Applovin

San Francisco, United States Founded: 2012 • Age: 14 yrs
Mobile marketing platform for attribution and user acquisition
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About Applovin

Applovin is a company based in San Francisco (United States) founded in 2012.. Applovin has raised $1.72 billion across 6 funding rounds from investors including KKR, Orient Securities Asset Management and Nimble. The company has 1,560 employees as of December 31, 2024. Applovin has completed 8 acquisitions, including Adjust, Machine Zone and Max Ads. Applovin operates in a competitive market with competitors including Localytics, Remerge, Pathmatics, ironSource and Vibes, among others.

  • Headquarter San Francisco, United States
  • Employees 1560 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Applovin Corporation
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $4.71 B
    43.44
    as on Dec 31, 2024
  • Net Profit
    $1.58 B
    344.31
    as on Dec 31, 2024
  • EBITDA
    $2.35 B
    105.67
    as on Dec 31, 2024
  • Total Equity Funding
    $1.72 B (USD)

    in 6 rounds

  • Latest Funding Round
    $1.18 B (USD), Series E

    Aug 21, 2018

  • Investors
    KKR

    & 7 more

  • Employee Count
    1560

    as on Dec 31, 2024

  • Investments & Acquisitions
    Adjust

    & 7 more

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IPO & Listings of Applovin

Applovin is a publicly listed company on the NASDAQ with ticker symbol APP in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: APP . Sector: Technology services · USA
People of Applovin
Headcount 1000-5000
Employee Profiles 167
Board Members and Advisors 9
Employee Profiles
People
Adam Foroughi
Co-Founder & CEO
People
Kaan Turgut
Analyst, Business Development
People
Basil Shikin
CTO
People
Giovanni Ge
Chief Product and Engineering Officer

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Board Members and Advisors
people
Eduardo Vivas
Director
people
Craig Billings
Director
people
Herald Chen
Board Member
people
Alyssa Harvey Dawson
Director

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Funding Insights of Applovin

Applovin has successfully raised a total of $1.72B across 6 strategic funding rounds. The most recent funding activity was a Series E round of $1.18 billion completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series E — $1.2B
  • First Round
  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2018 Amount Series E - Applovin Valuation Orient Securities Asset Management
Jul, 2018 Amount Series D - Applovin Valuation KKR
Nov, 2017 Amount Debt – Conventional - Applovin Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Applovin

Applovin has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include KKR, Orient Securities Asset Management and Nimble. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Multiple sectors are invested in by this private equity firm.
Founded Year Domain Location
Venture capital investments are made by Nimble Ventures family office.
Founded Year Domain Location
VC firm investing in the US
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Applovin

Applovin has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Adjust, Machine Zone and Max Ads. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Programmatic ad buying platform
2017
Ad management platform for mobile apps is provided by SafeDK.
2014
Cloud-based software for mobile marketing analytics is provided.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Applovin

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Applovin Comparisons

Employees
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Competitors of Applovin

Applovin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Remerge, Pathmatics, ironSource and Vibes, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Mobile App User Analytics & Marketing
domain founded_year HQ Location
Remerge is focused on mobile app marketing and retargeting solutions.
domain founded_year HQ Location
Digital advertising intelligence is supplied to global industry stakeholders.
domain founded_year HQ Location
Mobile app monetization platform is provided for developers worldwide.
domain founded_year HQ Location
Mobile marketing solutions are provided for business customer engagement.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Applovin

Frequently Asked Questions about Applovin

When was Applovin founded?

Applovin was founded in 2012.

Where is Applovin located?

Applovin is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Applovin a funded company?

Applovin is a funded company, having raised a total of $1.72B across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $981M, raised on Jun 01, 2012.

How many employees does Applovin have?

As of Dec 31, 2024, the latest employee count at Applovin is 1,560.

What is the annual revenue of Applovin?

Annual revenue of Applovin is $4.71B as on Dec 31, 2024.

What does Applovin do?

Applovin was established in 2012 in San Francisco, United States, within the mobile technology sector. A platform is operated for attribution, targeting, and user acquisition in mobile marketing. Consumers are tracked across devices such as smartphones, tablets, and computers, while the buying process is automated. Personalized targeting and retargeting are supplied to users via apps, with shopping behavior integrated alongside data from cross-screen interactions.

Who are the top competitors of Applovin?

Applovin's top competitors include Start.io, Vibes and Remerge.

Is Applovin publicly traded?

Yes, Applovin is publicly traded on NASDAQ under the ticker symbol APP.

How many acquisitions has Applovin made?

Applovin has made 8 acquisitions, including Adjust, Machine Zone, and Max Ads.

Who are Applovin's investors?

Applovin has 8 investors. Key investors include KKR, Orient Securities Asset Management, Nimble, Orient Capital, and Webb Investment Network.

What is Applovin's ticker symbol?

The ticker symbol of Applovin is APP on NASDAQ.

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