About Applovin
Applovin is a company based in San Francisco (United States) founded in 2012.. Applovin has raised $1.72 billion across 6 funding rounds from investors including KKR, Orient Securities Asset Management and Nimble. The company has 1,560 employees as of December 31, 2024. Applovin has completed 8 acquisitions, including Adjust, Machine Zone and Max Ads. Applovin operates in a competitive market with competitors including Localytics, Remerge, Pathmatics, ironSource and Vibes, among others.
- Headquarter San Francisco, United States
- Employees 1560 as on 31 Dec, 2024
- Stage Public
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Applovin Corporation
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Annual Revenue
$4.71 B43.44as on Dec 31, 2024
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Net Profit
$1.58 B344.31as on Dec 31, 2024
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EBITDA
$2.35 B105.67as on Dec 31, 2024
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Total Equity Funding
$1.72 B (USD)
in 6 rounds
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Latest Funding Round
$1.18 B (USD), Series E
Aug 21, 2018
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Investors
KKR
& 7 more
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Employee Count
1560
as on Dec 31, 2024
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Investments & Acquisitions
Adjust
& 7 more
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IPO & Listings of Applovin
Applovin is a publicly listed company on the NASDAQ with ticker symbol APP in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Software Development Team
54 people
Leadership Team
21 people
Sales and Marketing
14 people
Finance and Accounting
12 people
Senior Team
11 people
Product Management Team
8 people
Head Team
6 people
Legal and Compliance
5 people
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Funding Insights of Applovin
Applovin has successfully raised a total of $1.72B across 6 strategic funding rounds. The most recent funding activity was a Series E round of $1.18 billion completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series E — $1.2B
- First Round First Round
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2018 | Amount | Series E - Applovin | Valuation | Orient Securities Asset Management |
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| Jul, 2018 | Amount | Series D - Applovin | Valuation | KKR | |
| Nov, 2017 | Amount | Debt – Conventional - Applovin | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Applovin
Applovin has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include KKR, Orient Securities Asset Management and Nimble. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multiple sectors are invested in by this private equity firm.
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Founded Year | Domain | Location | |
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Venture capital investments are made by Nimble Ventures family office.
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Founded Year | Domain | Location | |
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VC firm investing in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Applovin
Applovin has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Adjust, Machine Zone and Max Ads. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Programmatic ad buying platform
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2017 | ||||
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Ad management platform for mobile apps is provided by SafeDK.
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2014 | ||||
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Cloud-based software for mobile marketing analytics is provided.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Applovin
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Applovin Comparisons
Competitors of Applovin
Applovin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Remerge, Pathmatics, ironSource and Vibes, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile App User Analytics & Marketing
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| domain | founded_year | HQ Location |
Remerge is focused on mobile app marketing and retargeting solutions.
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| domain | founded_year | HQ Location |
Digital advertising intelligence is supplied to global industry stakeholders.
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| domain | founded_year | HQ Location |
Mobile app monetization platform is provided for developers worldwide.
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for business customer engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Applovin
Frequently Asked Questions about Applovin
When was Applovin founded?
Applovin was founded in 2012.
Where is Applovin located?
Applovin is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Applovin a funded company?
Applovin is a funded company, having raised a total of $1.72B across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $981M, raised on Jun 01, 2012.
How many employees does Applovin have?
As of Dec 31, 2024, the latest employee count at Applovin is 1,560.
What is the annual revenue of Applovin?
Annual revenue of Applovin is $4.71B as on Dec 31, 2024.
What does Applovin do?
Applovin was established in 2012 in San Francisco, United States, within the mobile technology sector. A platform is operated for attribution, targeting, and user acquisition in mobile marketing. Consumers are tracked across devices such as smartphones, tablets, and computers, while the buying process is automated. Personalized targeting and retargeting are supplied to users via apps, with shopping behavior integrated alongside data from cross-screen interactions.
Who are the top competitors of Applovin?
Is Applovin publicly traded?
Yes, Applovin is publicly traded on NASDAQ under the ticker symbol APP.
How many acquisitions has Applovin made?
Applovin has made 8 acquisitions, including Adjust, Machine Zone, and Max Ads.
Who are Applovin's investors?
Applovin has 8 investors. Key investors include KKR, Orient Securities Asset Management, Nimble, Orient Capital, and Webb Investment Network.
What is Applovin's ticker symbol?
The ticker symbol of Applovin is APP on NASDAQ.
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