Applovin

San Francisco, United States Founded: 2012 • Age: 14 yrs
Mobile marketing platform for attribution and user acquisition
Annual revenue $4.7B Latest available
Total funding $1.7B 6 rounds
Employees 1560 Tracked headcount
Investors 8 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Applovin

Applovin is a company based in San Francisco (United States) founded in 2012. Applovin has raised $1.72 billion across 6 funding rounds from investors including KKR, Orient Securities Asset Management and Nimble. The company has 1,560 employees as of December 31, 2024. Applovin has completed 8 acquisitions, including Adjust, Machine Zone and Max Ads. Applovin operates in a competitive market with competitors including Localytics, Remerge, Pathmatics, ironSource and Vibes, among others.

  • Headquarter San Francisco, United States
  • Employees 1560 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Applovin Corporation
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $4.71 B (USD)
    43.44
    as on Dec 31, 2024
  • Net Profit
    $1.58 B (USD)
    344.31
    as on Dec 31, 2024
  • EBITDA
    $2.35 B (USD)
    105.67
    as on Dec 31, 2024
  • Total Equity Funding
    $1.72 B (USD)

    in 6 rounds

  • Latest Funding Round
    $1.18 B (USD), Series E

    Aug 21, 2018

  • Investors
    KKR

    & 7 more

  • Employee Count
    1560

    as on Dec 31, 2024

  • Investments & Acquisitions
    Adjust

    & 7 more

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IPO & Listings of Applovin

Applovin is a publicly listed company on the NASDAQ with ticker symbol APP in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: APP · Sector: Technology services · USA

People of Applovin

Headcount 1000-5000
Employee Profiles 167
Board Members and Advisors 9
Employee Profiles
People
Adam Foroughi
Co-Founder & CEO
People
Kaan Turgut
Analyst, Business Development
People
Basil Shikin
CTO
People
Giovanni Ge
Chief Product and Engineering Officer

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Board Members and Advisors
people
Eduardo Vivas
Director
people
Craig Billings
Director
people
Herald Chen
Board Member
people
Alyssa Harvey Dawson
Director

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Funding Insights of Applovin

Applovin has successfully raised a total of $1.72B across 6 strategic funding rounds. The most recent funding activity was a Series E round of $1.18 billion completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Applovin

Applovin has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include KKR, Orient Securities Asset Management and Nimble.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Multiple sectors are invested in by this private equity firm.
Locked Locked Locked
Venture capital investments are made by Nimble Ventures family office.
Locked Locked Locked
VC firm investing in the US
Locked Locked Locked
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Investor details for Applovin

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Applovin

Applovin has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Adjust, Machine Zone and Max Ads.

Investments
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Investment portfolio details for Applovin

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Programmatic ad buying platform
Locked Locked 2017 Locked
Ad management platform for mobile apps is provided by SafeDK.
Locked Locked 2014 Locked
Cloud-based software for mobile marketing analytics is provided.
Locked Locked 2012 Locked
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Complete acquisition details for Applovin

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  • Transaction dates
  • Acquired stakes
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  • Domains and locations

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Financial Statements - Applovin

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Detailed financials for Applovin

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  • Profit trends
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Applovin Comparisons

Applovin Primary company
Description
Mobile marketing platform for attribution and user acquisiti...
Location
San Francisco, United States
Founded Year
2012
Annual Revenue
$4.71 B (USD)
Net Profit
$1.58 B (USD)
EBITDA
$2.35 B (USD)
Employees
1,560
As of 2024
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Peer comparison for Applovin

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Competitors of Applovin

Applovin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Remerge, Pathmatics, ironSource and Vibes, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Mobile App User Analytics & Marketing
Locked Locked Locked
Remerge is focused on mobile app marketing and retargeting solutions.
Locked Locked Locked
Digital advertising intelligence is supplied to global industry stakeholders.
Locked Locked Locked
Mobile app monetization platform is provided for developers worldwide.
Locked Locked Locked
Mobile marketing solutions are provided for business customer engagement.
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Detailed competitors of Applovin

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Applovin

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Complete news archive for Applovin

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Applovin

Applovin was founded in 2012.

Applovin is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Applovin is a funded company, having raised a total of $1.72B across 6 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Applovin is 1,560.

Annual revenue of Applovin is $4.71B as on Dec 31, 2024.

Applovin was established in 2012 in San Francisco, United States, within the mobile technology sector. A platform is operated for attribution, targeting, and user acquisition in mobile marketing. Consumers are tracked across devices such as smartphones, tablets, and computers, while the buying process is automated. Personalized targeting and retargeting are supplied to users via apps, with shopping behavior integrated alongside data from cross-screen interactions.

Applovin's top competitors include Start.io, Vibes and Remerge.

Yes, Applovin is publicly traded on NASDAQ under the ticker symbol APP.

Applovin has made 8 acquisitions, including Adjust, Machine Zone, and Max Ads.

Applovin has 8 investors. Key investors include KKR, Orient Securities Asset Management, Nimble, Orient Capital, and Webb Investment Network.

The ticker symbol of Applovin is APP on NASDAQ.

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