About AppsFlyer
AppsFlyer is a Technology company based in San Francisco (United States) founded in 2011 by Reshef Mann and Oren Kaniel. Cloud based mobile marketing analytics and attribution platform. It operates in the Technology and Media & Entertainment sectors. AppsFlyer has raised $1.3 billion across 8 funding rounds from investors including Google, Unity and Goldman Sachs. The company has 1,580 employees. AppsFlyer has completed 3 acquisitions, including Devtodev, Oolo and Yodas. AppsFlyer was last valued at $2.7 billion in July 2026. Its chief executive, as recorded, is Oren Kaniel. Its website appsflyer.com draws about 43.4 million monthly visits. Its Indian entity Appsflyer India Private Limited reported revenue of ₹37.19 Cr. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Attribution Intelligence. Its competitors include Branch, InMarket and Rockerbox; 3 of its 3 listed competitors have raised funding.
Company details
AppsFlyer was founded in 2011 and is headquartered in San Francisco, United States. The company operates in the mobile marketing analytics sector, providing a cloud-based platform for attributing user acquisition across paid, organic, viral, and social sources. Real-time data is delivered to app developers, brands, and agencies, enabling measurement of campaign effectiveness. Insights are offered to support user engagement and informed decision-making based on reliable attribution metrics.
- Headquarters San Francisco, United States
- Employees 1,580
- Founders Reshef Mann, Oren Kaniel
- Stage Unicorn
- SectorsTechnologyMedia & Entertainment
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website appsflyer.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Appsflyer India Private Limited
- Date of Incorporation 14 May, 2018
- Indian entity revenue₹37.19 Cr
FY 2024 · +1% YoY
- Indian entity net profit₹3.24 Cr
FY 2024 · 9% margin
- Indian entity EBITDA₹5.78 Cr
FY 2024 · 16% margin
- Total Equity Funding$1.3B (USD)
in 8 rounds
- Latest Funding Round$400M (USD), Debt – Conventional
Aug 2026
- InvestorsGoogle
& 23 more
- Employee Count1,580
- Investments & AcquisitionsDevtodev
& 2 more
Associated legal entities of AppsFlyer
AppsFlyer operates through Appsflyer India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Appsflyer India Private Limited CIN U74999KA2018FTC113076 | Active | 14 May 2018 | Bangalore, Karnataka | ₹37.2 Cr | 61 | 4 | View details |
Apps and channels of AppsFlyer
its YouTube channel AppsFlyer has 21.5K subscribers and 30 videos.
Videos from AppsFlyer
The most watched videos on AppsFlyer's YouTube channel, AppsFlyer (21.5K subscribers). Click a video to play it here.
More on AppsFlyer.
Funding Insights of AppsFlyer
AppsFlyer has successfully raised a total of $1.3B across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $400 million completed in August 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.3B
- Total Rounds 8
- Last Round Debt – Conventional — $400M
- Investors Count 24
All 8 funding rounds of AppsFlyer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $400M | Debt – Conventional | – | – | |
| Jun 2026 | $1B | Series E | – | – | |
| Nov 2020 | Series D | $2B | Salesforce Ventures | – | |
| Jan 2020 | $210M | Series D | – | General Atlantic | |
| Jan 2017 | $56M | Series C | – | Qumra Capital, Goldman Sachs | |
| Jan 2015 | $20M | Series B | – | Fidelity Growth Partners Europe | |
| Mar 2014 | $7.1M | Series A | – | Pitango, Magma Venture Partners | – |
| Sep 2012 | Seed | – | M12 | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2020 | $2B | •••••••• |
Full valuation and stage history of AppsFlyer
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $2.7B (Jul 2026). 24 investors in total: 24 institutional.
Investors in AppsFlyer
AppsFlyer has secured backing from 24 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Unity and Goldman Sachs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Late-stage tech investments in Israel are made by Qumra Capital. | qumracapital.com | Tel Aviv, Israel | ||
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Private equity and infrastructure fund investing in multiple sectors | dtcp.capital | Hamburg, Germany | ||
Venture capital investments in tech and healthtech sectors through dedicated funds. | pitango.com | |||
Early-stage Israeli startups are invested in by Magma Venture Partners. | magmavc.com | Tel Aviv, Israel | ||
Venture capital investment and global platform support for startups. | 2008 | eightroads.com | London, United Kingdom | |
Global private equity investments are managed by Armat Group. | armatgroup.com | Luxembourg, Luxembourg | ||
Private equity investment firm focused on technology sector | fgpe.com | London, United Kingdom |
Investor details for AppsFlyer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Appsflyer India Private Limited (AppsFlyer)
Appsflyer India Private Limited is the primary company behind AppsFlyer. The board of Appsflyer India Private Limited currently have 4 directors; the longest-serving is Ajay Bansal, appointed in 2022. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ajay Bansal DIN 08781436 | Director | 15 Jul 2022 | 4 yrs 3 mo | Appsflyer India Private Limited |
| Nachum Falek DIN 05229979 | Director | 22 Feb 2024 | 2 yrs 8 mo | Appsflyer India Private Limited |
| Leor Hurwitz DIN 10505984 | Director | 22 Feb 2024 | 2 yrs 8 mo | Appsflyer India Private Limited |
| Mahender Kumar Malhotra DIN 08781428 | Director | 17 Apr 2025 | 1 yr 6 mo | Appsflyer India Private Limited |
People of AppsFlyer
424 people are tracked at AppsFlyer (117 in leadership, 307 in team); the tracked headcount is 1,580.
