ||||
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Marketing intelligence solutions are provided by CoreMedia Systems to businesses.
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1992 | ||||
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Project management software is provided for advertising agencies.
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1985 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Simpli
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simpli Comparisons
Competitors of Simpli
Simpli operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MediaMath, Moloco, Specific Media, StackAdapt and Scibids, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Programmatic demand-side platform for digital ad buying is utilized.
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| domain | founded_year | HQ Location |
AI-enabled mobile DSP software is offered through a cloud platform.
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| domain | founded_year | HQ Location |
AI-powered programmatic advertising is delivered across digital channels.
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| domain | founded_year | HQ Location |
An AI-powered platform is provided for cross-channel advertising and marketing.
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| domain | founded_year | HQ Location |
Programmatic DSP software is offered for real-time bid optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Simpli
Frequently Asked Questions about Simpli
When was Simpli founded?
Simpli was founded in 2010.
Where is Simpli located?
Simpli is headquartered in Fort Worth, United States. It is registered at Fort Worth, Texas, United States.
Is Simpli a funded company?
Simpli is a funded company, having raised a total of $22.07M across 7 funding rounds to date. The company's 1st funding round was a Series A of $603.27K, raised on May 25, 2010.
What does Simpli do?
Simpli.fis offering - In.finity Programmatic Marketing Platform, enables the purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. In.finity enables marketers to target, optimize and report on display campaigns at the individual data element level. Audiences are custom built using individual data elements, audiences are optimized on the fly, automated multivariate optimizatin calculates the value of each ad impression and programmatically adjusts bids accordingly. It recently added three new exchanges: Twitters MoPub, Millennial Media and LiveRail which enables it to support display, mobile and video ad buying.
Who are the top competitors of Simpli?
Simpli's top competitors include Moloco, MediaMath and StackAdapt.
What products or services does Simpli offer?
Simpli offers Demand Side Platform, Autopilot AI, and Media Planning Workflow.
How many acquisitions has Simpli made?
Simpli has made 3 acquisitions, including Advantage Software, Bidtellect, and CoreMedia Systems.
Who are Simpli's investors?
Simpli has 4 investors. Key investors include Blackstone, Frontier Capital, Contour Venture Partners, and GTCR Chicago Private Equity Firm.
What is Simpli's valuation?
The valuation of Simpli is $1.5B as of Jun 2021.
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