About Branch
Branch is a Technology company based in Palo Alto (United States) founded in 2014 by Alexander Austin, Mada Seghete, and Mike Molinet. Cloud based marketing optimization platform for deep linking. It operates in the Technology and Media & Entertainment sectors. Branch has raised $667.1 million across 7 funding rounds from investors including Canvas Ventures, MicroVentures and Pear VC. The company has 513 employees. Branch has completed 4 acquisitions, including AdLibertas, ClassOwl and Nova Launcher. Branch was last valued at $855 million in January 2025. Its chief executive, as recorded, is Alexander Austin. Its website branch.io draws about 297 thousand monthly visits. Its Indian entity Branch Metrics Apac India Private Limited reported revenue of ₹63.49 Cr. Its focus areas include Enterprise Applications, AdTech, Analytics and Attribution. Its competitors include AppsFlyer, InMarket and Button; 3 of its 3 listed competitors have raised funding.
Company details
Branch was founded in 2014 in Palo Alto, United States, as a cloud-based platform in the marketing technology sector. Deep linking technologies are offered to personalize mobile app installations for new users. Open-source SDKs are provided for developers to build contextual deep links that transmit data, boosting conversions and engagement. Link-level attribution for installs and opens is included to inform marketing campaigns. Operations follow a subscription-based pricing model.
- Headquarters Palo Alto, United States
- Employees 513
- Founders Alexander Austin, Mada Seghete, Mike Molinet
- Stage Unicorn
- SectorsTechnologyMedia & Entertainment
- Email••••••••
- Website branch.io
- Social LinkedIn X Facebook Instagram
- Legal Name Branch Metrics Apac India Private Limited
- Date of Incorporation 28 Nov, 2019
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹63.49 Cr
FY 2024 · +42% YoY
- Indian entity net profit₹4.72 Cr
FY 2024 · 7% margin
- Indian entity EBITDA₹7.31 Cr
FY 2024 · 12% margin
- Total Equity Funding$667.1M (USD)
in 7 rounds
- Latest Funding Round$300M (USD), Series F
Feb 2022
- InvestorsCanvas Ventures
& 33 more
- Employee Count513
- Investments & AcquisitionsAdLibertas
& 3 more
Associated legal entities of Branch
Branch operates through Branch Metrics Apac India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Branch Metrics Apac India Private Limited CIN U74999KA2019FTC130163 | Active | 28 Nov 2019 | Bangalore, Karnataka | ₹63.5 Cr | 96 | 3 | View details |
Funding Insights of Branch
Branch has successfully raised a total of $667.1M across 7 strategic funding rounds. The most recent funding activity was a Series F round of $300 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $667.1M
- Total Rounds 7
- Last Round Series F — $300M
- First Round $300,000
(Jun 2014)
- Investors Count 34
All 7 funding rounds of Branch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $300M | Series F | $4B | New Enterprise Associates | – |
| Sep 2018 | $129M | Series D | – | – | – |
| Apr 2017 | $60M | Series C | – | Playground Global | |
| Jan 2016 | $35M | Series B | – | Founders Fund | |
| Feb 2015 | $15M | Series A | – | New Enterprise Associates, Benjamin Narasin | |
| Sep 2014 | $3M | Seed | – | New Enterprise Associates | – |
| Jun 2014 | $300,000 | Angel Round | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $4B | •••••••• |
Full valuation and stage history of Branch
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Last known valuation $855M (Jan 2025). 34 investors in total: 32 institutional and 2 angel.
Investors in Branch
Branch has secured backing from 34 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Canvas Ventures, MicroVentures and Pear VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Seed & early stage VC firm investing the US | 2013 | pear.vc | San Francisco, United States | |
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
US focused Seed and early-stage stage VC firm | cowboy.vc | Palo Alto, United States | ||
Investments are directed toward semiconductors, telecommunications, software, and medical sectors. | samsungventures.com | Seoul, South Korea | ||
Venture capital fund focused on tech startups | playground.global | Palo Alto, United States | ||
Micro-venture capital fund investing in tech startups | coelius.vc | San Francisco, United States | ||
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Venture capital investments are made in promising startups. | 1999 | samsungventure.co.kr | Seocho, South Korea |
Investor details for Branch
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Board of directors of Branch Metrics Apac India Private Limited (Branch)
Branch Metrics Apac India Private Limited is the primary company behind Branch. The board of Branch Metrics Apac India Private Limited currently have 3 directors; the longest-serving is Nandu Ravikumar, appointed in 2023. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nandu Ravikumar DIN 07798127 | Director | 08 Mar 2023 | 3 yrs 8 mo | Branch Metrics Apac India Private Limited |
| Sajana Shankaran DIN 10311133 | Director | 07 Sep 2023 | 3 yrs 2 mo | Branch Metrics Apac India Private Limited |
| Richard Donald Johnson DIN 10685014 | Director | 27 Jun 2024 | 2 yrs 4 mo | Branch Metrics Apac India Private Limited |
People of Branch
150 people are tracked at Branch (38 in leadership, 112 in team); the tracked headcount is 513.
