About Adjust
Adjust is a Technology company based in Berlin (Germany) founded in 2012, and was acquired by Applovin in February 2021. Cloud-based software for mobile marketing analytics is provided. It operates in the Technology and Media & Entertainment sectors. Adjust has raised $256.1 million across 5 funding rounds from investors including Applovin, Morgan Stanley and Eurazeo. Adjust has completed 3 acquisitions, including Acquired, Force Operation X and Unbotify. Its website adjust.com draws about 90.8 million monthly visits. Adjust offers products and services including Measure, Analyze, Protect, and Engage. Its focus areas include Enterprise Applications, Mobile Advertising, Enabler and Reporting and Analytics. Its legal entity is Adjust GmbH.
Company details
Founded in 2012 and based in Berlin, Germany, Adjust operates in the mobile marketing software sector. An open-source SDK is offered to app developers for tracking user acquisition, feature adoption, and lifetime cohorts. Real-time interactions within apps are monitored to assess user engagement over time. Services are utilized by major clients including Baidu, Deutsche Telekom, Spotify, and Viacom.
Products & Services of Adjust
Adjust offers a comprehensive portfolio of products and services, including Measure, Analyze, Protect, and Engage.
Enables unlimited measurement across mobile and web platforms.
Provides reporting and visualizations for data insights.
Safeguards data against mobile ad fraud threats.
Guides users with growth experiences in apps.
Apps and channels of Adjust
its YouTube channel Adjust Video has 3.2K subscribers and 30 videos.
Videos from Adjust
The most watched videos on Adjust's YouTube channel, Adjust Video (3.2K subscribers). Click a video to play it here.
More on Adjust Video.
Funding Insights of Adjust
Adjust has successfully raised a total of $256.1M across 5 strategic funding rounds. The most recent funding activity was a Series F round of $227 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $256.1M
- Total Rounds 5
- Last Round Series F — $227M
- Investors Count 8
All 5 funding rounds of Adjust with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $227M | Series F | – | Highland Europe, Morgan Stanley | – |
| Oct 2015 | $17M | Series D | – | Highland Europe | – |
| Sep 2014 | $7.6M | Series C | – | Active Venture Partners | |
| Jun 2013 | $4.5M | Series B | – | IRIS, Capnamic Ventures | |
| May 2012 | Series A | – | Target Partners | – |
9 investors in total: 9 institutional.
Investors in Adjust
Adjust has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Applovin, Morgan Stanley and Eurazeo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | highlandeurope.com | London, United Kingdom | ||
Venture capital investments are provided by Sofina to emerging companies. | sofinagroup.com | Brussels, Belgium | ||
Private equity and debt investments are managed across multiple sectors. | 1969 | eurazeo.com | Paris, France | |
Tech sectors in Europe are targeted by this VC firm. | active-vp.com | Barcelona, Spain | ||
Tech investments in Germany are made by Target Partners. | targetpartners.de | Munich, Germany | ||
A venture capital firm focused on tech investments is operated. | iris.vc | Paris, France | ||
Seed-stage to series A investments are targeted by Capnamic Ventures. | capnamic.com | Cologne, Germany | ||
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States | |
Mobile marketing platform for attribution and user acquisition | 2012 | applovin.com | San Francisco, United States |
Investor details for Adjust
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People of Adjust
44 people are tracked at Adjust (13 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Rashid Isayev | Director Of Monitoring And Network Operations | Leadership |
Jack Matterson | Vice President Operations | Leadership |
Manuel Kniep | Co-Founder & Lead Software Developer | Leadership |
Gurmaan Suri | VP, Corporate Development & Strategy | Leadership |
Lennon Manchester | Head Of Platform Engineer | Leadership |
Andrey Kazakov | CEO | Leadership |
Pavel Prokudin | Director Of Engineering | Leadership |
Viktor Chaptsev | Director Of Engineering | Leadership |
Vincenzo Capuano | Director Of Platform Engineering | Leadership |
Egor Lukomsky | Chief Technology Officer | Leadership |
Riyad Khalil | Director | Leadership |
Severin Discher | Head Of Information Security | Leadership |
Paul H. Müller | Key Advisor To The CEO | Leadership |
Admir Jasar | Senior IT Manager | Team |
Batuhan Bulut | Senior Software Engineer | Team |
Fatih Ozturk | Senior Cloud Engineer | Team |
Leonardo Muñoz | Platform Engineer | Team |
Twinkle Savani | Engineering Manager | Team |
Aya Amr | Engineering Manager | Team |
Gurram Amit Raj | Senior Security Compliance Officer | Team |
24 more people are available in the full profile.
Complete people profiles for Adjust
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Adjust
Adjust has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Acquired, Force Operation X and Unbotify.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Smartphone user behavior is analyzed for marketing optimization. | forceoperationx.com | Tokyo, Japan | 2013 | Oct 2019 | •••• | |
Bot detection is achieved through behavioral biometrics and machine learning. | unbotify.com | Haifa, Israel | 2015 | Jan 2019 | •••• | |
Advertising tool for ad operations and budget allocation is offered. | acquired.io | Foster, United States | 2016 | Dec 2018 | •••• |
Complete acquisition details for Adjust
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Timeline of Adjust
7 dated milestones of Adjust across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Adjust is founded.
- Funding First funding round.
- Acquisition Acquires Acquired.
- Acquisition Acquires Unbotify.
- Funding Latest funding round, Series F, of $227.0M.
- Acquisition Acquires Force Operation X.
- Exit Acquired by Applovin.
Web traffic of Adjust
The website of Adjust (adjust.com) receives about 90.8M visits a month and ranks #721 among all websites worldwide, #155 in Computers Electronics and Technology.
- Monthly visits90.8M
▼ 1.6% vs previous month
- Unique visitors43.3M
per month
- Global rank#721
among all websites
- Category rank#155
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate67%
- Pages per visit1.5
- Average visit1 min 05 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with Adjust. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| figma.com | 100% | 84.7M | #221 | View details | |
| notion.so | 99% | 178.3M | #160 | View details | |
laundrapp.slack.com | laundrapp.slack.com | 97% | – | ||
t.ly | t.ly | 94% | #4,154 | – | |
| kochava.com | 94% | #33,894 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Adjust
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Related news about Adjust
Complete news archive for Adjust
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Frequently Asked Questions about Adjust
Adjust was founded in 2012.
Adjust is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Adjust is a funded company, having raised a total of $256.1M across 5 funding rounds to date.
Founded in 2012 and based in Berlin, Germany, Adjust operates in the mobile marketing software sector. An open-source SDK is offered to app developers for tracking user acquisition, feature adoption, and lifetime cohorts. Real-time interactions within apps are monitored to assess user engagement over time. Services are utilized by major clients including Baidu, Deutsche Telekom, Spotify, and Viacom.
Adjust offers Measure, Analyze, Protect, and Engage.
Adjust has made 3 acquisitions, including Acquired, Force Operation X, and Unbotify.
Adjust has 9 investors. Key investors include Applovin, Morgan Stanley, Eurazeo, Highland Europe, and Sofina.
Adjust operates through Adjust Gmbh.
Yes. Adjust was acquired by Applovin in February 2021.
The website of Adjust receives about 90.8 million visits a month and ranks #721 among all websites worldwide.