Rockerbox

New York, United States Founded: 2013 • Age: 13 yrs Acquired By DoubleVerify
User intent is analyzed and targeted in real-time for attribution.
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About Rockerbox

Rockerbox is a company based in New York (United States) founded in 2013 was acquired by DoubleVerify in February 2025.. Rockerbox has raised $540 thousand across 2 funding rounds from investors including DoubleVerify, Neu Venture Capital and Entrepreneurs Roundtable Accelerator. Rockerbox has completed 1 acquisition, including Eventable. Rockerbox offers products and services including Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Marketing Data Foundation. Rockerbox operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rockerbox, Inc
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $540 K (USD)

    in 2 rounds

  • Latest Funding Round
    $500 K (USD), Seed

    Mar 01, 2014

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    DoubleVerify

    (Feb 26, 2025)

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Products & Services of Rockerbox

Rockerbox offers a comprehensive portfolio of products and services, including Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Marketing Data Foundation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Software to track and optimize customer journeys across channels

Tool for analyzing historical data and validating strategies

Platform to measure true campaign impact on performance

System for centralizing and structuring marketing data

People of Rockerbox
Headcount 50-200
Employee Profiles 19
Employee Profiles
People
Ravitheja Talla
Customer Success Team Lead
People
Kevin Hsu
Head of Engineering
People
Mor Shai Bachar
Engineering Manager, Core Data Team
People
Omar Elmaghrabi
Principal Product Manager

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Funding Insights of Rockerbox

Rockerbox has successfully raised a total of $540K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $500,000
  • First Round

    (03 Jun 2013)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2014 Amount Seed - Rockerbox Valuation

investors

Jun, 2013 Amount Seed - Rockerbox Valuation Entrepreneurs Roundtable Accelerator
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Rockerbox

Rockerbox has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include DoubleVerify, Neu Venture Capital and Entrepreneurs Roundtable Accelerator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage US investments are focused on by Neu Venture Capital.
Founded Year Domain Location
Startups are accelerated in fintech, SaaS, climate, and various sectors.
Founded Year Domain Location
Ad verification solutions are delivered for digital media campaigns.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Rockerbox

Rockerbox has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Eventable. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Calendar-based marketing automation is utilized for personalized user engagements.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Rockerbox

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Rockerbox Comparisons

Employees
+
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Competitors of Rockerbox

Rockerbox operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud based mobile marketing analytics and attribution platform
domain founded_year HQ Location
Cloud based marketing optimization platform for deep linking
domain founded_year HQ Location
Marketing data is unified and ROI is analyzed across channels.
domain founded_year HQ Location
Marketing measurement solutions are delivered to link brands with consumers.
domain founded_year HQ Location
Mobile attribution and analytics are delivered for app marketers.
domain founded_year HQ Location
Mobile attribution and audience targeting solutions are offered by 4INFO.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Rockerbox

DoubleVerify’s $85 Million Acquisition of Rockerbox
Globallegalchronicle10 months ago
DoubleVerify Acquires MMM Specialist Rockerbox
Djib-Xinwen11 months ago

Frequently Asked Questions about Rockerbox

When was Rockerbox founded?

Rockerbox was founded in 2013.

Where is Rockerbox located?

Rockerbox is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Rockerbox a funded company?

Rockerbox is a funded company, having raised a total of $540K across 2 funding rounds to date. The company's 1st funding round was a Seed of $40K, raised on Jun 03, 2013.

What does Rockerbox do?

Rockerbox uses real time data to analyze user intent based on the sequences of their actions and analyze ad requests in real-time. Rockerbox re-analyzes users browsing patterns and determine when consumers switch from casual browsing to purchase intent based browsing and this analysis is turned into campaign optimizations in real-time. Backed by angel investors Neil Mody, Jerry Neumann, Charlie Kemper among many others.

Who are the top competitors of Rockerbox?

Rockerbox's top competitors include AppsFlyer, Branch and Singular.

What products or services does Rockerbox offer?

Rockerbox offers Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Marketing Data Foundation.

How many acquisitions has Rockerbox made?

Rockerbox has made 1 acquisition, including Eventable.

Who are Rockerbox's investors?

Rockerbox has 3 investors. Key investors include DoubleVerify, Neu Venture Capital, and Entrepreneurs Roundtable Accelerator.

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