About AppsFlyer
AppsFlyer is a company based in San Francisco (United States) founded in 2011.. AppsFlyer has raised $293.1 million across 6 funding rounds from investors including Goldman Sachs, General Atlantic and Eight Roads Ventures. AppsFlyer has completed 3 acquisitions, including Devtodev, Oolo and Yodas. AppsFlyer operates in a competitive market with competitors including Branch, Adjust, Singular, InMarket and Rockerbox, among others.
- Headquarter San Francisco, United States
- Stage Unicorn
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$293.1 M (USD)
in 6 rounds
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Latest Funding Round
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Investors
Goldman Sachs
& 10 more
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Employee Count
Employee Count
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Investments & Acquisitions
Devtodev
& 2 more
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Funding Insights of AppsFlyer
AppsFlyer has successfully raised a total of $293.1M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Last Round
- First Round First Round
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2020 | Amount | Series D - AppsFlyer | Valuation | Salesforce Ventures |
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| Jan, 2020 | Amount | Series D - AppsFlyer | Valuation | General Atlantic | |
| Jan, 2017 | Amount | Series C - AppsFlyer | Valuation | Qumra Capital , Goldman Sachs |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AppsFlyer
AppsFlyer has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include Goldman Sachs, General Atlantic and Eight Roads Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage tech startups are funded by corporate-backed Salesforce Ventures.
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Founded Year | Domain | Location | |
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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Late-stage tech investments in Israel are made by Qumra Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by AppsFlyer
AppsFlyer has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Devtodev, Oolo and Yodas. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Ad performance monitoring and analytics solution
|
2020 | ||||
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Provider of a career search chatbot
|
2014 | ||||
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Real-time analytics for mobile and web applications are offered.
|
2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - AppsFlyer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Appsflyer Comparisons
Competitors of AppsFlyer
AppsFlyer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Branch, Adjust, Singular, InMarket and Rockerbox, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud based marketing optimization platform for deep linking
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| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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| domain | founded_year | HQ Location |
Marketing data is unified and ROI is analyzed across channels.
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
User intent is analyzed and targeted in real-time for attribution.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Appsflyer
Frequently Asked Questions about AppsFlyer
When was AppsFlyer founded?
AppsFlyer was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is AppsFlyer located?
AppsFlyer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is AppsFlyer a funded company?
AppsFlyer is a funded company, having raised a total of $293.1M across 6 funding rounds to date. The company's 1st funding round was a Series C of $56M, raised on Sep 15, 2012.
What does AppsFlyer do?
AppsFlyer was founded in 2011 and is headquartered in San Francisco, United States. The company operates in the mobile marketing analytics sector, providing a cloud-based platform for attributing user acquisition across paid, organic, viral, and social sources. Real-time data is delivered to app developers, brands, and agencies, enabling measurement of campaign effectiveness. Insights are offered to support user engagement and informed decision-making based on reliable attribution metrics.
Who are the top competitors of AppsFlyer?
How many acquisitions has AppsFlyer made?
Who are AppsFlyer's investors?
AppsFlyer has 11 investors. Key investors include Goldman Sachs, General Atlantic, Eight Roads Ventures, Salesforce Ventures, and Qumra Capital.
What is AppsFlyer's valuation?
The valuation of AppsFlyer is $2B as of Nov 2020.
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