About Applovin
Applovin is a publicly listed company based in San Francisco (United States) founded in 2012 by Adam Foroughi. Mobile marketing platform for attribution and user acquisition. Applovin has raised $1.72 billion across 6 funding rounds from investors including Tripledot, KKR and Pear VC. The company has 532 employees. Applovin has completed 8 acquisitions, including Adjust, Machine Zone and Max Ads. Applovin was last valued at $100 billion in April 2025. Its chief executive, as recorded, is Adam Foroughi. Its website applovin.com draws about 8.9 million monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Mobile Marketing and App Marketing. Its competitors include Localytics, Pathmatics and Vibes; 3 of its 3 listed competitors have raised funding.
Company details
Applovin was established in 2012 in San Francisco, United States, within the mobile technology sector. A platform is operated for attribution, targeting, and user acquisition in mobile marketing. Consumers are tracked across devices such as smartphones, tablets, and computers, while the buying process is automated. Personalized targeting and retargeting are supplied to users via apps, with shopping behavior integrated alongside data from cross-screen interactions.
- Headquarters San Francisco, United States
- Employees 532
- Founders Adam Foroughi
- Stage Public
- SectorsTechnology
- Website category Computers Electronics and Technology
- Website applovin.com
- Social LinkedIn X Facebook Instagram
- Legal Name Applovin Corporation
- Annual Revenue$4.71 B (USD)43.44as on Dec 31, 2024
- Net Profit$1.58 B (USD)344.31as on Dec 31, 2024
- EBITDA$2.35 B (USD)105.67as on Dec 31, 2024
- Total Equity Funding$1.72B (USD)
in 6 rounds
- Latest Funding Round$1.18B (USD), Series E
Aug 2018
- InvestorsTripledot
& 17 more
- Employee Count532
- Investments & AcquisitionsAdjust
& 7 more
Funding Insights of Applovin
Applovin has successfully raised a total of $1.72B across 6 strategic funding rounds. The most recent funding activity was a Series E round of $1.18 billion completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.72B
- Total Rounds 6
- Last Round Series E — $1.18B
- Investors Count 18
All 6 funding rounds of Applovin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $1.18B | Series E | – | Orient Securities Asset Management | – |
| Jul 2018 | $400M | Series D | – | KKR | |
| Nov 2017 | $981M | Debt – Conventional | – | – | |
| Jan 2017 | $140M | Series C | – | Orient Capital | – |
| Jul 2014 | $4M | Series A | – | Webb Investment Network, Streamlined Ventures | |
| Jun 2012 | Seed | – | Streamlined Ventures | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Applovin
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Last known valuation $100B (Apr 2025). 18 investors in total: 16 institutional and 2 angel.
Investors in Applovin
Applovin has secured backing from 18 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Tripledot, KKR and Pear VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Venture capital investments are made by Nimble Ventures family office. | nimble.vc | San Francisco, United States | ||
VC firm investing in the US | winfunding.com | San Francisco, United States | ||
Investments in tech startups are managed by Streamlined Ventures. | streamlined.vc | Palo Alto, United States | ||
Venture capital funding and investments in the gaming industry, including software and platforms. | griffingp.com | |||
Venture capital firm focused on SaaS companies | spidercapital.com | San Francisco, United States | ||
Seed and early-stage startups are invested in by Authentic Ventures. | authentic-ventures.com | Oakland, United States | ||
Private equity investments in Europe are managed by Novator Partners. | novator.co.uk | London, United Kingdom | ||
Venture capital firm focused on investing in tech startups | fidelisvc.com | |||
Private equity investments are managed by a family office-backed firm. | deandacapital.com | San Mateo, United States |
Investor details for Applovin
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People of Applovin
160 people are tracked at Applovin (47 in leadership, 9 in board & advisors, 104 in team); the tracked headcount is 532.
| Name | Role | Group |
|---|---|---|
Adam Foroughi | Co-Founder & CEO | Leadership |
Basil Shikin | CTO | Leadership |
Yuan Gao | Senior Director Of Technical Accounting And SEC Reporting | Leadership |
Giovanni Ge | Chief Product and Engineering Officer | Leadership |
Victoria Valenzuela | Chief Administrative & Legal Officer | Leadership |
Bill Ling | Head Of Global Tax | Leadership |
Colin Behr | General Manager, Strategic Business | Leadership |
Anthony Ngai | Director Of Accounting Operations | Leadership |
Joelle Dvir | Managing Privacy And Cybersecurity Counsel | Leadership |
Simon Baptist | Director, Commerce Business | Leadership |
Henry Chen | Director, Network | Leadership |
Dmitriy Dorosh | VP Controller And Principal Accounting Officer | Leadership |
Adam Shmuel | Head Of QA And Automation | Leadership |
Michelle Ao | Director Of Marketing, APAC | Leadership |
Matt Stumpf | CFO | Leadership |
Cathy Sun | Vp, Head Of Strategy & Corporate Development | Leadership |
Shirley Deng | Director Of Product Partnerships, Ecommerce | Leadership |
Alice Liu | Vp, Product | Leadership |
Edgar Salas | Director, Legal Operations | Leadership |
Rina Takagi | Head Of Japan | Leadership |
140 more people are available in the full profile.