| Name | Role | Group |
|---|---|---|
| Co-Founder & Co-CEO | Leadership | |
Mada Seghete | Co-Founder | Leadership |
Mike Molinet | Co-Founder | Leadership |
David Karnstedt | CEO | Leadership |
Manisha Roongta | Senior Director, Global People Operations | Leadership |
Rick Johnson | Vice President Finance | Leadership |
Christine Park | Chief People & Transformation Officer | Leadership |
Mohammed Rikhath Mohideen | Director, Global Billing & A/r Operations | Leadership |
Michael Burrows | Sales Director, UK Enterprise | Leadership |
Sam Tingleff | Senior Director of Engineering | Leadership |
Ahmed Nawar | Director Of Engineering | Leadership |
Christian Dydo | VP, Sales | Leadership |
Margana Nord | Director Of Workplace Services And Operations | Leadership |
Jesika Dalal | Senior Director Of Marketing | Leadership |
Harish Thimmappa | VP, Sales, Discovery | Leadership |
Brian Springer | Senior Director of Engineering | Leadership |
Jordan McMahon | Senior Director, Marketing Communications | Leadership |
Paula Mantle | VP Of Marketing | Leadership |
Callan Coles | Head Of Sales Enablement | Leadership |
Sahil Singh | Vice President Of Global Sales | Leadership |
130 more people are available in the full profile.
Complete people profiles for Branch
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Financials of Branch
Figures of Branch Metrics Apac India Private Limited, the primary company behind Branch, for FY 2024. Revenue was ₹63.49 Cr (+42% year on year). Net profit was ₹4.72 Cr (7% margin). EBITDA was ₹7.31 Cr (12% margin). Revenue has grown at a compounded annual rate of +47% over three years.
- ₹63.49 CrRevenue · FY 2024 · +42% YoY
- ₹4.72 CrNet profit · 7% margin
- ₹7.31 CrEBITDA · 12% margin
- ₹1 LakhPaid-up capital
- 96Employees (provident fund records)
- +47%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Branch Metrics Apac India Private Limited are on its company page.
Detailed financial statements for Branch
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Investments & Acquisitions by Branch
Branch has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AdLibertas, ClassOwl and Nova Launcher.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based In-app ad network & ad optimization solutions provider | adlibertas.com | San Francisco, United States | 2017 | Sep 2022 | •••• | |
Launcher app for Android customization is provided by Nova Launcher. | novalauncher.com | Chicago, United States | 2011 | Jul 2022 | •••• | |
Performance tracking for online advertising campaigns is provided. | tune.com | Seattle, United States | 2009 | Sep 2018 | •••• | |
Academic deadlines and assignments are managed for students and instructors. | classowl.com | San Francisco, United States | 2011 | Jul 2015 | •••• |
Complete acquisition details for Branch
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Timeline of Branch
8 dated milestones of Branch across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Branch is founded.
- Funding First funding round of $300K.
- Acquisition Acquires ClassOwl.
- Milestone Reaches Unicorn status.
- Acquisition Acquires TUNE.
- Funding Latest funding round, Series F, of $300.0M.
- Acquisition Acquires Nova Launcher.
- Acquisition Acquires AdLibertas.
Competitors of Branch
Branch has 3 listed competitors in our database, 3 of them funded. They include AppsFlyer, InMarket and Button.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $1.3B | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| usebutton.com | 2014 | New York, United States | $67.31M | 44 | Mobile deep linking commerce platform for enterprises is operated. |
Detailed competitors of Branch
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Web traffic of Branch
The website of Branch (branch.io) receives about 296.8K visits a month.
- Monthly visits296.8K
▲ 11.1% vs previous month
Websites whose visitors overlap most with Branch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adjust.com | 100% | 90.8M | #721 | View details | |
| figma.com | 97% | 84.7M | #221 | View details | |
airbridge.io | airbridge.io | 97% | #2,812 | – | |
| kochava.com | 93% | #33,894 | View details | ||
| leanplum.com | 87% | 81.3K | #534,081 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Branch
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Top companies in MarketingTech
3 companies that operate in the same segment as Branch (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Branch
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Frequently Asked Questions about Branch
Branch was founded in 2014.
Branch is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Alexander Austin is the CEO of Branch, as recorded in our data. They have also founded this company.
Branch is a funded company, having raised a total of $667.1M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $300K, raised on Jun 2014.
Branch has 513 employees.
The primary company behind Branch, Branch Metrics Apac India Private Limited, reported revenue of ₹63.49 Cr for FY 2024, up 42% year on year.
Branch was founded in 2014 in Palo Alto, United States, as a cloud-based platform in the marketing technology sector. Deep linking technologies are offered to personalize mobile app installations for new users. Open-source SDKs are provided for developers to build contextual deep links that transmit data, boosting conversions and engagement. Link-level attribution for installs and opens is included to inform marketing campaigns. Operations follow a subscription-based pricing model.
Branch has made 4 acquisitions, including AdLibertas, ClassOwl, and Nova Launcher.
Branch has 34 investors. Key investors include Canvas Ventures, MicroVentures, Pear VC, Samsung Venture Investment, and Tenacity Ventures.
The valuation of Branch is $855M as of Jan 2025.
Branch operates through Branch Metrics Apac India Private Limited.