About Rockerbox
Rockerbox is a company based in New York (United States) founded in 2013 was acquired by DoubleVerify in February 2025.. Rockerbox has raised $540 thousand across 2 funding rounds from investors including DoubleVerify, Neu Venture Capital and Entrepreneurs Roundtable Accelerator. Rockerbox has completed 1 acquisition, including Eventable. Rockerbox offers products and services including Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Marketing Data Foundation. Rockerbox operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter New York, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Rockerbox, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$540 K (USD)
in 2 rounds
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Latest Funding Round
$500 K (USD), Seed
Mar 01, 2014
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Investors
DoubleVerify
& 2 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
DoubleVerify
(Feb 26, 2025)
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Products & Services of Rockerbox
Rockerbox offers a comprehensive portfolio of products and services, including Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Marketing Data Foundation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software to track and optimize customer journeys across channels
Tool for analyzing historical data and validating strategies
Platform to measure true campaign impact on performance
System for centralizing and structuring marketing data
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Funding Insights of Rockerbox
Rockerbox has successfully raised a total of $540K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $500,000
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First Round
First Round
(03 Jun 2013)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2014 | Amount | Seed - Rockerbox | Valuation |
investors |
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| Jun, 2013 | Amount | Seed - Rockerbox | Valuation | Entrepreneurs Roundtable Accelerator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rockerbox
Rockerbox has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include DoubleVerify, Neu Venture Capital and Entrepreneurs Roundtable Accelerator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage US investments are focused on by Neu Venture Capital.
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Founded Year | Domain | Location | |
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Startups are accelerated in fintech, SaaS, climate, and various sectors.
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Founded Year | Domain | Location | |
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Ad verification solutions are delivered for digital media campaigns.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rockerbox
Rockerbox has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Eventable. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Calendar-based marketing automation is utilized for personalized user engagements.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Rockerbox
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rockerbox Comparisons
Competitors of Rockerbox
Rockerbox operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud based mobile marketing analytics and attribution platform
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| domain | founded_year | HQ Location |
Cloud based marketing optimization platform for deep linking
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| domain | founded_year | HQ Location |
Marketing data is unified and ROI is analyzed across channels.
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
Mobile attribution and analytics are delivered for app marketers.
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| domain | founded_year | HQ Location |
Mobile attribution and audience targeting solutions are offered by 4INFO.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rockerbox
Frequently Asked Questions about Rockerbox
When was Rockerbox founded?
Rockerbox was founded in 2013.
Where is Rockerbox located?
Rockerbox is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Rockerbox a funded company?
Rockerbox is a funded company, having raised a total of $540K across 2 funding rounds to date. The company's 1st funding round was a Seed of $40K, raised on Jun 03, 2013.
What does Rockerbox do?
Rockerbox uses real time data to analyze user intent based on the sequences of their actions and analyze ad requests in real-time. Rockerbox re-analyzes users browsing patterns and determine when consumers switch from casual browsing to purchase intent based browsing and this analysis is turned into campaign optimizations in real-time. Backed by angel investors Neil Mody, Jerry Neumann, Charlie Kemper among many others.
Who are the top competitors of Rockerbox?
What products or services does Rockerbox offer?
Rockerbox offers Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Marketing Data Foundation.
How many acquisitions has Rockerbox made?
Rockerbox has made 1 acquisition, including Eventable.
Who are Rockerbox's investors?
Rockerbox has 3 investors. Key investors include DoubleVerify, Neu Venture Capital, and Entrepreneurs Roundtable Accelerator.
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