About Adjust
Adjust is a company based in Berlin (Germany) founded in 2012 was acquired by Applovin in February 2021.. Adjust has raised $256.1 million across 5 funding rounds from investors including Applovin, Morgan Stanley and Eurazeo. Adjust has completed 3 acquisitions, including Acquired, Force Operation X and Unbotify. Adjust offers products and services including Measure, Analyze, Protect, and Engage. Adjust operates in a competitive market with competitors including AppsFlyer, 4C Insights, data.ai, TapClicks and Singular, among others.
- Headquarter Berlin, Germany
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Adjust Gmbh
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Products & Services of Adjust
Adjust offers a comprehensive portfolio of products and services, including Measure, Analyze, Protect, and Engage. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables unlimited measurement across mobile and web platforms.
Provides reporting and visualizations for data insights.
Safeguards data against mobile ad fraud threats.
Guides users with growth experiences in apps.
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Funding Insights of Adjust
Adjust has successfully raised a total of $256.1M across 5 strategic funding rounds. The most recent funding activity was a Series F round of $227 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series F — $227.0M
- First Round First Round
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2019 | Amount | Series F - Adjust | Valuation | Highland Europe , Morgan Stanley |
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| Oct, 2015 | Amount | Series D - Adjust | Valuation | Highland Europe |
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| Sep, 2014 | Amount | Series C - Adjust | Valuation | Active Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Adjust
Adjust has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Applovin, Morgan Stanley and Eurazeo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth-stage consumer and enterprise technology companies are funded.
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Founded Year | Domain | Location | |
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Venture capital investments are provided by Sofina to emerging companies.
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Founded Year | Domain | Location | |
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Private equity and debt investments are managed across multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adjust
Adjust has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Acquired, Force Operation X and Unbotify. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Advertising tool for ad operations and budget allocation is offered.
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2016 | ||||
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Bot detection is achieved through behavioral biometrics and machine learning.
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2015 | ||||
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Smartphone user behavior is analyzed for marketing optimization.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Adjust
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Adjust Comparisons
Competitors of Adjust
Adjust operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, 4C Insights, data.ai, TapClicks and Singular, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud based mobile marketing analytics and attribution platform
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Marketing data is unified and ROI is analyzed across channels.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adjust
Frequently Asked Questions about Adjust
When was Adjust founded?
Adjust was founded in 2012.
Where is Adjust located?
Adjust is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Is Adjust a funded company?
Adjust is a funded company, having raised a total of $256.1M across 5 funding rounds to date. The company's 1st funding round was a Series C of $7.6M, raised on May 24, 2012.
What does Adjust do?
Founded in 2012 and based in Berlin, Germany, Adjust operates in the mobile marketing software sector. An open-source SDK is offered to app developers for tracking user acquisition, feature adoption, and lifetime cohorts. Real-time interactions within apps are monitored to assess user engagement over time. Services are utilized by major clients including Baidu, Deutsche Telekom, Spotify, and Viacom.
Who are the top competitors of Adjust?
Adjust's top competitors include AppsFlyer, 4C Insights and Singular.
What products or services does Adjust offer?
Adjust offers Measure, Analyze, Protect, and Engage.
How many acquisitions has Adjust made?
Adjust has made 3 acquisitions, including Acquired, Force Operation X, and Unbotify.
Who are Adjust's investors?
Adjust has 9 investors. Key investors include Applovin, Morgan Stanley, Eurazeo, Highland Europe, and Sofina.
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