About ironSource
ironSource is a company based in Tel Aviv (Israel) founded in 2010 by Arnon Harish, Tomer Bar Zeev, and Tamir Carmi was acquired by Unity in July 2022.. ironSource has raised $530 million across 2 funding rounds from investors including Unity, J P Morgan and Morgan Stanley. ironSource has completed 9 acquisitions, including AfterDownload, Bidalgo and Luna Labs. ironSource operates in a competitive market with competitors including Applovin, Metaps, Localytics, Pathmatics and Vibes, among others.
- Headquarter Tel Aviv, Israel
- Founders Arnon Harish, Tomer Bar Zeev, Tamir Carmi
- Stage Public
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Sectors
Media & EntertainmentTechnology
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Phone
*********
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Website
*********
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Social
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- Legal Name Ironsource India Private Limited
- Date of Incorporation 26 Apr, 2016
- Jurisdiction Bangalore North, Karnataka, India
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Annual Revenue
$403.09 K (USD)19.31as on Mar 31, 2022
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Net Profit
$26.11 K (USD)-14.87as on Mar 31, 2022
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EBITDA
$31.2 K (USD)28.43as on Mar 31, 2022
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Total Equity Funding
$530 M (USD)
in 2 rounds
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Latest Funding Round
$450 M (USD), Private Equity Round
Oct 03, 2019
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Investors
Unity
& 4 more
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Employee Count
Employee Count
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Investments & Acquisitions
AfterDownload
& 8 more
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Acquired by
Unity
(Jul 13, 2022)
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Funding Insights of ironSource
ironSource has successfully raised a total of $530M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $450 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $450.0M
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First Round
First Round
(11 Aug 2014)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2019 | Amount | Private Equity Round - ironSource | Valuation | CVC |
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| Aug, 2014 | Amount | Series D - ironSource | Valuation | J P Morgan , Morgan Stanley |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ironSource
ironSource has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Unity, J P Morgan and Morgan Stanley. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Mezzanine financing and equity investments are provided by CVC.
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Founded Year | Domain | Location | |
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Seed & early stage tech-focused VC firm investing primarily in the US and Israel
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Founded Year | Domain | Location | |
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Comprehensive financial services are provided to corporations and individuals.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ironSource
ironSource has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include AfterDownload, Bidalgo and Luna Labs. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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An online workflow management platform is provided for creative sectors.
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2018 | ||||
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Video platform is offered for publishers and advertisers.
|
2014 | ||||
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Cloud-based warranty management connects consumers to vendors via dashboards.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - ironSource
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ironsource Comparisons
Competitors of ironSource
ironSource operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Applovin, Metaps, Localytics, Pathmatics and Vibes, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile marketing platform for attribution and user acquisition
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| domain | founded_year | HQ Location |
App monetization is facilitated by AI and big data platform.
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| domain | founded_year | HQ Location |
Mobile App User Analytics & Marketing
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| domain | founded_year | HQ Location |
Digital advertising intelligence is supplied to global industry stakeholders.
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for business customer engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ironsource
Frequently Asked Questions about ironSource
When was ironSource founded?
ironSource was founded in 2010 and raised its 1st funding round 4 years after it was founded.
Where is ironSource located?
ironSource is headquartered in Tel Aviv, Israel.
Who is the current CEO of ironSource?
Tomer Bar Zeev is the current CEO of ironSource. They have also founded this company.
Is ironSource a funded company?
ironSource is a funded company, having raised a total of $530M across 2 funding rounds to date. The company's 1st funding round was a Series D of $80M, raised on Aug 11, 2014.
What is the annual revenue of ironSource?
Annual revenue of ironSource is $403.09K as on Mar 31, 2022.
What does ironSource do?
Online application monetization platform for developers. The platform provides an SDK that enables users to develop applications, and acquire users. It includes an in app bidding engine that connects users with bidding networks. It provides optimization, and reporting tools to manage the monetization. The features of the product include ROI campaign management, advertisement mediation, performance optimization, device experience creation and management, reporting and insights. It offers analytical tools to understand application performance.
Who are the top competitors of ironSource?
How many acquisitions has ironSource made?
ironSource has made 9 acquisitions, including AfterDownload, Bidalgo, and Luna Labs.
Who are ironSource's investors?
ironSource has 5 investors. Key investors include Unity, J P Morgan, Morgan Stanley, CVC, and Disruptive VC.
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