AppsFlyer

San Francisco, United States Founded: 2011 • Age: 15 yrs
Cloud based mobile marketing analytics and attribution platform
Annual revenue - Latest available
Total funding $293.1M 6 rounds
Employees - Tracked headcount
Investors 11 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About AppsFlyer

AppsFlyer is a company based in San Francisco (United States) founded in 2011. AppsFlyer has raised $293.1 million across 6 funding rounds from investors including Goldman Sachs, General Atlantic and Eight Roads Ventures. AppsFlyer has completed 3 acquisitions, including Devtodev, Oolo and Yodas. AppsFlyer operates in a competitive market with competitors including Branch, Adjust, Singular, InMarket and Rockerbox, among others.

  • Headquarter San Francisco, United States
  • Stage Unicorn
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $293.1 M (USD)

    in 6 rounds

  • Latest Funding Round
    Not available
  • Investors
    Goldman Sachs

    & 10 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Devtodev

    & 2 more

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People of AppsFlyer

Headcount 1000-5000
Employee Profiles 423
Employee Profiles
People
Alexandra Potchter
Global Client Services Operations Specialist
People
Wei Wang
General Manager China
People
Shailee M.
Senior Human Resources Business Partner (emea)
People
Efraim Manea
Regional Controller, North America

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Funding Insights of AppsFlyer

AppsFlyer has successfully raised a total of $293.1M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in AppsFlyer

AppsFlyer has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include Goldman Sachs, General Atlantic and Eight Roads Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage tech startups are funded by corporate-backed Salesforce Ventures.
Locked Locked Locked
Private equity fund focused on global markets
Locked Locked Locked
Late-stage tech investments in Israel are made by Qumra Capital.
Locked Locked Locked
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Investor details for AppsFlyer

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by AppsFlyer

AppsFlyer has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Devtodev, Oolo and Yodas.

Investments
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Investment portfolio details for AppsFlyer

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
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Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Ad performance monitoring and analytics solution
Locked Locked 2020 Locked
Provider of a career search chatbot
Locked Locked 2014 Locked
Real-time analytics for mobile and web applications are offered.
Locked Locked 2013 Locked
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Complete acquisition details for AppsFlyer

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - AppsFlyer

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Detailed financials for AppsFlyer

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  • Profit trends
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Appsflyer Comparisons

AppsFlyer Primary company
Description
Cloud based mobile marketing analytics and attribution platf...
Location
San Francisco, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for AppsFlyer

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Competitors of AppsFlyer

AppsFlyer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Branch, Adjust, Singular, InMarket and Rockerbox, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud based marketing optimization platform for deep linking
Locked Locked Locked
Cloud-based software for mobile marketing analytics is provided.
Locked Locked Locked
Marketing data is unified and ROI is analyzed across channels.
Locked Locked Locked
Marketing measurement solutions are delivered to link brands with consumers.
Locked Locked Locked
User intent is analyzed and targeted in real-time for attribution.
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Detailed competitors of AppsFlyer

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  • Domains and locations
  • Full company profiles
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Verified entity values are shown only after access is granted.

Latest news on Appsflyer

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Complete news archive for AppsFlyer

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about AppsFlyer

AppsFlyer was founded in 2011 and raised its 1st funding round 1 year after it was founded.

AppsFlyer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

AppsFlyer is a funded company, having raised a total of $293.1M across 6 funding rounds to date.

AppsFlyer was founded in 2011 and is headquartered in San Francisco, United States. The company operates in the mobile marketing analytics sector, providing a cloud-based platform for attributing user acquisition across paid, organic, viral, and social sources. Real-time data is delivered to app developers, brands, and agencies, enabling measurement of campaign effectiveness. Insights are offered to support user engagement and informed decision-making based on reliable attribution metrics.

AppsFlyer's top competitors include Adjust, Branch and Singular.

AppsFlyer has made 3 acquisitions, including Devtodev, Oolo, and Yodas.

AppsFlyer has 11 investors. Key investors include Goldman Sachs, General Atlantic, Eight Roads Ventures, Salesforce Ventures, and Qumra Capital.

The valuation of AppsFlyer is $2B as of Nov 2020.

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