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IPO & Listings of Applovin
Applovin is a publicly listed company on the NASDAQ with ticker symbol APP in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date15 Apr 2021
- Listed onNASDAQ: APP
- Listed entityApplovin Corporation
- Exchange sectorTechnology services
- ISINUS03831W1080
- Share price$272.28 (+0.52% on the day) · 2026-10-13
- Market capitalisation$91.12B
- Price to earnings20.9
- EPS (diluted, trailing year)$13.01
- Volume (last session)3,837,066
Financials of Applovin
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $5.48B | $3.43B | $4.38B |
| 2024 | $3.22B | $1.58B | $2.38B |
| 2023 | $3.28B | $354.9M | $1.14B |
| 2022 | $3.03B | -$192.8M | $748.0M |
| 2021 | $2.79B | $31.7M | $581.1M |
Detailed financial statements for Applovin
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Investments & Acquisitions by Applovin
Applovin has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Adjust, Machine Zone and Max Ads.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A platform for generating word clouds from user-provided text. | wordle.net | Burlington, United States | 1983 | May 2022 | •••• | |
SaaS-based platform offering video management solutions | wurl.com | Palo Alto, United States | 2010 | Feb 2022 | $430M | |
Mobile ad serving and management platform for publishers | mopub.com | San Francisco, United States | 2010 | Oct 2021 | $1.05B | |
Cloud-based software for mobile marketing analytics is provided. | adjust.com | Berlin, Germany | 2012 | Feb 2021 | •••• | |
Mobile game developer | mz.com | Palo Alto, United States | 2008 | May 2020 | •••• | |
Ad management platform for mobile apps is provided by SafeDK. | safedk.com | Herzliya, Israel | 2014 | Jul 2019 | •••• | |
Programmatic ad buying platform | maxads.io | San Francisco, United States | 2017 | Sep 2018 | •••• | |
Mobile advertising network is operated for game developers' monetization. | moboqo.com | Munich, Germany | 2012 | Oct 2014 | •••• |
Complete acquisition details for Applovin
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Timeline of Applovin
13 dated milestones of Applovin across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Applovin is founded.
- Funding First funding round.
- Acquisition Acquires Moboqo.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series E, of $1.2B.
- Acquisition Acquires Max Ads.
- Acquisition Acquires SafeDK.
- Acquisition Acquires Machine Zone.
- Acquisition Acquires Adjust.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires MoPub.
- Acquisition Acquires Wurl.
- Acquisition Acquires Wordle.
Competitors of Applovin
Applovin has 3 listed competitors in our database, 3 of them funded. They include Localytics, Pathmatics and Vibes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. |
Detailed competitors of Applovin
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Web traffic of Applovin
The website of Applovin (applovin.com) receives about 8.9M visits a month and ranks #9,499 among all websites worldwide, #1,322 in Computers Electronics and Technology.
- Monthly visits8.9M
▼ 2.4% vs previous month
- Unique visitors4.3M
per month
- Global rank#9,499
among all websites
- Category rank#1,322
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate64%
- Pages per visit1.5
- Average visit41 sec
- DevicesDesktop 3% · Mobile 97%
Websites whose visitors overlap most with Applovin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chartboost.com | 100% | 187.1K | #232,491 | View details | |
| vungle.com | 99% | 1.6M | #71,160 | View details | |
reskinningapps.com | reskinningapps.com | 84% | – | ||
| figma.com | 79% | 84.7M | #221 | View details | |
| appodeal.com | 78% | 117.1K | #302,230 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Applovin
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Top companies in MarketingTech
3 companies that operate in the same segment as Applovin (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Applovin
Complete news archive for Applovin
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Frequently Asked Questions about Applovin
Applovin was founded in 2012.
Applovin is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Adam Foroughi is the CEO of Applovin, as recorded in our data. They have also founded this company.
Applovin is a funded company, having raised a total of $1.72B across 6 funding rounds to date.
Applovin has 532 employees.
Annual revenue of Applovin is $4.71B as on Dec 31, 2024.
Applovin was established in 2012 in San Francisco, United States, within the mobile technology sector. A platform is operated for attribution, targeting, and user acquisition in mobile marketing. Consumers are tracked across devices such as smartphones, tablets, and computers, while the buying process is automated. Personalized targeting and retargeting are supplied to users via apps, with shopping behavior integrated alongside data from cross-screen interactions.
Applovin's top competitors include Vibes, Pathmatics and Localytics.
Yes, Applovin is publicly traded on NASDAQ under the ticker symbol APP.
Applovin has made 8 acquisitions, including Adjust, Machine Zone, and Max Ads.
Applovin has 18 investors. Key investors include Tripledot, KKR, Pear VC, Orient Securities Asset Management, and Nimble.
The valuation of Applovin is $100B as of Apr 2025.