Adjust

Berlin, Germany Founded: 2012 • Age: 14 yrs Acquired By Applovin
Cloud-based software for mobile marketing analytics is provided.
Annual revenue - Latest available
Total funding $256.1M 5 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Adjust

Adjust is a company based in Berlin (Germany) founded in 2012 was acquired by Applovin in February 2021. Adjust has raised $256.1 million across 5 funding rounds from investors including Applovin, Morgan Stanley and Eurazeo. Adjust has completed 3 acquisitions, including Acquired, Force Operation X and Unbotify. Adjust offers products and services including Measure, Analyze, Protect, and Engage. Adjust operates in a competitive market with competitors including AppsFlyer, 4C Insights, data.ai, TapClicks and Singular, among others.

  • Headquarter Berlin, Germany
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Adjust Gmbh
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $256.1 M (USD)

    in 5 rounds

  • Latest Funding Round
    $227 M (USD), Series F

    Jun 12, 2019

  • Investors
    Applovin

    & 8 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Acquired

    & 2 more

  • Acquired by
    Applovin

    (Feb 03, 2021)

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Products & Services of Adjust

Adjust offers a comprehensive portfolio of products and services, including Measure, Analyze, Protect, and Engage.

Product name locked
Category locked
Primary

Enables unlimited measurement across mobile and web platforms.

Product name locked
Category locked
Locked

Provides reporting and visualizations for data insights.

Product name locked
Category locked
Locked

Safeguards data against mobile ad fraud threats.

Product name locked
Category locked
Locked

Guides users with growth experiences in apps.

People of Adjust

Headcount 500-1000
Employee Profiles 57
Employee Profiles
People
Rashid Isayev
Director Of Monitoring And Network Operations
People
Admir Jasar
Senior IT Manager
People
Batuhan Bulut
Senior Software Engineer
People
Jack Matterson
Vice President Operations

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Funding Insights of Adjust

Adjust has successfully raised a total of $256.1M across 5 strategic funding rounds. The most recent funding activity was a Series F round of $227 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Adjust

Adjust has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Applovin, Morgan Stanley and Eurazeo.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth-stage consumer and enterprise technology companies are funded.
Locked Locked Locked
Venture capital investments are provided by Sofina to emerging companies.
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Private equity and debt investments are managed across multiple sectors.
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Investor details for Adjust

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Adjust

Adjust has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Acquired, Force Operation X and Unbotify.

Investments
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Investment portfolio details for Adjust

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  • Transaction dates
  • Round details
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Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Advertising tool for ad operations and budget allocation is offered.
Locked Locked 2016 Locked
Bot detection is achieved through behavioral biometrics and machine learning.
Locked Locked 2015 Locked
Smartphone user behavior is analyzed for marketing optimization.
Locked Locked 2013 Locked
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Complete acquisition details for Adjust

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  • Acquired stakes
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  • Domains and locations

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Financial Statements - Adjust

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Detailed financials for Adjust

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Adjust Comparisons

Adjust Primary company
Description
Cloud-based software for mobile marketing analytics is provi...
Location
Berlin, Germany
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Adjust

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Adjust

Adjust operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, 4C Insights, data.ai, TapClicks and Singular, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud based mobile marketing analytics and attribution platform
Locked Locked Locked
Cloud-based market intelligence is delivered across closed ecosystems.
Locked Locked Locked
Market data is analyzed by AI to generate consumer insights.
Locked Locked Locked
Cloud based marketing management platform for businesses
Locked Locked Locked
Marketing data is unified and ROI is analyzed across channels.
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Detailed competitors of Adjust

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Adjust

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Complete news archive for Adjust

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Adjust

Adjust was founded in 2012.

Adjust is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Adjust is a funded company, having raised a total of $256.1M across 5 funding rounds to date.

Founded in 2012 and based in Berlin, Germany, Adjust operates in the mobile marketing software sector. An open-source SDK is offered to app developers for tracking user acquisition, feature adoption, and lifetime cohorts. Real-time interactions within apps are monitored to assess user engagement over time. Services are utilized by major clients including Baidu, Deutsche Telekom, Spotify, and Viacom.

Adjust's top competitors include AppsFlyer, 4C Insights and Singular.

Adjust offers Measure, Analyze, Protect, and Engage.

Adjust has made 3 acquisitions, including Acquired, Force Operation X, and Unbotify.

Adjust has 9 investors. Key investors include Applovin, Morgan Stanley, Eurazeo, Highland Europe, and Sofina.

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