| Name | Role | Group |
|---|---|---|
Ran Avrahamy | CMO | Leadership |
Reshef Mann | Founder | Leadership |
Oren Kaniel | Co-Founder & CEO | Leadership |
Tatsuhiro Ohtani | Head Of Industry, New Business - Japan | Leadership |
Brian Murphy | Head Of Gaming GTM | Leadership |
Wei Wang | General Manager China | Leadership |
Shailee M. | Senior Human Resources Business Partner (emea) | Leadership |
Nicole Ryer | Director Of Customer Success | Leadership |
Shuntaro Hayakawa | Senior Partner Development Manager | Leadership |
Ziv Peled | Chief Customer Officer | Leadership |
Amit Shwartz | Chief Of Staff To Chief People Officer, Center Of Excellence Lead, And Project Manager | Leadership |
Eran Lefler | COO | Leadership |
Avi Dantess | Director Of Product Design | Leadership |
Joen van Driel | VP, Sales - APAC | Leadership |
Ronen Mense | President & Managing Director, APAC | Leadership |
Neriel Maarek Elbaz | Fp&a Analyst And Business Partner | Leadership |
Tami Harrigan | Vice President, Business Development - Privacy Cloud | Leadership |
Adam Smart | Global Director Of Product - Gaming | Leadership |
Victor Audienne | Director Of Sales | Leadership |
Tehila Solnik | Director Of CS Operations | Leadership |
404 more people are available in the full profile.
Complete people profiles for AppsFlyer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Financials of AppsFlyer
Figures of Appsflyer India Private Limited, the primary company behind AppsFlyer, for FY 2024. Revenue was ₹37.19 Cr (+1% year on year). Net profit was ₹3.24 Cr (9% margin). EBITDA was ₹5.78 Cr (16% margin). Revenue has grown at a compounded annual rate of +37% over three years and +46% over five years.
- ₹37.19 CrRevenue · FY 2024 · +1% YoY
- ₹3.24 CrNet profit · 9% margin
- ₹5.78 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 61Employees (provident fund records)
- +37%Revenue CAGR, 3 years
- +46%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Appsflyer India Private Limited are on its company page.
Detailed financial statements for AppsFlyer
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by AppsFlyer
AppsFlyer has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Devtodev, Oolo and Yodas.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ad performance monitoring and analytics solution | oolo.io | New York, United States | 2020 | Dec 2023 | •••• | |
Real-time analytics for mobile and web applications are offered. | devtodev.com | Vilnius, Lithuania | 2013 | Nov 2023 | •••• | |
Provider of a career search chatbot | yodas.com | San Francisco, United States | 2014 | May 2018 | •••• |
Complete acquisition details for AppsFlyer
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of AppsFlyer
7 dated milestones of AppsFlyer across 15 years, from founding to its latest funding, stage changes and deals.
Competitors of AppsFlyer
AppsFlyer has 3 listed competitors in our database, 3 of them funded. They include Branch, InMarket and Rockerbox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| branch.io | 2014 | Palo Alto, United States | $667.1M | 100 | Cloud based marketing optimization platform for deep linking | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| rockerbox.com | 2013 | New York, United States | $540,000 | User intent is analyzed and targeted in real-time for attribution. |
Detailed competitors of AppsFlyer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of AppsFlyer
The website of AppsFlyer (appsflyer.com) receives about 43.4M visits a month and ranks #1,712 among all websites worldwide, #303 in Programming and Developer Software.
- Monthly visits43.4M
▲ 4.9% vs previous month
- Unique visitors20.2M
per month
- Global rank#1,712
among all websites
- Category rank#303
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate65%
- Pages per visit1.8
- Average visit56 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with AppsFlyer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mobileapptracking.com | mobileapptracking.com | 100% | – | ||
| localytics.com | 83% | 4.3K | #4,188,559 | View details | |
| github.com | 82% | 542.6M | #65 | View details | |
| stackoverflow.com | 76% | 45.7M | #1,565 | View details | |
| mobiledevhq.com | 74% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AppsFlyer
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Top companies in MarketingTech
3 companies that operate in the same segment as AppsFlyer (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Appsflyer
Complete news archive for AppsFlyer
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Frequently Asked Questions about AppsFlyer
AppsFlyer was founded in 2011 and raised its 1st funding round 1 year after it was founded.
AppsFlyer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Oren Kaniel is the CEO of AppsFlyer, as recorded in our data. They have also founded this company.
AppsFlyer is a funded company, having raised a total of $1.3B across 8 funding rounds to date.
AppsFlyer has 1,580 employees.
The primary company behind AppsFlyer, Appsflyer India Private Limited, reported revenue of ₹37.19 Cr for FY 2024, up 1% year on year.
AppsFlyer was founded in 2011 and is headquartered in San Francisco, United States. The company operates in the mobile marketing analytics sector, providing a cloud-based platform for attributing user acquisition across paid, organic, viral, and social sources. Real-time data is delivered to app developers, brands, and agencies, enabling measurement of campaign effectiveness. Insights are offered to support user engagement and informed decision-making based on reliable attribution metrics.
AppsFlyer has 24 investors. Key investors include Google, Unity, Goldman Sachs, Moloco, and Bank Leumi.
The valuation of AppsFlyer is $2.7B as of Jul 2026.
AppsFlyer operates through Appsflyer India Private Limited.